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Bizology — The SCIENCE of Building a Thriving Business

Bizology.Biz Updated and Improved…

Several years ago I wrote a business development program and created a membership site.

Memberships are incredible business models…but I digress.

My point here today is about its evolution.

I have rebuilt the membership area and added, added to it.

Bizology — The SCIENCE of Building a Thriving Business!! 

It continues — to provide incredible resources.

What we’ve really done is take other courses and add them into the Bizology.Biz program.  Some of the courses, actually many of them are video courses, including:

How to do:
–>>Facebook Ads
–>>Instagram Ads
–>>LinkedIn
–>>Video Marketing
–>>List Building
–>>Business Assessment
and more….

Bizology.Biz — will give you the strategy piece and then the tactics that you need to really implement good sound marketing strategy.

Most business leaders fail when they fail to market effectively.  And, I have been there myself. I was totally clueless.  I had to learn HOW to market effectively and HOW to implement effectively.

Without those keys in place it is hard to make a business really work for you.

Make sure that you are learning the pieces and then putting them together into effective strategy. Bizology.Biz makes your business development easier and becomes a go to resource.

Bizology – The Entrepreneur’s Marketing Center

Bizology.Biz Updated and Improved…

Several years ago I wrote a business development program and created a membership site.

Memberships are incredible business models…but I digress.

My point here today is about its evolution.

I have rebuilt the membership area and added, added to it.

Bizology — The SCIENCE of Building a Thriving Business!! 

It continues — to provide incredible resources.

What we’ve really done is take other courses and add them into the Bizology.Biz program.  Some of the courses, actually many of them are video courses, including:

How to do:
–>>Facebook Ads
–>>Instagram Ads
–>>LinkedIn
–>>Video Marketing
–>>List Building
–>>Business Assessment
and more….

Bizology.Biz — will give you the strategy piece and then the tactics that you need to really implement good sound marketing strategy.

Most business leaders fail when they fail to market effectively.  And, I have been there myself. I was totally clueless.  I had to learn HOW to market effectively and HOW to implement effectively.

Without those keys in place it is hard to make a business really work for you.

Make sure that you are learning the pieces and then putting them together into effective strategy. Bizology.Biz makes your business development easier and becomes a go to resource.

Strategic Planning – The Map to Results

Strategic Planning Improves Results with Consistent Implementation

Strategic planning only helps organizations when they are kept active and implemented.  The strategic plan defines the business direction.  That direction is based on the future, the vision of the company.  Before an effective strategic plan can be developed a clear and compelling vision is needed.

Visions are optimistic, the ideal picture of the future.  The strategic plan that results from the leadership team’s strategic planning, is the map to that vision and then it is only effective if it is implemented.

Strategic plans can sound intimidating and overwhelming to many small business owners.  The most effective strategic plans are those that are simple, completed with the leadership team and key people in the company.  Complex documents that consume excessive amounts of time to create don’t guarantee success.  In fact, the large and cumbersome strategic plan can be so overwhelming that it just doesn’t work.  Strategic planning sessions that go on and on for months also fail because so much time is consumed in the planning and the implementation, which is the key, is pushed aside.  The goal to have the perfect strategic plan doesn’t produce results.  Instead, the team that engages in strategic planning and produces a good working document is more likely to succeed.

To create your strategic plan:

Start with vision.  Write down what you envision for the future.  What does the future of your business look like?  What do you want for the future? Vision stories are inspiring, it’s your dream.  Once you have created your vision you can begin building strategies.

The vision is the destination, where you are going.  The strategies are the map that gets you to the vision.  Company values are the guide or the “compass” in our map metaphor for making decisions along the way.  Values keep you oriented and in alignment.  When values are out of alignment the company is off track; not moving in the direction of the vision.

Strategic goals can be limited to the top 6-10.  By having fewer goals the plan is able to stay alive and in front of you and the team.  By alive, it means that the plan is always where you can see it, use it and keep working on it.  It means that the team is focused on the strategic goals at all times, talking about them, brainstorming on them and reporting to each other their successes and challenges.

To set strategies for your business first look at the vision, the different aspects of the vision. Brainstorm all of the goals, all of the strategies for each aspect of the vision.  With brainstorming it is important to get all of the ideas out and write them down without judging them or editing them.  Often the best idea comes from an idea that at first look seemed too wild or crazy.  Ideas jump off of other ideas.

Once you have brainstormed all of the possible goals, prioritize them. Often strategic goals can be grouped with similar strategies.  This can help in the prioritization process.  The goal is to narrow the list down to the top 6-10 strategies.  What are the goals or strategies that will give your business the future you envision, that will create a breakthrough that will produce the results that you want?  Those are the goals that you should be selecting as top priorities.

