One of the ways a business builds its brand is to tug at the emotions of their audience. The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients. You can actually set out to build these relationships by using emotional marketing techniques.
1. Show Them That You Know Them
The more research you do into the needs and desires of your target audience, the more your audience will be able to tell that you’re interested in them. When you show interest in them, it will make them interested in your business and you. When you discover something about your audience, let them know through your content and your actions.
2. Treat Them Right
So many times business owners have sales and special events to get new clients. What about the clients you already have? Keeping them is far more important than getting a new client, and less costly too. Do something special for your existing client base or fan base that shows them that you care about them. Give them a discount, or a special freebie, or something else that attaches them to you in a special way.
3. Be Transparent and Honest
One way to endear yourself to your audience is to always be transparent and honest. If you make a mistake, own up to it. If you change your views on something, it’s okay to admit it. Doing so will endear you to your audience and make you appear so much more trustworthy to them.
4. Put People before Numbers
While you do things to help promote your business, it’s important to keep your morals and remember that people are more important than numbers. If you put people first in your business, including yourself, you’ll find that you naturally improve your bottom line. The more people trust you, the more they’ll buy from you.
5. Be Fun When Appropriate
No one wants to feel as if they’re communicating with a robot or someone who is not real. Be funny when it’s appropriate so that you can show your humanity. Your humanness will shine through when you add some humor and fun to posts, emails, and even sales pages.
6. Be Responsive
Your customers expect to get an answer when they have a problem, and they expect it to be quickly. Provide many different ways for your audience to contact you. Explain to your audience at each method how long they can expect to wait for a response. Then follow up and do what you said you’d do.
7. Engage with Your Audience
Find ways to engage with your audience. Ask for their advice or ideas when it comes to a new product or service you’re going to launch. They can help name it, help define what should be in it, and even how much you should charge for it. Your audience can also be your best source of word-of-mouth marketing.
8. Consider the Communication Format
Also, it’s important to try to get an understanding of how people communicate within their environment. Communication online in chat, instant message, Twitter, or a blog, is far different from communicating on the telephone or in person. Even email is different from other methods of communication. It’s imperative that you determine what is different and then make up for that with the type of communication they’re using.
Building customer relationships that last is part of the goal of emotional marketing. When you’ve formed an attachment with the consumer, they will stick with you for years – through price increases, trials and tribulations, and more. You can’t go wrong with building relationships.
Profitability is a key to building a successful business.
Creating a profitable business is the goal of every business owner. Without profits, you are not building, growing and being able to sustain.
There are key ways to increase profits in any business.
In Bizology, I have identified 8 Profitability Accelerators. Several of them work together, well. But today, I want to talk about just one! The first one!!
Profitability Accelerator #1 is traffic.
You have to have traffic — either foot traffic to your store or web traffic to your online offer. Of course, a brick and mortar store can also use online strategies and in that case traffic can also mean web traffic.
Increasing this number — the number of people walking in or visiting your website can directly relate to profits.
Of course, our other Bizology framework ACCT (Assess, Create, Convert and Track) comes into the picture as well.
But sticking with traffic, what are the strategies that you use, right now, to drive traffic to your business? You do have a strategy right?
There are many traffic strategies that can work:
Ads with compelling calls to action
When you are looking at traffic you want to use a strategy that you can track and determine the conversion rate. If you are using ads, you want to know if the revenue spend on the ad, is converting into actual traffic to your store. When crafting your strategy, you need to create a way to track this.
Learn more about the impact of Profitability Accelerators on your business with my new eBook — Becoming a Bizologist.
In this book you will learn the 3 frameworks used in Bizology and how they can impact your business revenue.
You will learn all 8 Profitability Accelerators and the overall impact they can have on your business.
And keys to implementing these ideas in your business — quickly and easily.
Journaling can help you achieve your goals because it will force you to think about them, consider the why and how, and delve deeper into the situation so that you can examine all sides of it. Read on to find out how journaling can help.
* It Forces You to Write Down Your Goals: When you start a journal, it basically is a way to force yourself to document your goals. Whether you write them down on paper or you use technology to get it all down doesn’t matter. Once they’re written, they are ready to tackle.
