Veronica Sagastume is a business strategist, CFO consultant, and all-around powerhouse with a passion for helping Corporate Accounting Professionals monetize their experience to start, run, and grow their own profitable consulting businesses.
After a 20 year corporate career as an accounting and finance executive in the San Francisco Bay Area, Veronica faced a personal life event which led her to make the bold decision to trade her corner office for a home office.
In 2011, Veronica left her CFO position to start her own consulting practice to work with startup companies. Fueled by her experience, Veronica skyrocketed her practice to quick success.
In 2016, she ventured online to teach other Accounting and Tax professionals how they, too, could use their expertise to make a greater impact, increase their freedom, while significantly increasing their earning potential.
Veronica has built a thriving consulting and coaching business from the comfort of her own home and is excited to share her journey.
Connect with Veronica at: https://www.veronicasagastume.com/
Pickup Veronica’s Top 10 Business Resources ebook – https://www.veronicasagastume.com/top10
Visionary Womenpreneurs Field Guide is available to download at: https://compassroseconsulting.com/field-guide
Every business needs each of these and when we focus on these conversions, the impact on the revenue is tremendous. Just increasing each of these accelerators by 10% can nearly double your profits.
So, every other week, we join together and create the strategy for your business. Traffic your business is different from traffic for another.
Profitability accelerator calls are focused every other week on the different profitability accelerators and building strategies and tactics to increase your results.
Bizology GROUP provides every member with access to weekly calls — Profitability Accelerator calls and then Make it Happen calls.
Bizology is being rebuilt and the CORE program is there to access immediately!!
Additional courses are included with CORE.
Spending every Tuesday with me, can totally transform your business. We focus, we act and we track it all.
It’s all about conversions!! You have to know what is working and what is not. If you do not track, you will not see the results and be able to tweak what is not working!!
The cycle goes round and round. We cycle through all of the accelerators every 14 weeks. We don’t try to rush, we focus. One at a time and then we act!
The Make it Happen call is designed to give every one a chance to review their action plan and how it is working!! Then you can make changes if needed, more forward, take action.
Everyone gets a chance to share what they are doing and what is and is not working. But the real power of the call is that when you show up, you increase the action that you are taking. You get ideas from the other people on the call and that action — it changes your business!!
Bizology Memberships offer three levels of support. GROUP and ONE include these weekly calls.
Today, as companies find it harder to differentiate their products and services, and customers demonstrate less brand loyalty than ever before, the ability to deliver superior support is the key to maintaining a competitive edge. With customer service software, companies of all types and sizes can:
Fast and efficient delivery of service keeps the customers happy. Their appreciation of this service will keep them coming back for more.
Today’s customers have little tolerance for poor service delivery. One small mistake in your support procedures and you can count the seconds that it takes
for the customer to walk out the door with no intensions of returning.
Knowing where the problems lie is one thing, knowing how to resolve them is another. Listen to your employees and customers alike, ideas will present
themselves if you are willing to find them.
Work to improve what you have available for your customers to choose from. Don’t be afraid of changes that will increase your revenue.
Just remember to let your customers be aware of the changes; if they come in and everything’s changed it can cause confusion and discomfort in your customer.
Something you want to recognize right away and ensure you deal with correctly.
Customers appreciate a bargain. Better quality and lower costs are what people are drawn to. Keep your customers options compatible to their needs as
Don’t be afraid to get feedback. It can guide you on the steps to make for improving the customer service you provide.
Customer service is a key lesson in Bizology CORE Membership. Learn how to integrate your customer service plan into your operations and marketing plans. Join Bizology Memberships today!!
Do you know how to generate new business leads? Or are you just hopeful that they will appear…. (magically, at your door step!!)
You probably already know how important sales leads are if you’re the owner of a business. If you don’t, then you should. Leads are the lifeblood of every business that currently exists or has ever existed.
They were important to businesses hundreds of years ago. They are important to businesses today. They will remain important to businesses in the future.
As long as someone has something that they wish to sell to someone else, a lead on the identity of that someone else is vitally important.
Therefore, because leads are important, how to generate leads is important, as well.
The common thread among all of them is the attempt to attract the interest of an individual in a particular product of service by appealing to his or her curiosity or needs.
If an individual becomes curious about a product or service, then they have a natural desire to satisfy that curiosity. One of the easiest ways to do this is by trying the product or service for themselves.
Alternatively, if an individual has a pressing need that a product or service can meet, then by purchasing that product or service the need will be eliminated.
Therefore, leads are generated by making people curious about what you do or by showing them that you can meet their needs in an economical and efficient manner.