Creating a powerful strategic plan is just one of the first steps.  Many organizations have strategic plans that are well thought out and crafted.  Where they fall short is in the implementation of that plan.

Implementation is the key.  If you fail to implement, the results will not be what you set out to achieve.

Implementation is the result of focused and continuous action.  Strategic plans don’t just happen on their own: they require your attention.  By keeping the plan in front of you and the team responsible for the plan, focus is maintained.  Regular meetings about the plan also keep the plan moving in the right direction.  Check-in meetings hold people accountable.  When teams don’t meet and don’t keep their eye on the plan, the day to day interferes and the status quo remains.  In order to make changes in the results that you achieve there has to be intention and commitment on the part of the team. The check-in meeting gives the team the opportunity to review what is happening, what is interfering with the results they want and need and make the changes necessary to change the outcomes.  Through the intention of the leadership, the plan and the team, the culture of the workplace can shift from one of non-performance to one of performance focused.

Performance focused companies are companies that are thriving. The energy of high performing teams shifts the energy of the whole organization.  It becomes more positive and contagious.  People become excited about the vision, the plan and their implementation of the plan.  Results create energy and excitement that keeps the plan moving, it propels the plan and the ultimate results of the company.

Organizations that produce results have a clear vision of the future; have a plan that is simple and strategic; and they work on the plan all the time.  Their actions are designed to move that plan forward.  They don’t let themselves or others get in the way. Through effective strategic planning and by implementing the strategic plan organizations achieve results.

Reverse Cold Calling

Reversing the cold call can create a warm call instead!!

When you change the dynamic of the cold call, to one where the prospect is CALLING YOU instead, suddenly the dynamic has changed and that impacts the interaction.

It is amazing what happens.  People are calling you back instead of answering the phone.

They want to KNOW why you called.  You have reversed the cold call.

Suddenly you are able to have a conversation about whatever it is that you have to offer.

It is still NOT a sales call.

Your MISSION —>>> (Should you decide to accept it!) is to GET THE NEXT APPOINTMENT.
That’s it.  What is the next step?  Identify that right now!  What do you want the person to do next?  Make another appointment.

For me, it is a 15 minute screen share.  Interested in learning this strategy — well, it takes 15 minutes.  Would you  like to schedule that?  I need you to be in front of your computer and have access to the Internet.  That’s it!!  That is my next goal.

So, what is yours??  This is part of your marketing strategy. Putting together each step and connecting them with your NEXT step.

With our Direct Voice Mail Messenger, I am leaving a personal voice mail message on the prospects phone. They are either calling me back AFTER listening to my message or they are calling me back WITHOUT listening to my message.  I have reversed the cold calling because now they are initiating the call.  And for the most part, it is a different experience.

What’s my next step —>>> a script.  Yes, a plan for what to say WHEN they call.  My goal on that call —THE NEXT APPOINTMENT — the screen share.

During the screen share — I need to have a plan for my next step. What is my goal there?  What is the NEXT STEP I want to happen?

Every single strategy that you use should be laid out like this. Step by step by step.

Have a plan. Use it, then tweak it, then use it again and tweak it again, until it is really working for you predictably.

Dreading Cold Calling

If you are like me then you HATE cold calling!!

I hate, maybe more than hate, cold calling!  I just do not do it.

But, I KNOW that it could help my business!

But, what I know now, is that I can cold call via voice mail messaging and get people calling me! The dynamic is totally different.  When someone calls me back, they WANT to know why I called.  Yes! Read that again — they WANT to know WHY I am calling.

It’s kind of like magic!

When you leave a business or an individual a voice mail message, they are very likely going to listen to it OR they will call you back just from the caller ID.  Now, the dynamic is reversed.  Instead of rejecting a cold call, they are calling and so they are open to listening to what you have to say.

This is your opportunity to start a conversation.  That is your goal, a conversation.  Making the sale is not the goal yet.  You have to start with a conversation.  This is where it is critical that you have a plan.  Message — SCRIPT, what to say when they call back.  Two scripts — one for those that listened to the message and one for those that did not listen to the message.  In those scripts, you need to have outlined your process. What is the next step?  A demonstration? A meeting?  Another call?  Your goal is to get the person to that next step or call.

Outline that next step. Create a script and a plan.  When you strategically use the Direct Voice Mail Messenger service to drive calls back to you then you need to have clear steps in place for that call back.

It is exciting to turn cold calling upside down and turn it around so that it is working for YOU.

More info??

Complete the form below and I will be in touch.

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Lessons Learned or NOT?

Do you ever have something happen and think, damn, I thought I had learned that lesson??

Well, it just happened.

