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Archive for small business marketing

Webinar: The Heart in Marketing

Join me on Tuesday March 21st at 1:00 PM (EST) for Heartfelt Marketing

Spend just 45 minutes with me as we explore key strategies for heartfelt marketing — connecting with your peeps or your tribe or people!!

Register below and I will send you the details!!




If you are like most small business owners that I know, then you find marketing to be one of your biggest challenges. HOW do you get more clients or customers? HOW do you stand out in the crowd of competitors?  HOW can your business succeed in this business environment?

You are NOT alone!! Tuesday we will spend some time exploring 6 strategies that can make a real difference to you!

I am sure that you are using some or maybe even all of these strategies, but are they working?  Are you getting new business leads?  Do you have ANY conversion?  Is it the strategy or is it HOW you are using it?  Is it making sense to your connections?

During the webinar we will be covering — yes, six strategies but we will also be looking at HOW to make them more heartfelt — more engaging.  Connecting with people — PEOPLE directly.

Reserve your seat and join me.  Can’t make it, sign up anyway!! I will get you the replay following the webinar!

Business Mistakes That Can KILL Your Business

business mistakesThere are 5 big business mistakes you can make that will kill a deal and possibly even do in your business.

When you learn what top business mistakes are you are better able to avoid them and prevent them from happening in your business.  The top five business mistakes that we see are:

  1. Not meeting the client’s expectations

  2. Mishandling a client crisis

  3. Taking on more than you can handle

  4. Putting all your eggs in one basket

  5. Up cash creek without a paddle

Any one or combination of these can not only kill the partnership, but have the ability to take down your company as well. We’re going to take a bit of time to talk about each
one of these, in this lesson we’ll cover the first two.

BIG Business Mistake #1: Not Meeting Client’s Expectations

It’s essential you give your client’s exactly what you promised during the negotiation portion of your relationship. If an event does happen where there is no way to meet the
client’s expectations, not only do you have to find a way to fix the situation, but you also have to find out where it all went wrong.

A couple of things could have contributed to this problem:

  1. Bad salesmanship. This could mean the salesperson was trying too hard to seal
    the deal and didn’t listen to the client’s needs.
  2. Lack of communication. This breakdown occurs between the salesperson and
    your operations department.

In order to avoid these mistakes, you need to put a clear plan of action into place that all of your sales staff needs to follow:

  • Think before you speak.
  • Give yourself a break.
  • Perfect your process.
  • Pre-format over-deliverables.
  • Stay hands-on throughout the entire process.
  • Define success.

BIG Business Mistake #2: Mishandling a Client Crisis

Crisis’ will happen, but how you respond and fix them will define your company and interaction with your clients’. You need to respond quickly and effectively. This will help
you gain even more trust and confidence from your client.

Some simple tips can help you deal with any client crisis:

  • Take responsibility and apologize no matter who is at fault.
  • Act swiftly and effectively.
  • Step in and take control of the situation.
  • Never point fingers or place blame.
  • Stay in constant communication with your client.
  • Stay calm throughout the situation.
  • Keep your eye on the ball.

Now, that you know the top two mistakes you can make to kill a big fish deal, you’ll know better how to avoid making these mistakes in the first place and know how to put
a plan of action into place in case of a crisis.

If you need help with any of this, try our FREE Mini Marketing Makeover to get an overview on your marketing strategies and access to real consulting help.

Next time we’ll talk about the 3rd and 4th killer business mistakes you can make in working with clients and additional strategies to avoid and prevent them in your business.

Why Mastermind? Why Join a Bootcamp?

What is in a Boot Camp or a Mastermind that helps your business?

As a CEO or business owner, training, personal development are both important to your success.  Many small business owners try to go it alone, and in that process they miss critical pieces that could have accelerated their success. The input of other people, the ideas, the skills and the resources that are gained from collaborating, masterminding or consulting with other people is what’s truly valuable in a mastermind or bootcamp.

It starts with an expert facilitator, someone that has a great deal of expertise in business and marketing.  They can bring together a group of business owners, even if they are all struggling, the group combined with expertise will provide you with much needed inspiration, personal growth and information.  When all of these combine, it is amazing what results you can generate. It is not just information that we each need. Yes, there is learning and personal growth to do.  But there is also the need for rejuvenation, inspiration and motivation that keep the whole thing moving forward.  Business can be tiring.  When you are working, working, working you fail to take that step back and really LOOK at the business and see what is happening.  You are to deep IN the business.

