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Archive for Video Marketing

Video Clips

Video is one of the most powerful marketing strategies you can use. It is one of the ways that you can add a personal touch to your marketing especially if you decide to do As talking videos of yourself or key people within your organization.  Video is the second biggest search and when you add video to your website or your blog site your rankings can increase more quickly.

It is not, however, as simple as adding one or two videos. There is a system to video marketing and a way in which to use video to your real advantage. Learn more about video marketing with my introductory report and guide.  Video Marketing Secrets will get you started.

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Coaching Bizology Offers Special Video Conference

Are you using video marketing in your business?  Business Success Coach, Donna Price, is.  She is showing off her suite of tools that she uses in her business.  Join her for a special video conference on December 14th at 8:00 PM for the Ulimate Video Toolbox Conference.  Turn on your webcam and join the video conference.

For all of the details visit:Ultimate Video Toolbox

 

 

 

 

Video Marketing

A few months ago I changed several business services that I used to buy into one that provided everything I needed and more. As a business coach, I have been doing video marketing for quite some time. I have a comprehensive video marketing plan that includes video distribution, video email and video blogging and video webinars. I was paying quite a bit of money for several different services to accomplish all of this. I as paying close to $200 for all of these services. Then I was invited to join Talk Fusion by another business coach.

I found that Talk Fusion saved me money — over $150 per month!!! AND, I was able to offer it to others and make money as another stream of income. But what it does for my coaching business is give me a video marketing platform that is all in one place. Video conferencing, video email, video auto-responders, video blogging and the Fusion Wall, as well as video bookmarking.

The programs are constantly being refined and improved.

If you have a business that uses video conferencing, you might want to look at Talk Fusion. http://www.talkfusion.com/1504472

Imagine, as a coach, you can create a video coaching auto-responder. That means your email automatically goes out to your clients or leads and delivers an email video that is branded to you and your company. You can tell when someone watches it and you can then follow up if that is the next step on your process.

Or, you can create a Fusion Wall with a group of specific videos that are keyword targeted to increase your video views and leads.

Or, you can use video emails as a key follow up strategy for your business networking.

The possibilities are endless. Video marketing isn’t just a fly by night fad. It is a real world marketing strategy that every business can use.

Business Tools I Use

There are a couple of valuable business tools that I use in my business.  They are both part of my marketing follow up plan.  Part of the Bizology.Biz teaches a ten step follow up plan and both of these tools fit nicely into that strategy.  One thing that i have noticed is that many businesses that I meet have no effective marketing plan for follow-up. It is really amazing.  You spend money to go to networking events or trade shows or expos and then there is no follow-up.  The follow-up takes many, many steps. So, let me tell you about these two tools:

  • First, is Send Out Cards.  (yes, I am a distributor) AND, the reason is that it is a good fit for my business AND for many of my clients.  Sending cards to people after you have met them is a nice personal touch.  It is better than an email, but I actually do both.  I have set up a campaign within SendOutCards that allows me to send a person a set of cards that go out automatically over time to them.  Occasionally, someone will call and thank me for the card.  I, right away, say — “oh sure,  you are welcome”, but really I am not totally sure what card they are talking about as the campaign is automatic and it might have started a month or two earlier.  But, what I know is that suddenly this automatic marketing tool has given me a chance to have a conversation.
    • There are additional features within SendOutCards that I love.  I am able to set up reminders — I have my entire family in the database and their birthdays.  There is no reason that I still miss birthdays!! They even send an email reminder that I have a reminder!
    • I can also attach gifts to a card. There are several great books that can be included, great gourmet food, gifts of tea, and other baskets.  From small to large.  Again, I just add the gift but never touch the gift or card.  The brownies we actually had to order ourselves because everyone we sent them to said they were incredible, and they were!!
    • I also am able to use their photo upload to create postcards
  • The second is called Talk Fusion.  Now, part of Talk Fusion fits well into my marketing plan of follow up. I often use their video marketing to send a follow up video email to a prospect.  The email is branded to my company, and the video is usually personal to the individual.  But, Talk Fusion also has several other tools that I can use that are good for my business.  These include:
    • video newsletters,
    • video conferencing (webinars),
    •  video blogging and
    • video social networking.

Previous to using Talk Fusion’s platform I was using several other services that were costing me nearly $200 per month.  I use Talk Fusion because the cost to my company is just $35 per month AND it has the ability to be another stream of revenue for my business.  I share the tools with other business owners that I think could benefit from them and continue to focus on coaching and leadership development as the main parts of my own business.

There are several things that I like about Talk Fusion.  I love the email videos.  When I send a video out to someone I know who watched and who didn’t.  I receive and email when the video is watched.  The video conferencing is nice as I can use it with video conferencing features and bring everyone on the call onto the screen which is pretty cool or I can share a powerpoint or my desktop or a video.  Many of the Webinar services don’t support showing videos during the webinar.  Talk Fusion’s platform has its own imperfections but I see the staff of Talk Fusion working to make it a great product and updating it all the time.

When you look at your business, you have to decide what tools you can use that will really augment your business strategies.  Both of these tools bring valuable marketing resource to your company and both have the unique ability to create another stream of revenue.  Not interested in adding them as a part of your business revenue?  Then use them solely for your business marketing.

Video Marketing

Videos have become a highly searched medium on the Internet.  With the advent of hand held video cameras and web cams, video marketing is very easy.  As a result, videos can increase your web presence and business results.

But there is more to video marketing than just YouTube.  With video email, video conferencing, video blogging and video auto-responders videos can become a tool that is used in a multitude of ways.

Here are a handful of ways to increase your web presence and connect more with your prospects:

1. Use branded video email to connect with prospects or to follow up after a meeting.

2. Create video coaching or information series for your prospects.

3. Convert your content into video format and share on video sites, via email, via video newsletter and blog.

4. Create a Video Blog.

Videos can be easily created without high priced equipment.  Video lets your prospects see you, assess your ability to connect with them.  It increases your rapport and relationship with a prospect.

Learn more about how to market your business using Video!!