* It Makes You Consider Why and How: As you enter data into your journal, you’ll be forced to face the why and how of your goal. This is especially true if you write down a goal and focus on it in your journal.
* It Enables You to Examine the Opportunities and Threats: When you are focused on goal making with your journal, you’ll also explore opportunities and threats coming your way due to your goals. It helps you avoid roadblocks in advance.
* It Makes You Develop Steps for Success Based on Your Goals: When you see it written down, you’ll want to notice and pull out any steps you’ve developed in your journal and put them in your calendar for scheduling.
* It Helps You Improve Goal Setting and Achievement: Each time you intentionally set goals, define steps to achieve the goals, and perform them, you are setting yourself up for being able to improve your skills.
* It Provides Accountability: Even if no one else is reading your journal, a private journal can help you become accountable to yourself. If you develop the habit of looking at your journal each day and put something else in there each day, it’ll work great for helping you become more accountable.
* It Provides a Permanent Record: Having a permanent record of the things you’ve done in your life, whether its personal or work, is a beautiful thing. Hardly anyone has a perfect memory, so you’ll maintain the lessons learned better with the record to look back at.
* It May Be Inspirational: Depending on the journal, you might even be able to take the information inside and compile it into a real book for others to read to inspire them. You might also take from it steps for your success for a project and turn it into a course to inspire someone else.
Journaling is an excellent way to work toward achieving all your goals. It will even help you make better goals because the process of entering facts in your journal will cause you to see them in a more logical way that is more useful.
Check out my posts on creating your daily practice!! We talk about it in Bizology too, creating a daily practice, shifts your results when you Make it Happen!! But you can read the posts here on the blog easily!
Journaling is often a daily practice. Adding your goals and desires fits into that practice. But don’t let it overwhelm you. Often people can get frustrated if they miss a day and feel they have to catch up. It is YOUR practice, YOU get to set the rules. There is no rule that says you have to journal every day, or that it has to be goal focused every day, or that it has to be linear or encompass everything you did. You totally get to decide HOW to create the daily practice and the journal.
If you look at the Gratitude Project — it has great ideas on gratitude journaling. That might be something that is brief and easy to do each evening. Goals might be part of the morning routine. And always there is flexibility in how you do it and craft your practice.
Not all networking happens at events. Some of the most effective networking you can do happens over coffee meetings. One-on-one catch ups, whether they’re in real life or virtual, give you a chance to really connect without the distractions of being in a big crowd.
Here are five networking tips to make your one-on-one networking meetings even more effective.
Networking Tip #1: Have a point to the meeting
A networking meeting is more likely to be effective if it’s clear why it’s happening. Are you looking for a mentor, or a new position? Has the person been recommended to you? Maybe you’re new in town and looking to connect with peers. Do you want to establish a collaborative partnership or joint venture for your business?
If it’s a get-to-know-you meeting, it’s okay to talk about common interests like books, movies, or sports. Sometimes it is those personal interests that solidify a relationship, so don’t be shy and leave them out.
Networking Tip #2: Be strategic
Do your research and identify leaders that you really want to connect with. Be clear about where you want to be in a year, five years’ time and seek out the people who can help you get there. Part of the point of networking is not just the people you meet, but the people they know who can help you grow your own network.
If you have changed jobs, sectors, or towns, connecting with the right people can help you hit the ground running.
If you are growing your business, know how you want to grow and identify the key people that can benefit your network. It is not all about selling, it is about building relationships. People do business with people that they — >> KNOW, LIKE and TRUST!!
Networking Tip #3: Make it mutually beneficial
A networking meeting isn’t just about what you can get out of the other person – there has to be some benefit for them too. Think about what you can offer. What are your special skills or connections? Do you have acquaintances or experiences in common? Pay the other person the respect of doing some background research so you know where they’re from, and what their career path and big projects have been.
Networking Tip #4: Respect their time
Remember this person has made time for you in their day. Be respectful of that and keep to the agreed time (don’t be late!). Don’t hog the conversation, and make sure the meeting doesn’t go over time, unless the other person is keen to keep talking. Give them your business card, but don’t hand over your resume unless it’s requested.
Networking Tip #5: Remember your manners
Be polite during your meeting and remember to follow up within twenty-four hours with a brief email thanking them for taking time out to talk. Hand written notes are a nice touch as well and will stand out as no one is sending cards!!
