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Archive for business planning

Identifying Your Business Goals

Increase Your Marketing Success With Business Goals

Before you get into marketing your business, you need to identify its business goals. Although we take for granted that a business’s goal is to increase revenue, that’s not the end of the story. There are many other types of goals companies strive to achieve.  We create a strategic plan as well as a marketing plan.  The marketing plan is based on the goals of the business.  If we market a service that is not part of our business strategy, then what is the point?  The business plan, strategic plan and marketing plan all need to be in alignment.

Product Creation

Some businesses are driven by the desire to offer excellent products that make life easier for all of us. Your business goal may be to create the most innovative products on the market. This is a wonderful goal because products are at the heart of any business’s success.  As you develop new products or services, you also want to create a marketing strategy that works with them.  A marketing plan is a constantly evolving document to accommodate the changes that occur within the business.

Customer Service

Your business’s goal may be to serve your customers and help them solve their problems. It may also be to lend help to the community or to strengthen the community of your customers. This is also an excellent choice because good customer service leads to more sales.

Customer Retention

Your goal may be to not only gain new customers and increase revenue, but to keep the customers you have. Businesses do this by creating a community for their customers and by remaining open to their feedback in order to improve their products or services.

Growth and Expansion

Maybe your business’s goal is to grow and expand, eventually moving into new markets and new enterprises. If this is the case, conducting market research to find new areas would be a major part of your overall strategy.

I find that the Internet is often a place that many businesses can expand to.  Most brick and mortar businesses do not think about creating revenue from the Internet. Yes, they think of new clients coming from the Internet or online advertising, but they don’t think about offering services directly on the Internet.  There are many ways that this can be achieved depending upon the business.

Efficiency

A major goal for your company may be to tighten up your processes. This might include challenging your salespeople to reach an ever higher sales ratio or streamlining your shipping in order to reach your customers more quickly.  One way that this can be achieved is with a goal but then regular accountability and engagement meetings.  Many, many businesses fail to check in with people on goals consistently.  When we use Best Year Yet™ with businesses, this monthly check-in is built in and what I see is an increase in productivity and follow-through on whatever the goal is.

Changing the World

Some companies have as part of their vision to enable social change. Your goal might be to make the world a better place through the use of your products and services. This is a goal for many companies that produce environmentally-friendly products or work to streamline their operations so that they’re more ecological.  There are several different models for changing the world or having a social impact.  Some businesses have a buy one/give one model, like Tom’s Shoes.  Others make a donation to a cause for each purchase or a percent of profits.  Others support mission trips.

Increasing revenue and profit isn’t the only goal of most businesses. Look at your business currently and ask yourself what other goals you have. This will help you as you plan your marketing.

Join me for the upcoming webinar Three Keys of Marketing Success to learn more about how to improve your marketing plan.

EnVision 2016

When You Fail To Envision the future…. can you really take the right actions to get you there?

summitVision + Action = Results

I have been a long time believer in vision.  Not so much in the law of attraction working on its own, but I do believe that without a clear vision, it makes it hard to create the right strategic plan to get you to that vision.

I found that when I biked across the country. It was the strong vision of biking across the country that gave me the direction for creating a bike route and a plan.  If I just set out to bike for 6 months I could have stayed home and ridden with the bike club in circles — round and round.

That clear vision allowed me to create a strategic plan that we focused on implementing.  The results — a route across the country, places to stay each night, 10 service project locations across the country and lots of places to visit and see.

I use this as a metaphor for business.  In business, your vision is what drives you.  Sharing that vision, expanding the vision all contribute to your ability to create strategies for success.

When the vision is unclear or non existent it is hard to really grow your business.  You can perhaps keep it going on a day to day — riding in circles fashion.  But to really grow you have to be aiming at something — clear and compelling.

That vision drives your actions.

Each year, I take some time to look at my vision, to review it and refine it and create that new strategic plan for the upcoming year!

It isn’t about New Year’s resolutions.  It is about — a clear and compelling vision for the future.

I offer a complimentary webinar each year for my contacts as well — called EnVision 2016.  It is usually fun…

Bring your colored markers, paper, pen and enthusiasm and take an hour to create your vision for 2o16.

Register HERE

Your Strategic Plan….2015

strategic planningHave you created your 2015 strategic plan?

A powerful, focused plan can the key to creating the results that you see in your business.  The simple system for planning that I use is f*ree right here

Or you can watch me create a plan LIVE during tomorrow’s hangout on Internet Marketing Tuesday!! Register HERE

I will go step by step through this system and show you HOW to create your plan — and when you have it you will feel excited! If you are techy — you can create your plan right along side me.  You will need two screens or the know how to put two windows up love side by side….I’ve just learned how to do this and its not hard.

