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Archive for SEO

Your Reputation is On The Line

How to Assess Your Online Reputation

Have you ever checked your reputation online.  The online world provides a totally different reputation management challenge than the past. It is critical that you check yourself out and that you monitor your reputation ongoing.

reputationwordleAssessing your online reputation is easy, really. Just search for your company online and see what you find.

Make sure that when you’re looking, you check with different search engines. The different engines have different requirements for keywords and work slightly differently than the others. Because of that, you need to make sure that you’re searching not only general search engines such as Google, Yahoo, and MSN; but also the metasearch engines such as Info.com, Dogpile, and WebCrawler.

To check your online reputation what should you be searching for?

Well your name is an obvious one, especially if you’re the CEO or the President of a company; and you’ve probably already guessed that you should search for your company name as well. But along with those, also search for your brand, your product, your employees (especially those that deal with the public a lot,) as well as your brand and any usernames that you may use in association with your business.

Also remember while you’re searching your company that search engines are very often personalized right now, meaning that the results you see will probably be based on at least your location, as well as you or your company if you’re signed into that particular search engine. For example, if you’re signed into Google and search for your own company name while you’re signed in, you may only get to see results of material you’ve written, or material that you already know is out there. What you want to find of course, is the material you don’t already know about and that could be negatively affecting your business.

Once you’ve done some searching and found some results, what are you supposed to do with them? You need to track them! Create a spreadsheet that you can reference at any time, and put the following information on it, in this order: position in the search engines (was it the first, second, fourth, etc. result); the URL that has the publicity; the type of publicity (whether it’s good, bad, indifferent, or not about you); and the general sentiment behind the posting. Perform a search on each keyword (your name, your company’s name, etc.) As you search, record the first 30 results that you found on your spreadsheet, regardless of the sentiment behind them.

After that, it’s just a matter of finding the positive results and utilizing them to their full advantage; and finding negative results and fixing them as quickly as possible.

We can help you check your online reputation. Run your complimentary report today:

www.GetMyLocalScore.com

reputation

If you decide you want help let us know.  We have a full service concierge service to help you to monitor and manage your online reputation.

Complete the initial request form here:

[contact-form][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Website’ type=’url’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form]

Local Directories Help Your Local Listings…

Do You Show Up In The Local Directories?

Online directories can help your business to be found online, especially for your local area.

Online directories are very beneficial for small businesses. You just have to know how they work.

Local Directory InfographicAn online directory is a website submission service that allows your small business’s website to be added to a specific category where it can be searched for by interested viewers. These searchable online directories allow their viewers to search for websites and businesses that they find interesting or that they want to learn more about. Listing your small business on an online directory increases your website’s visibility on the web and helps to create inbound links to your business’s website. Online directories make it easy for people to find what they are looking for. These directories can be accessed from just about anywhere that has an internet connection. This means that people could find your business’s website from their home, office or even while traveling.

Local Search — What’s YOUR Score??

localsearchAre You Showing Up In The LOCAL SEARCH?

Local search for local businesses is critical in being found online.  It means that you need to have your business properly listed in all of the relevant search engines.  When you do, then your business can be found by people looking for what you sell.

Local search is important especially for locally based businesses such as restaurants, chiropractors, dentists, massage therapists, retail stores, lawyers, accountants, electricians, contractors, painting companies, roofers etc.  If you do not come up when your prospects are looking for you: ie…. YOUR BUSINESS TYPE + LOCATION, then you are missing many new clients or customers.

Check YOUR LOCAL SEARCH Score:

I just added a new local search evaluator.  You can enter your business and zipcode to run a complete report on your business.  Almost every business we have checked needs work!!  That is probably you too.

The report is totally free so don’t be shy.  We all are working to be found and now you can see what is helping and what is hurting your local listings.

