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Archive for business blogging

Is Business Blogging Part of YOUR Marketing Plan

Why Business Blogging Should Be Part of Your Marketing Plan

Marketing plans come in all shapes and sizes. The right marketing plan for your business depends on many different factors. But one thing all businesses have in common is that they can benefit a great deal from business blogging.

Blogging is a tactic used in content marketing. When you write a blog, you publish a steady stream of fresh content. This content draws traffic to your site and earns new readers, while also building a relationship with the readers you have.

1. Business Blogging Is Simple but Effective

Many small businesses don’t want to blog because it’s ‘writing’ and you’re not a ‘writer.’ But blogging is extremely simple. This is why it makes a perfect element in an online marketing plan.

Blog posts can be as short as 300 words or even less, but generally I recommend going for 500 words if you can. They can include videos images, slide shows, and infographics. Each post can cover one simple topic and the writing doesn’t have to be magazine-grade. Write in a conversational tone like you’re talking to a friend and proofread so that there aren’t any grammar or spelling mistakes.

The way to blog headache-free is to set aside a little time each week to write and post. Carve out an hour or so to write something and post it. If you have a team member who can write well, delegate the task to them.

2. How to Get Ideas — LISTEN

The other trouble many people have when they start blogging is where to get ideas. Here are some simple places to get ideas for your blog posts:

  • Listen to what people are asking
  • Answer questions customers often ask
  • Teach readers how to do something simple step by step
  • Discuss news, current events or hot topics on other blogs
  • Answer questions from forums, Q&A sites like Yahoo Answers, social media or blog comments
  • Start by looking at popular keywords and write blog posts around them.

Keep an idea file. Spend some time brainstorming topics at first and then add to it whenever you get an idea. Whenever you need an idea, refer to this file and start writing.

3. Getting Your Idea onto “Paper”

There are many ways to share your idea on your blog.  Writing is of course the first.  Keep it simple. Create an outline of your major points. Write one paragraph about each point, add a few bullet points where appropriate and then add your intro and exit.

You can also create a video of your idea. Especially good for HOW TO type posts.  Embed the video right on your site. Creating a video can be simple. You can do a “talking head” video — you talking into the camera, or a simple screen capture video of you showing people HOW TO do something; or a screen capture of a slide show.  There are many possibilities.

Don’t let yourself get bogged down with the writing.  It is simpler than you think.

4. Working a Blog into Your Marketing Plan

Decide what topics your blog will cover and at what frequency you’ll write and post. If you add a blog to your website, you’ll boost your site’s SEO and give visitors more to do there. You can also use your blog’s analytics and its reader comments to learn more about your target market and its tastes.

5. You Can Also Add a Call to Action

You can offer more information via an e-book or video series or some other more extensive piece of content.  Then you have the opportunity to further engage with the visitor and share more valuable information.

Take my 5 Day Crash Course on Content Marketing for Your Business!




Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Why Business Blogging

Why Business Blogging Should Be Part of Your Marketing Plan??

There are some really good reasons to include business blogging in your marketing plan. It remains an important strategy that should not be ignored or neglected.business blogging

Marketing plans come in all shapes and sizes. The right marketing plan for your business depends on many different factors. But one thing all businesses have in common is that they can benefit a great deal from blogging.

Blogging is a tactic used in content marketing. When you write a blog, you publish a steady stream of fresh content. This content draws traffic to your site and earns new readers, while also building a relationship with the readers you have.

Business Blogging Is Simple but Effective

Many small businesses don’t want to blog because it’s ‘writing’ and you’re not a ‘writer.’ But blogging is extremely simple. This is why it makes a perfect element in an online marketing plan.

Blog posts can be as short as 300 words or even less, but generally I recommend 400 words. They can include videos and images. Each post can cover one simple topic and the writing doesn’t have to be magazine-grade. Write in a conversational tone like you’re talking to a friend and proofread so that there aren’t any grammar or spelling mistakes. The thing is that you ARE an expert in your field. You have knowledge and expertise that you can share.

The way to blog headache-free is to set aside a little time each week to write and post. Carve out an hour or so to write something and post it. If you have a team member who can write well, delegate the task to them.

How to Get Ideas for Business Blogging

The other trouble many people have when they start blogging is where to get ideas. Here are some simple places to get ideas for your blog posts:

 Answer questions customers often ask
 Teach readers how to do something simple step by step
 Discuss news, current events or hot topics on other blogs
 Answer questions from forums, Q&A sites like Yahoo Answers, social media or blog comments
 Start by looking at popular keywords and write blog posts around them.

Keep an idea file. Spend some time brainstorming topics at first and then add to it whenever you get an idea. Whenever you need an idea, refer to this file and start writing.

Working a Business Blog into Your Marketing Plan

Decide what topics your blog will cover and at what frequency you’ll write and post. If you add a blog to your website, you’ll boost your site’s SEO and give visitors more to do there. You can also use your blog’s analytics and its reader comments to learn more about your target market and its tastes.

Blogging can become the HUB of your marketing plan, bringing traffic back to your website.

Think about it.  If you have questions?? Reach out!!

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Blog Content: Ask Your Readers

Developing Blog Content

Developing blog content can be challenging but there are some great ways to find ideas for blog content. Don’t let fear get in your way.

A great way to find ideas for your content is to ask your readers to submit questions, suggestions, etc.

Their information can be turned into content for your blog in many ways:

Q & A Posts Ask your readers to submit their questions and then answer them right on your blog.

Create a FAQ Page: As you receive questions, add them to a frequently asked questions page on your site. Each time you update the page, let your readers know.

Product Reviews: If you sell products or provide a service, ask your customers for their opinions about these things. Sometimes, they will submit full fledged reviews and you can publish those on your blog.

Testimonials While these may not be full posts on their own, you can combine some of them and post on your blog.

Listening is one of the best ways I have found for developing content. I listen to the questions people are asking both directly and online.  Your clients and contacts are your best source of content ideas.

Blogging is good for your business, good for your website and should not be neglected or thought of as a waste of time.  Your blog — on your website, should be the bub of your marketing.  New content on your blog should be syndicated out to the world and then draw traffic back into your site.

Brainstorm a list of potential topics.  Take that list and pick three of the topics.  Write down three BIG points you want to make about each topic.  Now, you have started your article.  Take each point and write three paragraphs about it — or even two paragraphs.  Write an intro and conclusion and voila! YOU have an article.

Blog articles should be minimum of 350 words, 500 is a bit better.  But do not let these numbers stop you.  Get writing.  Write your first article and then challenge yourself to write an article per day for the next 14 days.  Post them and then write 3 articles per week.  After six weeks, you can back it down again to two articles per week.

Going forward, you want to add at least one article per week. Two is better but one is GREAT!!

Not blogging yet?  Be sure to reach out and I can help you get started!!

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.