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Archive for Websites/Blogs

Do I Need Online Marketing?

Online Marketing is Important to Your Small Business Marketing Strategy

do i need online marketing as part of my plan
This is a question that comes up time after time, when I talk with a small business owner, that has a primarily offline business. Do I need to be online? My answer is YES! Yes, you need to be ONLINE and you need to do it well.

Online has several components to it and depending upon the industry your online presence may be limited by regulation, but you still NEED to be online.

There are billions of good reasons to be online. The billions — are potential customers and clients. Each business whether local or global should have an online presence that does a few things for them.

1. educates potential customers and leads
2. captures potential leads
3. engages with customers
4. communicates with leads and customers about the company, events, special offers, new services or products….
5. is a resource for customers and leads.

I hear people tell me, “well my business is all referrals” or “I don’t need online marketing, my business is all local” or “I hate being online” or “my customers aren’t online”.

I love these.  They each may be true to a point, BUT what about the customers that are online, that are searching for what you offer, that are using their cell phone to find a local business of your type?

Do you really have all of the business that you need?

Most small business owners that I talk with are talking with me because they NEED more business. It’s not just a want, its a NEED.

So, do you NEED to be ONLINE?  YES!!

You Do NEED To BE ONLINE!!

To get there, there are a couple of things I recommend first:

  1. A blog!  Just like this, a blog can be the hub of your marketing.
  2. From a blog you can syndicate your content to several social media sites.

With this ONE step you are building an online presence.

The next key to building an effective online presence is your listings on key directory sites.  This is especially important for local businesses.  You MUST be listed on Google Local Listings….it is here that people that are trying to find you, will.

These sites link back to your website, your phone number and often to directions to your place of business.

With the growth of smart phone usage, this becomes even more critical. AND, you need to be sure that your site is mobile friendly or responsive so that it works on different devices.

Get started with your online marketing with our Landing Page package.

Pay Per Click Marketing – 4 Things For Newbies To Note

ppcmanagementlogoPPC Marketing and Management Are NOT the Same

Pay Per Click (PPC) marketing is something most brand-new website owners discover tough to master. The way PPC works is basic, you open a complimentary account with an online search engine (eg Google or Yahoo), then you place an ad for your site with a list of words (these are your “keywords”) you wish to have trigger the showing of your advertisement, state just how much you are willing to pay (“quote”) for each visitor who clicks the advertisement and ends up on your site and set a daily maximum budget figure. The PPC online search engine will then start to deliver visitors (“traffic”) to your site.

When someone types one of your keywords into the search engine, your advertisement will be shown. Its position will depend upon the quantity you offered (“bid”) on the keyword.

The very first thing to note is that although the way PPC works is simple, that is not the same as saying it is easy to make use of Pay Per Click marketing. Here are a few simple pointers to help any individual just starting out with Pay Per Click advertising.

Search Engine Size Matters.

When starting to utilize PPC Advertising, there are literally hundreds of search engines for you to select from. A few of these smaller business will accept bids on keywords for a portion of the minimum quote needed by the larger search engines. It would be an incorrect economy to look only at price, you also need to take volume and quality of traffic into account as well as time spent managing your marketing campaigns. Google, Yahoo and Microsoft manage about 90 % of the total volume of search engine traffic between them.

The staying traffic is spread in between the hundreds of smaller search engines. This indicates you might need to establish campaigns with 20 little search engines to match the traffic you would get from one Yahoo project. You may well be getting less expensive clicks in this manner however you would be spending 20 times as long handling the campaigns. Time is money: stick with Google, Yahoo and Microsoft when you initially begin making use of PPC marketing and save experimenting with small business for later on when experience will offer you a benefit.

Never Pay More Than A Visit Is Worth.

There is no point in getting to the number 1 position for a search term if you have to pay more per click than a visitor will potentially make for you. The method to get more visitors is to utilize more keywords, use the keyword research study device the search engine offers, choose keywords carefully for relevance and include them to your projects.

Avoid The Obvious

Look for much cheaper, less keyword expressions and popular keywords and take advantage of them to bring visitors at a much lower cost than the apparent popular keywords. The best keywords for Yahoo, might not carry out well in a Microsoft campaign, so use the keyword device offered by each company to construct up your keywords and keyword phrases for the particular search engine.

Do not Think “Seen One Seen Them All”.

Require time to find out how each search engine works. Although PPC works on the same concepts throughout the Internet, each search engine has a various user interface. The way you established and manage a project successfully is various with every one and it is essential that you hang around learning how every one works. Failure to do this can imply you end up doing things the difficult way or, even worse still, it can cost you money. The search engines have different guidelines, eg on exactly what words might be utilized in advertisements and the way keywords connect to your landing page. This suggests you cannot take your Yahoo ads and keywords and simply publish them into a Google or Microsoft project. Ensure you comprehend exactly the best ways to set your optimum bid and daily budget level for each individual project: if you get that part wrong you might be waving goodbye to huge amounts of wasted cash.

