Archive for using instagram ads

Using Instagram Video Ads

How to create your first Instagram video advertisement?

Over the past few years, there has been considerable growth in the Instagram user base, making it a perfect place for marketers to showcase their brands.  Over 600 million people are hanging around Instagram, and people from 18-35 years old are higher in numbers.

Instagram ads basically work like other social media channels with an advertising feature. It’s easy to understand the flow and set up an advertising campaign, but before you begin, here are some key points to remember.

  • You must have an active Facebook page and Facebook ad account.
  • You must set a Call to action
  • You must set a budget before starting
  • Most importantly, you need visual content, such as a square image, landscape image and a 60 second long video.

Join the Instagram ad bandwagon by following the steps below to create your first Instagram video ad.

instagram video adsStep 1: Link your Instagram account to your Facebook page

Before starting, you need to connect your Instagram account to your Facebook page. This will allow you to create ads through the Facebook power editor.  To get started, go to your Facebook page and click on Settings in the top-right corner. In the left column, click Instagram Ads, and then click the Add an Account button on the right.

If you already have an Instagram account then, select the existing account, enter the user id and password and click confirm.

If you don’t have an Instagram account, you can create one from within Facebook. Select Create a New Account, enter a username for the Instagram account and type in your email address. When you’re finished, click Confirm.

Once you’ve finished all the steps, your Instagram account will be connected to your Facebook page.

Step 2: Know which types of ads you can run on Instagram

For Instagram ads, there are three objectives of ads: clicks to your website, mobile app installs and video views.  These three objectives will hold three key ad units within them: image, video and carousel ads.

Image ads are standard photos with a button driving users to click upon them. Video ads are the same as image ads, but consist of video in place of the image. Carousel ads are a series of images that users can browse.

Step 3: Target the right audience

Just like Facebook ad targeting, you can also target your Instagram ads. Not all targeting options are available in Instagram. The only targeting options required are location, age and gender. The rest of the targeting options can be used if you want more control over who can see your ads.

Step 4: Use attention-grabbing visuals

People are highly attracted toward visual content, and Instagram is full of rich visual content, whether it be video or images.  If you want to drive high results, make use of compelling videos and images that draw user attention. Try and avoid using stock images, because people viewing the ad can easily recognize them.

Step 5: Include a call to action

A call to action in a post increases the click rate. In Instagram, there are no stipulations about the amount of text that can be used with images. This provides marketers with the opportunity to create ads with heavy text and complex stories. Also, you can directly use a call-to-action in your video and photos.

Step 6: Leverage popular hashtags

Instagram is highly driven by the use of the hashtag. Make use of 2-3 relevant hashtags, which will allow your ad to be found easily. The strategic use of a hashtag allows businesses to improve their brand visibility quicker compared to other social media channels. #smallbusinessmarketing #smallbusinesssuccess #publishedauthor #keynotespeakerin

Instagram ADS Increase Your Brand Visibility

Tips to increase brand visibility with Instagram ads

According to eMarketer,

The number of companies leveraging Instagram for advertising has steadily increased year over year, and this number is likely to surpass other social channels like Twitter in 2017”.

instagram adsSince visual content is far more useful for engaging audiences compared to traditional marketing and advertising methods, this has made Instagram one of the top social media channels for marketers to advertise their brand. Instagram Ads can help your brand when done correctly.

With over 500 million active Instagram users, it has become one of the most powerful platforms for marketers to showcase their brand. Visual content, whether it be images or videos, grabs user attention quickly compared to text. Instagram Ads fit right into this strategy, because you are staying visual with your ad.

Instagram is all about visual content, so the chances of grabbing the audience’s attention are higher than other social media networks. These tips will be helpful to improve your brand visibility and increase your followers:

  • Have a killer hashtag strategy:

Instagram is highly driven by the use of the hashtag. Make use of 2-3 relevant hashtags, which allow your ad to be found easily. Strategic use of a hashtag allows businesses to improve their brand visibility quicker compared to other social media channels.

  • Use CTAs:

While creating Instagram ads, you can add a CTA button near the image. This button offers various choices when presenting the call-to-action. Make use of a relevant CTA for your advertising campaign. The main objective of including a CTA with the ad is to gain a wider reach and increase the number of desired actions.

  • Combine your social channels:

Instagram offers huge potential for brands, but what if the majority of your success comes from other social media channels? By cross promoting your account on other social media networks, you can promote traffic to your new Instagram channel. Alternatively, you can encourage your Instagram followers to check your other profiles.

  • Tell a story with image carousels

Instagram is a platform based on carousels. That is, it allows you to post more than one picture together. If you are looking forward to selling products using Instagram, craft a story with striking images related to your product. Make use of images that highlight your product and help connect with  your fans.

  • Include video in ads:

People love watching a video no matter how short or long it is. When videos were first introduced in Instagram, there were more than 5 million videos shared within the first 24 hours. Instagram is not only a collection of static images, but also includes various video content. Video are more engaging than static images posted and draws user attention quickly.

  • Don’t make your ad look like an ad:

The key to higher engagement and more clicks through is to not make your ad look like an ad. Audiences respond better to posts that appear natural, as opposed to the usual product promotional messages. Plan your ads carefully, so that your fans don’t feel like you are constantly trying to sell your product.

With higher user engagement than other social media networks, Instagram opens the way for brands to leverage their content to improve their brand visibility and increase followers.

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