Image

Archive for Uncategorized

Business Goals First, Marketing Plan After

business goals before your marketing planIdentifying Your Business Goals First, Then Your Marketing Plan….

Before you get into marketing your business and creating your marketing plan, you need to identify your business goals. Although we take for granted that a business’s goal is to increase revenue, that’s not the end of the story and it impacts your marketing plan. There are many other types of goals companies strive to achieve. It is important that you identify your top goals prior to creating a marketing plan.  How do you market if you do not know what you are trying to achieve?  We use a simplified Strategic Planning Process for both marketing plans and strategic plans. 

Product/Service Creation

Some businesses are driven by the desire to offer excellent products or services that make life easier for all of us. Your business goal may be to create the most innovative products/services on the market. This is a wonderful goal because your products or services are at the heart of your business’s success. On the other hand, you might have these in place and that is not part of your current business growth plan.  Both are fine. You just need to be clear.

customer service as part of your marketing planCustomer Service

Your business’s goal may be to serve your customers and help them solve their problems. It may also be to lend help to the community or to strengthen the community of your customers. This is also an excellent choice because good customer service leads to more sales.
Customer Retention

Your goal may be to not only gain new customers and increase revenue, but to keep the customers you have. Businesses do this by creating a community for their customers and by remaining open to their feedback in order to improve their products or services.

Growth and Expansion

Maybe your business’s goal is to grow and expand, eventually moving into new markets and new enterprises. If this is the case, conducting market research to find new areas would be a major part of your overall strategy.  You need to be clear what markets you are entering. This market research will give you insights on how to market to this new area as well.

marketing planEfficiency

A major goal for your company may be to tighten up your processes. This might include challenging your salespeople to reach an ever higher sales ratio or streamlining your shipping in order to reach your customers more quickly. This was the primary goal for one company that we worked with.  The CEO wanted a “well-oiled machine”.  It is a great goal for growing your company as well. When you have clear operations and plans are outlined and in place, then you are ready to bring on new staff, grow and expand.

Changing the World

Some companies have as part of their vision to enable social change. Your goal might be to make the world a better place through the use of your products and services. This is a goal for many companies that produce environmentally-friendly products marketing planor work to streamline their operations so that they’re more ecological. Here at Compass Rose Consulting we achieve this through the work that we do with women entrepreneurs.  By supporting other programs for female entrepreneurs as a give back we continue to expand our impact locally, regionally and globally.

Increasing revenue and profit isn’t the only goal of most businesses. Look at your business currently and ask yourself what other goals you have. This will help you as you plan your marketing.

Learn more about our Marketing Plan Planning Session –>> CLICK HERE

Does Fear Get In Your Way?

On my to do list this week was a task to write three articles. BIG task. I got one done.

But one was on fear. Then in my in-box I receive an article about Fear. Don’t you love when that happens. I hadn’t even started my article, written on thing about FEAR and there it is.

The article — is from Elizabeth Gilbert’s new book: Big Movercoming fearagic — Creative Living Beyond Fear.

(here’s the article link: http://ideas.ted.com/fear-is-boring-and-other-tips-for-living-a-creative-life)
(here’s the book link: http://amzn.to/2rUBHaq)

To be honest, I battle fear. I help others battle fear and I battle it myself.

In the article she talks about fear being good. Which I totally agree with. Fear does keep each of us safe.

It is when the fear interferes with your goals that it becomes a problem.

Her next statement was new for me. I had never thought of fear in this way.

She says: “fear is the oldest, deepest and least subtle part of our emotional life, and so therefore it’s boring. It’s dull. It doesn’t have any nuance. So have a little conversation with your fear when it starts to get riled up when you’re trying to do something creative. ”

I never really thought of fear as dull. Wow. That totally reframes it. I had thought of fear as somewhat powerful.But, if we reframe and take control of it, knock it down to dull – tame it. Then it is no longer powerful. It can’t interfere.

