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Archive for Advertising

EnVision 2016

When You Fail To Envision the future…. can you really take the right actions to get you there?

summitVision + Action = Results

I have been a long time believer in vision.  Not so much in the law of attraction working on its own, but I do believe that without a clear vision, it makes it hard to create the right strategic plan to get you to that vision.

I found that when I biked across the country. It was the strong vision of biking across the country that gave me the direction for creating a bike route and a plan.  If I just set out to bike for 6 months I could have stayed home and ridden with the bike club in circles — round and round.

That clear vision allowed me to create a strategic plan that we focused on implementing.  The results — a route across the country, places to stay each night, 10 service project locations across the country and lots of places to visit and see.

I use this as a metaphor for business.  In business, your vision is what drives you.  Sharing that vision, expanding the vision all contribute to your ability to create strategies for success.

When the vision is unclear or non existent it is hard to really grow your business.  You can perhaps keep it going on a day to day — riding in circles fashion.  But to really grow you have to be aiming at something — clear and compelling.

That vision drives your actions.

Each year, I take some time to look at my vision, to review it and refine it and create that new strategic plan for the upcoming year!

It isn’t about New Year’s resolutions.  It is about — a clear and compelling vision for the future.

I offer a complimentary webinar each year for my contacts as well — called EnVision 2016.  It is usually fun…

Bring your colored markers, paper, pen and enthusiasm and take an hour to create your vision for 2o16.

Register HERE

PPC Click Fraud

PPC is a GREAT Lead Generation Strategy BUT….You MUST Avoid Click Fraud

Click fraud is one of the most important issues amongst PPC advertisers. Even though search engines try to reduce the issue, people are concerned about click fraud.

Despite the fact that the major online search engine monitor click fraud, you can take specific procedures to assist them.

  • –Monitor your CTR (Click Through Rate). Try to find unexpected changes such as a sharp increase.
  • –Watch for modifications in conversion rates. If your advertising campaign normally converts at 2 percent, and it all of a sudden drops for no apparent reason, it may be a sign of click scams.
  • –Observe how rapidly you go through your day-to-day budget. If it used to take your business to go through your day-to-day budget plan in 10 hours, and now it just takes 4-hours, it could indicate click scams.
  • –Check your log files for suspicious IP addresses. Some PPC search engines offer IP address filtering.
  • –Monitor your make up traffic from unusual geographical areas. If you haven’t done it currently, turn on geo targeting.
  • –Scrutinize your conversion rate.

Market Research With PPC

PPC is a great device for screening. Let’s state you want to present a brand-new item, however you are uncertain about the name. After a brainstorming session, you might come up with a couple of prospective names. Then, you could establish a PPC campaign for each of the product names. Within a day you would have you own research task running. What secondhand to take weeks or even months, can now be done in a matter of days. Market research through PPC costs cash, but it is a lot less expensive than conventional methods.

Landing Page Strategies

Link to a landing page not your web page. For finest results you should have a landing page for each keyword you are bidding on. If the searcher ends up on your house page instead on the landing page for the item they are looking for, you are making the buying procedure more complex.

Excellent landing pages have the following qualities:

The factor is that you do not desire the visitor to click off the page. The only reason to have any navigation on a landing page is to assist with closing.

  • Pay unique focus on your link text. Individuals are more likely to check out links than routine text. Make sure the link is appealing and easy to check out.
  • Use the keywords throughout the page copy. If the searcher landed on your page after looking for “keyword a,” ensure “keyword a” is clear and loud throughout the page.
  • Don’t try to fit a book on your landing page. Individuals glimpse at web pages. Compose basic succinct copy. Leave adequate of white space to make it easy on the eyes.

Link to a landing page not your home page. For finest results you need to have a landing page for each keyword you are bidding on. If the searcher ends up on your house page instead on the landing page for the item they are looking for, you are making the purchasing process more complex. The reason is that you do not desire the visitor to click off the page. · Don’t try to fit a book on your landing page.

Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.

We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.

Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses.
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