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Archive for Marketing Strategies

Do YOU Know the Marketing Keys?

marketing keysThe Marketing Keys to Success

Key 1 – Do Your Research

In marketing, hard data is everything. You can’t base your marketing on your gut feelings or assumptions you have about your market. These assumptions may not be accurate and, in fact, they could be completely wrong.

This is why we conduct market research. Research involves gathering objective data about your market so that you can use it to make informed decisions based on facts.

In years past, before the wonders of the Internet, marketers had to pay large sums of money and invest a great deal of time to conducting research. Traditional methods include focus groups, direct mail campaigns, surveys, and one-on-one meetings with customers. These methods weren’t cheap. The fact that companies invested so much of their financial resources toward this research shows you just how important it is.

You may feel that you have your finger on the pulse of your market, but the data your research yields may surprise you. Through this research, you need to not only pinpoint the exact demographics of your market, but also how your customers think about your products, your business, other brands they like, and how they spend their money.

There is only one place to get this information. You have to go straight to the source – your market.

Understanding Your Market

An essential part of your marketing plan is to identify your target market. You have to know as much as possible about the people who buy from you. You need to look at large-scale trends among your market as a group, as well as the thoughts and feelings of individuals within this group.

You can gain this data through direct communication with members of your market or through observation. Direct communication, such as conducting surveys or asking questions to members of your market, is very useful. But observation also has its advantages.

When you ask questions directly, a person may feel that they’re put on the spot. They may give you the answer they think you want to hear. Observation shows not what they say but what they actually do. It’s also very easy to observe your target market online through things like social media, online forums, blog comments, and so on.

What you need to research:

Customers. Get a clear understanding of the demographics of your market, their needs, and what factors influence their buying decisions. You also need to segment your market, dividing it into groups according to important differences within it.

Market Dynamics. This includes patterns in your market’s behavior that occur over time. These patterns could be seasonal, occurring at different times throughout the year, or they could be longer-term patterns that stretch over years or decades.

Products. Your research should include what products similar to yours are already on the market. You need to know where your products fit in to the overall scheme of things. It’s also important to know what your competitors are offering so that you can offer unique value with yours.

Industry. Through research, you should look for current sales in your industry. Each industry has benchmarks which state the best and worst performance level in that specific industry.

Suppliers and Other Businesses. Locate suppliers and other businesses you’ll need to rely on when your marketing gets underway.

Market research is ongoing. It’s not something you do just once and then forget about. You need to constantly research your market because it changes. You’ll need to incorporate these changes into your marketing plan.

Action Steps

  • Start with some basic research on the above list. Look at the overall economy and current marketing trends. Find out about the people in your market and create a simple profile. Learn about your industry.
  • Try to look for data that shows trends over time. This is important because you can often get an inkling of future trends by looking at past trends
  • Make points of contact with your customers and give them a chance to express their opinions to you. You can do this through forums, social media or other online groups.

marketing keysKey 2 – Hone Your Marketing Mix

Another important element of your marketing plan is what’s called the marketing mix. Your marketing mix includes the specific details of your plan. From these details, you can derive the strategies and tactics you’ll put into place to reach your goals.

This is referred to as a ‘mix’ because every business’s marketing is different, so you need a combination of factors in your strategy. To define your marketing mix, start with large business goals and work your way down to the smaller details. Each strategy and tactic is related directly to the attainment of one of your business goals.

An important part of the marketing mix is that it’s diverse. You don’t employ just one tactic and call that a marketing plan. When you have many diverse tactics, it multiplies your efforts and allows you to reach and effectively communicate with every segment of your market.

The 4 P’s

To help you formulate your marketing mix, you should think in terms of the 4 P’s:

PRODUCT – Your products or services; in other words, what you’re offering.

PRICE – The price at which you set the product. This price should conform to the market and its expectations.

PLACE – Where you can put your offer in front of your market. This includes distribution channels and all other factors involved in getting the goods to buyers.

PROMOTION – How you can promote the product and spread the word.

PRODUCT is the simplest consideration. This is what you’re offering. Consider the products’ features and how they benefit the buyer. Look at similar products on the market and determine how yours is different or better. Try to figure out which unique problem of your market it solves.

PRICE is fairly straightforward as well, but there’s an important point to keep in mind. Your price should be based on the perceived value in the eyes of your market, not the actual cost. This is why it’s good to look at the pricing and sales of similar products. Your customers expect to buy a certain type of product at a certain price. You need to price your product according to these expectations. Cheap is not necessarily good if your customers expect the item to have a higher price tag.

PLACE refers to the location online or offline where you sell your product. The idea is to find out where your target market is and likes to shop and to put your offer where they are.

Finally, there are many different things you can do with PROMOTION. The whole idea is to spread awareness of your product and brand, both online and off. Again, start with your target market. Consider many types of promotions, both online and offline, and determine which kinds would be most effective for gaining the attention of your customers.