Every single time I have worked with a client on their plan — they come out of the process excited.  They are excited about what they have put together. It is usually a bit different from what they thought would come out and it is clearer and more focused than expected.

Spending time ON your business — creating powerful strategies is a worthwhile investment of your time resource.  I believe that time is most valuable resource and each year I create my new plan.

Then each week and each month you need to review the plan.  Plans that sit in a folder that you never look at again are less likely to be successful.  A plan that stays “alive” and you are regularly engaged with will produce greater results.  You will stay more focused and on target than those entrepreneurs that do not have a plan.  When you fail to create a plan you most likely are easily distracted and all over the place!

Of course, when you work with a coach and review your plan each week or each month with your coach, your results are even better.  BUT, this isn’t a sales pitch about coaching — it is an OPPORTUNITY to create your plan for 2015!

A strong strategic plan will give you the roadmap that you need for the year…. a roadmap that keeps your focused on your big vision and dream.  It always starts with the dream!

Tuesday 1/6/2015 12:30 PM EST!!

Create Your New Year’s Strategic Plan

strategic planNow is the TIME to Prepare for your incredible year in 2015. Are You Ready?

It’s the beginning of the year and the perfect time to take a moment and reflect on all that you accomplished last year. Evaluate what went well and what didn’t. This is the time of year to begin preparing for even greater success next year. Perhaps this year was good or perhaps it wasn’t. Now, is the time to gear up for more greatness in the New Year and make 2015 your best year (yet!).

If you have a business vision and strategic plan, pull them out and review them. Include your whole team. If you don’t have a team, then review them with your coach, friend, colleague or an accountability partner.

Review Your Year

As you review the vision and the strategic plan, write down what you have accomplished this year. What went really well? Make your list; you can even check it twice!! Once you have created your accomplishment list, take a moment to celebrate all that you did well. Then move on and review where you fell short. What didn’t go quite right or well? Where did you fail? What are your disappointments? What did you start and not finish?

Taking time to evaluate the past year is a great way to learn from what went well, and what didn’t go well. In that learning there are valuable lessons that you can glean. List a couple of lessons for moving forward. Did you get off track, side-tracked by something? Did you not follow up with prospects? Each lesson gives you ideas for guidance into the New Year.

Learn Valuable Lessons

As you review the vision and the strategic plan, take some time to reflect on whether it is still on target. Is that vision still your vision or has it changed? Make the necessary updates to that vision. Many companies write short vision statements that barely communicate the overall vision. Put great detail in yours so that you can feel it as you read it. If your vision is to buy a new building for your company and increase your staffing by 50% then write a vision statement that includes that and describes that. You can always have the short and concise vision statement on your business plan, but for your use, make it a detailed story, that really motivates you and inspires you each time you read it. Did you read it regularly this year? If not, make that part of your practice in the upcoming year.

What is the vision for the upcoming year? Where do you see your company at the end of the year? What type of growth, new products, new clients, or customers? What does it all look like?

Once you have your vision story written you can then focus on the strategies to accomplish your vision. Your strategies should always be based on the overall vision. When strategies are written that stray from the vision and purpose of the organization then you are going down roads that lead you in the wrong direction. Your vision and values becomes your guide for making your business decisions. Stop yourself, when you are making a decision and pull out that vision statement, your values statement and review the decision or opportunity with them all in mind.

Make Your Focused and Powerful Strategic Plan for 2015

Strategies should point to the vision and be written in a way that they are measurable. A strategy to build the business is too vague. What does build the business mean, and how do you know if you have accomplished it? But a strategy to provide coaching services to 50 new clients is measurable. Or a strategy to increase product sales by 25% is measurable. Or to develop a new product; bring in a new product line; increase staff by 10; increase days off by 10; and the list can go on. The must do is making the goals SMART – specific, measurable, attainable, relevant or reasonable and time specific.

Limit the number of strategic goals that you are working on so that your strategic plan remains focused and effective. A huge document becomes overwhelming and cumbersome and often just collects dust. A strategic plan should be a living, breathing document that you are very familiar with and guides our day to day activities because it is your focus.

Creating a new plan for the year is a great first step towards creating the success that you want. Working the plan and making it happen is the real key to producing the results that you want.

Working your plan just means keeping it in front of you, developing the smaller goals that move you towards the big goals and really staying focused. When something doesn’t work, it is not the time to abandon ship, but rather, the time to refocus, re-strategize and continue the work.

Take time early in the New Year to: review and update your vision statement and story; review your accomplishments and failures for the year and glean the valuable lessons from them; review your strategic plan and update your goals for the upcoming year. Gear up for a focused and planned New Year that will ring in the next level of success for you and your company.

Once you have your plan then the essential key is implementation. This is where many fall short. They have great ideas, great plans and then fail to implement. There are good ways to follow through.