The way PPC works is basic, you open a totally free account with a search engine (eg Google or Yahoo), then you place an advertisement for your website with a list of words (these are your “keywords”) you wish to have set off the showing of your advertisement, state how much you are prepared to pay (“bid”) for each visitor who clicks the advertisement and ends up on your site and set an everyday optimum spending plan figure. The way to get more visitors is to utilize more keywords, make use of the keyword research study tool the search engine provides, choose keywords thoroughly for relevance and add them to your campaigns.

Look for more affordable, less popular keywords and keyword expressions and take advantage of them to bring visitors at a much lower expense than the apparent popular keywords. Use keyword scientific tools to find longer keyword phrases, similes and less often browsed terms. The best keywords for Yahoo, may not perform well in a Microsoft project, so utilize the keyword tool provided by each company to construct up your keywords and keyword expressions for the particular search engine.

Happy Friday! New Marketing Videos For YOU!

New Business Leads(1)I don’t know if you have had a chance to check out the new marketing center that I just launched!! I am still tweaking a few things. So bear with me. And now we are totally revamping Compass Rose Consulting site as well. It is all exciting!

Anyway — over at Compass Rose Marketing Center — I have a series of 3 GREAT videos for you!! www.CompassRoseMarketingCenter.com — scroll down just a bit and sign up for the videos. They can totally CHANGE your business and INCREASE your income.

Next week on Tuesday I will be hosting a hangout — “Everything You Learned About Generating Leads is WRONG!!” Watch for my invite email. I didn’t have a chance to get it done– the registration page — that is. So will finish it over the weekend and send it out to you.

I know — it is a BOLD statement. But, being an entrepreneur is BOLD and I have some incredible things to show to you.

Save the date and time — Tuesday at noon EST.

It’s bike to work month. Since I primarily work from home I had to get creative. So I have a couple of times, driven the kids to school and then biked home, and then back to school in the afternoon to grab them. Today, I had a meeting and biked to the meeting. Great client that was totally okay with a biking marketing consultant arriving for the meeting!! Thank YOU.

So, be sure to figure out one day this month that you can bike to work or to home or to the grocery store. Biking is a great exercise but it is also where I have some of my best ideas!

Remember to pick up the videos:
Visit: www.CompassRoseMarketingCenter.com — scroll down just a bit to sign up for 4 videos — all about YOUR marketing strategies.

Then — sign up to meet with me for YOUR 45 Minute Business Turnaround. I am doing these 45 minute turnarounds and finding people $10,000 in their business (minimally), in fact last week I found over $60,000 for a local business owner.

To sign up for your business turnaround — visit:
http://www.compassroseconsulting.acuityscheduling.com

Last week’s webinar is available here:

www.CRCOnlineMedia.com/lead-generation-webinar

I look forward to talking with you soon.

To Your Success!

All the best,
Donna

Donna Price
Business Success Coach

p.s. I also have a new book in the works!! coming in just a month…
watch for it. It is all about marketing, lead generation, making more money and other strategies for improving your business.

Blogging Lab: Learn HOW to Blog

Five Week Blogging Lab

The Blogging Lab is a hands on learning lab to get your blog site up and running.  If you have always wanted a blog but didn’t know how to get it going, this lab will show you step by step.

Or perhaps you are thinking of transitioning your website to a blog — then we will show you how to do that.

This five week blogging lab will take you by the hand and give you a demonstration, step by step of full process of setting up a Word Press Blog, installed on YOUR domain.  And then you will have access to the recordings.  Some labs will include a workbook, review book or e-book.

December 1st 7:00 PM – 8:00 PM: Lab # 1:  Installing WordPress onto Your Domain:  IN this session we will review HOW to install Word Press and get it set up and running.  We will look at themes and the look and feel of the site.  There are a wealth of themes available for your blog and ways to get it looking just like you want.

December 8th and 22nd: 7:00 PM- 8:00 PM: Lab # 2 & # 4:  Plugins give Word Press Blogs more functionality.  During these two labs I will show you the essential plugins and how to install and configure them.  Then in the second lab we will show you premium plugins such as shopping cart, affiliate plugins and membership site plugins.  You will also learn how to connect your blog to your social media.

December 15th: 7:00 PM – 8:00 PM: Lab #3:  Content Rules:  For a Blog to be a blog you need content.  In this lab we will review how to add content to your site, what to add and how much to add, how often.  I will also show you a couple of plugins that can assist you in adding content.

January 5th: 7:00 PM – 8:00 PM: Lab #5: Monetizing Your Blog:  Now, you might want to make some money from your blog.  During this lab we will look at money making blogs and how folks are able to onetize them.

Included in the labs are several e-books about blogging.

Each lab is recorded via Video Conferencing and RePlay links will be provided.  You will be able to go back and watch the lab again in the event that you missed some important details.

A special report regarding Plugins

An E-Book on Cash Blogging

And more….

This isn’t one of those long rambling sales pages — simple to the point.  If you want a blog this lab will get you up and running in 5 weeks.  Be up and online before the holidays and start the new year off with a new blogging presence.

Buy one lab or save on the FULL Pass, receiving all 5 labs for just $99, a savings of over $46.00.

