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Archive for reviews

Your Online Reputation

Why is Your Online Reputation Important?

As a business owner, you probably already know what your online reputation is. It’s common sense, isn’t it? It’s the a5impression your company gives, and what people think of you, when they’re surfing the Web. But, your online reputation is much more than just that. And just like your reputation offline, your online rep is something that you can control pretty easily.

star5 (7)Do you really know what your online reputation is? Do you know what customers are saying about you and your product or your service? Do you know how to fix it if there is bad publicity out there about you or your company? And, maybe most importantly, do you know how to protect your online reputation from being tarnished?

There are now thousands, even millions, of ways for complete strangers to communicate and talk to each other online. Without your knowledge, these people could be posting negative comments about your company, writing negative reviews about your product or service, talk up your competition, or possibly even create a hate site regarding you and your company. How does this affect you?

Your Online Reputation
Matters
!

The first and most obvious way is that other customers could see this and be turned away from your product or company based on just one thing they see online. But there’s even more to worry about than the customer. What if business partners saw a review posted on your alleged bad business practices? You could lose investors, and maybe even future income should that partner be so put off by what they saw that they pull out of your company. What if prospective employees researched your company and decided not to apply because they read a negative blog post posted by a former, angry employee? You could lose a great asset for your company simply due to a disgruntled employee.

Yes, your company’s online reputation affects it, and everything it does. And once you really stop and think about it managing, protecting, and building your business’ online reputation can be a pretty messy matter. But it doesn’t have to be. There are plenty of resources out there that are available to help you and your company, and this report is one of them. Taken step by step, and little by little, your business’ online reputation can be managed, protected, and built into what you need it to be.

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Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Customer Reviews On Your Site Increase Conversions

Customer Reviews Are GOOD For YOU!!

Do you include product or service reviews right on your website?

Are you coordinating the customer reviews right on your site or are you importing them from another site?

Believe it or not — reviews — good or bad can increase your conversions.  (That means more sales!) Right off the bat you would think that a bad review doesn’t help you.  But it is the fact that you have reviews at all that is helping you.  The advantage of having them right on your site is that the visitor is in your sales funnel.  If they leave your site to check reviews then there is a good chance that they aren’t coming back.  Keeping them on your site increases your chance of converting them into a buyer or customer.

If you are using WordPress to manage your site there are several nice plugins that will add customer reviews to your site.

I generally play with plugins to see if I like the way it works.  I read the reviews on the plugin and ratings and also check when it was last updated.  If it has been longer than a couple of months then I generally move onto another plugin.  It is important to use up to date plugins as WordPress is always updating and old plugins or themes can mess up your site.

Bottom line on customer reviews is that they are good for you.

You can also collect them on your fanpage and import those to your site.

Ask your customers for reviews.  Offer an incentive for the review…. such as a free report — or info sheet — or coupon for 10% off a service, find a way to reward them for the review — good or bad!

And of course if you do have a bad customer review — try to do some follow up with the person. Not so much to get them to take down their bad review of you, but to try to remedy the dissatisfaction and provide excellence in customer service.  Many times a bad review is based on a bad interaction and can easily be remedied with a good one.  Be the kind compassionate, customer care rep that turns the situation around.

Customer Reviews helps you in building your business operations as well as helping your onsite conversion.  Take each customer review as a gift and be thankful for the positive or negative feedback. Each customer review can help you grow and develop your company.

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.