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Archive for Marketing Strategies

Dreading Cold Calling

If you are like me then you HATE cold calling!!

I hate, maybe more than hate, cold calling!  I just do not do it.

But, I KNOW that it could help my business!

But, what I know now, is that I can cold call via voice mail messaging and get people calling me! The dynamic is totally different.  When someone calls me back, they WANT to know why I called.  Yes! Read that again — they WANT to know WHY I am calling.

It’s kind of like magic!

When you leave a business or an individual a voice mail message, they are very likely going to listen to it OR they will call you back just from the caller ID.  Now, the dynamic is reversed.  Instead of rejecting a cold call, they are calling and so they are open to listening to what you have to say.

This is your opportunity to start a conversation.  That is your goal, a conversation.  Making the sale is not the goal yet.  You have to start with a conversation.  This is where it is critical that you have a plan.  Message — SCRIPT, what to say when they call back.  Two scripts — one for those that listened to the message and one for those that did not listen to the message.  In those scripts, you need to have outlined your process. What is the next step?  A demonstration? A meeting?  Another call?  Your goal is to get the person to that next step or call.

Outline that next step. Create a script and a plan.  When you strategically use the Direct Voice Mail Messenger service to drive calls back to you then you need to have clear steps in place for that call back.

It is exciting to turn cold calling upside down and turn it around so that it is working for YOU.

More info??

Complete the form below and I will be in touch.

Using Instagram Video Ads

How to create your first Instagram video advertisement?

Over the past few years, there has been considerable growth in the Instagram user base, making it a perfect place for marketers to showcase their brands.  Over 600 million people are hanging around Instagram, and people from 18-35 years old are higher in numbers.

Instagram ads basically work like other social media channels with an advertising feature. It’s easy to understand the flow and set up an advertising campaign, but before you begin, here are some key points to remember.

  • You must have an active Facebook page and Facebook ad account.
  • You must set a Call to action
  • You must set a budget before starting
  • Most importantly, you need visual content, such as a square image, landscape image and a 60 second long video.

Join the Instagram ad bandwagon by following the steps below to create your first Instagram video ad.

instagram video adsStep 1: Link your Instagram account to your Facebook page

Before starting, you need to connect your Instagram account to your Facebook page. This will allow you to create ads through the Facebook power editor.  To get started, go to your Facebook page and click on Settings in the top-right corner. In the left column, click Instagram Ads, and then click the Add an Account button on the right.

If you already have an Instagram account then, select the existing account, enter the user id and password and click confirm.

If you don’t have an Instagram account, you can create one from within Facebook. Select Create a New Account, enter a username for the Instagram account and type in your email address. When you’re finished, click Confirm.

Once you’ve finished all the steps, your Instagram account will be connected to your Facebook page.

Step 2: Know which types of ads you can run on Instagram

For Instagram ads, there are three objectives of ads: clicks to your website, mobile app installs and video views.  These three objectives will hold three key ad units within them: image, video and carousel ads.

Image ads are standard photos with a button driving users to click upon them. Video ads are the same as image ads, but consist of video in place of the image. Carousel ads are a series of images that users can browse.

Step 3: Target the right audience

Just like Facebook ad targeting, you can also target your Instagram ads. Not all targeting options are available in Instagram. The only targeting options required are location, age and gender. The rest of the targeting options can be used if you want more control over who can see your ads.

Step 4: Use attention-grabbing visuals

People are highly attracted toward visual content, and Instagram is full of rich visual content, whether it be video or images.  If you want to drive high results, make use of compelling videos and images that draw user attention. Try and avoid using stock images, because people viewing the ad can easily recognize them.

Step 5: Include a call to action

A call to action in a post increases the click rate. In Instagram, there are no stipulations about the amount of text that can be used with images. This provides marketers with the opportunity to create ads with heavy text and complex stories. Also, you can directly use a call-to-action in your video and photos.

