Archive for marketing strategy

Webinar: The Heart in Marketing

Join me on Tuesday March 21st at 1:00 PM (EST) for Heartfelt Marketing

Spend just 45 minutes with me as we explore key strategies for heartfelt marketing — connecting with your peeps or your tribe or people!!

Register below and I will send you the details!!

If you are like most small business owners that I know, then you find marketing to be one of your biggest challenges. HOW do you get more clients or customers? HOW do you stand out in the crowd of competitors?  HOW can your business succeed in this business environment?

You are NOT alone!! Tuesday we will spend some time exploring 6 strategies that can make a real difference to you!

I am sure that you are using some or maybe even all of these strategies, but are they working?  Are you getting new business leads?  Do you have ANY conversion?  Is it the strategy or is it HOW you are using it?  Is it making sense to your connections?

During the webinar we will be covering — yes, six strategies but we will also be looking at HOW to make them more heartfelt — more engaging.  Connecting with people — PEOPLE directly.

Reserve your seat and join me.  Can’t make it, sign up anyway!! I will get you the replay following the webinar!

The Disney Marketing Strategy

Have You Used the Disney Marketing Strategy in Your Business?

I have been watching Disney for years and years!  You probably have too.  The Disney Corporation is masterful at the art of marketing.  But when you watch their full strategy they are successful the first time they release a new movie or product, AND, they are successful the second and third time.

Think about it, you see a movie.  Then it comes out in DVD.  After a few years of release it is marketed one more time as being retired.  But Disney never totally retires the product.  They do lock it up in the vault and don’t sell it for years.  Then they pull it out of the vault, they convert to the modern format — VHS – DVD-Blu-Ray…and we all see it again.  How many times has Beauty and the Beast been released, or Cinderella?  They release and re-release over and over again.

Now, I am watching an Internet Marketer do the very same thing.  He has had successful online business.  Made a significant income and he is having a retirement sale.  He is taking products that he sold several years ago and promoting them again as he retires.  His messages are each time limited, establishing that sense of urgency.  The products are taken down when he says they will and they are essentially locked in the vault.  What will happen in three years? Can he re-release them?  Definitely!

What are some of the keys to doing the Disney Marketing Plan:

  1. your product has to have value now and into the future.  So, if you put it in the vault and pull it out again — there still has to be value there.  If you are selling Bambi movies then you know that young children in 10 years will still enjoy them.  Because they have been re-released for each generation, parents have a nostalgic view of the movie and they buy because they loved it.  In business marketing, the product has to have that same life long appeal.  If your product expires then the Disney Marketing Plan won’t work.
  2. you have to take the product OFF the market for a significant amount of time.
  3. the product had to be successful, highly successful the first time around.
  4. you have to keep your word.
  5. you can re-purpose, re-package, add or modify the product.

Looking at your products and business on how you use things that you develop more than once is a great success strategy.  You need to maximize your income through the products that you develop.  When you can use them more than once you really maximize the impact of that one product.

For instance with our Bizology.Biz system we offer it in several different formats:  published version either the complete program or individual workbooks, membership site or a license to sell the program under your own brand.  Bizology.Biz hasn’t reached the Disney Marketing Plan yet.  But there is the potential for it to be “disneyied”.  What do you have that you could Disney?  Try to use the Disney Marketing Plan in your business.

What are your goals for being online?

As you know, the Internet has become an essential component of just about every business’ business plan and strategic marketing plan.  It just has to be a central key at this point.   People are using the Internet for researching new products, services.  They check references for service providers on the Internet and they have even stopped using the phone book and yellow pages.  All of a sudden you need a strategy, you need to rank high in the search engines and you need to be PRESENT on the web.

But first things first!  What are your goals for being online?  There are several possibilities.

Possible Goals for Business Online:

  • To build contact list:  the Internet can be used very effectively to increase your contact list.  There are some key components to doing just that.  You need to have something that gets people to give you their contact information.  They don’t just hand it out to anyone.  You must have a way to collect that information.  And then you need a way to keep in touch with people once you have received all of this type of info.  There is technology behind the scenes that makes this all work seamlessly.
  • To make sales:  Sales are definitely happening on the Internet.  Even for your retail store, you can choose to sell your products on the Internet.  Services sell on the Internet also.  In order to accomplish a good sales track record you need a website, possibly pictures, and good sales copy.
  • To add new clients:  Clients are typically added through good follow up once you have received their contact info.  This can be accomplished automatically through an auto-responder program, or you may integrate different strategies for follow up.  But no matter where you get new leads from — they rarely become clients without some type of interaction.
  • To build reputation/rapport:  Follow up is one of the ways that you build your reputation and your rapport.  You can also do this through article writing, publishing a book or publishing articles, videos and email.  Each strategy needs to be done with high integrity and professionally.
  • Branding: everything you are doing builds your brand.  Follow up and follow through.  Articles, press releases, websites, email marketing should all build towards your brand.  Define what your brand is more than just your logo and colors.  It is you, your procedures, your operations your treatment of customers, prospects, vendors–they are all part of your brand.

As an entrepreneur, your Internet strategy can be for each of these goals or just for one of them.  But a comprehensive strategy will address them all.  You can start with one and build upon each one, building out your more comprehensive strategy.