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Archive for marketing your business

Webinar: The Heart in Marketing

Join me on Tuesday March 21st at 1:00 PM (EST) for Heartfelt Marketing

Spend just 45 minutes with me as we explore key strategies for heartfelt marketing — connecting with your peeps or your tribe or people!!

Register below and I will send you the details!!




If you are like most small business owners that I know, then you find marketing to be one of your biggest challenges. HOW do you get more clients or customers? HOW do you stand out in the crowd of competitors?  HOW can your business succeed in this business environment?

You are NOT alone!! Tuesday we will spend some time exploring 6 strategies that can make a real difference to you!

I am sure that you are using some or maybe even all of these strategies, but are they working?  Are you getting new business leads?  Do you have ANY conversion?  Is it the strategy or is it HOW you are using it?  Is it making sense to your connections?

During the webinar we will be covering — yes, six strategies but we will also be looking at HOW to make them more heartfelt — more engaging.  Connecting with people — PEOPLE directly.

Reserve your seat and join me.  Can’t make it, sign up anyway!! I will get you the replay following the webinar!

Mistakes Can Be Magic

If you are like me, then you are human, and you make mistakes. Mistakes, however, are an opportunity if you seize that opportunity; and by doing just that you can become a master at overcoming your mistakes:

• Take the time to evaluate the mistake and then learn from it. A great way to evaluate is to look at what went right and what didn’t.
• Take ownership of what you did that was incorrect or wrong.
• By taking ownership of your responsibility you are able to accept that you made the mistake.
• And finally, you can use your evaluation and learning to better yourself.

When you truly acknowledge and accept your responsibility and role in mistakes can you access the magic or treasure of the mistake.

As an entrepreneur, I am sure, you are more than familiar with mistakes. You probably have made both small mistakes and BIG mistakes along the way. Mistakes may, for some, put them right out of business or scare them out of business.

When you are in business, it is like walking through the jungle. You have to be prepared to be in the jungle and survive. You have to have thick skin, courage, perseverance and more. I bet you have had some customers that were close to totally impossible. Or a competitor that always seemed to be 3 steps ahead of you. If you do any marketing – well, then you have made many mistakes. Because marketing success is all about learning from what didn’t work.

This is the joy of an entrepreneur: the excitement of learning, the control to make mistakes and the willingness to be courageous and take risks. You persevere and you learn, continuously. Your positive attitude is essential in building a thriving businesses and enduring the lessons that you have to learn along the way.

Mistakes Can Be Spun, Magically Into New Income, New Revenue

One way to do this “spinning into money”, is to share your experience with others. Other people can benefit from your learning and their tension eases as they realize that they are not alone. You can also create your own coaching program to provide coaching, based on your experience to other businesses. An entrepreneur that is courageous can share their own personal mistakes, pointing out the challenges that they faced and how they overcame them, creates a synergy with other business owners. Suddenly, you are a speaker and coach, and people are following you, because you have risen to the level of expert.

Connect, Connect, Connect
As an entrepreneur, you have to connect with other people. Your contacts and connections are vital when you see your sales slowing or if you decide to start a new business venture. Networking is just part of business. It gives you additional venues for sharing your expertise and sharing your advice.

WOW, The Customer
It is critical throughout your business to WOW your customers. WoW is all about service delivery, quality and customer service. Maybe you have had a challenging staff person that wasn’t especially good at customer service. You know that that is essential for your long-term success. You have to take action with the employee to improve their performance, or change their responsibilities.

It becomes an opportunity to update your customer service policy and to re-train staff. You can also evaluate what can be automated: answering services, Q & A page on your website, automated messages.

Mistakes and challenges make it impossible for you to not look at your business. By taking on the opportunity you are able find the magic of the mistakes. What can you improve? Systems? Process? Policy? Operating a business with a constant process for improving your services, your products and your business, creates a thriving business. Use each mistake to review the process or policy and make the changes you need to, to improve it.

Your Magical Mistakes can set you apart from the competition. Customers will appreciate that you are constantly making your business work better. Using excuses instead of making magic will stall your business. You won’t stand out as a mover and shaker. Of course, we would all like that perfect business model and business operation – but the real way to get there is just what we have discussed here. Take mistakes, evaluate them, take out the lessons and improve yourself, your business, your operations, and a s result you will thrive!