The mastermind or consultant or both, brings fresh eyes onto the scene that can help you see your business from a new perspective.

businessmastermindMasterminding is in my opinion, one of the most valuable things you can do.  It is the coming together of a group of people to share, listen, learn and grow together.  Often there is an accountability piece that keeps you on track and honest.  (Why can’t we do that for ourselves?) Suddenly the things you had been reaching for over and over again are happening.  But it also brings together years and years of expertise that can shift you and your business.  The ideas that get shared, the input, and feedback and even questions all contribute to you being more successful.

Bootcamp is when you dive deep into a topic and really wrestle with it and master it.  For many business owners, marketing is what they need to wrestle with.  Its something that they don’t do well.  They try but it just doesn’t happen.  Marketing is that thing that you found out you have to do but you didn’t really want to do.  You went bootsinto business because you loved your craft whether it be massage or lawyering or retail or chiropractics or dentistry or…. and you believed that “if you build it they will come”. And they didn’t.  Then you had to figure out the marketing puzzle. Suddenly you are in over your head but you are already all in.  You have to figure it out.  Bootcamp helps you to do that.

Add consulting into the mix and you have an incredible opportunity.  Expert consulting gives you that personalized one on one for your business with a marketing expert that can either help you figure out what to do or can do it for you!!

When you find all of these together it is a powerful combination.  The last key to figuring out if it is the right program for you is simply talking to the facilitator.

  • Are they somebody you can listen to?
  • Do they have the expertise that you need?
  • Is the program affordable for you?  A stretch is ok because that can be motivating.  Too much — going in the hole is not okay.  So make sure its a good fit.

2016 is starting off to be a great year.  Make sure that you are setting yourself up for the best success you can have!!

And of course, be sure to check out our Marketing Bootcamp and Mastermind!

Could Your Marketing Be Wrong?

Could There Be More To Marketing Than What You Know?

What if what you have LEARNED about marketing was all wrong?  What if the money you are spending, the time you take to carefully build your brand and your exposure — just wasn’t cutting it?  Marketing is like reminds me of my sailboat — a hole in the water that I threw money into….BUT, it doesn’t have to be that way.

When Marketing Is Set Up Wrong — Then The Results DO NOT Happen…

There are systems that DO work for small businesses.  They are different from what works for BIG corporations.  The “BIG BOYS” have a lot of money to play with. They CAN throw money into the hole.  they can afford to market over and over again, spending hundreds of thousands of dollars on their marketing.

There are several strategies that work well for small businesses. The first key is strategy.  It needs to be complete.  Not just a one off tactic, but a complete strategy.  From beginning to end… lead generation —>> through the buying process and to the close or acquisition of a new customer.

For instance — if you are using a website and there is no opportunity for the prospect to become a lead, then the website is not an effective tool for adding new customers.  Websites should have more than a phone number or a contact us form. There needs to be an informational offer and a way to request that offer.  Then the website becomes a lead generation tool.  BUT, it doesn’t stop there.  Because you also want to have a follow up system.  For leads on the web, it is easiest to have an email system that provides the informational report and then continues to follow up with the person.

Multiple Touches Are Needed in Marketing

Remember it takes 7-10 touches or connections before an individual is ready to buy.  That means that your email system needs to provide additional ways for the person to get to know you.  Follow up articles, resources, tips and strategies are each good ways to continue to connect with the individual.

If you are using networking in person as a strategy, then you need to be sure that your USP or 30 second elevator pitch is solid and gets people talking to you.  Your business card needs to be a lead generation tool just like your website.  Your business card should offer people your informational offer (on the backside).  Then it gets people onto your email list and now you are following up with them via email.  Because you met them in person, you can also follow up with a phone call, a post card, or personal note and other media forms.

Multi step follow up is a key to an effective marketing strategy. It does not work to just run an ad.  You want information from the person in order to continue marketing to them.

Learn more about how to market your business at our upcoming webinar:

REGISTER HERE

Can’t make the webinar?  Then schedule your 45 minute business turnaround.

MEET WITH DONNA

Does Your Marketing Need a Fix?

marketingfixMarketing is by far the biggest challenge that most small business owners face.  Why?  Because, they went into business because they loved being a plumber, or massage therapist, or chiropractor, or retailer or restauranteur….

Marketing has changed over the past few years. Many marketers will lead you down the road of gaining more “exposure” for your business.  Can you afford exposure?  Or building your “brand”?  These are expensive ventures that Coke™ and Pepsi™ can afford.  But the average business owner cannot spend millions or even hundreds of thousands on repetitive ads that do not directly result in new business.

Gaining new business therefore has to be done in a predictable, systematic way that a small business can count on.

This is exactly what we will be talking about on our next webinar!

Does Your Business Need a Marketing Fix? And How Do YOU Fix It?

To Register: http://www.crconlinemedia.com/ghangout/fix-my-marketing/

Marketing does not have to be the BIG challenge that it is.  It can be fun, exciting and very financially rewarding, when done right!!