Also, people are much more likely to satisfy their curiosity, or meet their needs, when they trust the person or business who is selling the product or service they are interested in.
The value of trust in lead generation cannot be emphasized enough. If you cannot build a trust relationship with your potential customers then they will remain just that – potential customers.
Window shoppers, browsers and potential customers are not money in the bank or extra numbers on your bottom line unless, and until, you engage them.
The only way to engage cold leads is by warming them to you, you product or your service. You warm them by appealing to their psychological need to be liked, to be important and to be number one. Excellent customer service does just this.
In fact, top notch customer service is nothing more than a business tactic designed to convert a cold lead to a warm lead and, finally into a customer and, hopefully, a repeat customer.
Be sure to grab our Marketing Keys Guide
And now, it is being updated, added to and spruced up!! And it is coming back!
Sometimes it is the right thing, to leave something and let it go. But every time I look at Bizology, it still has value, still has core foundations that still work and make sense.
So, this pandemic has been one of rebuilding and reflecting and bringing up to speed.
I’ve added the Profitability system and that too has expanded. Up from 5 steps to profits to 8 profitability accelerators. That’s 8 areas to focus on to increase your profits.
The additional profitability accelerators give you more data and more info about how you can work to increase profits.
A Profitability Accelerator is really a data point in your business, ie, the number of people that come into your store. Each data point can be tracked and focused on to increase profits. When you have this type of focus you can significantly increase profits.
With Bizology GROUP Membership we focus every other week on a different Profitability Accelerator. Between these weeks we host a Make it Happen call to talk about HOW you are implementing it in your business!!
The goal is to increase each profitability accelerator by 10%. The impact on your business is totally crazy.
How can you add profits to your business?
Should you bother with content?? Is content marketing effective? Great questions! The content world has definitely changed. And yes, there are some that are saying that it is a waste of time. BUT…. I believe that it has real value.
I think it is a way for people to find you, get to know you, vet you and make decisions about working with you.
Let’s say…. you go to a networking event and you meet a few people. They get ONE snippet of YOU, what you do, your expertise.
After you leave the meeting, you send them each an email with a special freebie — and now they are on your email list. You email them via your automatic email system (auto-responder), and each email shares a different side of YOUR story, different services, products etc. It could be months later or for me once it was 8 years later — that they call.
They NEED what you have, because now they KNOW you, LIKE you, TRUST you. AND it is the RIGHT time, with the RIGHT offer to solve their BIG problem. IF you had just come home and dropped their business card into the shoe box and not done anything with it…. they would NEVER have called.
So, how do you craft content?? It is easy, really! And I have a content idea guide for YOU.
The Visionary Womenpreneurs Field Guide gives you the formula for growing your impactful business.
It draws on what I have learned over the last 15+ years working with small business leaders and being a small business owner. It takes more than you thought!!
The keys are in your vision, your messaging and your marketing or communications plan. But of course, the system is more than just throwing messages out there!
You have to have a strategy and a plan.
This guide gives you the formula for it! You can take the guide and put it into action.
It takes your vision + strategy + action — to create an incredible business, with incredible results!
Download the guide today and get started!!
Once you have the guide — I always recommend printing it out! And as you read it, write all over it. Let it help you to generate the ideas and solutions for YOUR business!!
If you need help — I am always here!!
Marisa Ferrera is an Empowerment Coach and Mentor who is passionate about helping men and women who struggle with conflict and drama in family relationships to create healthy, loving boundaries with their family so they can stand in their power. She shows them how to transform conflict into opportunities to heal and create deeper and more meaningful relationships.
Marisa is a #1 International Best Selling Author of the Book, Magnify Your Magnificence: Your Pathway to the Life & Relationships You Truly Desire. She is well known for following her heart and inspiring and encouraging others to do the same.
Her faith and trust in listening to her inner guidance led her to attract the love of her life and build her dream life in the beautiful country of Colombia, South America. https://magnifyyourmagnificence.com/
Be sure to pick up the Visionary Womenpreneurs Field Guide
It might seem like a pipe dream that writing in a journal could be so beneficial. But the scientific evidence is in, and gratitude journals do benefit you in big ways if you keep one for the long term and use it daily.
Spending a few minutes every day acknowledging what you are thankful for in your gratitude journal can be life changing. I know that sounds cliche, but I assure you it is not. Many of us get so caught up in the day to day, that we don’t recognize all of the things that we have in our lives…
It’s so simple, but it can be hard to accept. You are the one who makes yourself happy with your own choices. Another person cannot make you happy or grateful. Only you can do that. But something amazing happens when you express gratitude often your relationships simply open up and become better. Those that don’t, you start to recognize for what they are and let them go.