Once you have each of these 4 P’s defined, test your marketing mix from a customer’s perspective. Put yourself in the shoes of your customer and ask questions such as these:

1. Does it meet the buyer’s needs? (Product)
2. Will your customers consider it priced fairly? (Price)
3. Will your customers find the product where they shop? (Place)
4. Will your marketing communications reach them? (Promotion)

Action Steps

  • Draft each of the 4 P’s for your business and its products. If you have a segmented market, you may want to do the same for each segment.
  • Test your 4 P’s from a customer’s point of view.

marketing keysKey 3 – Monitor Your Results

Just as you need objective data in order to formulate your marketing plan, you also need follow-up data to keep it current. You can obtain this data through monitoring. Monitoring your marketing shows you exactly what’s working and what’s not so that you can make changes to your strategy. Just as the objective data you discover about your market may surprise you and destroy your assumptions, so can this follow-up data.

Monitoring means not so much watching sales but watching your customers. Like every other part of your marketing plan, it should be based on your customers and their tastes. Once you start your campaign, pay attention to what they say, do and think in regards to your offering and promotions. Watch how they react.

You should also stay abreast of changes in the market or in your industry. These changes could be the cause behind changes in your customers’ behavior.

There are many tools available for monitoring the progress of your marketing plan. You just need a few that are good and reliable, and give you the specific data you need.

With these tools in place, you can monitor your marketing by setting goals milestones, and seeing whether your efforts reach these goals or not. They need to be measurable so that you can tell whether your tactics are working or not. Decide how you’ll identify success or failure based on these goals and milestones.

Where you encounter success, replicate your efforts and refine so that they’re even more fruitful. For example, if you find that posting a weekly blog increases traffic to your website, keep posting that weekly blog. You may even want to post two per week or add videos to the mix.

On the other hand, where you find results that don’t add up, this is where you need to change your tactics. If you’re placing banner ads on websites similar to yours and the trickle of traffic they’re bringing you isn’t worth the money you’re paying to place them, this is a tactic you should stop.

Look for weaknesses or gaps. Like your failures, there are areas that can be improved. You can tweak them until they’re in line with your marketing objectives.

Action Steps

  • Track sales, leads, visits to your website, and any other metrics that are related to your marketing goals.
  • Set benchmarks you can reach that will define success for you.
  • Put together a plan for following up with your customers after purchase. Ask them what they liked about the experience of why they left for a competitor.

THE 3 KEYS you’ve learned in this report offer just a basic outline of what your marketing plan should entail. There is much more involved in creating a good plan. You need to identify your unique value proposition, state your goal or vision, define your goals and objectives, and create a budget.

This is just a start. If you want to know how to craft a winning marketing plan step-by-step with more details and examples, please check out my course. It leads you through the process one section of your marketing plan at a time. By the time you’re finished, you’ve already brainstormed and sketched the major sections. Please check it out.

http://CompassRoseConsulting.com/strategic-marketing-simplified

During this 4+-session workshop I guide you through a complete marketing plan development. You can you leave with your marketing strategy.

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Do YOU Have a Marketing Plan OR Are You JUST Winging It?

Are You Winging it? OR Do you have a solid marketing plan?


Do you have a solid business plan? Marketing plan? Strategic plan? Or are you winging it and hoping?

Creating a plan and sticking to it can improve your results. A plan becomes your blueprint for success. We most often see small businesses winging it, because business development is not their knowledge base. They are wonderful at their craft, but creating a plan and living that plan is not in their ‘wheel-house’.

Developing solid strategies and tracking those strategies gives you the real world information that you need to move your business forward in a predictable and reliable way.

This is especially true for your marketing. You need to have a Marketing Plan….

Marketing isn’t simple. To do it right, it requires a great deal of planning. Small businesses without massive marketing budgets have to handle this aspect of their business themselves or outsource in an affordable way. To do this effectively, either way it should be part of YOUR plan and not just a hope.

This is why businesses create a marketing plan. A marketing plan is a detailed document that includes the data you need to make marketing decisions and set a course of action that you can implement immediately. Drafting a marketing plan takes a great deal of time and work, but in the end, the benefits to having a plan are worth the effort that you have put into it.

Here are a few questions to get you started.

Who Is Your Target Market?

If you’re already selling, take a look at your existing customers. Who are they? What do they like about your company’s products? Try to recall any positive feedback you’ve gotten from them. Naturally, if your brand resonates with these individuals, it will resonate with others like them.

It sounds simple but so many business owners tell us that EVERYONE is their ideal customer or ANYONE is their ideal. Defining your true customers is an exercise that is worth your time. It directly IMPACTS your marketing strategies and tactics.

If you don’t already have customers, defining your target market may take a bit more work. Look at companies that offer similar products to yours. Who is buying from them? Who could benefit from your products? Try doing some market research to glean some idea of who your target market is.d

What Makes Your Products or Services Unique? Why You? How Do You Stand Out?

There are bound to be other companies out there selling goods or services similar to yours. So, what makes yours different? Why would someone buy from you and not another company? Think about it for yourself, why do you buy from one company instead of another? Is it the product or the customer service, the location? There is always something that causes the person to hit that BUY button.