If you committed to sending an article or book reference, remember to follow up. You want this first meeting to set the tone for a future meaningful relationship. If it feels appropriate you could connect on LinkedIn.
These networking tips are just a few ideas to maximize the benefits of your one-on-one networking meetings.
Success is more than economic gains, titles, and degrees. Planning for success is about mapping out all the aspects of your life. Similar to a map, you need to define the following details: origin, destination, vehicle, backpack, landmarks, and route.
Origin: Who you are
A map has a starting point. Your origin is who you are right now. Most people when asked to introduce themselves would say, “Hi, I’m Jean and I am a 17-year old, senior high school student.” It does not tell you about who Jean is; it only tells you her present preoccupation.
To gain insights about yourself, you need to look closely at your beliefs, values, and principles aside from your economic, professional, cultural, and civil status. Moreover, you can also reflect on your experiences to give you insights on your good and not-so-good traits, skills, knowledge, strengths, and weaknesses. Upon introspection, Jean realized that she was highly motivated, generous, service-oriented, but impatient. Her inclination was in the biological-medical field. Furthermore, she believed that life must serve a purpose, and that wars were destructive to human dignity.
Destination: A vision of who you want to be
“Who do want to be?” This is your vision.
Now it is important that you know yourself so that you would have a clearer idea of who you want to be; and the things you want to change whether they are attitudes, habits, or points of view. If you hardly know yourself, then your vision and targets for the future would also be unclear. Your destination should cover all the aspects of your being: the physical, emotional, intellectual, and spiritual. Continuing Jean’s story, after she defined her beliefs, values, and principles in life, she decided that she wanted to have a life dedicated in serving her fellow people.
Vehicle: Your Mission
A vehicle is the means by which you can reach your destination. It can be analogized to your mission or vocation in life. To a great extent, your mission would depend on what you know about yourself. Based on Jean’s self-assessment, she decided that she was suited to become a doctor, and that she wanted to become one. Her chosen vocation was a medical doctor. Describing her vision-mission fully: it was to live a life dedicated to serving her fellowmen as a doctor in conflict-areas.
Travel Bag: Your knowledge, skills, and attitude
Food, drinks, medicines, and other travelling necessities are contained in a bag. Applying this concept to your life map, you also bring with you certain knowledge, skills, and attitudes. These determine your competence and help you in attaining your vision. Given such, there is a need for you to assess what knowledge, skills, and attitudes you have at present and what you need to gain along the way. This two-fold assessment will give you insights on your landmarks or measures of success.
Jean realized that she needed to gain professional knowledge and skills on medicine so that she could become a doctor. She knew that she was a bit impatient with people so she realized that this was something she wanted to change.
Landmarks and Route: S.M.A.R.T. Goals
Landmarks confirm if you are on the right track while the route determines the travel time. Thus, in planning out your life, you also need to have landmarks and a route. These landmarks are your measures of success. These measures must be specific, measurable, attainable, realistic, and time-bound. Thus you cannot set two major landmarks such as earning a master’s degree and a doctorate degree within a period of three years, since the minimum number of years to complete a master’s degree is two years.
Going back to Jean as an example, she identified the following landmarks in her life map: completing a bachelor’s degree in biology by the age of 21; completing medicine by the age of 27; earning her specialization in infectious diseases by the age of 30; getting deployed in local public hospitals of their town by the age of 32; and serving as doctor in war-torn areas by the age of 35.
Anticipate Turns, Detours, and Potholes
The purpose of your life map is to minimize hasty and spur-of-the-moment decisions that can make you lose your way. But oftentimes our plans are modified along the way due to some inconveniences, delays, and other situations beyond our control. Like on any path, there are turns, detours, and potholes thus; we must anticipate them and adjust accordingly.
When you create your vision of success and include each of these elements, then you have created a pathway to that success. It’s not just a destination but you have planned a route, with way points along the journey.
Without that vision of success — then your road map is useless. You are wandering around, discovering cool landmarks but without purpose, without intent.
Learn how to create your vision of success in our vision board project.
The first step is to have a good look at what scares you about finding your life purpose. Does it feel risky? Do you feel vulnerable? What if you fail?