Step 6: Leverage popular hashtags

Instagram is highly driven by the use of the hashtag. Make use of 2-3 relevant hashtags, which will allow your ad to be found easily. The strategic use of a hashtag allows businesses to improve their brand visibility quicker compared to other social media channels. #smallbusinessmarketing #smallbusinesssuccess #publishedauthor #keynotespeakerin

Instagram Video Ads

instagram video adsHow to create your first Instagram video advertisement?

Instagram Video Ads:

Over the past few years, there has been considerable growth in the Instagram user base, making it a perfect place for marketers to showcase their brands.  Over 600 million people are hanging around Instagram, and people from 18-35 years old are higher in numbers.

Instagram ads basically work like other social media channels with an advertising feature. It’s easy to understand the flow and set up an advertising campaign, but before you begin, here are some key points to remember.

  • You must have an active Facebook page and Facebook ad account.
  • You must set a Call to action
  • You must set a budget before starting
  • Most importantly, you need visual content, such as a square image, landscape image and a 60 second long video.

Join the Instagram ad bandwagon by following the steps below to create your first Instagram video ad.

Step 1: Link your Instagram account to your Facebook page

Before starting, you need to connect your Instagram account to your Facebook page. This will allow you to create ads through the Facebook power editor.  To get started, go to your Facebook page and click on Settings in the top-right corner. In the left column, click Instagram Ads, and then click the Add an Account button on the right.

If you already have an Instagram account then, select the existing account, enter the user id and password and click confirm.

If you don’t have an Instagram account, you can create one from within Facebook. Select Create a New Account, enter a username for the Instagram account and type in your email address. When you’re finished, click Confirm.

Once you’ve finished all the steps, your Instagram account will be connected to your Facebook page.

Step 2: Know which types of ads you can run on Instagram

For Instagram ads, there are three objectives of ads: clicks to your website, mobile app installs and video views.  These three objectives will hold three key ad units within them: image, video and carousel ads.

Image ads are standard photos with a button driving users to click upon them. Video ads are the same as image ads, but consist of video in place of the image. Carousel ads are a series of images that users can browse.

Step 3: Target the right audience

Just like Facebook ad targeting, you can also target your Instagram ads. Not all targeting options are available in Instagram. The only targeting options required are location, age and gender. The rest of the targeting options can be used if you want more control over who can see your ads.

Step 4: Use attention-grabbing visuals

People are highly attracted toward visual content, and Instagram is full of rich visual content, whether it be video or images.  If you want to drive high results, make use of compelling videos and images that draw user attention. Try and avoid using stock images, because people viewing the ad can easily recognize them.

Step 5: Include a call to action

A call to action in a post increases the click rate. In Instagram, there are no stipulations about the amount of text that can be used with images. This provides marketers with the opportunity to create ads with heavy text and complex stories. Also, you can directly use a call-to-action in your video and photos.

Step 6: Leverage popular hashtags

Instagram is highly driven by the use of the hashtag. Make use of 2-3 relevant hashtags, which will allow your ad to be found easily. The strategic use of a hashtag allows businesses to improve their brand visibility quicker compared to other social media channels. #smallbusinessmarketing, #businesscoach, #marketingstrategies

Instagram ADS Increase Your Brand Visibility

Tips to increase brand visibility with Instagram ads

According to eMarketer,

The number of companies leveraging Instagram for advertising has steadily increased year over year, and this number is likely to surpass other social channels like Twitter in 2017”.

instagram adsSince visual content is far more useful for engaging audiences compared to traditional marketing and advertising methods, this has made Instagram one of the top social media channels for marketers to advertise their brand. Instagram Ads can help your brand when done correctly.

With over 500 million active Instagram users, it has become one of the most powerful platforms for marketers to showcase their brand. Visual content, whether it be images or videos, grabs user attention quickly compared to text. Instagram Ads fit right into this strategy, because you are staying visual with your ad.

