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Archive for business networking

Business Networking for Business Growth

business networkingNetworking as a business building strategy

Networking is a great business development strategy when done right! But many business owners fail to have a complete strategy for networking!  There are several keys that make networking work better!

Networking Key #1:

Messaging.  Have a compelling message and call to action when you do your 30 second or 60 second intro.  Many business owners say their name, their company and what they do, but they don’t say how they solve the prospects pain.  You need to get to the pain and leave some intrigue so that people will want to talk with you.  Your goal is to enter into a conversation!  When you have a compelling message — then people will walk up to you and say I need to talk with you!!  That is what you want. Check out the resources at Compass Rose Consulting and download the template for a highly effective elevator pitch.

Networking Key #2: Your Business Card

The second key is to have a business card that is a lead generation tool.  When you buy business cards you are buyiing your very own piece of advertising real estate.  BUT, many do not fully utilize that real estate.  Include a call to action on the back of the business card that people will want.  This is where you can add your special offer.  The offer should be an informational report that they can download from your website… which brings us to Key #3; but be sure to download the business card template on the resource page as well: CRC Resources

Networking Key #3: Landing Page With Offer

The business card is leading people to your website or landing page with a compelling offer on it.  A special report or informational report that the individual can download.  This gets the person on your mailing list and you now have the opportunity to continue to market to them. I have a template for the report on my site as well as the landing page.  A landing page is a 3 page website.  The page with the offer, the optin confirmation page and the thank you page.  The only thing that a person can do is to optin or leave.  Most websites are big branding sites that fail to have an offer on them or a way for people to be in touch other than a number and contact us form.  Neither of these work effectively.  When you add a compelling offer to the site, then you increase your leads and can work on converting leads to clients.

Networking Strategy Key #4

After the optin, you need an email marketing series that goes out to people automatically. This is called an auto-resonder. There are many great programs for auto-responders   – Aweber, Get Response, Zoho Campaigns etc.  Email follow up is the first step in your followup strategy.  But you need a follow up plan along with scripts for you and your staff.

The three steps for using networking effectively are also available in a video training series.  You can access the video training series from my Marketing Center.  I offer these videos for free at the marketing center on the home page.  The Entrepreneur’s Marketing Center itself is a comprehensive training resource that provides a one stop shop for marketing strategies with a focus on the five step profit formula.  Everything that we have put together guides you through putting a strategy into action for your business.  The resources from ads, to templates, to video training are all there to benefit the members.

Take the networking strategy and see if you are maximizing it for your business. Download the templates in the resource area — they are absolutely complimentary… and tweak what you are doing.  Let me know the results that you have.  If you need some help — schedule your mini marketing audit with me:  Meet With Donna

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

95 Million Users

LinkedIn has 95 Million Registered Users.

I remember when they first started out and we were jumping in early on.  There were a few thousand.  It has grown in its services and usefulness along with the growth in registered users.  What I hear all the time from folks is — “oh, I keep getting invitations from LinkedIn but I don’t know what to do with them!

LinkedIn is definitely different from Twitter and Facebook and the many other social networks out there. As a business owner, I see it as an essential component of my online presence.  It is a wonderful resource for connecting to other business owners and professionals.

I build a network on LinkedIn and then work to build relationships just like with every other networking venture.  It’s all about relationships, credibility, expertise and service.

I will be sharing with folks tomorrow some of the essentials in building a credible and worthwhile LinkedIn presence.

www.bizology-linkedin.eventbrite.com

Or click on the Calendar Link to the RIGHT

 

 

 

 

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

LinkedIn For Business Webinar! Friday

Building Your Business With LinkedIn

Attention Professionals: If your biggest networking opportunities involve more “liking” than “linking” then listen up, because you’re about to learn…

“How to Build a Powerful, Professional Network that Helps Grow Your Business – Not Your Farm”

Business Success Coach, Donna Price
From: Donna Price
Date:
May 4th 2011

Subject: LinkedIn To Build Your Business

Dear Business Owner,

Social networks are growing exponentially these days, as is the pressure to join them. It seems that every day we get an invitation to a new network where our friends and family are waiting to connect with us. But that’s the trouble, isn’t it? They’re all about being social.

There’s nothing wrong with that, of course, but as a business owner you don’t have a lot of time to spend playing Farmville on Facebook or attending a Twitter party with your book club. That doesn’t mean you couldn’t benefit from some social interaction with other entrepreneurs, though. What you need is a network where the emphasis is on making professional connections rather than playing games, and that’s just what the LinkedIn developers have built.

The Perfect Blend of Business and Pleasure

LinkedIn offers members a unique opportunity to connect with other professionals in their industry, forge strategic partnerships for mutual growth, and reach out to potential clients in an environment where marketing isn’t something to be looked down upon.

But LinkedIn isn’t all work and no play, either. Like its more social counterparts, LinkedIn is a thriving community of professionals who use the network to form groups where they can discuss industry happenings, offer continuous education opportunities, arrange local meet-ups and events, and just get together to chat. Since most members are there for business reasons rather than strictly social, you won’t find any viral game aps to waste your time, but that doesn’t mean your LinkedIn experience will be boring.

If anything, it makes the network stronger, because while everyone is friendly and social, they all share a common goal: to grow their business.