What if people laugh at you. If it’s any comfort, these are thoughts and worries that afflict everyone. Don’t worry you’re not alone.
Start by writing down everything that comes into your head at the thought of finding your life purpose.
Don’t filter or critique. Just write what you think. You can use the prompt ‘If I consciously live my purpose, I’m afraid that’ and see how you go.
Now take a deep breath and respond to a second question What do the scared parts of me need, to feel supported?
2. Give yourself permission to change
Everything in nature changes and grows. It is not normal to stay in the same state or position for a lifetime whether you’re an acorn, a puppy or a person.
Embrace the potential of change and personal growth.
Giving yourself permission to change and grow opens you up to limitless possibilities.
By saying yes to change, you are giving the Universe permission to give you opportunities you may never have dared dream of receiving. Say yes and see what happens.
3. Don’t be afraid to be your unique self
No one in the history of the world has ever been like you.
You have your own set of talents, skills, passions, and experiences.
Only you can make your contribution to the world. So, stop trying to fit in and be like everyone else in the herd. Stop comparing yourself to others and anticipating their judgment of you.
The only thing that should give you pause is the thought of wasting all your talent by not shining your light. If you feel bashful about striking out on your path, remember no one else can be your best you.
Join the Purpose Project!!
The Purpose Project guides you through a process of finding your life purpose. A complete training resource with guide book, workbook, videos and resources for getting focused and spending time exploring what is at your core.
Purpose sounds big, but when you spend some time with yourself and the resources we have put together, you find that the journey is actually fun! And as you hone in on your purpose, it starts getting really exciting and inspiring.
Living the life you have dreamed of is doable with a clear purpose.
Simple Morning Routines to Start Your Day with Purpose
How often do you groan when the alarm goes off?
You hit the snooze button and repeat until it’s essential you must get up. Now you’re running late, grab a coffee, stagger out of the door still yawning, skip breakfast and start the day feeling rushed and resentful?
Or perhaps you begin your day scrolling through emails and social media before you even get out of bed, so your mind is distracted from the get-go.
There are some simple things you can do to start the day calmly, mindfully and purposefully before you reach for your cell phone. Try these three techniques to get your day off to a better start.
1. Breathe mindfully and connect to your inner self
Before you get out of bed, before you even open your eyes, take a few moments to focus your breathing and connect deeply to your inner self.
Take three long deep breaths through your nose, gently and slowly breathing out through your mouth. Then return your breath to its normal pattern, noticing the breath, and the rise and fall of your chest and belly as you breathe.
2. Bring to mind your intention for the day
How do you want to feel? What state of mind will support you best? How will you choose to connect with others?
Resolve to check in with your intention during the day and adjust your mindset and behavior accordingly. What impact do you want to have in the world today?
How can you take the best care of yourself as you go about your daily business?
Set a simple intention for how you want to be in your day. Make it a positive, straightforward statement. I can be as simple as Today I want to be kind to myself and others or Today I will stay calm and grounded. Make it appropriate for where you’re at and what you have to do.
3. Hydrate — NOT just coffee!!
You know you need to drink more water. Make it easier on yourself by starting the day with a big glass of water, before coffee, before breakfast, before exercise.
You can keep a water glass or bottle on your night table so you can start the day as you mean to go on – well hydrated! Follow your first glass with another before you have your coffee.
Make your second glass an Ayurvedic drink of warm water with lemon. That is a traditional way of giving you a boost of Vitamin C, detoxing and stimulating your metabolism.
Pick up my guide to meditation — another daily practice that can help your results within The Purpose Project!!
Adding meditation to your daily practice gives you a few moments or minutes of completely private mindfulness time.
It is a time to quiet your mind, take a break and rest from your go, go, go life. Slow it down and rest. No, it’s not about sleeping… it is about awake mindful rest.
I always thought that meditation seemed too hard. How do you quiet your mind? But the guide gives you some real world ways to spend just 10 minutes per day meditating. It doesn’t have to be hard. It can be simple.
Join the Purpose Project and dive deeper into figuring out YOUR life’s purpose. What makes you dance? What gets YOU into the flow?
Inside the purpose project you will find a beautiful guide book, checklist and video guided training. It’s actually not training, but more of a process of looking at yourself, your passions and figuring out the answers for YOU.