Instagram is all about visual content, so the chances of grabbing the audience’s attention are higher than other social media networks. These tips will be helpful to improve your brand visibility and increase your followers:

  • Have a killer hashtag strategy:

Instagram is highly driven by the use of the hashtag. Make use of 2-3 relevant hashtags, which allow your ad to be found easily. Strategic use of a hashtag allows businesses to improve their brand visibility quicker compared to other social media channels.

  • Use CTAs:

While creating Instagram ads, you can add a CTA button near the image. This button offers various choices when presenting the call-to-action. Make use of a relevant CTA for your advertising campaign. The main objective of including a CTA with the ad is to gain a wider reach and increase the number of desired actions.

  • Combine your social channels:

Instagram offers huge potential for brands, but what if the majority of your success comes from other social media channels? By cross promoting your account on other social media networks, you can promote traffic to your new Instagram channel. Alternatively, you can encourage your Instagram followers to check your other profiles.

  • Tell a story with image carousels

Instagram is a platform based on carousels. That is, it allows you to post more than one picture together. If you are looking forward to selling products using Instagram, craft a story with striking images related to your product. Make use of images that highlight your product and help connect with  your fans.

  • Include video in ads:

People love watching a video no matter how short or long it is. When videos were first introduced in Instagram, there were more than 5 million videos shared within the first 24 hours. Instagram is not only a collection of static images, but also includes various video content. Video are more engaging than static images posted and draws user attention quickly.

  • Don’t make your ad look like an ad:

The key to higher engagement and more clicks through is to not make your ad look like an ad. Audiences respond better to posts that appear natural, as opposed to the usual product promotional messages. Plan your ads carefully, so that your fans don’t feel like you are constantly trying to sell your product.

With higher user engagement than other social media networks, Instagram opens the way for brands to leverage their content to improve their brand visibility and increase followers.

Pick up our special report on using Instagram ADS –>>CLICK HERE

Interested in our full training course — learn more –>> CLICK HERE

Getting Customer Reviews

How To Get Audio/Video/Photo Customer Reviews For Your Small Business

Customer reviews can be so helpful to a company.  Video and photo gives you an added advantage of add authenticity to the review as well as search engine ranking power.

customer reviewsAn often overlooked method of collecting online customer reviews is through videos and photos. With so much emphasis on written reviews, no one bothers thinking about video and image reviews yet they have a more powerful influencing effect than text due to their visual and audio benefits. A majority of people take in information better and actually enjoy doing so when it is present in picture or video format. Cell phones give you an easy way to collect both video and photo’s for your reviews.

As with anything there is a right way and a wrong way to collect video and image reviews. Let’s start with how NOT to do it. Do not try recording videos or shooting photos of your customers on an ordinary business day at your shop. There will be no excitement necessary to portray all the right mix of emotional energy to make the review enjoyable and convincing.

The right way to do it is to capitalize on an event that is taking place at your business or being sponsored by your business. Events include:
* Parties
* Concerts
* Product Launches
* Store Openings
* Holiday Celebrations such as Halloween, Christmas, Independence Day
* Community Events
* Fundraisings
* Sporting Events
* Family Fun Days
* TV Coverage of your business such for a show.

These are all opportune moments to take video footage and photos when your clients are exhibiting positive emotions – they are excited, attentive, entertained, astonished, cheerful, engaged and relaxed. If asked a question about your business, they will be able to naturally and enthusiastically give a positive customer testimonial. You can easily set up an area for shooting the short 30-60 second reviews.  Have someone else record the videos so that customers don’t feel uncomfortable.  But when you are at a special event, you have your fans there! These are the people you WANT to give you reviews.

With their permission, you can post these videos and photos on
* Your website
* Your facebook page
* Your YouTube channel
* Your review site and business directory profiles

Videos do not have to be lengthy – in fact the shorter they are the better. A 60 second video clip is just the right length. While you may think you need expensive equipment to make this happen, a simple point and shoot digital camera or a good quality mobile phone camera will do the trick. You want your videos to look amateurish because that makes them look more credible. Super professional videos just look fake and hard to believe so it’s best to keep it simple and believable.

