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Archive for customer reviews

Getting Customer Reviews

How To Get Audio/Video/Photo Customer Reviews For Your Small Business

Customer reviews can be so helpful to a company.  Video and photo gives you an added advantage of add authenticity to the review as well as search engine ranking power.

customer reviewsAn often overlooked method of collecting online customer reviews is through videos and photos. With so much emphasis on written reviews, no one bothers thinking about video and image reviews yet they have a more powerful influencing effect than text due to their visual and audio benefits. A majority of people take in information better and actually enjoy doing so when it is present in picture or video format. Cell phones give you an easy way to collect both video and photo’s for your reviews.

As with anything there is a right way and a wrong way to collect video and image reviews. Let’s start with how NOT to do it. Do not try recording videos or shooting photos of your customers on an ordinary business day at your shop. There will be no excitement necessary to portray all the right mix of emotional energy to make the review enjoyable and convincing.

The right way to do it is to capitalize on an event that is taking place at your business or being sponsored by your business. Events include:
* Parties
* Concerts
* Product Launches
* Store Openings
* Holiday Celebrations such as Halloween, Christmas, Independence Day
* Community Events
* Fundraisings
* Sporting Events
* Family Fun Days
* TV Coverage of your business such for a show.

These are all opportune moments to take video footage and photos when your clients are exhibiting positive emotions – they are excited, attentive, entertained, astonished, cheerful, engaged and relaxed. If asked a question about your business, they will be able to naturally and enthusiastically give a positive customer testimonial. You can easily set up an area for shooting the short 30-60 second reviews.  Have someone else record the videos so that customers don’t feel uncomfortable.  But when you are at a special event, you have your fans there! These are the people you WANT to give you reviews.

With their permission, you can post these videos and photos on
* Your website
* Your facebook page
* Your YouTube channel
* Your review site and business directory profiles

Videos do not have to be lengthy – in fact the shorter they are the better. A 60 second video clip is just the right length. While you may think you need expensive equipment to make this happen, a simple point and shoot digital camera or a good quality mobile phone camera will do the trick. You want your videos to look amateurish because that makes them look more credible. Super professional videos just look fake and hard to believe so it’s best to keep it simple and believable.

Start adding video reviews to your website.

With some cool plugins you can have a carousel of video testimonials.

crconlinemonitor3You can also ask people to add reviews on social media sites.

OR of course, we are glad to help you.

If you want assistance getting your customer review program started…..

Set up a consult with me: www.MeetWithDonna.com

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Customer Reviews On Your Site Increase Conversions

Customer Reviews Are GOOD For YOU!!

Do you include product or service reviews right on your website?

Are you coordinating the customer reviews right on your site or are you importing them from another site?

Believe it or not — reviews — good or bad can increase your conversions.  (That means more sales!) Right off the bat you would think that a bad review doesn’t help you.  But it is the fact that you have reviews at all that is helping you.  The advantage of having them right on your site is that the visitor is in your sales funnel.  If they leave your site to check reviews then there is a good chance that they aren’t coming back.  Keeping them on your site increases your chance of converting them into a buyer or customer.

If you are using WordPress to manage your site there are several nice plugins that will add customer reviews to your site.

I generally play with plugins to see if I like the way it works.  I read the reviews on the plugin and ratings and also check when it was last updated.  If it has been longer than a couple of months then I generally move onto another plugin.  It is important to use up to date plugins as WordPress is always updating and old plugins or themes can mess up your site.

Bottom line on customer reviews is that they are good for you.

You can also collect them on your fanpage and import those to your site.

Ask your customers for reviews.  Offer an incentive for the review…. such as a free report — or info sheet — or coupon for 10% off a service, find a way to reward them for the review — good or bad!

And of course if you do have a bad customer review — try to do some follow up with the person. Not so much to get them to take down their bad review of you, but to try to remedy the dissatisfaction and provide excellence in customer service.  Many times a bad review is based on a bad interaction and can easily be remedied with a good one.  Be the kind compassionate, customer care rep that turns the situation around.

Customer Reviews helps you in building your business operations as well as helping your onsite conversion.  Take each customer review as a gift and be thankful for the positive or negative feedback. Each customer review can help you grow and develop your company.

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.