Break down your goals each month and week. Establish a system of accountability. Most people start out the year with a great plan and great strategy and as the year moves on, they lose focus and the plan drifts. A good coach provides you with the ongoing support and accountability to produce results.

Stay Focused —> Laser Focused

Keeping ourselves accountable can be accomplished in a few ways. Here are our 11 tips for creating a focused and fun approach to success:

  1. Take the goal and break into smaller steps
  2. Make a chart to chart progress, each step of the way
  3. Hang signs around the house, in the car, at work — saying: “Stay Focused”.
  4. Tell family and friends about the goal and intention
  5. Create your own mastermind group to help you stay on track and support your ups and downs
  6. Partner with a friend or colleague to be an “accountability buddy”, share your plan with them and talk once a week or month to let them know how you are doing
  7. Hire a coach to help you identify your goals and keep them on track all year towards extraordinary success.
  8. Create celebrations of success, reward yourself — gold stars, dinner out, a new something!
  9. Meditate each day on focused goal attainment
  10. Write your goals down and read them everyday
  11. Have fun with each success and acknowledge it!

Spend some time creating your focused plan for success and give us a call if you need some help! Accomplishing the dreams, goals and things we desire is important for each individual and business. We look forward to hearing about your success.

One of my favorite tools to use in creating a plan for success is available for you at: www.bestyearplan.com

Planning for Success in 2013

Now is the TIME to Prepare for your incredible year in 2013. Are You Ready?

It’s the end of the year and the perfect time to take a moment and reflect on all that you accomplished last year.  Evaluate what went well and what didn’t. This is the time of year to begin preparing for even greater success next year.  Perhaps this year was good or perhaps it wasn’t.  Now, is the time to gear up for more greatness in the New Year and make 2013 your best year (yet!).

If you have a business vision and strategic plan, pull them out and review them. Include your whole team.  If you don’t have a team, then review them with your coach, friend, colleague or an accountability partner.

As you review the vision and the strategic plan, write down what you have accomplished this year.  What went really well?  Make your list; you can even check it twice!!  Once you have created your accomplishment list, take a moment to celebrate all that you did well.  Then move on and review where you fell short.  What didn’t go quite right or well?  Where did you fail? What are your disappointments?  What did you start and not finish?

Taking time to evaluate the past year is a great way to learn from what went well, and what didn’t go well.  In that learning there are valuable lessons that you can glean.  List a couple of lessons for moving forward.  Did you get off track, side-tracked by something?  Did you not follow up with prospects?  Each lesson gives you ideas for guidance into the New Year.

As you review the vision and the strategic plan, take some time to reflect on whether it is still on target.  Is that vision still your vision or has it changed?  Make the necessary updates to that vision.  Many companies write short vision statements that barely communicate the overall vision.  Put great detail in yours so that you can feel it as you read it.  If your vision is to buy a new building for your company and increase your staffing by 50% then write a vision statement that includes that and describes that.  You can always have the short and concise vision statement on your business plan, but for your use, make it a detailed story, that really motivates you and inspires you each time you read it. Did you read it regularly this year?  If not, make that part of your practice in the upcoming year.

What is the vision for the upcoming year?  Where do you see your company at the end of the year?  What type of growth, new products, new clients, or customers?  What does it all look like?

Once you have your vision story written you can then focus on the strategies to accomplish your vision.  Your strategies should always be based on the overall vision.  When strategies are written that stray from the vision and purpose of the organization then you are going down roads that lead you in the wrong direction.  Your vision and values becomes your guide for making your business decisions.  Stop yourself, when you are making a decision and pull out that vision statement, your values statement and review the decision or opportunity with them all in mind.

Strategies should point to the vision and be written in a way that they are measurable.  A strategy to build the business is too vague.  What does build the business mean, and how do you know if you have accomplished it?  But a strategy to provide coaching services to 50 new clients is measurable.  Or a strategy to increase product sales by 25% is measurable. Or to develop a new product; bring in a new product line; increase staff by 10; increase days off by 10; and the list can go on. The must do is making the goals SMART – specific, measurable, attainable, relevant or reasonable and time specific.

Limit the number of strategic goals that you are working on so that your strategic plan remains focused and effective.  A huge document becomes overwhelming and cumbersome and often just collects dust.  A strategic plan should be a living, breathing document that you are very familiar with and guides our day to day activities because it is your focus.

Creating a new plan for the year is a great first step towards creating the success that you want. Working the plan and making it happen is the real key to producing the results that you want.

Working your plan just means keeping it in front of you, developing the smaller goals that move you towards the big goals and really staying focused.  When something doesn’t work, it is not the time to abandon ship, but rather, the time to refocus, re-strategize and continue the work.

