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Archive for marketing plan – Page 2

Bizology.Biz Intensive

Title: Bizology.Biz Intensive
Location: The Inn at Millrace Pond, Hope, New Jersey
Link out: Click here
Description: Bizology.Biz is coming out of the box, literally, being published and offered to business owners at a one day intensive. Join Business Success Coach, Donna Price, at this one day Bizology.Biz Intensive. You will receive 3 Bizology.Biz workbooks and a full day of coaching and training. The Inn at Millrace Pond Conference Center will be hosting the event and will provide each guest and participant a wonderful conference experience. The full day Intensive will be focused hands on work, that each business owner will do throughout the course of the program. It is not a take notes lecture, but rather a action planning day to focus on your business and spend a day out of your business!!
Start Time: 08:30
Date: 2009-11-17

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Gorilla Marketing

The term was defined by Jay Conrad Levinson way back in 1984 which gave rise to this new phenomenon although it had been around for quite some time before Levinson’s book. This form of promotion consists of gorilla marketers coming up with innovative and effective slogans and other eye-catching advertisements to pull toward them consumers. Sounds a lot like other forms of marketing? The distinction lies in that in gorilla marketing, uses a lower budget and more imagination rather than spending huge sums of money to attract consumers. Simplicity, therefore, is the key.

It is of course very different from the traditional marketing strategies that the world has known for several years. Gorilla marketing techniques which were first used by smaller organizations and businesses are now used by several large companies and brands to appeal to their consumers. These techniques take all forms, from the usual posters and billboards to street art and graffiti.

With the improvement of technology and media, companies can now engage their consumers in a whole new experience .It is important therefore for businesses to be able to identify the needs of their buyers and effectively cater to these needs. Street giveaways are an excellent way to attract consumers.

The key to effective gorilla marketing is to put up advertisements in least expected places but where the consumer is guaranteed to stop and look. The method of promotion should be one that is highly likely to have an impact on the person, whether by mere words or a simple picture.

Often companies who use gorilla marketing techniques, use in their posters and billboards, images that are in no way connected to the type of goods they sell. This is in order to grab the attention of the prospective buyer. The buyer would then be aware of the brand and curiosity may lead this prospective buyer to learn more about what good the company sells.

Gorilla marketing gets a persons mind working as soon as they see the advertisements and are therefore used not only by businesses but even by various charitable organizations working on various campaigns, to encourage donations and sometimes to merely make their voices heard.

Gorilla marketing has been around for quite some time now but still continues to be a highly effective means of attracting and appealing to consumers and today we can see how important these techniques have become in the world of marketing, with the rise of very creative advertisements being used by so many firms worldwide.

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.