Start adding video reviews to your website.

With some cool plugins you can have a carousel of video testimonials.

crconlinemonitor3You can also ask people to add reviews on social media sites.

OR of course, we are glad to help you.

If you want assistance getting your customer review program started…..

Set up a consult with me: www.MeetWithDonna.com

Webinar Jeo Replay

webinar jeo replay

Webinar Jeo Replay Is HERE!!

Have you had a chance to look at Webinar Jeo yet?

I think it looks incredible. Check out the Webinar Jeo Replay.  This webinar happened a few days ago.  But I wanted to give you a chance to check it out.

The price is great.  Think about it, compared to the other players — GoToMeeting/GoToWebinar it is a HUGE savings.

It is built by a reputable team — Walt Bayliss.

I have used products developed by Walt for many years.

So, here is the webinar replay!

Webinar JEO is designed to be a fully functioning webinar and live streaming software for your training presentations, meetings, collaborations with  an unlimited number of people.

Built in partnership with Amazon’s Web services infrastructure, Webinar JEO has the backing to increase computing power to an unlimited level. This provides assurance to it’s users that the events will always be ‘kitted up’ with the best hardware as it’s backing.

More Information http://webinarjeo.com

Webinars are one of the best ways to build your business. They give you a broader reach, beyond your local community, but they also make it possible for business owners to access your training in a convenient way.  Saving on travel time and expense.

You can record your webinar and have the replay available to people for days, weeks, or even years to come.

There are so many possibilities when it comes to webinars and how you can use them in your business.

This software is at an incredible launch price.  Save hundreds of dollars today.

 

Client Attraction: Webinars to Attract NEW Customers

client attractionWebinars can be GREAT Client Attraction Tool:

Whether you are a real estate agent, dress shop owner, pet store, plumber, consultant, massage therapist or lawyer, webinars can help you to build your business and be a great client attraction tool.  With webinars you can build your reputation, your expertise status and your reach.

Your webinar can give your current clients access to you from the comfort of their home or office.

Maybe you are wondering — What would I say on a webinar??  Great question!!  I am glad to brainstorm with you specific ideas for your business but here are a few off the top of my head:

  • fashion tips and trends
  • home prep for sale — staging, how to sell fast and easily, pricing right….
  • maintaining your homes systems — plumbing, electric, HVAC….
  • top strategies for staying relaxed
  • meditations
  • when you need a lawyer
  • how to hire the best…..xyz professional

The possibilities are endless.

BUT — >>> once you decide to use webinars as part of your marketing strategy, then you have to figure out the details — how to do it and how to afford it.

That is where Webinar Jeo comes in.  It is state of the art new webinar platform that is running off of Amazon.

Walt Bayliss the developer has a track record of innovative software development.  I have purchased his webinar platform that ran on Google Hangouts — RunClick.  Great software too, BUT hangouts were buggy and it made it challenging.

I am so excited to see this new software launch and get in the special launch pricing.

Compared to GoToWebinar — the price is an annual payment that is less than what most are paying monthly with GoToWebinar — and the benefits exceed, far exceed what you get there.

Unlimited partipants

Evergreen webinars — if you don’t know what these are you need to. Evergreen can save you hours and hours and still bring in more clients.

client attraction This software looks to be the biggest webinar platform launch in a long time and many, many Internet Marketers are moving their business over to it.

It just launched yesterday and already it looks to be the biggest launch in JV Zoo history.

Incredible.

I know that I have tried several other platforms and am excited to be back with Walt Bayliss on Webinar Jeo!

 

Best Webinar Software

webinar softwareProduct Name: Webinar JEO Webinar Software

Every business CAN use webinar software to increase their sales and reach.  Webinar Jeo is the newest webinar software and it is going to compete with the big players and save business owners thousands….

Product Description: Webinar JEO is designed to be a full functioned webinar and live streaming software, allowing you to do ‘one to many’ style presentations to an unlimited number of people.

