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Archive for webinar

CRCOnlineMedia: New Periscope Just Out. See What’s Happening! Your Online Reputation. It’s Critical. Webinar Starting.

You are about to uncover A-level information, so forget about any other browser tabs you might have opened so far. I’ve been at it again, kicking ideas around with the Periscope peeps I came to know and cherish.

Dive into my latest broadcast shared with the World for the first time at February 1, 2016, 4:44 pm, so still fresh enough to give you a first-mover advantage if you’ll act upon it.

Don’t forget to search for “donnaprice” next time you open Periscope on your phone and join my current 4206 followers. Amazing things are coming for all those following my Periscope live streams: discounts, inside scoops, intriguing guests, and fresh perspectives to help you stay on top of your game.

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Video Marketing

A few months ago I changed several business services that I used to buy into one that provided everything I needed and more. As a business coach, I have been doing video marketing for quite some time. I have a comprehensive video marketing plan that includes video distribution, video email and video blogging and video webinars. I was paying quite a bit of money for several different services to accomplish all of this. I as paying close to $200 for all of these services. Then I was invited to join Talk Fusion by another business coach.

I found that Talk Fusion saved me money — over $150 per month!!! AND, I was able to offer it to others and make money as another stream of income. But what it does for my coaching business is give me a video marketing platform that is all in one place. Video conferencing, video email, video auto-responders, video blogging and the Fusion Wall, as well as video bookmarking.

The programs are constantly being refined and improved.

If you have a business that uses video conferencing, you might want to look at Talk Fusion. http://www.talkfusion.com/1504472

Imagine, as a coach, you can create a video coaching auto-responder. That means your email automatically goes out to your clients or leads and delivers an email video that is branded to you and your company. You can tell when someone watches it and you can then follow up if that is the next step on your process.

Or, you can create a Fusion Wall with a group of specific videos that are keyword targeted to increase your video views and leads.

Or, you can use video emails as a key follow up strategy for your business networking.

The possibilities are endless. Video marketing isn’t just a fly by night fad. It is a real world marketing strategy that every business can use.

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Defining the purpose for your webinar

 

How to define the purpose for your webinar

In order to have a successful webinar you must first establish a purpose for your webinar. Is it to teach, train, inform, excite, impress, market or a combination of these aspects? Do you know exactly the products or services you wish to promote through a webinar? Do you have a clear idea of what to talk about during the webinar?

What is your product? — Believe or not some people who have a lot of information do not have a clear idea of what their product is. Before having a webinar you should know specifically which one product you will be promoting so that you can fine tune your message and get them audience excited about your product.

One idea is to bundle existing products that relate to one another into packages. Always create more than one package, one inexpensive, and one more expensive. If you have a large attendance there is always someone who will want all that you have to offer, while others will want to just stick their toe into your product offerings.

Who is your audience? — You must also know your audience or target market. It’s not everyone! you must fine tune and laser target your market in order to be able to give an effective webinar presentation. If your audience is full of mothers, make sure you are talking in words and examples that they can relate to.

If you’re talking to business executives your examples will be far different than if you are talking to stay at home moms who wish to work from home, for example. Sure some of the moms will also be executives, but all moms relate to mom things but all moms are not executives.

Sell or inform? — Your purpose of your webinar is to either sell or inform or a combination of both, but it is always better to go with the information aspects because most webinar attendees will not want to be involved in an extended telemarketing call. Instead they want to be engaged, informed and inspired to act by your webinar.

 

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

How-Have-a-Successful-Webinar

How to Have a Successful Webinar

A webinar can be a highly productive way to market your Internet business, product or service. You can make some money up front for the webinar itself, then for the products and services you are promoting, and yet again on the back end by selling the recorded webinar at a discount to participants and at full price to those who could not attend.

While there is substantial preparation and work involved, successfully producing a webinar that will be both profitable and informative will be worth the effort when the event is over and the orders start coming in to your inbox.

There are a few considerations when producing your webinar such as:

Find a partner — Find a partner that can work with you on the webinar. This person should have different skills than you do. For instance if you’re great at marketing, but not so great at technology find a partner that is great at technology or who is comfortable with learning the necessary technology.

Create a plan — Have a plan about what you want to tell the guests and what your intent is in giving the webinar. Do you want to up sell something, do you want to teach something, what exactly is your point in having the webinar? Webinars are great ways to bring people into your product funnel but you have to know your intent to make sure that you have a plan and know your intent.

Practice makes perfect– As with all technology, stuff happens. That’s about as nice as it can be said, stuff happens. Things go wrong with technology, so practice and know that something will go wrong, but if you look prepared for those eventualities you won’t seem so inept.

Enhance your marketing — All promotion should be across all your channels, email lists, website, sales pages, pay per click, press releases, market everywhere your target market lives. Another advantage of partnering is that both of you will make new contacts due to having access to each other’s lists when you start your promotion.

Put on a show — Once you have followed all the other points you will be ready to present your live webinar! While you should practice as mentioned do not make your presentation appear stiff and read. Try to be as natural as possible and avoid reading a power point presentation. Reading your script is boring and not a good idea. Just talk as if you’re talking to friends, these people signed up to hear what you have to say, they want to be there, so be as lively as possible so that they can stay awake and be informed

Don’t forget follow up — When everything is over you have to do a thorough evaluation of how the webinar went and follow up with the participants. Suggests are to send a survey to the participants both presenters and guests, to find out what they thought. Ask them how to improve, what they liked, what worked and what did not work. Do not be afraid of getting this valuable feedback it will make future webinars better and more successful.

Get started putting together your first webinar.

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.