Bizology Membership

Bizology.Biz — The Business Growth System

bizology

Building a business is not easy. It takes courage, persistence, a willingness to take risks, tons of learning and ultimately — massive, imperfect ACTION!!

The good news is that YOU can do this!! You are about to learn about Bizology, my program that gives you the tools to grow your business.

The challenge is that most business owners went into business because they love what they do, OR they lost a job, OR they had a dream to be an entrepreneur. But most do not know the ins and outs of growing a successful business, or all of the pieces to running a thriving business. YOU are not alone! This is literally, the majority of business owners I meet. In fact, it was me!

The key is learning.

Being an entrepreneur is the greatest personal growth journey you will ever take! You have to learn to lead, to be the visionary and to be the systems creator. To be the marketer, the speaker, and maybe the tech person or janitor!! Entrepreneur’s wear many hats! Especially, early on.

You have to master marketing and putting yourself out there. And you have to learn NOT to buy every “solution” that is pitched to you.

You need to have a clear and compelling vision — a strategic plan to make it happen and an effective marketing plan and marketing system.

New customers do not just show up.

If you build it, they will come, DOES NOT work in the real world.

You do have to build it, but you also have to build the marketing system that brings customers to you. You cannot have a HOPE marketing plan and just pray that it works.

There are real ways to grow your business!!

Learn these is the journey of being an entrepreneur, a successful one.

Bizology is the SCIENCE of building a thriving business!!

It is a complete business growth system.

Bizology.Biz is built on Four Pillars of Success:

  • Leadership — Vision, Values & Strategy
  • Marketing, Marketing, Marketing — Creating a Strategic Marketing Plan that Works!
  • Operations — Planning for smooth and efficient operating procedures
  • Products and Services — Business is built on products and services.
  • These are all standing on a Foundation of Work/Life Balance!!

Each of these focuses on the Eight Profitability Accelerators!

Profitability Accelerators are the WAYS you can impact your business growth.

Really there are just eight factors that you can focus on to grow your business. When you focus on these profitability accelerators (systematically and consistently) then, you can intentionally and strategically GROW your profits. There are many, many tactics that you can use to effect a profitability accelerator, but if you do not understand what the accelerators are and HOW to impact them, then you are going to throw darts at the board, BLINDLY.

You, as the CEO, need to be strategic in your growth! We focus on the Profitability Accelerators consistently to change your results and impact your bottom line!!

Bizology is a combination of online learning and live coaching and training.

When you join Bizology — you have access to the Bizology Core Course and….

the following additional courses!!

  • The Purpose Project
  • Vision Boards
  • MAPSS – Marketing Action Planning for Strategic Success
  • Instagram Marketing
  • Instagram Ads
  • Facebook Marketing
  • Facebook Ads
  • LinkedIn Ads
  • Email Marketing
  • List Building
  • The Self Care System

And there are more courses on deck to be added!!

  • Using Facebook LIVE to Grow Your Audience
  • Hosting a Podcast
  • Running a Challenge

Bizology CORE includes:

Pillar #1: Leadership — Vision, Strategy and Implementation
  • Vision, Strategy & Implementation: (I have found in all my work with clients that this is the best place to start.  What is the vision of the future?) Strategy (I will guide you through putting together a simple to use strategic plan for your business.  This gives you a clear framework to work from)  Implementation (This is where so many small businesses fall short.  Great ideas, great plans and lack of follow through. You will learn ways to make sure you are following through on your plan)
Pillar #2: Marketing, Marketing, Marketing — Creating a strategic marketing plan
  • Marketing(We will cover many marketing areas and in each area you will create your business strategy)  Some of these topics include:
    • How to generate leads for your business
    • How to put together an effective follow-up system so that those leads convert to business
    • How to create an effective web presence and what that presence should be
    • How to set up your own newsletter either print or electronic
    • How to build yourself as an expert
    • How to use articles and press releases (how to write press releases and building a press release calendar for your business)
    • What to do with articles and press releases that you write
    • How to set up a customer appreciation program that keeps your customers coming back AND sending you more business!
    • and more….
Pillar #3: Operations — Creating that well oiled machine.
  • Operations (I will give you templates for building effective systems within your business) Each business needs to have it’s own unique way of doing business. It is part of your brand, part of who you are.  By creating operational systems you document that part of your business.  This in itself makes your business more valuable.  Even if you are a one person show you need to have operational systems.
    • We will look at what systems you need and what you have
    • What are the roles and responsibilities in your business and who carries them out?
    • You will develop an operations manual. Why do you need an operations manual if you are a one person show?  Well, hopefully your vision is bigger than one person, even if that bigger is adding an administrative assistant, bookkeeper or other outsourced personnel.  Even those people need to know how you do your business.  An operations manual adds value to your business, especially when you are ready to sell the business.  (okay, I’m getting to far into the lesson here!!!)
    • Bookkeeping and finance— we will look at what books you need to keep, why keep books and why you want to develop an annual budget for your business.  Tax time is not the time to figure out your level of business success or failure.
Pillar #4: Your Products and Services