Unlike other competitors in the Webinar space, Webinar JEO has no limitations on the number of people that can attend an event. Built in partnership with Amazon’s Web services infrastructure, Webinar JEO has the backing to increase computing power to an unlimited level. This provides assurance to it’s users that the events will always be ‘kitted up’ with the best hardware as it’s backing.

More Information (Purchase link) http://webinarjeo.com

Webinar JEO: Webinar Software.
Overview: Webinars are the best form of engagement for audiences. Used for product presentations, training seminars and business delivery (just to name a few) the ability to connect with audiences across the globe is unparalleled.

Webinar JEO includes a suite of tools to allow you the best methods of presenting, with one click ability to switch between Interactive (on screen) whiteboards, Full screen share for browser demonstrations or Powerpoint/Keynote slides and camera mode. This last one allows real time connection with any web cam connected to your computer and all modes feature high quality audio and almost zero lag or delay.

The instant (live) chat – means that attendees to your presentations can immediately give you feedback and engage with the presenter. This provides that ‘real time’ feedback which is what makes live streaming webinars so much more valuable than anything running using Google Hangouts.

Webinar JEO also includes a ‘pre recorded mode’ which allows you to load up presentations and still benefit from the integrated ‘database management’ tools, that capture names and email addresses, while delivering ANY video as a presentation ‘as if’ it were being run like a live webinar.

Presenting with Webinar JEO, we found it to be an easy system. Very intuitive and powerful.

Overall: 5 stars.

5 star webinar software

Strong points

This is the clincher!!

No limits.
Fast and Powerful presentation modules
Priced Extremely well

Easy to use

Weak point

the switching modes takes about 4 seconds. Attendees will see the screen go black with a spinning ‘mode switch’ icon to let them know

DIRECT COMPARIONS

Webinar JEO vs Webinar Jam. As feature rich, but with the added bonus of being true live stream presentations.

Webinar JEO Comparison to Go To Webinar: Much friendlier to use, more tools to take advantage of additional marketing areas and much more cost effective. I don’t know about you, but Go To Webinar always is a challenge… my computer crashes, the cost of using it is high.  Limits on attendees….

Conclusion: Overall, Webinar JEO is a strong competitor in the Webinar Software space.
Simple

  • Cost Effective

  • And Powerful.

  • Highly Recommended.

Special Offer Details:

Right now, as Webinar JEO is lauching, there are a limited number of ‘grandfathered pricing’ accounts being made available.

This makes Webinar JEO even more attractive. To Find out more, click the link below.
Webinar JEO: http://webinarjeo.com

EnVision 2016

When You Fail To Envision the future…. can you really take the right actions to get you there?

summitVision + Action = Results

I have been a long time believer in vision.  Not so much in the law of attraction working on its own, but I do believe that without a clear vision, it makes it hard to create the right strategic plan to get you to that vision.

I found that when I biked across the country. It was the strong vision of biking across the country that gave me the direction for creating a bike route and a plan.  If I just set out to bike for 6 months I could have stayed home and ridden with the bike club in circles — round and round.

That clear vision allowed me to create a strategic plan that we focused on implementing.  The results — a route across the country, places to stay each night, 10 service project locations across the country and lots of places to visit and see.

I use this as a metaphor for business.  In business, your vision is what drives you.  Sharing that vision, expanding the vision all contribute to your ability to create strategies for success.

When the vision is unclear or non existent it is hard to really grow your business.  You can perhaps keep it going on a day to day — riding in circles fashion.  But to really grow you have to be aiming at something — clear and compelling.

That vision drives your actions.

Each year, I take some time to look at my vision, to review it and refine it and create that new strategic plan for the upcoming year!

It isn’t about New Year’s resolutions.  It is about — a clear and compelling vision for the future.

I offer a complimentary webinar each year for my contacts as well — called EnVision 2016.  It is usually fun…

Bring your colored markers, paper, pen and enthusiasm and take an hour to create your vision for 2o16.

Register HERE

Protect Your Site From Bots

The perfect solution to protecting your WordPress sites forever!

