Educate them about what, you may be thinking. Well, consider this, many businesses
focus solely on attracting new customers, but you NEED to spend a good chunk of your
time retaining current and former customers. These are people you already know to be a
good sales potential…they’ve already bought from you!
Take the time to market and sell new products to your old customers and less time trying
to sell old products to new customers and you will see a drastic change in your sales,
customer quality and branding position.
Here are a couple of key elements to use to retain your current customers:
1.Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if
you have too!
2.Post-Purchase Assurance: This means you need to follow up with customers. Your
customers need to feel like they are being supported for their purchase and with
the item they purchased. How many times have you purchased a product, then
felt completely abandoned? Something as simple as a Thank You note with your
contact or customer service information can go along way in retaining a great
3.Deals & Guarantees: Always offer your current customers the best deals and
guarantees you have. Show them you appreciate their business or even come up
with a club specifically to reward loyal customers. You can also do this with a
preferred pricing option.
4.Integrity: Using good business practices and simply upholding integrity, dignity
and honesty go along way with customers. Let’s face it, there’s a lot of swindling
and crap out there and the safer and more confident you make your customers
feel, the more they will trust you and that makes for an amazingly supportive and
There are three cornerstone ideas to a successful business:
●Offering useful products/services that solve a problem for or enhance the life of a
●Offer subjects your customers find interesting
Use this approach of educating your customers and offering them real information and
insight and you will be rewarded with loyalty and success.
Stop wasting all your time on new prospects while your current customers fall by the
As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”
So, there it is! Remember, schedule your 45 Minute Business Marketing 10,000 Challenge where I can help you find a minimum of $10,000 in hiding in your business. We will look at HOW you can educate your prospects and customers to generate more revenue.