She suggests talking to your fear, letting it know — its all okay! No need to be afraid.

I love this. I use this in my book: Launching Your Dreams — as a strategy for shifting the negative head talk we each endure, and I suppose some of that is fear, but I hadn’t really used it in that way.

How do you deal with fear in your world? How do you take control of it?

Remember — it is dull.

Transforming Business Results

business resultsChanging Your Business Results

Many business owners that I have worked with and be in touch with have been challenged to truly transform their business results and produce the growth that they truly want and perhaps need.  It is not uncommon — in fact many businesses fail as a result.

I started my business in 2003.  I came out of the non profit world and had spent most of my career working with people on achieving their goals.  Since the age of 14 I worked with people with disabilities and their families, primarily in group homes. But, I also worked in sheltered workshops, employment programs…etc.

As a staff member, I was always envious of the group that gathered to support an individual in their life plan and goals.  it just seemed incredible to have a group of people sitting together brainstorming how to achieve the goals that the individual was setting.  I always wondered what would that be like!?!

Well, here we are and mastermind groups and coaching groups are common and highly successful for their members.  They can transform your results.

When I first started my company, I connected with Best Year Yet™, a strategic planning process.  It was an incredible fit for me and my company and I became a provider of Best Year Yet™.

With Best Year Yet™ — you can create a strategic plan that is highly effective, powerful and alive. Well, let’s be honest.  It only works if YOU make it work.  But doing that is easy. I use Best Year Yet™ in my company, and with most of my clients.

This summer — I am offering a Best Year Yet™ planning workshop so that you can create YOUR plan and transform YOUR business results.

It is here in Northern New Jersey and is a full day.  CLICK HERE FOR FULL DETAILS
(I will offer via online workshop if there is interest.)

What I love about groups coming together to create their strategic plan is that they learn from and benefit from others in the group. The power of that collaboration and inspiration is incredible. There is no way to really measure the true value of it.

One of the biggest challenges in achieving your vision and goals — is two fold:

<mindset and implementation>

I see people almost daily — that are getting in their own way.  Best Year Yet helps to change this mindset. It is the most challenging part of the workshop.
I love this part! Why?? Well, it is transformative.  When an individual figures out WHY they aren’t getting the results they WANT and NEED,
then you are able to shift your mindset and step out of your own way.  It is almost magical sometimes!!

The other challenge is implementation!!

Many, many people set goals and then FAIL to implement.

Again, creating a plan is not enough. BUT having an way to implement that plan, is crucial. Best Year Yet™ helps people to do just that. When you work your plan consistently, then you truly can transform your business results.

The combination is powerful.

I have a couple of articles on my site about strategic planning.

http://compassroseconsulting.com/category/strategic-planning

If you have any interest in coming to the summer planning session — join us:

Let me know what you are doing for strategic planning and your goal tracking.

Leading To Your Values

values alignmentValues Alignment

As a leader, the values of the organization need to be a focus.  When you lead to your values, then you are walking your talk, practicing what you preach, and living those values.

Doing a periodic values check is important. Are we in alignment with the values of the organization?  Do the values we have outlined still fit the organization? And, what do we need to do to be in alignment with the values of the organization?

Here at Compass Rose Consulting, we just recently been looking at our own values. But values alignment is something that has been important to me for a long time. It was included in my first business development program: Business Builders Intensive and is still a part of Bizology.Biz.  It is important to look at.

When you are out of alignment with your values — your staff notice and your customers notice.   Something doesn’t feel right. They know it and it impacts them.

Our alignment evaluation looks at:

What is the value? Name it:

How is it practiced across the organization?
Operations?
Products?
Marketing?
Leadership?
Staffing?
HR?
etc.

For instance, I worked with an organization that worked with youth and taught that you needed to get a college education so that you would be fairly paid. And we hired people with college degrees to work with the youth. BUT, we did not pay a fair wage for the work done.  The values were out of alignment with the practice.

