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Archive for marketing strategy – Page 2

CRCOnlineMedia: New Periscope Just Out. See What’s Happening! Joy — The Movie, Lessons Learned. . What Is Your BIGGEST Entrepreneurial Lesson Learned?

You are about to uncover A-level information, so forget about any other browser tabs you might have opened so far. I’ve been at it again, kicking ideas around with the Periscope peeps I came to know and cherish.

Dive into my latest broadcast shared with the World for the first time at January 22, 2016, 7:05 pm, so still fresh enough to give you a first-mover advantage if you’ll act upon it.

Don’t forget to search for “donnaprice” next time you open Periscope on your phone and join my current 4055 followers. Amazing things are coming for all those following my Periscope live streams: discounts, inside scoops, intriguing guests, and fresh perspectives to help you stay on top of your game.

New Periscope Just Out. See What’s Happening! So You Didn’t Win The Powerball Billion, Now What? It’s Up To You To Create Your Financial Future. H

greig1If you are like me — then you didn’t buy the winning ticket to the BIG Billion Dollar lottery. So, what next?  It is up to US.  Me and YOU!!  We have to build our own empire!  It is Doable and it is possible.

You and I can build huge empires –sellable businesses.  It takes a good strategy or two and consistent– massive ACTION.

I start with the VISION — where am I going? What is the BIG Vision.

Then I move on to the strategy.  This is key. Most people are jumping to tactics.  And they are not stringing them together into an effective and proven strategy. So you do some marketing and nothing happens. You blame the marketing.  But chances are that you didn’t have a full out strategy.

The marketing did its part but you didn’t know what to do with the leads.  My favorite example of this is trade shows.  You pay for a booth, you invest in your display, you come up with a giveaway and YOU FAIL to follow up with your leads or you don’t even collect them.  Instead you HOPE that people will call you and believe me they will NOT.

I have attended hundreds of shows where I have filled out the cards, or left my card and even had conversations about how I wanted the service.  And I rarely hear anything else from the person.

Change YOUR mindset and your strategies.

Join me for EnVision 2016 

You are about to uncover A-level information, so forget about any other browser tabs you might have opened so far. I’ve been at it again, kicking ideas around with the Periscope peeps I came to know and cherish.

Dive into my latest broadcast shared with the World for the first time at January 14, 2016, 7:57 pm, so still fresh enough to give you a first-mover advantage if you’ll act upon it.

Don’t forget to search for “donnaprice” next time you open Periscope on your phone and join my current 3922 followers. Amazing things are coming for all those following my Periscope live streams: discounts, inside scoops, intriguing guests, and fresh perspectives to help you stay on top of your game.

New Periscope Just Out. See What’s Happening! Minute Kick Off The Day With Focused And Generate For Your

You are about to uncover A-level information, so forget about any other browser tabs you might have opened so far. I’ve been at it again, kicking ideas around with the Periscope peeps I came to know and cherish.

Dive into my latest broadcast shared with the World for the first time at January 12, 2016, 2:29 pm, so still fresh enough to give you a first-mover advantage if you’ll act upon it.

Don’t forget to search for “donnaprice” next time you open Periscope on your phone and join my current 3863 followers. Amazing things are coming for all those following my Periscope live streams: discounts, inside scoops, intriguing guests, and fresh perspectives to help you stay on top of your game.

Could Your Marketing Strategy Be WRONG?

LeadGeneration_Design1_03Marketing Strategy is more than just tactics

Could it be that everything you’ve learned about marketing is wrong?  Well, we are seeing many, many businesses fail and it is largely due to lack of leads, conversions and increased revenue.  Would a business fail if it had all the leads it needed coming into it each and every day? Would a business fail if they had a system for converting leads to clients or customers — consistently?

But many do not have these systems in place.

New Business Leads Are Often the Make or Break of Business

Leads come and then they go. Or they sit stagnate without followup or follow through.

Systems that generate leads are no good if you do not have a system to convert the lead to a client or customer — either now or in the future.

If you are not capturing the leads that come your way — then you have wasted both time and money.

