Archive for marketing planning

Making a Successful Marketing Plan

Making Marketing Work FOR Your Business is KEY

Marketing isn’t simple. To do it right, it requires a great deal of planning. Small businesses without massive marketing budgets have to handle this aspect of their business themselves and for many this is no easy task. But creating a plan should not be neglected as the plan itself will help your business be more successful in its marketing.
This is why businesses create a marketing plan. A marketing plan is a detailed document that includes the data you need to make marketing decisions and set a course of action that you can implement immediately. Drafting a marketing plan takes a great deal of time and work, but here are a few questions to get you started.

Who Is Your Target Market?

If you’re already selling, take a look at your existing customers. Who are they? What do they like about your company’s products? Try to recall any positive feedback you’ve gotten from them. Naturally, if your brand resonates with these individuals, it will resonate with others like them.

If you don’t already have customers, defining your target market may take a bit more work. Look at companies that offer similar products to yours. Who is buying from them? Who could benefit from your products? Try doing some market research to glean some idea of who your target market is.

What Makes Your Products Unique?

There are bound to be other companies out there selling goods similar to yours. So, what makes yours different? Why would someone buy from you and not another company? Remember here that ‘products’ actually means your offering, which includes services as well. The term refers to whatever people buy from you.

If the unique qualities of your products don’t come to mind immediately, some work needs to be done. Do some soul searching and look for the strengths of your products. If, in the end, you find that your product unfortunately resembles basically everything else on the market, how can you change it to make it unique?

What Do You Want Your Marketing to Achieve?

Every business takes for granted that it needs to market, but why? The ‘why’ is critical. You need to identify exactly what you hope to achieve through your marketing because this will guide all of your efforts and help you choose which tactics are most appropriate. Is it new sales, new leads, new likes, new engagement? What is the ACTION you want people to take as a result of YOUR marketing?

Once you know who your target market is, what’s unique about your product or service, and what you want to get out of your marketing efforts, you’re ready to get started with your marketing plan.

Need more help with putting your action plan together?

The complete resource for building your marketing strategies: The Profitability Academy

Improving Productivity With These Simple Tactics

improve productivityImplement These 3 Productivity Hacks Today

Productivity and efficiency are the popular buzz words lately as more and more business owners try to make the most of their time during a busy day. No matter how hard you try, you simply cannot do everything yourself when it comes to running your business. Investing in your business not only decreases stress but it makes your business run more smoothly, therefore increasing profits. But it means that YOU, the owner have to let go of the DIY mindset and grow into your CEO mindset that is a powerful leader and delegate (r)!

Most business leaders need to improve the productivity of their business whether it is a one person shop or 1000 person biz.

If you need to improve your productivity, try these three tips:

outsource to improve productivity1. Outsource It

Rather than being saddled with monotonous tasks and expensive software that you may have to learn, many smart business owners are accepting their limitations and finding expert service providers to take over these tasks. What takes one expert an hour to do can easily take a non-savvy business owner 5 hours to complete. Is that really a good use of your time? You KNOW the answer to this.  But the reality of handing tasks over can be challenging.

Start off by asking your business associates for referrals and conduct regular interviews, as though you were hiring an employee. Just because they are a virtual service provider doesn’t mean you shouldn’t have the same high standards you would expect from an employee.  Start with the things that feel easiest for you. As you begin delegating tasks and overseeing them instead of doing them, you will become more and more confident in your new systems.  Having solid policies and procedures helps make this transition smoother.

I have use 123Employee and had good success. They are based in the Philippines and managed in the US.

HubStaff Talent is a directory of VA’s that you can access to hire a VA directly: has several different models to engage with them. has several models as well. They do have a pay as you go model that can make it accessible and affordable for most.

And there is also  Fiverr uses the basic concept of $5 for a job.  Always read reviews before engaging a contractor on Fiverr.  Also, review portfolios if possible.  Fiverr is not always just $5.  So be sure to check out what the actual pricing is and what is included.

2. Kick the Bad Habits

It is time to kick old habits, especially the bad ones!! Make sure that you are creating habits that are effective and getting rid of the old ones!

  • Are you stuck in the dark ages, doing things just because you’ve always done it that way? Analyze your business during the last year.
  • Did you launch any programs? Were the results better or worse than you expected?
  • Are there any new software programs or apps that will make your work more efficient?
  • Are you still keeping your books in a handwritten ledger or are you ready to convert to a computer software program?
  • Delegate tasks; find a new software; plan out new programs or updates; these are all things you can start doing today, not to spend money unnecessarily but to breathe some excitement into your business.

3. Create an Actual Plan

Create a plan.  We use Best Year Yet for strategic planning in Compass Rose Consulting and with our clients. It is simple, effective and helps to keep me on track and focused. The program includes a yearlong subscription to our management software.  You can complete the program online with our self guided workshop or in person with me or via skype or zoom. The important thing is to create a plan that you can use and follow.  Put your projects onto a calendar and work towards achieving those goals. Without a plan, your actions are meaningless. You might decide to work on something unrelated to your goals or you might delay your own deadlines in order to put client business ahead of your own work. A business plan is your blueprint to reaching your goals, no matter how lofty they may seem. Seeing this plan daily will give you something to focus on, therefore increasing your daily productivity.

Overwhelmed at the Idea of Planning? Have No Fear!

Join me for my free webinar, Why You Need a Million Dollar Plan for a Million Dollar Business, where we will discuss exactly how to set your goals and how to break those goals down into doable action steps. While everyone’s goals will be different, we all have to create a roadmap and learn how to take real action. There’s no excuse not to grow your business this year! Learn more here

Or Join MAPPS — Marketing Action Planning for Strategic Success!!