Learn the keys to becoming a marketing master and get your marketing system in line.

 

Blogging Is Your Marketing HUB

When you create a blog you can show case YOU.

crc how to write a great blog
Blogging is a key element in marketing, it is the HUB.

You can also syndicate your content to other platforms such as your social media platforms: LinkedIn, Facebook, Twitter, Pinterest, Tumblr etc. Knowing HOW to write a blog post is key.

How to write a great blog post

Many business owners fear blogging. But you don’t need to because you have a lot to say! Your knowledge and expertise is what you blog about.

Follow the blog post guide step by step to put together your first blog post and get your blog started.

Headline— attention grabbing– here is where you INTERRUPT. You need to get your readers attention.

Picture— you need to have a picture. People are more likely to read your blog and your syndicated posts if you have a picture. A great resource for pictures is: Dollar Photo Club You need to be sure that you can legally use the picture that you choose.

Intrigue— why do they want to spend time with you reading your post. Will they get what they need from it?

Compelling Content— this is where you get into the meat of the topic! There are different styles of blog posts or articles. Most folks will not spend a great deal of time reading a long rambling blog post.

Engage— reply to all comments both on your blog and social media. Add plugins to your blog that improve your social engagement– allow people to share your content, add related posts etc. Plugins can add all sorts of functionality to your blog.

It is where you send people back to from your social media to get more info or to read the entire blog article. Your blog is where the real meat is. You can share YOU, your expertise and your personality right there on your blog.

Not sure how to get going: Schedule a 10 minute laser coaching session to review and I will give you the quick start challenge to get you going!!

www.MeetWithDonna.com

Knowing HOW to write a blog post is key. This will give you a lead generation platform.

Let me know what you think!  Leave your comments below!

Offline Marketing — Strategies Essential

Stop reading right now if you already have all the customers you need.

Still here? Good. I want to talk to you about your marketing efforts. I’m sure you’ve covered many bases when it comes to marketing. But have you covered it all?

Unless you’re actively looking beyond the Internet

10 Ways to Market Your Business Offline

Offline Marketing is a Must-Do Marketing Strategy

1. Be an expert – Make sure everyone knows your expertise so that you can be a resource to them. Do not keep your online business a secret from your offline friends, family, and contacts. Talk about it, educate them, and before you

BizologyBuzz E-Magazine: Customer Service

Quote of the Day:

If you make customers unhappy in the physical world, they might each tell 6 friends.

If you make customers unhappy on the Internet, they can each tell 6,000 friends.

JEFF BEZOS


Expert Article: Is Email an Effective Customer Service Tool?

Does your company have a customer

Generating New Leads: Creating a Reliable System

Lead Generation is a Key to Building a Thriving Business

Entrepreneurs need new leads coming into their business regularly.  Leads or prospects are what turn into customers.  Customers, of course, are the life blood of business.  But what many business have not mastered is the art of creating a reliable system of generating new leads.

There are many lead generation strategies that can be used.  The first step is to systematize your approach.  By creating a system you can track your results more easily.

 

First, identify the Lead Generation approaches you will use:

  1. Networking (List the groups that you network with)
  2. Speaking
  3. Tele-Seminars/Webinars
  4. Social Media:
    1. Facebook
    2. LinkedIn
    3. FastPitch Networking
    4. E-Cademy
    5. MySpace
    6. Twitter
    7. Merchant Circle
    8. Niche Specific Groups/Forums
  5. Forums
  6. Local Government Records
  7. Writing Articles
  8. Natural Networking through your personal contacts, church, clubs or other organizations, where does natural networking happen for you.
  9. Trade Shows
  10. Website
  11. Email Marketing
  12. Referrals/Word of Mouth
  13. Internet Advertising
  14. Cold Calling
  15. List Buying
  16. Coffee Meetings
  17. Joint Venture or Affiliate Referrals
  18. Advertising (Print, Radio, Television, Cable TV, Info-mercials)

 

Second create your process for the approach or strategies that you select.  Write out the process so that you can follow each and every time.

Implement each step of the process and track each new lead and contact.

Develop a strategy for what happens with a lead once you have the lead.  What are the follow up steps that you follow?  Document at what point a lead becomes a customer.  Does the process happen predictably?  Evaluate your process and make determinations about what is and is not working.  Make necessary revisions to the process to maximize your results.

When you have a predictable process for generating new leads and converting those leads into clients or customers, THEN, you have a business that you can grow at a rate that you desire.  In essence you can turn the water on and off, or up and down.

You don’t want a pipeline that is overflowing and unmanageable.  That is a waste of time and money. Save the money and the time for when you need the new leads and your business can handle them.