Products and Services — Without your products and/or services, you do not have a business. In this pillar, we look at what you have, how to innovate, bundle, improve upon, what you are offering.

The Bonus Pillar: The FOUNDATION — What we are all working for–
  • Life/Work Balance (Do you have good life/work balance?  We will work to improve that balance with you.  By building a business that is thriving, that has good systems in place it becomes easier to attain the life/work balance piece)
    • Leisure — did you know I have Master’s Degree in Recreation Administration.  One of the areas of study in my Master’s program was Leisure. I used to be good at play and leisure.  Now, as a business owner, I find that I have to be more intentional about it.  It is really one of the reason’s that I started a business to create great wealth and have MORE time.  We will focus on bringing play back into your life
    • Work/Life Balance Assessment — I have a great tool I will share with you so that you can assess your work/life balance.  I know you know where you are at right now, right?  Well this assessment helps you identify areas to focus on improving.

Bizology CORE has 20+ lessons that include videos, workbooks, downloadable resources.

Here’s what you’ll get and specifically benefit from with Bizology.Biz:

1.       Vision + 2. Vision Building — All business building starts with vision. Without vision you have no direction.  You will learn how to put together your vision and keep it alive.  These two lessons are filled with ideas and resources for visioning.

3.      Vision –Values: Your Guiding Principles –Values guide your decisions.  Identify your guiding values and how they impact your business. Use them throughout your business to guide each decision and your overall direction.

4.      Vision: Strategy – Building an Effective Plan –A solid strategic plan outlines for you, your key directions and key strategies for achieving your vision, your goals and ultimately the success of your business.

5.       Marketing – Your Target Market –New leads keep your business booming.  Learn effective strategies for generating leads for your business.  We review multiple lead generation strategies and teach you how to implement them within your business.

6.      Marketing – Building Relationships –Doing business is all about relationships.  Learn strategies for building relationships with prospects and customers.

7.       Marketing – Follow up –Follow-up is the biggest gap that I see with businesses.  You receive a solid lead or referral and fail to follow up effectively.  Or you follow-up once and then drop the ball!  Learn how to follow-up effectively over time and convert prospects into customers.

8.      Marketing – Building a Web Presence –Websites are almost required for business owners.  Learn different types of web sites and figure out what you need to serve your business most effectively.

9.      Marketing – Press Releases — Press Releases have the ability to serve your business in multiple ways.  Getting free publicity is the best.  Press coverage is easily obtainable. Learn how to write a press release, what to do with it once you write it and learn how press releases can help your website as well as your business.

10. Marketing – Your Newsletter — Newsletters are a great strategy for staying in touch with people.  You will learn how to create a newsletter, resources you can use to create one and then what to do with it once you have it.  Some people may tell you that newsletters are dead but they build credibility, and keep in touch with prospects.

11. Balance – 5 Traits You Have to Have — A special report for your personal development that will accelerate your professional development: The Power of Concentration; Developing Self-confidence; Overcoming Self-Consciousness; Thinking Right, Being Positive; and, Developing Imagination and Initiative.

12. Marketing – Trade Shows — Have you ever spent hours standing at a trade show to have nothing come of it?  Learn how to make tradeshows work for you.

