Posted on September 27, 2009 by Donna Price, Marketing Strategist & Business Consultant
Boost Your Business with Creative Thinking
Ever heard the phrase, When given lemons, make lemonade.? This just goes to show even an unsuccessful venture in your business can be turned around to your advantage. A little thinking outside the box is all thats in order to do it.
Every business owner develops a business plan. This plan is meant to be a blueprint for you. It is easy to get off track when pursuing a business goal so a plan gets (and keeps) you moving forward.
Plans in business and in life are subject to change. It will happen at least once probably many more times than one, honestly. Part of your business plan includes strategies for marketing your product or service. Marketing is fluid when it comes to business. You start out with one technique and add others as you need them to improve sales. One example might be starting out with a press release followed by a direct mail campaign and so on.
What happens when sales begin to fall off using your current mix of marketing techniques? Even though there is an arsenal of marketing strategies available, it is not uncommon to get comfortable with a technique that works and not look into other ways to target customers. Why limit yourself? It is time to expand into new territory.
Trying different ways to reach current and potential customers can be daunting. It will require that you learn how to implement something new. Will you take the plunge or plod along hoping for sales to take an upturn using the same methods youve always used?
Its All About ATTITUDE!
A positive mind-set toward struggling sales will get you further than simply hoping for a miracle with what you already have. All you need to do is implement a little creativity. For an online business, that could translate into creating a blog or forum. Find out what your customers are looking for in a business and determine the things yours might be lacking. Strive to give the customer what they want.
Every business has those customers who have been with them since the beginning. They hang in there because of quality, customer service and price (just to name a few). Think of creative ways to reward that loyalty. Things like:
Free items when they refer their friends
Faster online checkout
Express service in the store
Maybe customers are looking for convenience. Offline businesses are creating an online presence to meet the growing demands of Internet users. Use your website to provide information about your products to the masses and also as a storefront.
Everyone is looking for ways to save money. Shopping online saves gas and time. If you dont know much about creating a website, it is worth the time to learn in order to increase business sales. For online businesses, learn what other successful entrepreneurs are doing to increase their sales and improve customer relations.
What can you do to improve your business? It begins with a positive attitude. Then, find creative ways to continually build upon your success. This is not a process you can do once, set it and forget it. Business is about continually improving and growing. Youll need to hold onto your optimistic outlook in order to keep rising above the competition.