Posted on November 10, 2014 by Donna Price, Marketing Strategist & Business Consultant
With the advent of Instagram, businesses have had the opportunity to cater to a vast number of audiences scattered around the globe. You can be located in New York, and still you can make strategies for your customers that are sitting miles away from you. In the last few years Instagram has proven to be an effective platform for marketers to reach a new audience in a way they want to be reached – with visuals and short messages.
Instagram usability depends on various factors. For example, the number of images you post, the viewership of your images, the frequency of your posting etc. You always should keep in mind that your images have to be relevant and product oriented, otherwise you will not be able to generate authentic leads. The following techniques will enable you to make the best use of Instagram for the success of your business-
Sony is a great example of a company that has used photo contests in a few of their campaigns. After the success of their #SonyX picture contest, they decided to try it again with #Sonylove. Sony’s contest is a great example of how to get more Instagram followers and increase your current Instagram followers’ engagement with your brand.
Learn more Instagram techniques and strategies for your business with our complimentary report.
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And of course, don’t forget to pick up the Instagram Ads — FREE REPORT!! It will help YOU evaluate whether you should use Instagram Ads in your business. For some, it is the RIGHT platform to invest valuable business resources. For other businesses, it is NOT the right place to be. You might be better off buying ads on Facebook, or LinkedIn or YouTube. I offer free reports for each of these platforms as well.
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