Image

Archive for Marketing

Do YOU Have a Marketing Plan OR Are You JUST Winging It?

Are You Winging it? OR Do you have a solid marketing plan?


Do you have a solid business plan? Marketing plan? Strategic plan? Or are you winging it and hoping?

Creating a plan and sticking to it can improve your results. A plan becomes your blueprint for success. We most often see small businesses winging it, because business development is not their knowledge base. They are wonderful at their craft, but creating a plan and living that plan is not in their ‘wheel-house’.

Developing solid strategies and tracking those strategies gives you the real world information that you need to move your business forward in a predictable and reliable way.

This is especially true for your marketing. You need to have a Marketing Plan….

Marketing isn’t simple. To do it right, it requires a great deal of planning. Small businesses without massive marketing budgets have to handle this aspect of their business themselves or outsource in an affordable way. To do this effectively, either way it should be part of YOUR plan and not just a hope.

This is why businesses create a marketing plan. A marketing plan is a detailed document that includes the data you need to make marketing decisions and set a course of action that you can implement immediately. Drafting a marketing plan takes a great deal of time and work, but in the end, the benefits to having a plan are worth the effort that you have put into it.

Here are a few questions to get you started.

Who Is Your Target Market?

If you’re already selling, take a look at your existing customers. Who are they? What do they like about your company’s products? Try to recall any positive feedback you’ve gotten from them. Naturally, if your brand resonates with these individuals, it will resonate with others like them.

It sounds simple but so many business owners tell us that EVERYONE is their ideal customer or ANYONE is their ideal. Defining your true customers is an exercise that is worth your time. It directly IMPACTS your marketing strategies and tactics.

If you don’t already have customers, defining your target market may take a bit more work. Look at companies that offer similar products to yours. Who is buying from them? Who could benefit from your products? Try doing some market research to glean some idea of who your target market is.d

What Makes Your Products or Services Unique? Why You? How Do You Stand Out?

There are bound to be other companies out there selling goods or services similar to yours. So, what makes yours different? Why would someone buy from you and not another company? Think about it for yourself, why do you buy from one company instead of another? Is it the product or the customer service, the location? There is always something that causes the person to hit that BUY button.

If the unique qualities of your products don’t come to mind immediately, some work needs to be done. Do some soul searching and look for the strengths of your products. Write down everything that you love about your product/service. Include what you have heard from your customers.

If, in the end, you find that your product unfortunately resembles basically everything else on the market, how can you differentiate it to make it unique?

What Do You Want Your Marketing to Achieve?

Every business takes for granted that it needs to market, but why? The ‘why’ is critical. You need to identify exactly what you hope to achieve through your marketing because this will guide all of your efforts and help you choose which tactics are most appropriate.

Are you trying to build your email list?
Do you want buyers directly on your website?
Is your marketing for new leads?
WHAT is a critical question.

Once you know who your target market is, what’s unique about your product or service, and what you want to get out of your marketing efforts, you’re ready to get started with your marketing plan.

Winging it in business is most often not a good strategy. Spending money on marketing with HOPE that it will work is a waste of money. If you are like most small businesses you do not have money to waste.

Learn more about creating your marketing plan with our new report….3 Keys to Marketing Success

  • How to guarantee that all your marketing is focused in the right direction….and you’re NOT wasting valuable time
  • What 4 things every marketing professional thinks about BEFORE doing anything
  • The most important part of any marketing efforts, no matter how big or small your company is
  • The action steps you can take RIGHT NOW to make your marketing pay off

Check it out here: CompassRoseConsulting.com/3Keys

Is Business Blogging Part of YOUR Marketing Plan

Why Business Blogging Should Be Part of Your Marketing Plan

Marketing plans come in all shapes and sizes. The right marketing plan for your business depends on many different factors. But one thing all businesses have in common is that they can benefit a great deal from business blogging.

Blogging is a tactic used in content marketing. When you write a blog, you publish a steady stream of fresh content. This content draws traffic to your site and earns new readers, while also building a relationship with the readers you have.

1. Business Blogging Is Simple but Effective

Many small businesses don’t want to blog because it’s ‘writing’ and you’re not a ‘writer.’ But blogging is extremely simple. This is why it makes a perfect element in an online marketing plan.

Blog posts can be as short as 300 words or even less, but generally I recommend going for 500 words if you can. They can include videos images, slide shows, and infographics. Each post can cover one simple topic and the writing doesn’t have to be magazine-grade. Write in a conversational tone like you’re talking to a friend and proofread so that there aren’t any grammar or spelling mistakes.

The way to blog headache-free is to set aside a little time each week to write and post. Carve out an hour or so to write something and post it. If you have a team member who can write well, delegate the task to them.

