You have knowledge that is valuable and can help your prospects. Whatever your field is you are most likely more knowledgeable than your prospects. This is knowledge can be converted into content and used as part of your content marketing strategy.
A blog is the place to develop your content. Blogs help to you to generate new business leads by sharing your expertise. Content lets people get to know YOU and YOUR business. Your business blog should be part of your website. If you don’t yet have a blog they are easy to install on your domain. We manage all of our online content via our blogs — using WordPress.
People are attracted to People!! BeAttractive!
Your Compelling Content for Content Marketing:
–Speaks directly to your customers & prospects
–Is engaging, informative & entertaining
–Brings in leads & customers Compelling Content is crucial to your marketing success
The best part about a blog is that your content can also be share to your social media sites, re-purposed into a video or slide share, and reach out to more people.
When you share valuable information people want to read it, share it, engage with you! This is the beginning of generating new leads for your business… building a relationship and rapport with people. It takes the human touch to really be in business.
Put yourself in your content… I’m not saying your personal life, but your personality!
Content pre-sells YOU and your opportunity or service or product.
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