10 Facts You Need to KNOW about Local Directories:

  • Searches within local directories account for a whopping 10 billion of the searches that are made every month. (GetListed.org)
  • YouTube is the second-largest social networking site in the world. While it’s still behind Facebook – the largest networking site with 1.2 billion active users – YouTube surpassed Twitter in 2014. (businessinsider.com)
  • At the end of 2014, Google+ Business had 540 million users. 240 million of those were active in any given month. (nydailynews.com)
  • 90 per cent of users on Yelp say that if a business has a positive review, they are more likely to buy from them. (mashable.com)
  • 79 per cent of users say that they treat positive reviews just as they would getting a personal recommendation from a friend or family member. (localvox.com)
  • Yelp currently has over 47 million local reviews. (localvox.com)
  • Despite that, there are still 87 per cent of small businesses that don’t use review sites such as Google+ Business or Yelp. (mashable.com)
  • When online consumers shop online, 73 per cent of the time they were also searching for a store location. (online-behavior.com)
  • Half of the users looking for an online purchase do not start their search with a search engine, but rather through a local directory. (AT&T Small Business Technology Poll 2013 – yola.com)
  • 90 per cent of customers who look for a local business through their smartphone call or visit that business within 24 hours. (online-behavior.com)

Checking your local search results can change your business.  NOW — it is of course important to have a lead capture system on your site as well as a compelling offer and the right messaging…. Effective online marketing is a combination of tactics.

What’s Your Local Score?

Enter any business name and zip code and see how optimized it is for local search.

Okay, Article Marketing Is Content Marketing

article spinningWith Your Article Marketing, Are You Writing Content That Your Readers NEED?

You might be wondering WHY do I want to do article marketing?  Isn’t that an old strategy.  Well, it is a strategy that has been around for quite some time.  And it is still a strategy worth doing.  Why?

Article Marketing is an easy strategy to implement.

Well, when you syndicate your content and bring people back to your site, your expanding your reach exponentially.  Yesterday, I told you about the new version of SpinWriter 6.0.  It is an incredible article spinner.  An article spinner, takes your content and adds other words, phrases and sentences and then spins the article or creates new content that reads differently but retains the same message.  This allows you to distribute your article across the web with different versions.  Spin Writer provides you with those different versions.

And, it also has an article distribution service that sends your article out to 800 directories.

That provides you with a few things.  One it gets your article out to audiences that you are not directly connected to.  Perhaps your prospect.

I have had magazines come to me and ask for an article based on what they found in an article directory.

It gives you a farther reach.

Now, some people will share a portion of a bigger article and bring people back to their blog for the full   article. That gets new people looking at your site.  If you have optins or products you have new visitors that can become solid leads or customers as a result of your article.

Content is a pre-seller.  It builds you as an expert, it gives your reader valuable information that they are looking for and brings you new leads.

Content marketing should not be ignored.  And spinning — while it might sound to far out of the norm, on the Internet it is the norm.  You want your content that is syndicated to be unique.Free Web TrafficCRC

Website SEO Software

Get Ready To Rank Fast! With NEW SEO Software!!

Next Tuesday P1 Rank software will be released for a special launch price that is incredible.

And it is designed to get your site and your links ranking — quickly and easily!!

Why do rankings matter?

We all know that if we type in our company typically we can make it to the first page of Google. BUT, obviously, the person has to KNOW your company name!

Right now, you can register for a demo of the software.  You could save hundreds or even thousands of dollars if you are currently paying for SEO services.  If you are not paying for services currently then you are most likely not getting enough traffic to your website.

Can you answer YES??

 

 

  • Do you get new leads from your website weekly?

  • Do you get new leads from your website daily?

  • Are you able to sell your services directly from your website?

These are easy questions and maybe you thought that your site was just for branding in the event that someone went looking for you, BUT your website should do much more than just be online real estate.  It should drive new business, new leads, new customers to your business consistently.  If it is not, then my guess is that you do not have your site ranked for relevant keywords.

Keywords are the words that your prospective customer uses to find the solution to their problem.  You can bet that your competitors are there.  You have to be there too!  You need to be on page one of Google Search results and you want to be in the top 5 at least!

P1 Traffic is going to help you do just that.

Drive traffic and increase leads and revenue.

$$$

 

will increase as you start using the software effectively and strategically.