2. How to Get Ideas — LISTEN

The other trouble many people have when they start blogging is where to get ideas. Here are some simple places to get ideas for your blog posts:

  • Listen to what people are asking
  • Answer questions customers often ask
  • Teach readers how to do something simple step by step
  • Discuss news, current events or hot topics on other blogs
  • Answer questions from forums, Q&A sites like Yahoo Answers, social media or blog comments
  • Start by looking at popular keywords and write blog posts around them.

Keep an idea file. Spend some time brainstorming topics at first and then add to it whenever you get an idea. Whenever you need an idea, refer to this file and start writing.

3. Getting Your Idea onto “Paper”

There are many ways to share your idea on your blog.  Writing is of course the first.  Keep it simple. Create an outline of your major points. Write one paragraph about each point, add a few bullet points where appropriate and then add your intro and exit.

You can also create a video of your idea. Especially good for HOW TO type posts.  Embed the video right on your site. Creating a video can be simple. You can do a “talking head” video — you talking into the camera, or a simple screen capture video of you showing people HOW TO do something; or a screen capture of a slide show.  There are many possibilities.

Don’t let yourself get bogged down with the writing.  It is simpler than you think.

4. Working a Blog into Your Marketing Plan

Decide what topics your blog will cover and at what frequency you’ll write and post. If you add a blog to your website, you’ll boost your site’s SEO and give visitors more to do there. You can also use your blog’s analytics and its reader comments to learn more about your target market and its tastes.

5. You Can Also Add a Call to Action

You can offer more information via an e-book or video series or some other more extensive piece of content.  Then you have the opportunity to further engage with the visitor and share more valuable information.

Take my 5 Day Crash Course on Content Marketing for Your Business!




Do I Need Online Marketing?

Online Marketing is Important to Your Small Business Marketing Strategy

do i need online marketing as part of my plan
This is a question that comes up time after time, when I talk with a small business owner, that has a primarily offline business. Do I need to be online? My answer is YES! Yes, you need to be ONLINE and you need to do it well.

Online has several components to it and depending upon the industry your online presence may be limited by regulation, but you still NEED to be online.

There are billions of good reasons to be online. The billions — are potential customers and clients. Each business whether local or global should have an online presence that does a few things for them.

1. educates potential customers and leads
2. captures potential leads
3. engages with customers
4. communicates with leads and customers about the company, events, special offers, new services or products….
5. is a resource for customers and leads.

I hear people tell me, “well my business is all referrals” or “I don’t need online marketing, my business is all local” or “I hate being online” or “my customers aren’t online”.

I love these.  They each may be true to a point, BUT what about the customers that are online, that are searching for what you offer, that are using their cell phone to find a local business of your type?

Do you really have all of the business that you need?

Most small business owners that I talk with are talking with me because they NEED more business. It’s not just a want, its a NEED.

So, do you NEED to be ONLINE?  YES!!

You Do NEED To BE ONLINE!!

To get there, there are a couple of things I recommend first:

  1. A blog!  Just like this, a blog can be the hub of your marketing.
  2. From a blog you can syndicate your content to several social media sites.

With this ONE step you are building an online presence.

The next key to building an effective online presence is your listings on key directory sites.  This is especially important for local businesses.  You MUST be listed on Google Local Listings….it is here that people that are trying to find you, will.

These sites link back to your website, your phone number and often to directions to your place of business.

With the growth of smart phone usage, this becomes even more critical. AND, you need to be sure that your site is mobile friendly or responsive so that it works on different devices.

Get started with your online marketing with our Landing Page package.

Article Spinning Can Help Your Marketing

article spinningIf you are still doing SEO the hard way, you may want to read this.

All marketers have a clear GOAL in mind. They want to build websites with tons of traffic that converts and makes money.

————————————————
How To Rank Websites After All These Google Updates??
————————————————

Marketers also know that they only need two things to succeed online. The first thing is CONTENT. You need to provide good content for your visitors. You need to create VALUE.

You also need visitors that will read your content and buy something from you. As many visitors as possible. And the best and cheapest way to get many visitors is SEO (Search Engine Optimization).

As you know, content is the foundation of SEO as well. To get those “high quality, contextual” links, you need content. TONS of content that is published all over the web. With a link back to your website.

The second thing is KNOWLEDGE. Not just any knowledge. EXACT knowledge. You need to know what to do with all that content in order to get visitors. You need to know EXACTLY where to publish it.

—————————-
The Easiest Solution
—————————-

affiliate-promo-material-1-banner-300x250Well, the only thing you actually need is a good, nay, GREAT article spinner. I’m using Spin Rewriter 6.0 (the new version was just launched TODAY!). With its special ENL semantic spinning algorithm, it’s able to create TONS of unique and perfectly readable content. With a single click. No work required.