How do you put all of the pieces together? It is a puzzle, but there is a strategic way to put the pieces together.

It is not just a haphazard throwing together of tactics. They are no good to you without strategy.

For instance, if you decide to exhibit at a trade show but then have no follow up strategy — you have just wasted, time, money and marketing collateral at the trade show and you are feeling like the show didn’t work.  What really didn’t work was YOU!  Follow up is the biggest area of failure for business owners.  They put together marketing tactics and do not have the complete marketing strategy thought out.

Marketing effectively is strategic.  It is a process and a system —> from beginning to end.

If you run an ad without a planned strategy and system then you have flushed money right down the toilet.  Will you get calls?  Maybe, but without a system those calls will go no where.

Learn the pieces of what is wrong with your marketing strategy so that you can fix it!!

CALL TO ACTION:

 

Register Today for the Lead Generation Webinar!!

BizologyBuzz Radio: Guerrilla Marketing Girl — Pattie Simone

BizologyBuzz Radio

Inside Tips from a Guerrilla Girl: 

How to Work Thrifty On- and Offline Channels to Market Yourself, Books, Business, Products or Services with Pattie Simone.

Pattie Simone is a Viral Activist, Vlogger and Small Business Expert & Advocate. She started her first company (an upscale mini-department store) in 1988 and is currently founder of WomenCentric.net – a global online directory & self-promotion source for professional women, including experts, entrepreneurs, authors, activists, artists, academics and speakers. Pattie has appeared on MSNBC, ABC and FOX 5 TV and her practical articles & video interviews have been published in Entrepreneur Media, e-junkie.com, WSJ.com, The Hudson Valley Business Journal, NewJerseyNewsroom.com, etc. Pattie has also been quoted on The Wall Street Journal Report on WCBS Newsradio, MORE Magazine, The Hudson Valley Business Journal, the Rockland Journal News, The Bergen Record, etc.

Pattie’s frank behavioral insight and dot-connecting capabilities have invigorated new media campaigns and sales for numerous small to mid-sized companies. As a speaker, her keynotes and workshops have informed and inspired diverse audiences in America and abroad. Follow her @PattieSimone; see Pattie’s business event and news videos on FlipReportExpertsnAuthors and WomenCentric. To invigorate your sales channels call 845-362-7880

October 4th, 2011 at: 12 NOON EST

We will delve into the Guerrilla Marketing Techniques that can work both online and offline for your business, your book, yourself.  Join the conversation.

Callers are welcome to join the conversation during the show by calling (718) 664-6194 The live, Internet talk radio show will stream from the host page at:  http://www.blogtalkradio.com/bizologybuzz

The Disney Marketing Strategy

Have You Used the Disney Marketing Strategy in Your Business?

I have been watching Disney for years and years!  You probably have too.  The Disney Corporation is masterful at the art of marketing.  But when you watch their full strategy they are successful the first time they release a new movie or product, AND, they are successful the second and third time.

Think about it, you see a movie.  Then it comes out in DVD.  After a few years of release it is marketed one more time as being retired.  But Disney never totally retires the product.  They do lock it up in the vault and don’t sell it for years.  Then they pull it out of the vault, they convert to the modern format — VHS – DVD-Blu-Ray…and we all see it again.  How many times has Beauty and the Beast been released, or Cinderella?  They release and re-release over and over again.

Now, I am watching an Internet Marketer do the very same thing.  He has had successful online business.  Made a significant income and he is having a retirement sale.  He is taking products that he sold several years ago and promoting them again as he retires.  His messages are each time limited, establishing that sense of urgency.  The products are taken down when he says they will and they are essentially locked in the vault.  What will happen in three years? Can he re-release them?  Definitely!

What are some of the keys to doing the Disney Marketing Plan:

  1. your product has to have value now and into the future.  So, if you put it in the vault and pull it out again — there still has to be value there.  If you are selling Bambi movies then you know that young children in 10 years will still enjoy them.  Because they have been re-released for each generation, parents have a nostalgic view of the movie and they buy because they loved it.  In business marketing, the product has to have that same life long appeal.  If your product expires then the Disney Marketing Plan won’t work.
  2. you have to take the product OFF the market for a significant amount of time.
  3. the product had to be successful, highly successful the first time around.
  4. you have to keep your word.
  5. you can re-purpose, re-package, add or modify the product.