Systematizing your operations gives you a stronger foundation for growth.  When the systems are in place and working well, then you are able to add staff, train staff easily or outsource tasks.  When everything is stored in the head of the owner it makes it very difficult to grow the business in the way that you desire.

Creating a System for Generating Leads

Entrepreneurs need new leads coming into their business regularly.  Leads or prospects are what turn into customers.  Customers, of course, are the life blood of business.  But what many business have not mastered is the art of creating a reliable system of generating new leads.

There are many lead generation strategies that can be used.  The first step is to systematize your approach.  By creating a system you can track your results more easily.

First, identify the approaches you will use:

  1. Networking (List the groups that you network with)
  2. Speaking
  3. Tele-Seminars/Webinars
  4. Social Media:
    1. Facebook
    2. LinkedIn
    3. FastPitch Networking
    4. E-Cademy
    5. MySpace
    6. Twitter
    7. Merchant Circle
    8. Niche Specific Groups/Forums
  5. Forums
  6. Local Government Records
  7. Writing Articles
  8. Natural Networking through your personal contacts, church, clubs or other organizations, where does natural networking happen for you.
  9. Trade Shows
  10. Website
  11. Email Marketing
  12. Referrals/Word of Mouth
  13. Internet Advertising
  14. Cold Calling
  15. List Buying
  16. Coffee Meetings
  17. Joint Venture or Affiliate Referrals
  18. Advertising (Print, Radio, Television, Cable TV, Info-mercials)

Second create your process for the approach or strategies that you select.  Write out the process so that you can follow each and every time.

Implement each step of the process and track each new lead and contact.

Develop a strategy for what happens with a lead once you have the lead.  What are the follow up steps that you follow?  Document at what point a lead becomes a customer.  Does the process happen predictably?  Evaluate your process and make determinations about what is and is not working.  Make necessary revisions to the process to maximize your results.

When you have a predictable process for generating new leads and converting those leads into clients or customers, THEN, you have a business that you can grow at a

Creating a System for Generating Leads

 

Entrepreneurs need new leads coming into their business regularly.  Leads or prospects are what turn into customers.  Customers, of course, are the life blood of business.  But what many business have not mastered is the art of creating a reliable system of generating new leads.

 

There are many lead generation strategies that can be used.  The first step is to systematize your approach.  By creating a system you can track your results more easily.

 

First, identify the approaches you will use:

  1. Networking (List the groups that you network with)
  2. Speaking
  3. Tele-Seminars/Webinars
  4. Social Media:
    1. Facebook
    2. LinkedIn
    3. FastPitch Networking
    4. E-Cademy
    5. MySpace
    6. Twitter
    7. Merchant Circle
    8. Niche Specific Groups/Forums
  5. Forums
  6. Local Government Records
  7. Writing Articles
  8. Natural Networking through your personal contacts, church, clubs or other organizations, where does natural networking happen for you.
  9. Trade Shows
  10. Website
  11. Email Marketing
  12. Referrals/Word of Mouth
  13. Internet Advertising
  14. Cold Calling
  15. List Buying
  16. Coffee Meetings
  17. Joint Venture or Affiliate Referrals
  18. Advertising (Print, Radio, Television, Cable TV, Info-mercials)

 

Second create your process for the approach or strategies that you select.  Write out the process so that you can follow each and every time.

 

Implement each step of the process and track each new lead and contact.

 

Develop a strategy for what happens with a lead once you have the lead.  What are the follow up steps that you follow?  Document at what point a lead becomes a customer.  Does the process happen predictably?  Evaluate your process and make determinations about what is and is not working.  Make necessary revisions to the process to maximize your results.

 

When you have a predictable process for generating new leads and converting those leads into clients or customers, THEN, you have a business that you can grow at a rate that you desire.  In essence you can turn the water on and off, or up and down.

 

You don’t want a pipeline that is overflowing and unmanageable.  That is a waste of time and money. Save the money and the time for when you need the new leads and your business can handle them.

 

Systematizing your operations gives you a stronger foundation for growth.  When the systems are in place and working well, then you are able to add staff, train staff easily or outsource tasks.  When everything is stored in the head of the owner it makes it very difficult to grow the business in the way that you desire.

 

 

 

rate that you desire.  In essence you can turn the water on and off, or up and down.

You don’t want a pipeline that is overflowing and unmanageable.  That is a waste of time and money. Save the money and the time for when you need the new leads and your business can handle them.

Systematizing your operations gives you a stronger foundation for growth.  When the systems are in place and working well, then you are able to add staff, train staff easily or outsource tasks.  When everything is stored in the head of the owner it makes it very difficult to grow the business in the way that you desire.