Spin Rewriter developers also added the extra article generating algorithm in the 6.0 version. From now on, Spin Rewriter will only generate the most unique articles out of the spinning syntax, which will make your content even more UNIQUE and Google proof.

The guys at Spin Rewriter really went the extra mile for you. Every new user of Spin Rewriter also receives a 60-page 34-days to 7,000 Daily Visitors SEO Blueprint that reveals just what to do with the unlimited source of content to set up websites and improve Google rankings. Simple, EXACT, day-by-day instructions. You can find a video with all the incredible functionality right here:

CHECK IT OUT

This way, you’ll finally have EXACTLY what you need: A website with traffic that makes money.

Talk soon,

Donna

P.S.: Don’t forget to take advantage of the 5-Day FREE Trial!! There are no strings attached… and you can grab it here:

HERE

What is YOUR Business Reputation?

reputation managementHave you ever wondered if your business reputation was being trashed?

Do you know what people are saying about your business?
Your business reputation is important. You need to know what is happening to your reputation. Well you need to.

With the Internet there are many places that people can post a complaint as well as a good review. But do you know where they are and what they say?

It simply isn’t worth the risk to stay in the dark.

Your Reputation Is YOUR Business

It’s important to know exactly what is out there about you; 1 – You can improve anything that seems to be a ‘sore point’ in your business to increase customer satisfaction overall 2 –

You can stop an ‘outbreak’ of bad feedback from one disgruntled customer that could stop your business in your track. You can of course, set up a Google Alert and find some of the problems. But not all.

It has been a challenge to find it all.

NOW you can track EXACTLY what people are saying.
The best part is that it is not going to take you hours and hours of research.
Now, there is a system, a software actually, that I found that monitors your reputation for you.
Its important to keep on top of your social presence and image.

This software — easy to use and set up, not only monitors your reputation but it can also monitor your keywords. (or your competition).
I started using it and found some key pieces of new press that went out for direct competitors. It was helpful and useful to my business.
I can check in on the software each day and deal with anything that comes up right away!

If you are wondering about your business reputation, STOP and find out!!

Click the link below to learn more about why reputation management is so important and how ignoring it can literally destroy your business overnight.

Protect Your Biz

Strategy vs. Tactics in Marketing

Lead GenerationHave you developed a suite of marketing tactics or have you developed a strategic marketing plan?

Many, many business owners have strung together a bunch of marketing tactics.  They think it is strategic but they don’t fit together well and they don’t work strategically.

A marketing strategy should take a prospect through a process that first gets their attention, then educates and guides until they have reached the point that they WANT to buy from YOU because they see YOU as the person that has what they need.

But when you decide to start using a new tactic without thinking through the entire process of the buyer, you will most likely fail. The tactic will be blamed as ineffective and you will not see the results that you want.

It is vital that strategic marketing be well thought through.  You should NOT be calling the newspaper to run an ad without a well thought out strategy for what people will do when they see your ad.

I was talking with a business owner just the other day that said — ‘well, I just want brand recognition’.  That is great for Coke or Pepsi or McDonald’s, but most small business owners cannot afford to do just brand recognition.  They need to do lead generation and lead conversion.  Brand recognition takes a lot of money. Using a tactic for brand recognition without a strategic system for lead capture is sure bankrupt many a small business owner.

But — with the right strategy you can make an ad work for you.  Marketing is not a puzzle — but it does have a lot of pieces to it and they need to be strategically put together.

The newspaper ad — needs to have a call to action!  That call to action takes the prospect somewhere — you need to think this through. The call to action should NOT be “Call ME!”.  That just is not realistic.  What is a good call to action?

A strong call to action has a lead capture system built into it.  It compels the prospect to give to you their name and email (minimally) and in exchange you provide something of value to the prospect.  Most commonly — this is a landing page with an offer of a free report/video series/tip sheet/white paper…etc.  It is too early to jump to the free consult.  And the offer needs to be compelling.  The lead capture form needs to be automated. You do not want to be manually sending out free reports to people. Using a service such as Aweber, Get Response, Mail Chimp or Zoho provides this to you.

Once you have captured the lead, then you have the ability to continue to follow up with people.  Auto-responders can provide a great deal of follow up for you, automatically.  Eventually, you do want to be talking with the prospect.  When depends on you and your business.  But when you do — this needs to be thought out also. What is the goal of the conversation?  How can you guide the lead to that goal?  Using a script to do this increases your conversions.  Just winging it and hoping that each of your staff do the same is likely to decrease your conversion rate.  When you script out the call or the office visit or the webinar then you are thinking the entire process through.  You aren’t forgetting a piece.

Throughout the process you need to be tracking what worked and what didn’t. If there is a step that doesn’t work — then refine it.  Do not give it up.  Revise and refine to get it right.

Take a few minutes to look at your strategies — are they well thought out?  Is there a system in place?  Have you put scripts in place for your staff?