13. Marketing – Customer Appreciation — Once you have a customer, you want to keep them and keep them very happy.  Learn customer appreciation strategies for maintaining loyal customers.

14. Operations – How to create systems that work — Identify all of the roles and responsibilities within your organization.  Even within a one person operation there are multiple roles and responsibilities.  Clarifying what the roles and responsibilities are provides a framework for building an operational plan that creates a company that runs like a well oiled machine.

15. Operations – More on operating smoothly — Learn how to develop an operational plan, even if your business is small.  Step by step procedures assist your business in running smoothly over time and give you the ability to grow.

16. Operations –  Money, Money. Money — Money management must be one of any businesses operational plans.  Learn strategies for keeping track of the money.

17. Operations: Customer Service — Good customer experiences and service is a trademark of good business. Know the techniques of getting returning business from your customers.

18. Adding New Products and Services — Businesses grow when there is an infusion of new ideas, new products, packages, services….Know the insider secrets.

19. Balancing Act – Keeping it all in balance — In addition to building business effectively business owners also have to build a lifestyle that works for them, so that they are not consumed by their business.  Balancing act gives you strategies for incorporating play into your life on a regular basis.  Yes, play.  Adults need to play often.

20. Putting it all together. Each of the lessons up to this point has all been working towards a comprehensive business plan.  This lesson is a review of all the work that’s been done and also a pulling it all together so that it is working for you and not sitting on the shelf gathering dust.

Is your business standing on a strong foundation with massive pillars supporting it? If not then you need Bizology.

YOU need to be — STRATEGIC in your thinking and HOW you put into motion — the methods of growth.

For instance — I include courses on Instagram. But Instagram is NOT right for every business. And paid advertising might be the answer for you right now. Strategic means thinking through all of the pieces and not just doing stuff to LOOK like you are doing marketing.

It will NOT work!!

I call that HOPE MARKETING and it just is not as effective as strategic marketing. Do things that have an impact on your profits. There are 8 Profitability ACCELERATORS! Focus your strategies on these 8 key areas. These are the keys to increasing your profits.

When you join Bizology — you have choices, so that it works well for you.

Bizology CORE

Bizology CORE course plus all of the add-on courses!!

Inside of Bizology.Biz — there are workbooks, video lessons, guidebooks, checklists and more!! You can go it alone with just access to the CORE membership area or you can join me bi-weekly for Profitability Accelerator calls. Or you can add on individual, focused, one-on-one coaching to it all. So, you choose the right level of support for you.

Included with Bizology CORE are our courses on many marketing tactics

Every week, in our private Facebook group there is a LIVE training or coaching session. The day and time are announced each week and vary week to week. Once per month, we focus on your personal self care, personal development and growth. The rest of the month these sessions focus on business growth and making it all happen.

So, twice per month we cover a different Profitability Accelerator!!

That means that every 14 weeks we have covered each of the profitability accelerators and you (if you do the work) have potentially increased your profits by a significant amount…. typically nearly double what they were.

Profitability Accelerator LIVES are a chance to focus on growth strategies and tactics, ask questions, and let me know what you’ve been up to.

Facebook LIVES give you access every two weeks! We kick off with a talking about a specific Profitability Accelerator and strategies that could be used to increase the conversion of that particular accelerator.

You cannot afford to waste time on every social media platform, WITHOUT a good reason and a great strategy. There has to be an ROI and it has to impact one of the 8 Profitability Accelerators.

There are really just eight factors that can impact your business’ profitability. EIGHT!! If you are NOT focused on these factors — that I call accelerators, implementing strategies that impact those numbers, then you are just spinning your wheels (or pedals!).

I’ve changed my entire model — to affordable, accessible and effective. You get access to everything.

Bizology is designed to give you the training, resources, ideas, and support to grow your business!

When you KNOW how to create a system for success and you build it in your business, then you have created a reliable and predictable system.

It’s really not a mystery. It’s a formula or system and your business can create one too.

With Bizology you are investing in your future. You are taking action to GROW your business and understand HOW to consistently improve your outcomes!

When you KNOW how to create a system for success and you build it in your business, then you have created a reliable and predictable system.

It’s really not a mystery. It’s a formula or system and your business can create one too.

Plus all of these courses!!