Being grateful for the ability to move and breathe will eventually cross over into wanting to ensure that you can always do that. Therefore, you’ll be more motivated to go on walks, eat right, stay hydrated, and live in gratitude for every aspect of your life.
The ability to take lemons and turn them into that sweet, delightful state drink of Arizona can be gained by keeping a gratitude journal. The main reason is that you will learn on even a bad day to pick out the good in it. That requires a good imagination and creativity and thinking on your feet.
Its hard to feel aggressive if you are happy and grateful. Its okay to be angry about injustices in the world without being aggressive. But if you feel angry a lot due to your life, its really due to not finding the things to be grateful about. There is almost always something for most people.
As you write more and learn to forgive yourself as you seek to fill your mind with thoughts of gratitude, you will start seeing others differently. You’ll have more ability to put yourself in their shoes and see things from their way without judgment. It happens when you learn to forgive yourself.
If you’re not anxious but go to sleep each night feeling thankful for everything youve experienced (or at least most of it), its easier to sleep because you have less anxiety.
Due to feeling more rested, less stressed, and more grateful, you’ll have a lot more energy to get things done every day. That’s always going to make you feel even more thankful because good things happen due to productivity.
You cant help but feel better about yourself when you have improved so many good qualities about yourself. Your self-esteem will go up when you express gratitude for what your mind and body can do for you.
If you want to be happier, get more done in life, and experience real joy in life, a gratitude journal can be the way to achieve it. The guiding thing to remember is that your thoughts cause your feelings, and you are the one in control of the actions you take once you accept your feelings. Accepting that you do have control is half the battle, and your journal will make it clear that you do.
When you’re working from home you should always be looking for ways to increase productivity. More work done in less time means more time to kick back, relax and have fun. Working smart and in a healthy, holistic way will help you to achieve more.
Some people who are new to working from home will scoff at the idea of anything resembling a daily schedule. The truth, though, is that it can really boost productivity and prevent work from spilling over into your spare time. By starting and stopping work at approximately the same times every day, you ensure you’ll have plenty of time to recharge afterwards, which is ultimately great for productivity.
It is important to turn work off at a reasonable time. Do not work 12-16-20 hour days. Work smart, work focused and stop working every day.
Something as simple as a daily to-do list can do wonders for your productivity. Sure, deciding on the spot what to do next has a certain charm, but it leaves you spending too much time on deciding, and too little on actually working. Keep a daily to-do list and decide on your tasks for the next day before your work day is over – you’ll notice the difference almost immediately!
When you have a comprehensive marketing plan — part of this is already planned out and gives you the roadmap to follow each day. Be sure you are using your strategic plan and your marketing plan to guide your business. Where should your focus be?
It’s impossible to stay productive in the long run if you treat your body and mind poorly. You don’t have to become a health nut to get some real work done, but you should at the very least try to schedule some exercise a couple of times per week, even if it’s just going for a walk around the block. It’s also a good idea to invest in an ergonomic workplace, including a good chair to sit on, as that helps reduce fatigue and keep you energized throughout the day. Stand up part of the day or create a work space where you can work and stand.
Yes, some people are able to watch TV while they’re working. They’re probably a minority, however, as most of us find it quite difficult to focus on two things simultaneously. When you’re working, turn off the TV, set your phone to silent, close your Facebook tab and shut the door – your productivity will skyrocket! This doesn’t mean that you cannot multi-task.
I am a multi-tasker. I know, I know, everyone is telling you to focus on ONLY one thing at a time to increase productivity. But, women are especially good at multi-tasking. It is how we live — working, doing laundry, cooking dinner, watching kids and getting it all done at the same time. Imagine, if we only did one thing at a time…. what on earth would get done? So, be smart in how you focus and how you multi-task.
Even if you’re the type of person who enjoys working alone, the fact is it can get lonely after a while. If you spend all your week cooped up in your office, rarely seeing the outside world, chances are you’ll feel a bit isolated and your work will suffer as a result. Therefore, make a point of leaving the house at least a few times per week, even if it’s just to do something simple such as meeting a friend for lunch.
Be sure to pick up my Success Mindset Guide that includes more information about creating your Daily Practice. Having a daily practice can be challenging but it can result in greater success and producing better results. As we all are moving online and working from home, remotely, creating a way to do that effectively is going to be critical. With multiple people working from home it becomes even more challenging.
Make decisions together. Are we all taking a break for lunch? Who’s cooking? Is it make your own and we eat together? Connecting with the other people in your house throughout the day is important too. Don’t just hole up and let everyone do THEIR thing! Get together, connect. And plan some time for virtual friend get togethers too. It will all help you to get more done and increase your productivity!!