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Archive for Marketing

Mobile Content Marketing is Simple

mobilephoneFour super simple ways to make your content mobile

There are some really simple ways that you can go mobile with your content marketing that you might not have considered.

1. Create an app — You can hire a programmer easily enough on O’Desk, Elance, Shelancers, and a variety of other places to create an app for mobile devices that assists your customers in some way to either do a task, or read your content, or something entirely new that is branded by you. There are even services that allow you to take an existing app and change it and brand it for your clients at a reasonable fee.

2. Deliver content digitally — Sign up to deliver your content via iTunes and Amazon.com, it’s easy to do, and doesn’t require too many changes over what you are now doing. You can do voice, video and PDF via iTunes and PDF via Amazon.com. You’re already making, text, audio and video of your print content, why not distribute it another way.

3.Mobile Advertising — Once you put your content on mobile devices if you have a big enough following you can sign up for mobile advertising. This won’t work for everyone, but if you have a big following it will.

4. The freebie — We all know the power of FREE in the Internet marketing world. You can make any of the above a free ad on to those who purchase your traditional eReports, eBooks, and White Papers. Both Amazon.com and Apple store allow for coupon codes to be created so that your clients can download free content.

By doing one or all of these simple ideas you can expand your content marketing reach to the mobile content marketplace, keep your place in the Internet marketing world, and increase your ROI substantially.

instagram training

Pick Up YOUR Free Report and Learn Instagram!!

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

BizologyBuzz Radio: How to Get Free Publicity for Your Business

BizologyBuzz Radio’s Host Donna Price, Welcomes Special Guest: Caryn Starr-Gates to share strategies for Free Publicity for Business. http://www.blogtalkradio.com/bizologybuzz

December 20th, 2011

12 Noon Est

Newton, New Jersey. December 16, 2011:  Donna Price, Business Success Coach, host of BizologyBuzz Talk Radio is excited to be interviewing Caryn Starr-Gates to discuss How to Get Free Publicity for Your Business. As advertising budgets for many businesses shrink, the lure of getting visibility for a business through free publicity grows more attractive. Many companies are turning to “earned media”—the free press they generate to promote their products or services through various media channels—to give them the visibility they are hesitant to pay for through advertising channels.  Earned media is attained when a company is mentioned in a journalist’s story, a respected blogger’s entry, or virally through social networks. If this is an avenue you are exploring for your company there are a few tips to keep in mind.

Caryn Starr-Gates is a freelance copywriter and owner of StarrGates Business Communications (www.starrgates.com), which she launched in 2009.

In a career that spans three decades, her experience includes writing retail fashion copy for regional and national department stores; promoting the launch of CNN, the world’s first 24-hour cable news network; ads and TV and radio spots for Anheuser-Busch, Ralston-Purina and ABC Television; ad campaigns and new product concepts for a diverse array of packaged goods products including children’s cereals, alcoholic beverages, soft drinks, and dog food, as well as banks, schools, airlines, and theme parks. In recent years Caryn has written extensively for lifestyle, education, life safety, food service, financial, retail, and professional services clients. She creates promotional sales copy for marketing materials, newsletter columns, articles, press releases, print and online ads, and website and social media content for her private clients and for those of the advertising, internet marketing, and public relations agencies with whom she works.

Caryn has enjoyed several interim careers between her start in advertising and today, including sous chef and restaurant manager, professional organizer, and gift basket designer and retailer; she has always applied her writing skills to each in unexpected ways. She  is an active member of the New Jersey Association of Women Business Owners and is currently serving her second round as the Bergen chapter president; she is also an avid volunteer in the community, working with social service agencies and non-profit charitable organizations to help those in need.

Caryn is the author of a chapter on the topic of “Free Publicity for Your Business” the upcoming book “Jersey Women Mean Business! Big, Bold Business Advice from 100 New Jersey Women Business Owners,” to be published by Woodpecker Press, LLC, in 2012. Listeners can go to www.BigBoldBusiness.com and www.WoodpeckerPress.com for more information.

