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Archive for local search

Being Found ONLINE

localsearchAre YOU Being FOUND ONLINE — easily?

Did you know that your online profile affects how people find you and IF people find you?  Many businesses have created a Google listing, but have you created all of the listings that you should have?

Your online real estate consists not only of your website but also your listings on search engines, social sites and directory sites. They all work together to create a powerful traffic generation strategy.

I’ve been doing several blog posts about local search and local listings this week and we got lots of questions.

When you are working to drive traffic to your programs and services you need to have a comprehensive strategy.  It is not enough to just do YouTube or just use Facebook…. but rather a complete online strategy includes both and more.

Local Directories Help Your Local Listings…

Do You Show Up In The Local Directories?

Online directories can help your business to be found online, especially for your local area.

Online directories are very beneficial for small businesses. You just have to know how they work.

Local Directory InfographicAn online directory is a website submission service that allows your small business’s website to be added to a specific category where it can be searched for by interested viewers. These searchable online directories allow their viewers to search for websites and businesses that they find interesting or that they want to learn more about. Listing your small business on an online directory increases your website’s visibility on the web and helps to create inbound links to your business’s website. Online directories make it easy for people to find what they are looking for. These directories can be accessed from just about anywhere that has an internet connection. This means that people could find your business’s website from their home, office or even while traveling.

Local Search — What’s YOUR Score??

localsearchAre You Showing Up In The LOCAL SEARCH?

Local search for local businesses is critical in being found online.  It means that you need to have your business properly listed in all of the relevant search engines.  When you do, then your business can be found by people looking for what you sell.

Local search is important especially for locally based businesses such as restaurants, chiropractors, dentists, massage therapists, retail stores, lawyers, accountants, electricians, contractors, painting companies, roofers etc.  If you do not come up when your prospects are looking for you: ie…. YOUR BUSINESS TYPE + LOCATION, then you are missing many new clients or customers.

Check YOUR LOCAL SEARCH Score:

I just added a new local search evaluator.  You can enter your business and zipcode to run a complete report on your business.  Almost every business we have checked needs work!!  That is probably you too.

The report is totally free so don’t be shy.  We all are working to be found and now you can see what is helping and what is hurting your local listings.

10 Facts You Need to KNOW about Local Directories:

  • Searches within local directories account for a whopping 10 billion of the searches that are made every month. (GetListed.org)
  • YouTube is the second-largest social networking site in the world. While it’s still behind Facebook – the largest networking site with 1.2 billion active users – YouTube surpassed Twitter in 2014. (businessinsider.com)
  • At the end of 2014, Google+ Business had 540 million users. 240 million of those were active in any given month. (nydailynews.com)
  • 90 per cent of users on Yelp say that if a business has a positive review, they are more likely to buy from them. (mashable.com)
  • 79 per cent of users say that they treat positive reviews just as they would getting a personal recommendation from a friend or family member. (localvox.com)
  • Yelp currently has over 47 million local reviews. (localvox.com)
  • Despite that, there are still 87 per cent of small businesses that don’t use review sites such as Google+ Business or Yelp. (mashable.com)
  • When online consumers shop online, 73 per cent of the time they were also searching for a store location. (online-behavior.com)
  • Half of the users looking for an online purchase do not start their search with a search engine, but rather through a local directory. (AT&T Small Business Technology Poll 2013 – yola.com)
  • 90 per cent of customers who look for a local business through their smartphone call or visit that business within 24 hours. (online-behavior.com)

Checking your local search results can change your business.  NOW — it is of course important to have a lead capture system on your site as well as a compelling offer and the right messaging…. Effective online marketing is a combination of tactics.

What’s Your Local Score?

Enter any business name and zip code and see how optimized it is for local search.