Join the webinar this Thursday to learn what you are probably doing wrong in your marketing:

JOIN THE WEBINAR: Everything You’ve Learned About Generating Leads is Wrong!!

Getting Excited!! Small Business Marketing

keyAlmost There!

Wow!  It is getting closer and closer…. I am starting to get excited because it is incredible.

What, you wonder??

My new marketing solutions resource!

I’m not ready to reveal all.  But it is coming together really well.

You know how it feels when you have been working on something and then things just start falling into place… well that’s what’s happening.  The pieces are coming together.  I am almost ready to polish everything and then I will reveal all….

If you want to be on the VIP notification list. I will keep you updated and let you know when the doors are officially opening!!

VIP Notification List

* indicates required


Coaching Bizology Offers Special Video Conference

Are you using video marketing in your business?  Business Success Coach, Donna Price, is.  She is showing off her suite of tools that she uses in her business.  Join her for a special video conference on December 14th at 8:00 PM for the Ulimate Video Toolbox Conference.  Turn on your webcam and join the video conference.

For all of the details visit:Ultimate Video Toolbox

 

 

 

 

Blogging Lab: Learn HOW to Blog

Five Week Blogging Lab

The Blogging Lab is a hands on learning lab to get your blog site up and running.  If you have always wanted a blog but didn’t know how to get it going, this lab will show you step by step.

Or perhaps you are thinking of transitioning your website to a blog — then we will show you how to do that.

This five week blogging lab will take you by the hand and give you a demonstration, step by step of full process of setting up a Word Press Blog, installed on YOUR domain.  And then you will have access to the recordings.  Some labs will include a workbook, review book or e-book.

December 1st 7:00 PM – 8:00 PM: Lab # 1:  Installing WordPress onto Your Domain:  IN this session we will review HOW to install Word Press and get it set up and running.  We will look at themes and the look and feel of the site.  There are a wealth of themes available for your blog and ways to get it looking just like you want.

December 8th and 22nd: 7:00 PM- 8:00 PM: Lab # 2 & # 4:  Plugins give Word Press Blogs more functionality.  During these two labs I will show you the essential plugins and how to install and configure them.  Then in the second lab we will show you premium plugins such as shopping cart, affiliate plugins and membership site plugins.  You will also learn how to connect your blog to your social media.

December 15th: 7:00 PM – 8:00 PM: Lab #3:  Content Rules:  For a Blog to be a blog you need content.  In this lab we will review how to add content to your site, what to add and how much to add, how often.  I will also show you a couple of plugins that can assist you in adding content.

January 5th: 7:00 PM – 8:00 PM: Lab #5: Monetizing Your Blog:  Now, you might want to make some money from your blog.  During this lab we will look at money making blogs and how folks are able to onetize them.

Included in the labs are several e-books about blogging.

Each lab is recorded via Video Conferencing and RePlay links will be provided.  You will be able to go back and watch the lab again in the event that you missed some important details.

A special report regarding Plugins

An E-Book on Cash Blogging

And more….

This isn’t one of those long rambling sales pages — simple to the point.  If you want a blog this lab will get you up and running in 5 weeks.  Be up and online before the holidays and start the new year off with a new blogging presence.

Buy one lab or save on the FULL Pass, receiving all 5 labs for just $99, a savings of over $46.00.

 
Register for Blogging Lab:  Getting Your Blog Up Running and Looking Good in Newton, NJ  on Eventbrite

Video Marketing

A few months ago I changed several business services that I used to buy into one that provided everything I needed and more. As a business coach, I have been doing video marketing for quite some time. I have a comprehensive video marketing plan that includes video distribution, video email and video blogging and video webinars. I was paying quite a bit of money for several different services to accomplish all of this. I as paying close to $200 for all of these services. Then I was invited to join Talk Fusion by another business coach.

I found that Talk Fusion saved me money — over $150 per month!!! AND, I was able to offer it to others and make money as another stream of income. But what it does for my coaching business is give me a video marketing platform that is all in one place. Video conferencing, video email, video auto-responders, video blogging and the Fusion Wall, as well as video bookmarking.

The programs are constantly being refined and improved.

If you have a business that uses video conferencing, you might want to look at Talk Fusion. http://www.talkfusion.com/1504472

Imagine, as a coach, you can create a video coaching auto-responder. That means your email automatically goes out to your clients or leads and delivers an email video that is branded to you and your company. You can tell when someone watches it and you can then follow up if that is the next step on your process.

Or, you can create a Fusion Wall with a group of specific videos that are keyword targeted to increase your video views and leads.

Or, you can use video emails as a key follow up strategy for your business networking.

The possibilities are endless. Video marketing isn’t just a fly by night fad. It is a real world marketing strategy that every business can use.