Take time before the New Year to: review and update your vision statement and story; review your accomplishments and failures for the year and glean the valuable lessons from them; review your strategic plan and update your goals for the upcoming year.  Gear up for a focused and planned New Year that will ring in the next level of success for you and your company.

Once you have your plan then the essential key is implementation.  This is where many fall short.  They have great ideas, great plans and then fail to implement. There are good ways to follow through.

Break down your goals each month and week. Establish a system of accountability. Most people start out the year with a great plan and great strategy and as the year moves on, they lose focus and the plan drifts. A good coach provides you with the ongoing support and accountability to produce results.

Keeping ourselves accountable can be accomplished in a few ways. Here are our 11 tips for creating a focused and fun approach to success:

  1. Take the goal and break into smaller steps
  2. Make a chart to chart progress, each step of the way
  3. Hang signs around the house, in the car, at work — saying: “Stay Focused”.
  4. Tell family and friends about the goal and intention
  5. Create your own mastermind group to help you stay on track and support your ups and downs
  6. Partner with a friend or colleague to be an “accountability buddy”, share your plan with them and talk once a week or month to let them know how you are doing
  7. Hire a coach to help you identify your goals and keep them on track all year towards extraordinary success.
  8. Create celebrations of success, reward yourself — gold stars, dinner out, a new something!
  9. Meditate each day on focused goal attainment
  10. Write your goals down and read them everyday
  11. Have fun with each success and acknowledge it!

Spend some time creating your focused plan for success and give us a call if you need some help! Accomplishing the dreams, goals and things we desire is important for each individual and business. We look forward to hearing about your success.

One of my favorite tools to use in creating a plan for success is available for you at: www.bestyearplan.com

 

BizologyBuzz Radio: Take Charge of Your Future Into Retirement

Special Guest:  Jaime Raskulinecz

May 15, 2012, 12:00 Noon

Take Charge of Your Future with a Supercharged Retirement Strategy

Jaime Raskulinecz is the CEO and founder of Next Generation Trust Services in Roseland, New Jersey, which specializes in comprehensive account administration and transaction support services for self-directed retirement accounts. She

Recovering from Business Disaster

Well, its been a week and half since my business experienced a HUGE business disaster.  After having experienced many problems with my hosting company in July — all of my sites were offline for a week in July and my email didn’t work for two weeks.  Trying to resolve the whole mess while on vacation was a real drag.  My hosting company NEVER responded to a phone all or email or support ticket.  So, when they finally popped back up and I was home again I decided to move the entire operation — over 16 sites in total.  Well, I made mistakes.  I didn’t get my backups right away.

I did a backup and didn’t download it right to my computer as soon as it was ready.  I moved to the next site and started the backup.

Well, what happened in the long run was in setting up new hosting and trying to migrate everything from one host to another my original host deleted my entire account.  I have been absolutely sick.  I lost everything.  With older backups I was able to get my main sites back online.  I lost my entire list of 10,000 subscribers.  I am still working to recover that but so far haven’t been able to.

Lessons learned:

Back Up Regularly and store your own backups.

Even though my host said they had weekly backups, when it came down to it the back up they were able to provide to me was over one year old and they thought I should be thankful that they had a back up.

I am considering moving some sites to different hosting companies. I used to do this but last year moved everything onto one host.  If I had left things dispersed I would have not lost it all.

So what good is coming out of it all?

I have taken time to reflect on what my priorities are.  What do I want my business to look like?  With the destruction that occurred it was time to really take a look at things.

I redid my Best Year Yet plan.  I was fortunate enough to be invited to speak at a BIG meeting here in New Jersey.  I spoke on goal setting and it made me look at my own vision and goals.  It all comes back down to the basics.  Vision, values, goals — all the things we talk about in strategic planning with Best Year Yet.

I looked at what went well and what my disappointments were and are.  And took all of that to develop my significant life lessons for the upcoming year.

I love the Best Year Yet planning system because it is so on target and gets right down to it.

There is always good that emerges from disaster.  Its not why the disaster happens but is an outcome, often unexpected.  But we have to turn things around.

So, I am moving forward with Compass Rose Consulting — a revised vision, a new plan and new initiatives and focuses.

I look forward to sharing them with you over the next few days and weeks.

If you want to join me for a Best Year Yet planning session yourself.  I invite you to take a look at the opportunity to just that in early September.

 

Sara Megletti Testimonial

Sara Megletti of P:B & J Stores tells her story of working with Donna Price, Business Success Coach, through Bizology.BIz. Sara has been a member of Bizology.Biz for several months. www.pbandjstores.com http

Bziology Biz Tip of The Day: Operations

Business Success Coach, Donna Price, shares a business tip of the day from her program Bizology.Biz.