Looking at your products and business on how you use things that you develop more than once is a great success strategy.  You need to maximize your income through the products that you develop.  When you can use them more than once you really maximize the impact of that one product.

For instance with our Bizology.Biz system we offer it in several different formats:  published version either the complete program or individual workbooks, membership site or a license to sell the program under your own brand.  Bizology.Biz hasn’t reached the Disney Marketing Plan yet.  But there is the potential for it to be “disneyied”.  What do you have that you could Disney?  Try to use the Disney Marketing Plan in your business.

What are your goals for being online?

As you know, the Internet has become an essential component of just about every business’ business plan and strategic marketing plan.  It just has to be a central key at this point.   People are using the Internet for researching new products, services.  They check references for service providers on the Internet and they have even stopped using the phone book and yellow pages.  All of a sudden you need a strategy, you need to rank high in the search engines and you need to be PRESENT on the web.

But first things first!  What are your goals for being online?  There are several possibilities.

Possible Goals for Business Online:

  • To build contact list:  the Internet can be used very effectively to increase your contact list.  There are some key components to doing just that.  You need to have something that gets people to give you their contact information.  They don’t just hand it out to anyone.  You must have a way to collect that information.  And then you need a way to keep in touch with people once you have received all of this type of info.  There is technology behind the scenes that makes this all work seamlessly.
  • To make sales:  Sales are definitely happening on the Internet.  Even for your retail store, you can choose to sell your products on the Internet.  Services sell on the Internet also.  In order to accomplish a good sales track record you need a website, possibly pictures, and good sales copy.
  • To add new clients:  Clients are typically added through good follow up once you have received their contact info.  This can be accomplished automatically through an auto-responder program, or you may integrate different strategies for follow up.  But no matter where you get new leads from — they rarely become clients without some type of interaction.
  • To build reputation/rapport:  Follow up is one of the ways that you build your reputation and your rapport.  You can also do this through article writing, publishing a book or publishing articles, videos and email.  Each strategy needs to be done with high integrity and professionally.
  • Branding: everything you are doing builds your brand.  Follow up and follow through.  Articles, press releases, websites, email marketing should all build towards your brand.  Define what your brand is more than just your logo and colors.  It is you, your procedures, your operations your treatment of customers, prospects, vendors–they are all part of your brand.

As an entrepreneur, your Internet strategy can be for each of these goals or just for one of them.  But a comprehensive strategy will address them all.  You can start with one and build upon each one, building out your more comprehensive strategy.

Affiliate Marketing Strategy

The internet is a great place to earn millions. Affiliate marketing is so famous among many simply because of this reason. Unfortunately there are affiliates who carry out different marketing campaigns without a proper affiliate marketing strategy. The problem arises mostly with novice affiliates who are not aware of the market. The moment they see that there is a great opportunity of being rich in a short span of time, most affiliates dive into their marketing campaigns without thinking twice.

If you are a serious kind of entrepreneur who is aware of the market trends and want to start a reputed business, it is always better to have an affiliate marketing strategy before executing it.

Your affiliate marketing strategy should definitely focus on the entire sales chain, starting from beginning to end. A potential customer who simply visits a website won’t be enough. For a conversion to happen, he or she has to click on the advertisement that leads to your website and there onwards to the merchants sales point.

When a potential customer is guided to your website, your affiliate marketing strategy should cover steps that are needed to be taken in order to convert the clients into ‘leads’. When the web homepage is attractive and has an opt-in list where the visitors name as well as their email addresses are captured, there should be an affiliate marketing strategy to get those leads into the list. In addition to this, another affiliate marketing strategy should be executed in order to carry out an email series in order to turn this lead into a customer.

You must always keep in mind that the new leads are not going to help in your profits. To increase your profits, there ought to be an affiliate marketing strategy that will cover all the post-sale follow ups. The more offers you make in this stage, the more repeat customers you will have in the long run.