I wrote a great article.  The computer, coughed and the article (unsaved) was gone!!

I searched for it.  Not recovered.

My mind, well, the article is there, but not nearly as good as the first.

I’ve learned this lesson before.  Actually, several times.  I know that as soon as I create a document, I need to save it.  I also know, I should look at every document that is in the recovered documents folder before I delete them.
Well, there you go.  Gone.

Have you learned this lesson?  I know I have.  But somehow the old habit remains.  I continue to create documents and write without saving.  I teach this lesson to my kids.  Because it has happened to them with homework.

SAVE.  That is the lesson!  LEARN once and practice the learning.

What lessons have you learned?  What makes the lesson stick?  what gets in the way of learning it for good?

Webinar: The Heart in Marketing

Join me on Tuesday March 21st at 1:00 PM (EST) for Heartfelt Marketing

Spend just 45 minutes with me as we explore key strategies for heartfelt marketing — connecting with your peeps or your tribe or people!!

Register below and I will send you the details!!




If you are like most small business owners that I know, then you find marketing to be one of your biggest challenges. HOW do you get more clients or customers? HOW do you stand out in the crowd of competitors?  HOW can your business succeed in this business environment?

You are NOT alone!! Tuesday we will spend some time exploring 6 strategies that can make a real difference to you!

I am sure that you are using some or maybe even all of these strategies, but are they working?  Are you getting new business leads?  Do you have ANY conversion?  Is it the strategy or is it HOW you are using it?  Is it making sense to your connections?

During the webinar we will be covering — yes, six strategies but we will also be looking at HOW to make them more heartfelt — more engaging.  Connecting with people — PEOPLE directly.

Reserve your seat and join me.  Can’t make it, sign up anyway!! I will get you the replay following the webinar!

Collaboration Plus Accountability Could Equal Magic

COLLABORATION

The Women’s Business Circle is designed to bring women business leaders together in a collaborative work space.

A Collaborative Circle means a space for people to come together and brainstorm ideas — creating something new or different from what they have already created.

Collaboration — is the bringing together of ideas that results in something new.  If you are a woman, then you know that when a group of women come together — and start working on a problem — magic happens.  There is brilliance that creates something incredible.  Imagine the potential of an INTENTIONAL collaboration space?  What could happen?  Now the idea starts to emerge and the group wants to see it happen….

ACCOUNTABILITY

Now we start seeing this natural accountability happen. People are asking — How’s it going?  What did you do to make it happen?  People are invested in your success!!  Now, that is powerful.

But there is more to accountability then just your collaborative solutions.  You have goals and dreams and visions that you have been working on. Maybe you’ve made progress and maybe you haven’t.  Now, you have a plan that lays it all out AND gives you a built in accountability system.

Imagine putting together a strategic plan that excites you, that is focused and doable, that creates the vision. THAT, is exactly what happens in the Women’s Business Circle with our Best Year Yet™ Planning system.  But it is more that the plan, because we gather together monthly to review the plans, the challenges, the successes and that makes each person more accountable then most have been for years.

Okay, think about it, you decide to join the Women’s Business Circle, we work together to get your plan just right and you tell everyone in the group about it.  Now, next month you come to the monthly circle and say, “oh, I didn’t do a thing on the plan.”  Could you? I couldn’t. I would be up til 4 AM getting everything done, even the night before the meeting if I hadn’t done anything. Why? Because of my pride. I said I would.  I told other people.

Accountability in a group can be powerful.

MAGIC


Magic?  Really?  Well, I think when women gather together in a collaborative space — that alone produces magic.  Everyone leaves excited, inspired, motivated.  That is magic.  Everyone starts accomplishing more than they expected and more than they had imagined.

Magic by definition is exciting and wonderful, it can create a move or change or a creation.

Can women together create magic?  Can they help each other create businesses that thrive and expand and prosper?

I think with the combination that the Women’s Business Circle has – training resources, collaboration space, strategic planning, accountability meetings — the ingredients for real magic are there.  They just need to be used to see the expansion.

Learn more about the Women’s Business Circle –>> HERE —>>

Working Towards A Socially Responsible Business

Being a Socially Responsible Business

Being socially responsible as a business has always been a goal and an important one.  But this year, I have taken it on even more consciously.  We are striving in a more dedicated way towards that goal. I interpret social responsibility as two fold — one is how we treat people  — pay fair wages, fair exchange for services, work with other socially responsible companies and secondly — is an environmental focus — how we operate and how that impacts the earth. We are taking actions in both of these areas and like most values and goals — we are striving but aren’t perfect (yet)!

