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Educate Your Prospects

Are you using your expertise to educate your prospects?

Educate them about what, you may be thinking. Well, consider this, many businesses
focus solely on attracting new customers, but you NEED to spend a good chunk of your
time retaining current and former customers. These are people you already know to be a
good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying
to sell old products to new customers and you will see a drastic change in your sales,
customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

1.Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if
you have too!

2.Post-Purchase Assurance: This means you need to follow up with customers. Your
customers need to feel like they are being supported for their purchase and with
the item they purchased. How many times have you purchased a product, then
felt completely abandoned? Something as simple as a Thank You note with your
contact or customer service information can go along way in retaining a great
customer.

3.Deals & Guarantees: Always offer your current customers the best deals and
guarantees you have. Show them you appreciate their business or even come up
with a club specifically to reward loyal customers. You can also do this with a
preferred pricing option.

4.Integrity: Using good business practices and simply upholding integrity, dignity
and honesty go along way with customers. Let’s face it, there’s a lot of swindling
and crap out there and the safer and more confident you make your customers
feel, the more they will trust you and that makes for an amazingly supportive and
loyal customer.

There are three cornerstone ideas to a successful business:

●Quality product/service
●Offering useful products/services that solve a problem for or enhance the life of a
customer
●Offer subjects your customers find interesting

Use this approach of educating your customers and offering them real information and
insight and you will be rewarded with loyalty and success.
Stop wasting all your time on new prospects while your current customers fall by the
wayside!

As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”

So, there it is! Remember, schedule your 45 Minute Business Marketing 10,000 Challenge where I can help you find a minimum of $10,000 in hiding in your business. We will look at HOW you can educate your prospects and customers to generate more revenue.

http://www.MeetWithDonna.com

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Comments

  1. […] Websites, most often are online brochures and resumes.  They give overview information about the person, business or service and then say “call me”.  BUT, most people are not in the call me mode or at the BUY NOW point. They are online researching, investigating, gathering information mode.  This is where YOU need to have a strategy.  How do you capture this information? […]

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