Callers are welcome to join the conversation during the show by calling (718) 664-6194 The live, Internet talk radio show will stream from the host page at:  http://www.blogtalkradio.com/bizologybuzz

About BizologyBuzz
BizologyBuzz Radio is the radio resource for Entrepreneurs.  Host, Donna Price, is The Business Success Coach and shares vital business building information through author interviews, expert guests, book club reviews and strategy calls.  BizologyBuzz Radio is all about being an entrepreneur, succeeding and thriving.

About Compass Rose Consulting, LLC
Donna Price, M.S., M.S. President and Founder of Compass Rose Consulting, LLC; is a  business coach working with many small businesses each year to improve the results that they achieve. Compass Rose Consulting, LLC has been in operation for six years. Donna is the author of “Bizology.Biz:  The Science of Building Thriving Businesses” and “Launching Your Dream”.  http://bizology.biz

Contact Info:
Donna Price
http://bizology.biz

(973) 948-7673

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Coaching Bizology Offers Special Video Conference

Are you using video marketing in your business?  Business Success Coach, Donna Price, is.  She is showing off her suite of tools that she uses in her business.  Join her for a special video conference on December 14th at 8:00 PM for the Ulimate Video Toolbox Conference.  Turn on your webcam and join the video conference.

For all of the details visit:Ultimate Video Toolbox

 

 

 

 

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

BizologyBuzz Radio: Guerrilla Marketing Girl — Pattie Simone

BizologyBuzz Radio

Inside Tips from a Guerrilla Girl: 

How to Work Thrifty On- and Offline Channels to Market Yourself, Books, Business, Products or Services with Pattie Simone.

Pattie Simone is a Viral Activist, Vlogger and Small Business Expert & Advocate. She started her first company (an upscale mini-department store) in 1988 and is currently founder of WomenCentric.net – a global online directory & self-promotion source for professional women, including experts, entrepreneurs, authors, activists, artists, academics and speakers. Pattie has appeared on MSNBC, ABC and FOX 5 TV and her practical articles & video interviews have been published in Entrepreneur Media, e-junkie.com, WSJ.com, The Hudson Valley Business Journal, NewJerseyNewsroom.com, etc. Pattie has also been quoted on The Wall Street Journal Report on WCBS Newsradio, MORE Magazine, The Hudson Valley Business Journal, the Rockland Journal News, The Bergen Record, etc.

Pattie’s frank behavioral insight and dot-connecting capabilities have invigorated new media campaigns and sales for numerous small to mid-sized companies. As a speaker, her keynotes and workshops have informed and inspired diverse audiences in America and abroad. Follow her @PattieSimone; see Pattie’s business event and news videos on FlipReportExpertsnAuthors and WomenCentric. To invigorate your sales channels call 845-362-7880

October 4th, 2011 at: 12 NOON EST

We will delve into the Guerrilla Marketing Techniques that can work both online and offline for your business, your book, yourself.  Join the conversation.

Callers are welcome to join the conversation during the show by calling (718) 664-6194 The live, Internet talk radio show will stream from the host page at:  http://www.blogtalkradio.com/bizologybuzz

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Business Help: Trade Shows An Effective Marketing Strategy

www.bizology.biz teaches small business owners how to successfully incorporate trade shows in their plan. Trade shows can be a great source of new leads and new business, but most entrepreneurs fail to make them work. Learn how to make your trade show appearance work for you. http

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

What To Do When The Webinar is Over

 

What to Do Once The Webinar is Over??

Believe it or not now that your webinar is over the work begins! If you do not do these following things after your webinar you will not be successful repeatedly which is necessary to make a lot of money in this venue.