The workbook helps you organize your thoughts, and really hone in on what matters for YOU.
Join the EnVision 2021 Workshop to kick off your year with a clear and compelling vision based on your dreams!!
Creating your new vision and dreams for 2021 is the first step in setting good strategy.
Join the visioning workshop to kickstart your year. This is NOT resolutions, this is revisiting your vision or setting a new vision and then creating the strategies to make it happen.
Author, coach, mentor, Chief Visionary Womanpreneur, Donna Lynn Price, guides you through her visioning process. Spend an hour with Donna, getting excited, getting inspired, getting ready for creating an incredible 2021.
With 30 minutes set aside for sharing, visioning and Q & A.
Receive an incredible coupon to Donna’s Dream Board Project — video course on building your dream board for 2021 and gain access to the BIG Reveal — where you can share your dream and vision for 2021. In Donna’s book, Launching Your Dreams: Making WILD Ideas Happen — she talks about the power of sharing YOUR dream and vision.
Receive a FREE copy of the downloadable Launching Your Dreams: Making Wild Ideas Happen — just for attending!
Affirm Success to Yourself and Accelerate that very success!!
Affirmations, also called self-talk, personal reminders or self-suggestions, are absolutely essential in building positive attitudes and confidence in our own capabilities. A positive affirmation must contain the following key ingredients :
* Positive words and phrases
* In the first person and the present tense (I am )
* Is specific about what you want to be (to have, to do, etc.)
An example of a positive affirmation is I am a positive, optimistic thinker or I am the top salesman.
You can start harnessing the transformative powers of positive affirmations by applying the following guidelines:
1. Replace the Negative with the Positive
The very environment that we live in tends to drag us down with its constant negativity. But the moment that you start using positive affirmations, you can choose to banish negativity and start adopting the positive attitudes which will propel you towards success. Using affirmations is critical in developing the self-motivation that can make our goals and dreams into realities
2. Modify your Thinking
Your mind believes what you tell it. Reprogram your subconscious mind by using positive affirmations and watch your conscious mind transform it into positive action. You essentially become the person you have affirmed yourself to be.
3. Personalize Your Own Affirmations
First you need to think about what you want to achieve. Be specific about what you want to be, to do, to have and so on and so forth. Then, with your answer in mind, create your own affirmation in the first person and present tense. This creates concrete, tangible goals which give you a direction in which to work towards.
4. Repeat, Repeat and Repeat
In order for your affirmations to be effective, you must repeat them to yourself daily with attention, conviction, interest and desire. Writing them down on post-its which can be placed in places where you can frequently see them (fridge, bathroom mirror, etc.) is also a good way to remind yourself of them.
Wondering what a Success Mindset is? Tired of watching everyone else succeed while you fail?
Your Mindset May Be Keeping You from Achieving Your Dreams.
Download this Success Mindset Free Guide Now: Transform Your Mindset So You Can Achieve Your Dreams
Creating a Success Mindset might seem baffling. But I assure you there is a purpose!!
Have you ever wondered why success comes so naturally to some while others struggle every step of the way? I’ll tell you, it’s not because the highly successful people have a higher IQ, more wealth or more support. It’s because they have the right mindset.
That’s right. If you were to study successful people, you’d find the one thing they have in common is a growth mindset. It’s what sets them apart from the rest.
The good news is people aren’t born with this growth mindset, they develop it through practice… and you can too!
Sign up now to receive your guide on how to develop a success mindset and start reaching and your living dreams. Minimally, you will feel better!!
Here’s what you’ll learn from this free report:
How do tell if you’re mindset is defeating your success.
Why it’s up to you to decide what kind of mindset you want.
Specific steps you can take to embrace a growth mindset
How your mindset affects your career
How to develop a business mindset
Steps to take to keep the new mindset momentum going
How to change how you view setbacks and failures
Claim Your Free Access:
Transform Your Mindset So You Can Achieve Your Dreams Success is YOURS to Have!!
Join the EnVision 2021 Workshop to kick off your year with a clear and compelling vision based on your dreams!! Creating your new vision and dreams for 2021 is the first step in setting good strategy. Join the visioning workshop to kickstart your year….
It’s all about the customer relationship!! One of the ways a business builds its brand is to tug at the emotions of their audience. The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans,…