Some of things that we are doing:

Building a list of resources here on the website for you
Working towards Green Business Certification with Green America
Reducing paper usage (I love printing reports out so this is BIG)
Contributing to organizations that support women in business
Talking about social responsibility
Moving our bank accounts to a Credit Union that invests in the local community and education and does NOT support investments in guns, big oil or other companies that are not within our guidelines.

What actions can you take that would improve your organizations operations and feel good for you and your team?

Being socially responsible can feel really good.  When you increase your giving and outreach into the community it feels good.

There are many ways to achieve this.

–>>Create a volunteer day for your staff to help out in the community.
–>>Take on interns within your organization
–>>Give to organizations locally — food banks, homeless shelters, domestic violence shelters… whatever organization is a good fit for you and your company.
–>>Let your team know that you are giving and supporting the community.

You can also write a press release about your giving, but that shouldn’t be the WHY of the giving, just a side affect.

Involve your team in making giving decisions.

You could have team members submit ideas for organizations to support and pick one organization each month or each quarter that you support.  Have them share WHY that organization is important to them.  Include their WHY in your company newsletter.

Participate as a company in events — create a running team or cycling team or other team that can participate in events that raise money for a charity.  Now you are achieving multiple things at the same time.  You are accomplishing some fundraising and charity work, you are getting your team working together, and they are doing something that is healthy!  It is a true win-win-win strategy.

However you decide to increase your company’s social responsibility – start today with one action and grow from there.

There are so many ways to improve. Here are a few more ideas.

1. Recycling
2. Eliminating Styrofoam
3. Adding solar power
4. Reducing your carbon footprint
5. Buying only recycled paper and paper products
6. Using earth friendly cleaning products

Of course, there are many, many ways to improve your operations and make them more earth friendly, sustainable and socially responsible.

So, what are the things that you are doing in your company?  How do your values impact your operations? Do you feel that it is important or valuable to operate in socially responsible ways — why or why not??

LEAVE YOUR COMMENTS BELOW!!

Using Instagram Video Ads

How to create your first Instagram video advertisement?

Over the past few years, there has been considerable growth in the Instagram user base, making it a perfect place for marketers to showcase their brands.  Over 600 million people are hanging around Instagram, and people from 18-35 years old are higher in numbers.

Instagram ads basically work like other social media channels with an advertising feature. It’s easy to understand the flow and set up an advertising campaign, but before you begin, here are some key points to remember.

  • You must have an active Facebook page and Facebook ad account.
  • You must set a Call to action
  • You must set a budget before starting
  • Most importantly, you need visual content, such as a square image, landscape image and a 60 second long video.

Join the Instagram ad bandwagon by following the steps below to create your first Instagram video ad.

instagram video adsStep 1: Link your Instagram account to your Facebook page

Before starting, you need to connect your Instagram account to your Facebook page. This will allow you to create ads through the Facebook power editor.  To get started, go to your Facebook page and click on Settings in the top-right corner. In the left column, click Instagram Ads, and then click the Add an Account button on the right.

If you already have an Instagram account then, select the existing account, enter the user id and password and click confirm.

If you don’t have an Instagram account, you can create one from within Facebook. Select Create a New Account, enter a username for the Instagram account and type in your email address. When you’re finished, click Confirm.

Once you’ve finished all the steps, your Instagram account will be connected to your Facebook page.

Step 2: Know which types of ads you can run on Instagram

For Instagram ads, there are three objectives of ads: clicks to your website, mobile app installs and video views.  These three objectives will hold three key ad units within them: image, video and carousel ads.

Image ads are standard photos with a button driving users to click upon them. Video ads are the same as image ads, but consist of video in place of the image. Carousel ads are a series of images that users can browse.

Step 3: Target the right audience

Just like Facebook ad targeting, you can also target your Instagram ads. Not all targeting options are available in Instagram. The only targeting options required are location, age and gender. The rest of the targeting options can be used if you want more control over who can see your ads.

Step 4: Use attention-grabbing visuals

People are highly attracted toward visual content, and Instagram is full of rich visual content, whether it be video or images.  If you want to drive high results, make use of compelling videos and images that draw user attention. Try and avoid using stock images, because people viewing the ad can easily recognize them.

Step 5: Include a call to action

A call to action in a post increases the click rate. In Instagram, there are no stipulations about the amount of text that can be used with images. This provides marketers with the opportunity to create ads with heavy text and complex stories. Also, you can directly use a call-to-action in your video and photos.

Step 6: Leverage popular hashtags

Instagram is highly driven by the use of the hashtag. Make use of 2-3 relevant hashtags, which will allow your ad to be found easily. The strategic use of a hashtag allows businesses to improve their brand visibility quicker compared to other social media channels. #smallbusinessmarketing #smallbusinesssuccess #publishedauthor #keynotespeakerin