Follow up — Always follow up with participants, especially those who did not purchase anything within 48 hours of participating in your webinar. You should be segmenting lists, so when participants signed up for the webinar they got put on one list, depending on where they signed up, and then if they made a purchase they are moved to another list. All of this is automatic with your newsletter service and should be set up immediately.

Thank presenters– If you had other presenters besides yourself, please remember to send them a thank you note and even a nice thank you gift. Even if it was an opportunity for them to also promote their own products and services by participating in your webinar they gave up time free to you without any guarantee of a sale.

Thank participants — Send a thank you note to all your participants whether they purchased or not, this is also a good time to either send them a free link to the recording, or offer them the recording at a discount.

Get personal — Be sure to give an extra special thank you to those participants who asked live questions and actively participated because it takes a certain amount of guts to ask questions and participate especially if they know they are being recorded and of course they should know if you are going to record them.

Rinse and Repeat — Repurpose the content, republish the visuals and the recording, offer discount to participants, sell full-price to others who missed it. You can also repackage all the content created by having it transcribed and put into a eReports to go along with the recording.

 

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

How You Can Promote Your Webinar to Increase Attendance

 

Promoting Strategies for Your Webinar

One of the concerns when planning a webinar is knowing whether anyone will attend or not. Fortunately there are tried and true ways to make sure that you have the right marketing mix for your webinar for maximum attendance.

Great Sales Pages — Create good sales pages that get results by finding out what sales pages look like that produce results. Your sales page does not have to be flashy and in fact should be rather plain so as not to distract the viewer, but make sure you have good sales pages for both the webinar, and the follow up products you plan to market after your webinar.

Blogs — Leading up to the webinar you should be blogging about it every single day in all your relevant blogging channels. Ask if you can guest blog on relevant competitor or complementary sites, while you won’t sell there, you will get a link back to your sales page for the webinar.

Article Marketing — Write, or have written, general articles that also provide a link back to your webinar sales page or your own blog which is promoting your webinar. These articles should be plastered all throughout the web in all your possible channels wherever your target market is, they should encounter one of your articles.

E-Newsletters — Definitely send exciting webinar info through your newsletter offering first chances to enrolling in your webinar before the masses. You should also ask competitors, and complimentary newsletters if you can send an article or info to their list.

Social Networks — Cross promote your blogs, your articles, and your webinar on all your social media platforms. You can do this via free reminders and information or you can buy some pay per click ads that get the information to your target market on your chosen social media.

Joint Ventures — Joint Venturing (JV) is such a fantastic way to expand your market. Find someone who promotes similar or complementary products and team up. You can package your products together in one fabulous package and split the revenue and share your contacts by cross promoting.

Affiliate Marketing — Let your affiliates promote your webinar. Even if you’re offering a free webinar you can offer a dollar or so to every affiliate who gets someone to sign up. Better yet, charge a dollar to five dollars for the webinar and let your affiliates keep 100 percent of the signup fee.

 

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Bizology.Biz Your Target Market

When you know WHO your target market is you are better able to market to them. Donna Price, business coach, shares with you insights on identifying your target market. For more: www.bizology.biz

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Happy New Year’s

This is it!  Your Chance to Get Started Today!

I have just put together an incredible New Year’s Gift.  I have set up a five week membership of Bizology.Biz. That’s right, you can test drive each and every Pillar of Success.  There are four pillars all on the foundation of work/life balance.  I have included one lesson from each of these.  I have accelerated the delivery to once per week and I have included the LIVE Coaching Call AND a one on one coaching call at the end of your FIVE week membership,

Am I going to ask you to join along the way?  Of course!  Am I going to pressure you, never.  I want you to have a great start to the New Year and I know that this gift will give you just that!!

To Get Started Today!  Click Here!

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

The Biggest Marketing Mistake

Entrepreneurs must include a powerful follow-up plan in their business. www.bizology.biz Leads are just the first step. The biggest mistake an entrepreneur can make is in NOT following up. Business Success Coach, Donna Price, shares strategies.

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.