 
Register for Blogging Lab:  Getting Your Blog Up Running and Looking Good in Newton, NJ  on Eventbrite

Website vs. Blog: There is a Choice.

Having an internet presence is essential in this business environment.  As a business owner, you must have a web presence.  But when you are developing that web presence you have many decisions to make.  Here are some of the things you need to consider:

  • What is the goal of my website:  Is it to make money?; Is it to create an online brochure?; Do I want it to be interactive?
  • How much control do I want of my site?  Do I want to pay someone to update the site regularly?  Do I have regular content to update?  Do I have the resources to update my site?  Do I want to interact with my customers and prospects on the site?
  • What do I want the site to look like?  What are the branding colors of my company?  Can my logo be included on the site?
  • What other online media do I plan to use with my company?  Facebook, LinkedIn, Twitter, other social media?  How will my site easily interact with these other online media sources.

When you are putting together your web presence you need to consider all of these things, and probably a few more too.

So, let’s look at each more closely:

What is the goal of my website:  Is it to make money?; Is it to create an online brochure?; Do I want it to be interactive?

There are several different types of websites that you can use.  The most common is a branding site, like this site.  It has information about the company, the leaders, the team etc.  It also includes info about the products and services and they may be for sale on the site.  There are also store fronts that are online that offer a wide array of products or services and that is the site’s main function.  The two other sites that I use are sales pages and squeeze pages.  To see one of my sales pages you can look at:

http://www.entrepreneursvipcoaching.com This page talks solely about my coaching program and the components that are included with it.  It has one purpose — to sell coaching.

http://www.strugglingsmallbusiness.com is one of my squeeze pages.  It has one purpose and that is list building.  If I am working to build my list then I work to drive my web traffic to this site and then once someone has signed up on my list I can send them links to my branding site or my sales page.  But when I pay for traffic, I want information that I can use again and again to build a relationship.

As you build your web presence you might decide to use muliple sites as well.

How much control do I want of my site?  Do I want to pay someone to update the site regularly?  Do I have regular content to update?  Do I have the resources to update my site?  Do I want to interact with my customers and prospects on the site?

As you can see from my site.  I like to have lots of control.  I do work with outside vendors to customize the site, create the look and feel of the site.  I also use Virtual Assistants to add content, articles and set up services or products that are for sale on the site.  But I do maintain quite a bit of control and I know how my site works.  Part of this is largely due to it now be hosted on a WordPress Blog Platform.  Yes, this site is a blog.  And, many of my other sites are moving in that direction as well.  I encourage people to look closely at WordPress because it gives you so much control, AND, you WANT to be able to add content to your site regularly.  Content and information is what makes a site work really well.  Heck, that’s why you are here!  You are reading my “content”, my “information”.  You are deciding if you like me, if you think I know anything.  When a site is built and you don’t add new content to the site, then it becomes stale.  There is little reason for visitors to return to your site. Word Press allows you to control the content, keep it fresh and more (which I will get into in a minute!).

The other aspects of this question are do you have content?  I would challenge that you do.  You have information that you can share with your prospects that will aid in building your business relationship.  Resources, do you have the time and energy to add the content yourself, or do you have the resources to pay someone to add the content?  These are both critical questions.  You need to answer these for yourself.  And, keep in mind that it might change.

What do I want the site to look like?  What are the branding colors of my company?  Can my logo be included on the site?

Yes, your site should help to brand your company.  On this site, we are still working on the branding pieces.  But overall, the branding of the site does fit with my company brand — our colors are orange and red/maroon.  I use a compass as my logo.  Do you see those colors here?  The logo here?  When putting your site together you will want to look at those pieces.  I also have my compass logo in the header.  With Word Press you are able to buy themes that are customizable and you are able to find themes in the free theme directory that are customizable.  Many people become concerned with using a template or in the world of blogs a theme, that other people might be using. 

I believe that if you customize the theme to be yours, then using a pre-built theme or template is cost effective and still accomplishes your goals. I use a customizable theme that is available in the word press directory.

What other online media do I plan to use with my company?  Facebook, LinkedIn, Twitter, other social media?  How will my site easily interact with these other online media sources.

This is the biggest reason that I use Word Press for my site.  It is interactive.  I can easily connect my site with Facebook, Twitter and I can set up so that you too can “tweet” my posts or “ping” them or send to an array of social book marking sites.  I receive traffic back to my site from my posts on these other sites.  A blog also allows multiple types of “Plugins” that give it different functionality.  And, allows visitors to subscribe, comment and be part of the site.  For me, these are all advantages that my typcial website did not provide.  Yes, I had a blog on my site, but now my whole site IS a blog.  That means when I update a page, it “tweets”, and when I add a post, it “tweets”.  Each of these strategies add to my exposure on the web, and that is what I want!

Web Presence is essential.  It is the HOW that you must decide on as a business owner.  The blog format offers you some versatility that a typical website doesn’t.  And, it offers you a Web 2.0 platform that is interactive and can be co-creative.  Your priority is to be on top of creating a powerful web presence that actually adds to your business.