Take a look at your values and how they are working in your business. Is there something that you need to shift or change?  Is there a way to practice them better?

Leave me your thoughts below and let me know how your business is doing.

Negative Customer Reviews: Avoid These Deadly Mistakes

Deadly mistakes you want to avoid when handling negative customer reviews

No one, no small business owner wants to see negative customer reviews. They can be so totally disheartening, annoying and quite shocking.  If you can take a step back they can also provide you with some honest feedback about areas of your business that you may be blind to. This isn’t always the case but important to take a look and be honest with yourself.

Online reviews are here to stay so it’s best to know how to handle them correctly and how not to handle them.

Here are some common mistakes business owners make in handling negative customer reviews

1. Don’t Get Emotional

One of the biggest mistakes a business owner can make is to take negative reviews extremely personally. While negative reviews can be hurtful, it’s important not to get swept away into an emotional state of depression, anger, self-pity or hopelessness. If you have a few negative reviews amidst a lot of other positive ones, realize that these are just the opinions of a minority. Also understand that people need to air their grievances and possibly found the easiest way to do it was online. By having a sober and objective view about negative publicity, you will be able to better tackle the problem in a calm, organized and respectable manner than if you are on an emotional roller-coaster.

2. Don’t Fail To Research The Complaint

KNOWLEDGE IS KEY: One of the key weapons in dealing with negative reviews is having an arsenal of factual information about the business transaction that resulted in the negative publicity. However it’s easy to get impulsive and immediately respond to a negative review without checking your facts. This can only lead to false assumptions and further public embarrassment as you will come across as a business that doesn’t know what it is talking about.

Getting your facts right is also critical in knowing whether the negative review was accurate or inaccurate.

  • Were your employees really rude to that customer?
  • Did that package go to the wrong shipping address?

If your facts reveal your business messed up, you will need to apologize and rectify the situation and if the client was the problems, you can still approach them with a mind to helping them see your side of the story.

3. DON’T Be Defensive

Another big mistake is being overly defensive and seeking to pass blame to everyone but your business. One of the marks of being defensive is getting involved in a back and forth online shouting match with your customers. This is definitely not the way to go because first of all, you have an online audience witnessing your tirade and secondly everyone expects your business to be professional and take the high ground.

As you engage, maintain a respectful, truthful and objective approach as this will most likely win over your negative reviewer and other online users

4. Don’t Ignore The Review

Take your head out of the sand!!

Just as bad as being defensive, is being flippant and ignoring negative reviews. Every negative review is worth taking a look at and worth rectifying to the best of your ability as a business owner. By burying your head in the sand and ignoring what people are saying, you are only setting up yourself for a major storm ahead. It’s always best to nip bad publicity in the bud and save yourself a lot of trouble and money down the road.

As I said, customer reviews are here to stay.  It is important to be on top of them.  The good and the bad!

crconlinemonitor3Check out our online monitoring service — we monitor your reviews, we help you generate new reviews and we help you handle the good, bad and the ugly!!

www.MeetWithDonna.com

Time Management

Time is your most valuable resource, in fact it is more valuable than gold or diamonds. Learn strategies from Business Success Coach, Donna Price, on using effective time strategies. Learn more at: www.bizology.biz

Press Releases

Business Success Coach, Donna Price, shares her Bizology.Biz Tip of the Day. Today: Press Releases.

Your Vision Drives Your Success

Bizology.Biz Tip today is all about creating your compelling vision for success. www.bizology.biz

Tip of the Day: Business Values

Business Success Coach, Donna Price, shares the importance of creating business values to guide your small business operations. For more information visit: www.bizology.biz

Operations: Who Does What

Bizology.Biz tip of the day: Even if you are a micro business you should have an operational plan. Operations give you a strong foundation. BizSuccessCoach, Donna Price shares strategies for building your OP plan.