Having a good affiliate marketing strategy is the first step in attracting customers. An attractive, user-friendly website with a number of offers can definitely attract potential clients. In order to increase sales, developing a healthy relationship with customers is essential. Always give a reason for the customer to return to your website in the future.

Affiliate marketing has become a thriving business in today’s world. As a player in the market, having an affiliate marketing strategy that will set you apart from the rest will be advantageous.

Affiliate Marketing Leads

Affiliate marketing is a common online marketing technique. It helps you target your audience and reach them through various effective means of marketing. Here, the affiliate is compensated by the main advertiser, based on the number of visitors brought to the site or the number of customer who buy the advertised product, as a result of the marketing carried out by the affiliate, to promote the product. It is a method used by owners of websites to drive traffic to their website from another website. This is done to help generate leads. Simply asking a person to go to a particular website to check out the products that they have on offer, may no longer work. However, there are quite a few techniques to successfully generate affiliate marketing leads.

As pointed out before, affiliate marketing leads can be generated in a number of ways. One way of doing so is by search engine optimization, commonly known as SEO. The higher your website ranks on the page of a search engine, the more the traffic to your website. This is usually done to generate higher sales of the products on the website. It is important here to identify the keywords that a prospective buyer may use, for you to take advantage of these words, and use them in such a way, that they would end up on your site.

Another effective way to generate affiliate marketing leads is with the help of email marketing. Here, emails are sent to acquire new customers and very often these emails contain advertisements and links to the website which contains the products being promoted. This marketing technique is usually carried out after obtaining a mailing list of potential customers who may be interested in your product. This inexpensive technique to generate affiliate marketing leads is used by a large number of companies, mainly because it saves costs and is rather easy.

Displaying advertisements on frequently visited web pages, using attractive wording and pictures of the product you wish to sell, in order to grab the attention of the potential buyer, and writing articles to promote the product is yet another way to generate affiliate marketing leads. These advertisements and articles should be placed on sites that are related to the products you sell, as it is unlikely that a person would be attracted to an advertisement promoting furniture on a site that deals with gardening.

Remember therefore that the key to effective generation of affiliate marketing leads is firstly, to understand the needs of your potential buyer, which may of course require a bit of research and secondly, to put this knowledge to good use to help you communicate better with the potential buyer and convince them to purchase your products.

Affiliate Marketing Tips

The best affiliate marketing program will depend on how successfully it is carried out and how well it makes profits in the long run. The more website traffic there is, the more sales there will be. With the affiliate marketing business growing in numbers, there are enough and more affiliate marketing tips that successful entrepreneurs are ready to give the newcomers entering the market. The best affiliate marketing tips come from advice that’s old, yet good enough and packed with survival skills.

Internet is a great place to earn big money. The potential of making it big in the affiliate marketing business lies in the hard work and commitment a person is willing to make.

One of the most effective affiliate marketing tips a person can get is to have a good website. Content publishing is very important in this stream. The most targeted traffic is search engine traffic. A website that is user-friendly and has unique content, good information, etc and is sure to grab the attention of potential clients will definitely rank you well in different search engines.

Affiliate marketing tips to grab the attention of potential clients would be to have product reviews, have a forum where prospects can have an online discussion with you about the product, its benefits, etc. In addition to it, testimonials of customers that were happy and satisfied with the products could be posted for future reference purposes.

Another one of the most effective affiliate marketing tips can be stated as list building. Every single visitor that makes a visit to your website is valuable. This is why it’s important that you follow up on prospective clients. Having an opt-in box will give the chance for website visitors to subscribe to a weekly or monthly newsletter that you may carry out. This will let you keep in touch with the clients as well as provide them with useful information.
Trying to promote products to each and every person is time consuming and could be a waste of money. Having a targeted audience and having targeted traffic driving can be stated as another one of the famously noted affiliate marketing tips. Search engines and recognized forums could be perfect places to advertise. Pay per Click advertising is a great way of increasing revenue, as in most cases the visitor has to simply click on the link for the affiliate to be paid.

Getting the help of all the above affiliate marketing tips can be beneficial if you are striving to make it to the top.