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How To Write A Blog Post

The Anatomy of a Good Blog Post

Blogging is a key element in marketing, it is the HUB.

When you create a blog you can show case YOU. But you can also syndicate your content to other platforms such as your social media platforms: LinkedIn, Facebook, Twitter, Pinterest, Tumblr etc. Knowing HOW to write a blog post is key.

How to write a great blog post

Many business owners fear blogging. You don’t need to because you have a lot to say! Your knowledge and expertise is what you blog about.

Follow the blog post guide step by step to put together your first blog post and get your blog started.

Headline— attention grabbing– here is where you INTERRUPT. You need to get your readers attention.

Picture— you need to have a picture. People are more likely to read your blog and your syndicated posts if you have a picture. A great resource for pictures is: Dollar Photo Club You need to be sure that you can legally use the picture that you choose.

Intrigue— why do they want to spend time with you reading your post. Will they get what they need from it?

Compelling Content— this is where you get into the meat of the topic! There are different styles of blog posts or articles. Most folks will not spend a great deal of time reading a long rambling blog post.

Wrap Up and Call to Action— no you’re not in writing class but a quick wrap up is a good idea. It can wrap or be a brief summary up paragraph. It is also great to have a call to action at the end. The call to action is not a sales pitch. Mix it up– download my special report, leave your comments below, ask a question, schedule a laser coaching session, get my tips on XYZ …

Engage— reply to all comments both on your blog and social media. Thank people for commenting, answer questions etc. Add plugins to your blog that improve your social engagement– allow people to share your content, add related posts etc. Plugins can add all sorts of functionality to your blog.

It is where you send people back to from your social media to get more info or to read the entire blog article. Your blog is where the real meat is. You can share YOU, your expertise and your personality right there on your blog.

Not sure how to get going: Schedule a 10 minute laser coaching session to review and I will give you the quick start challenge to get you going!!

www.MeetWithDonna.com

Comments

  1. Absolutely agree with you that it is the hub! A fact that has escaped me for far too long! Now being rapidly amended!

    Agree also that posts should be to the point. There’s been a tendency to encourage keyword stuffing, monster posts etc in some places..and although a handful of so-called ‘pillar’ posts are necessary, on the whole shorter pieces probably work better.

    Certainly Seth Godin has shown the way here…!

    • Thanks Paul! I agree shorter is probably better. I have to work on that. I tend to write longer posts and could divide them into multiple posts. It has been helpful when pulling a new book together. Longer articles make great chapters!! The blog is always a work in progress! Thanks for your thoughts.

  2. I would add that video is a useful tool when writing a blog post…short videos.

    Plugins and images are wonderful tools but you need to be careful. They can slow down your site speed.

    Perhaps one of the best practices is to be creative in how you can engage your visitors.

    • Thanks Dawn — great ideas! Love video marketing as well…. typically after we get an article up we create a video for it but a few days later… not always, but many, many times. Thanks for your ideas!

  3. Hello there, Donna.

    A great start!

    Yes, you’re right! Most people have plenty to say one they get over the “no one is interested in what I have to say” syndrome!

    Keep posting!

    P.S. If you install the plugin commentluv your blog will automatically generate backlinks to your commenters’ blogs and we’ll love you for that! 😉

    • Thanks Jennifer! yes, we have added comment luv… I just rebuilt this site and we didn’t have all the plugins installed!! So, come back and visit again for the LUV!

  4. Hi Donna,
    Great summary of good blog post structure – something I do is to use that same structure for my stand alone article content elsewhere, and that means I can leverage that same content by using it as a blog post too!
    Cheers, Gordon

    • Definitely Gordino! Just added a new article about content repurposing. I agree — develop content and then use it in many different ways and distribute it wide and far! Thanks for stopping by.

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