You Don’t Have to be in the B2B Market to Benefit

Maybe you considered joining LinkedIn in the past, but decided it just wasn’t for you – especially if your market is primarily consumers. After all, LinkedIn is about connecting with other business owners and professionals. If your market is moms or dog owners or knitters you might think LinkedIn has little to offer.

But you’d be wrong.

Some of the most profitable connections you can make are with those who own or operate a complimentary business within your market. Imagine the cross promotion possibilities when a seller of gourmet dog treats connects with the owner of a doggie day care center, or a wedding photographer meets a pastry chef. These are the kind of links that forge powerful partnerships and drive enormous profits, and it’s all possible through the social network where self-promotion is encouraged.

Your presence and participation on LinkedIn provides:

  • A self-promotion platform where qualified leads are actually looking for your goods and services.
  • Access to decision makers – without having to deal with the “gate keepers” that keep you from reaching your prospects.
  • Instant credibility – through third-party introductions to those you would otherwise not have the opportunity to meet.
  • Powerful search functions – to help you find and connect with those members who are willing and able to form a beneficial partnership.
  • Better search engine visibility – a well-designed LinkedIn profile can even get you noticed outside the network on Google, Bing, and other search engines.

 

The Perfect Networking Opportunity for YOUR Business

Regardless of your business model, you need to spend a portion of your time meeting and connecting with potential clients and partners. Offline this is accomplished through Chamber of Commerce meetings, trade shows, and industry events.

Online, we have an even greater opportunity because we’re not limited by geography. The trouble is, so many of our networking tools are more about being social than being in business. LinkedIn solves that problem for nearly every professional in every industry. Just look at how these businesses use LinkedIn to increase sales and visibility:

  • Freelancers – whether you’re a graphic designer, writer, film maker, or marketing professional, a LinkedIn presence can help you make contact with qualified, interested leads instead of the freebie-seekers so many other networking sites produce.
  • Retail businesses – connecting with potential partners is quick and easy when you’ve got the power of LinkedIn behind you.

 

  • Service businesses – Doctors, lawyers, and consultants from all industries gather on LinkedIn to discuss issues important to their businesses, like how to gain and keep new clients, industry news, events, and more.
  • Manufacturers – find out who is in the best position to distribute your goods or provide raw materials, regardless of where they’re located.

Professional Networking Has Never Been Easier

Getting started with LinkedIn isn’t any more difficult than setting up a Facebook account, but there are some pitfalls you need to watch out for, and some opportunities that are easy to miss if you don’t know your way around. That’s why my new Guide to LinkedIn is the perfect primer for those looking to make the most of this fabulous networking tool.

In this easy-to-read report, you’ll learn everything you need to know to start making those critical connections, like:

  • How to properly set up your profile – and gain maximum exposure not only within the network, but outside it as well.
  • How to find other professionals in your industry who are ready to work with you for mutual benefits.
  • How to easily connect with powerful decision makers – the kind of people you ordinarily would not have the opportunity to meet.
  • How to leverage all your social marketing tools from one site – saving you time, money, and a great deal of frustration.
  • How to write an effective headline that shows off your expertise and boosts your credibility – without it, your connections (and your profits) will flatline.

You’ll also quickly learn the technical side of LinkedIn, with our step-by-step tutorials on:

  • Critical account settings you can’t afford to miss – Check the wrong box, and your important contact information will remain unseen by anyone.
  • Automatically adding contacts – because you don’t have time to search through thousands of profiles just to find the people you already know.
  • Setting your notification preferences – so you never miss a time-sensitive invitation or chance to meet a potential business partner.

If you’re frustrated with trying to mix business and pleasure, or if you’re just not getting the results you want from the social networks you belong to, then you owe it to yourself to join the LinkedIn community. You’ll find thousands of business professionals who are all looking for the same thing you are – better partnering opportunities, more qualified clients, and a stronger, healthier bottom line.

LinkedIn for BusinessWith my LinkedIn webinar & comprehensive guide to light your way, you’ll be making those valuable connections in no time, and reaping the rewards of a powerful network. I’ll help you quickly work through all the steps needed to set-up a magnetic profile that will have prospects knocking on your door, and teach you to avoid the most common pitfalls new members face. During our live 90 minute webinar I will cover all of the basics and more. I will give you a copy of my comprehensive report AND checklists to use to get you going fast:

Checklist #1 – Setting up a LinkedIn Account (2-pages)

This handy checklist will guide you through the steps to set up your LinkedIn profile the right way the first time.

Checklist #2 – LinkedIn Networking & Credibility Checklist (2-pages)

You will learn steps to take to create opportunities for networking and marketing with other site users.

Checklist #3 – LinkedIn Q&A Checklist (1-page)

This meaty checklist will give you keys to using the Q & A section of LinkedIn. This is a section of the site where users can ask and answer questions to increase their authority and establish connection with other people related to their areas of interest.

So sign up today and we will get your materials out to you. Get started in the only social network made just for professionals. Before you know it, you’ll have made connections with the leaders in your industry, potential partners, and new clients, all in one convenient place. Best of all, you won’t be wasting your working hours wading through endless updates about dinner plans and mafia wars, because LinkedIn is made up of professionals, just like you.
Register for LinkedIn for Business Made Easy in Newton, NJ  on Eventbrite

The workbook, live webinar and checklists are the keys you need to make LinkedIn work for your business.

Can’t make the live webinar? Register anyway and I will send you a replay link along with all of the materials.
Register for LinkedIn for Business Made Easy in Newton, NJ  on Eventbrite

 

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.