Womenpreneurs Ready to maximize the value of your existing and future content? Find out how…

As a Womanpreneur you know that keeping your brand relevant and recognizable requires a steady stream of valuable content.

It can feel impossible to keep up.

And it’s not just written content. There’s a demand for short-form videos, podcast episodes, infographics, and more. So, what can you do when you lack the resources, motivation, inspiration, or skill to create fresh new content consistently? Most small business owners aren’t in the actual business of content creation…but it can sometimes feel like they are. They have a primary business to attend to, but content production, and its associated tasks, end up taking up excessive amounts of time and effort.

Are you tired of struggling to create new content?   In a creative slump? Pressed for time?

There is an easier way. Repurpose your content!

Original material requires brainstorming, research, content creation, and time and effort that many small business owners just don’t have.

Repurposing to the rescue!

Instead of creating new content from scratch, take existing content and adapt it for use in different formats, on different platforms, for different purposes. The possibilities are endless. You can repurpose:

• Written content into video content
• Video content into audio content
• Audio content into visual content
• Visual content into multimedia content

And so much more. Repurposing content isn’t simply a time-saving tactic – it’s a smart way to extend the lifespan of your content and reach a broader audience. Whether you choose to transform blog posts into infographics or podcast clips into social media posts, you’ll breathe new life into your content and maximize its value.

Content repurposing has numerous benefits:

• Save time and effort
• Broaden your content’s reach
• Enhance SEO and visibility
• Reinforce brand identity
• Maximize ROI

And more! But if you don’t repurpose your content, your business could face several negative consequences…

If you just give up and produce content sporadically, you’ll experience a loss of customer engagement, lower search engine rankings, missed sales opportunities, and more. You’ll also be at an extreme competitive disadvantage.  

If you dedicate too much time to content creation, you may miss out on opportunities for business growth, networking, new product development, and more, potentially jeopardizing the health of your business. I know because it happened to me.

Content is one of my favorite marketing strategies. With Content I have gotten published in magazines, invited to be on podcasts and acquired new leads, new clients.  Content works to build your expertise, reputations and expand your reach. But using content in multiple ways is the best because I don’t have to keep creating more and more content, I am able to expand my reach with each piece of content.

• Describe your current level of success and how creating a step-by-step repurposing plan made this possible
• Why you decided to prioritize a repurposing action plan
• What happened to your business when you spent hours creating content from scratch…and what happened when you gave up and stopped generating content at all
• How you felt when you put the strategies and tactics in this course to work

Work smarter, not harder!

By repurposing, you can extend the life of your content by reimagining it and tailoring it to different mediums, platforms, learning styles, audiences, and more. You’ll stop wasting time and start focusing on activities that align with your business objectives.

“But I have no idea where to start!”

That’s why I’ve created The Content Repurposing Workshop– so you can get started repurposing your content right away and create a step-by-step plan to extend the value of your existing and future content.

You’ll establish a repurposing plan and goals and conduct a high-level content audit.

You’ll discover how to select the content to repurpose and transform it into different mediums and formats.

You’ll also learn how to create new, adaptable content with future repurposing in mind.

I’ve designed this 6-module course to take you step-by-step through the process of repurposing your content to maximize its impact and effectiveness.

I’ll not only show you how to get started, but I’ll also show you how to…

• Define your repurposing goals and perform a targeted content audit to identify prime opportunities to breathe new life into existing content.
• Seamlessly transform core content from one format to another, maximizing its impact and adapting it to different platforms and audiences.
• Multiply the value of one piece of content into a variety of digital marketing assets, from social posts to email series, spreading its impact across various channels.
• Craft new content with adaptability in mind from the outset, ensuring streamlined repurposing while maintaining message consistency.
• Develop a content repurposing calendar and one-month action plan to optimize your workflow, reinforce accountability, and elevate the overall value of your content library.
• Implement your new skills and strategy, planning future action steps so you can achieve and exceed the goals you set for this course.

This course is for resource-strapped small business owners and entrepreneurs who want to produce a consistent flow of content to market and grow their business – without a steep time commitment or resource drain.

By the time you complete this course, you’ll have produced repurposed content and developed a content repurposing calendar and a one-month action plan to help you achieve your content marketing and digital marketing goals.   

The Content Repurposing Workshop Content:

Introduction Module 1 – What Content Should You Repurpose?

Lesson 1: The Benefits and Goals of Repurposing Content
Lesson 2: Select Your Content to Repurpose

Module 2 – How to Transform Content into Different Mediums

Lesson 1: Transform Your Written Content
Lesson 2: Transform Your Video Content Lesson 3: Transform Your Audio Content Lesson 4: Transform Your Visual Content

Module 3 – How to Repurpose Your Content for Marketing

Lesson 1: Repurpose Your Content for Social Media
Lesson 2: Repurpose Your Content for an Email Series

Module 4 – Create New Content with Repurposing in Mind

Lesson 1: Plan Your New Content
Lesson 2: Create an Outline for Your New Content

Module 5 – Create a Content Repurposing Calendar & Action Plan

Lesson 1: Set Content Publishing Dates
Lesson 2: Create Your Repurposing Action Plan

Module 6 – Next Steps

Plus, so much more!

This course is delivered by video and contains an action guide, course book, and everything you need to start repurposing right away and create a game-changing action plan.

• Imagine your life in 3 months when you’ve created a repurposing plan that works and you’re producing new and repurposed content at a brisk, yet stress-free, pace.
• Imagine how relieved you’ll feel when you’ve freed up time to focus on growing your business.
• Imagine the satisfaction that comes with knowing that you can produce engaging and valuable content without expending excessive resources or time.
• Imagine how good it feels to grow your business, increase engagement, establish expertise and trust, and reinforce brand identity with the help of a content repurposing strategy and action plan.
• Imagine what you’ll do with all the extra cash you’ve generated by broadening your reach, enhancing SEO, and increasing engagement through content repurposing.

  Why Take This Course? Avoidance!  Avoid:

• Increased stress and overwhelm
• Content fatigue and creative burnout
• Fewer profits
• Missed opportunities
• Decreased audience engagement
• Anything else that resonates with them

It doesn’t have to be this way… In a matter of days, you can quickly and confidently start repurposing content and reaping the benefits. I promise that when you take this course, you’ll love how good it feels to have a content repurposing plan in place that will extend the value of your material and free up your time!

It’s how I use my content. I do NOT just create a piece of content and let it sit. I repurpose it!!

Donna Price
Build Your Business Success with Content

P.S. If you only implement one repurposing tactic, you’ll 10x your course investment. You have nothing to lose and everything to gain!

Course Information

Categories: Pillar 2 - Marketing Strategy

Tags: content marketing, content repurposing, content strategy

Course Instructor

Donna Price, Business Growth Coach Author

Donna Lynn Price, CEO of Compass Rose Consulting, transitioned from a non-profit educator to a globally acclaimed business consultant, showcasing three decades of dedication to leadership and personal growth. Her passion has touched various realms, from aiding those with disabilities to mentoring emerging business leaders. Compass Rose Consulting, once a leadership-centric venture, now champions business growth and marketing. Donna's wisdom spans across 4 impactful books, key among them, "Launching Your Dreams: Making WILD Ideas Happen", recounting her daring bicycle journey. Embodying her mantra, "It's not enough to have a vision; you have to live the vision", Donna inspires many to act on their dreams, while she herself relishes an adventurous life in New Jersey.