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List building is one of the best ways to enhance the earning potential of your business. By having a strong base of customers, you have a good chance of catering to their needs, and subsequently, earn profits in the long run. The following pointers will enable you to make list building process a success for you-
1. Make your content relevant-
The most important tool for a successful list is to give content that has utility value for the readers. One of the most important tool for high rate of attrition is that people keep on publishing without actually keeping a check on its readability. So, be precise, to the point and don’t lose out any single visitor.
2. Offer a lucrative incentive to sign-up-
A general saying in business world states that to get something, you need to give something. Keep this in mind and keep giving some benefits to them. Also, the incentive being provided should be relevant to the niche of operation. Remember, to catch the fish, you will have to offer some good bait.
3. Effective use of pop-up windows-
Pop-up windows are not the latest, but their worth in capturing the leads cannot be taken for granted. Although there are different pop-up windows available, their utilization value does not diminish with their continuous usage. However, careful analysis should be done before putting up these lead capturers. In case they are used in a wrong way, it could have dire consequences for your business.
4. Use sales letter to your benefit-
In today’s scenario of information sharing, sales letters have proved to be an easy support for your selling efforts. Businesses are actually creating a sales letter to get the attention of subscribers, and at the end of it, instead of an order button, they have a subscribe here button. If used correctly, sales letters can significantly increase your ROI.
5. Design your Swipes carefully-
Swipes, also known as short e-mails, have gained value in business industry. They have a link included that gets sent across to various subscribers. Swipes can become a great source of lead generation, but the most important thing you need to keep in mind is that they have to deliver the maximum value, using the minimum possible space available.
6. Make the best use of Auto-responders-
Auto-responders are a well-known name in the advertising industry today. Autoresponders are emails sent to subscribers automatically when triggered by certain events. Be careful to use the best auto-responders, and don’t fall prey to various free mail sending softwares that promise a lot, but seldom stand on their promise, Mailchimp being the exception. Mailchimp has been very stable platform and starts off with a free level.
These points surely will prove handy for the growth of our list building activities. Make their best use and move on the path of progress.
List building is critical to your business growth. When you focus on growing your list and not selling your product, you then have a list of targeted people that you can sell to. But if you fail to get the person’s email address, they are lost to you forever. Once they leave, you cannot continue marketing to them. If you try to sell first and they don’t buy, they are lost to you. List building should be your focus. Focus with strategy so that you are capturing leads consistently and then following up effectively. List building is step one. Then you can marketing and sell.
Donna Price is a strategist, working with entrepreneurs to increase profits using the 7 Profitability Accelerators. Create your system for success.