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Get Instant Access to WP BotBlocker!
Never Again Do You Have To Worry About
Wordpress Hackers & Bots!

“Nice!”

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Yours truly,

-Mr. Hacker On Your WordPress Site

—————-

Do you really want this hacker to get into your site like that?

Do you really want to risk losing all of your hard work?

Of course you don’t.

No one does.

So why does this happen so often? How are hackers so sneaky?

Answer:

BOTS.

Bots attack your site over and over, without you even knowing it.

And once they attack your site enough, your site crashes.

And once it’s crashed, it’s easy access for a hacker to sneak in.

Most WordPress users don’t know this. And they are in a VERY vulnerable state with their sites.

We’ve had this problem and we searched for a solution!

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WP BotBlocker Is Easy As 1-2-3!

One Click Software

Other software out there claims to be “1-click software” when it’s really not. WP BotBlocker on the other hand truly is 1-click software. Literally click just ONE button (the ‘Activate’ button), and you’ll be off to the races.

Works With WordPress

This software is fully compatible with your WordPress site(s). It’s easy to install and doesn’t require any special configuration.

Automated Bot Protection

Never again do you have to worry about bot and hacker attacks on your site. Let the power (and simplicity) of WP BotBlocker work for you on complete auto-pilot!

Step By Step Training Included

The training that we’re including with this software is very step by step and over the shoulder. That way you aren’t scratching your head wondering what to do next..

Extremely Hacker Proof

Hackers won’t bother messing with your site when they see that their bots are NO MATCH for WP BotBlocker. Hackers will look elsewhere (for lower hanging fruit).

100% Newbie Friendly

We really built this plugin with the intention of allowing anyone (yes, anyone) to protect their site with ease. Because no one deserves to lose their hard work to hackers. Ever.

Exactly What You Get With WP BotBlocker
The WP BotBlocker Software (VALUE: $97)
Now you can finally:

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Use other out-dated methods and software to protect your site can take hours (if not days) to learn. But with WP BotBlocker, it takes just ONE click. You can imagine how much time can be saved when using this on multiple sites.

Over The Shoulder Training/Installation Video (VALUE: $27)

In this step-by-step video, we’ll walk you through exactly how to install WP BotBlocker onto your website.

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After watching this video, you’ll be up and running within minutes.

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NOTE: This bonus is available only for those that move FAST on this offer. We will be removing it soon (from both this page and the members area). So if you come back to this page and the bonus isn’t here, then that means it’s been already been removed – sorry!

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NOTE: This bonus is available only for those that move FAST on this offer. We will be removing it soon (from both this page and the members area). So if you come back to this page and the bonus isn’t here, then that means it’s been already been removed – sorry!

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Frequently Asked Questions & Answers

Q: Is this really newbie friendly?
Yes! We built this so that our grandparents could use it. Literally all you have to do is install it and then click ONE button and WP BotBlocker will protect your site from hackers and bots. And just in case you run into ANY problems, we have step by step training videos to guide you every step of the way.

Q: Are there any OTOs / upsells?
After ordering we do have a couple special offers for our awesome customers 🙂 Just like any upsell, these purchases are optional but they definitely help take things to the NEXT level.

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For this offer on this page, you’re getting personal use rights only. This means you can use this plugin for any and ALL of your own sites when you buy the Unlimited Site License.

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Yes! Since this is a WordPress plugin, this will work on ANY computer really 🙂

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Yes absolutely! We have included over-the-shoulder video training for you so that can easily install this software and start taking advantage of its “push button” awesomeness 😉

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Absolutely not. We built this so you wouldn’t have to deal with any of that tech mumbo jumbo.

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We certainly hope so! Because the more people that use this, the more people that will be protected 🙂 And the more frustrated hackers there will be – which is great!

What types of sites can I use this on?
WP BotBlocker works for ANY type of site: Amazon niche sites, Facebook sites, offline/local business sites, Adsense sites, affiliate review sites, sites for your own products, etc.

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