If the unique qualities of your products don’t come to mind immediately, some work needs to be done. Do some soul searching and look for the strengths of your products. Write down everything that you love about your product/service. Include what you have heard from your customers.

If, in the end, you find that your product unfortunately resembles basically everything else on the market, how can you differentiate it to make it unique?

What Do You Want Your Marketing to Achieve?

Every business takes for granted that it needs to market, but why? The ‘why’ is critical. You need to identify exactly what you hope to achieve through your marketing because this will guide all of your efforts and help you choose which tactics are most appropriate.

Are you trying to build your email list?
Do you want buyers directly on your website?
Is your marketing for new leads?
WHAT is a critical question.

Once you know who your target market is, what’s unique about your product or service, and what you want to get out of your marketing efforts, you’re ready to get started with your marketing plan.

Winging it in business is most often not a good strategy. Spending money on marketing with HOPE that it will work is a waste of money. If you are like most small businesses you do not have money to waste.

Learn more about creating your marketing plan with our new report….3 Keys to Marketing Success

  • How to guarantee that all your marketing is focused in the right direction….and you’re NOT wasting valuable time
  • What 4 things every marketing professional thinks about BEFORE doing anything
  • The most important part of any marketing efforts, no matter how big or small your company is
  • The action steps you can take RIGHT NOW to make your marketing pay off

Check it out here: CompassRoseConsulting.com/3Keys

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Is Business Blogging Part of YOUR Marketing Plan

Why Business Blogging Should Be Part of Your Marketing Plan

Marketing plans come in all shapes and sizes. The right marketing plan for your business depends on many different factors. But one thing all businesses have in common is that they can benefit a great deal from business blogging.

Blogging is a tactic used in content marketing. When you write a blog, you publish a steady stream of fresh content. This content draws traffic to your site and earns new readers, while also building a relationship with the readers you have.

1. Business Blogging Is Simple but Effective

Many small businesses don’t want to blog because it’s ‘writing’ and you’re not a ‘writer.’ But blogging is extremely simple. This is why it makes a perfect element in an online marketing plan.

Blog posts can be as short as 300 words or even less, but generally I recommend going for 500 words if you can. They can include videos images, slide shows, and infographics. Each post can cover one simple topic and the writing doesn’t have to be magazine-grade. Write in a conversational tone like you’re talking to a friend and proofread so that there aren’t any grammar or spelling mistakes.

The way to blog headache-free is to set aside a little time each week to write and post. Carve out an hour or so to write something and post it. If you have a team member who can write well, delegate the task to them.

2. How to Get Ideas — LISTEN

The other trouble many people have when they start blogging is where to get ideas. Here are some simple places to get ideas for your blog posts:

  • Listen to what people are asking
  • Answer questions customers often ask
  • Teach readers how to do something simple step by step
  • Discuss news, current events or hot topics on other blogs
  • Answer questions from forums, Q&A sites like Yahoo Answers, social media or blog comments
  • Start by looking at popular keywords and write blog posts around them.

Keep an idea file. Spend some time brainstorming topics at first and then add to it whenever you get an idea. Whenever you need an idea, refer to this file and start writing.

3. Getting Your Idea onto “Paper”

There are many ways to share your idea on your blog.  Writing is of course the first.  Keep it simple. Create an outline of your major points. Write one paragraph about each point, add a few bullet points where appropriate and then add your intro and exit.

You can also create a video of your idea. Especially good for HOW TO type posts.  Embed the video right on your site. Creating a video can be simple. You can do a “talking head” video — you talking into the camera, or a simple screen capture video of you showing people HOW TO do something; or a screen capture of a slide show.  There are many possibilities.

Don’t let yourself get bogged down with the writing.  It is simpler than you think.

4. Working a Blog into Your Marketing Plan

Decide what topics your blog will cover and at what frequency you’ll write and post. If you add a blog to your website, you’ll boost your site’s SEO and give visitors more to do there. You can also use your blog’s analytics and its reader comments to learn more about your target market and its tastes.

5. You Can Also Add a Call to Action

You can offer more information via an e-book or video series or some other more extensive piece of content.  Then you have the opportunity to further engage with the visitor and share more valuable information.

Take my 5 Day Crash Course on Content Marketing for Your Business!




Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Dreading Cold Calling

If you are like me then you HATE cold calling!!

I hate, maybe more than hate, cold calling!  I just do not do it.

But, I KNOW that it could help my business!

But, what I know now, is that I can cold call via voice mail messaging and get people calling me! The dynamic is totally different.  When someone calls me back, they WANT to know why I called.  Yes! Read that again — they WANT to know WHY I am calling.

It’s kind of like magic!

When you leave a business or an individual a voice mail message, they are very likely going to listen to it OR they will call you back just from the caller ID.  Now, the dynamic is reversed.  Instead of rejecting a cold call, they are calling and so they are open to listening to what you have to say.

This is your opportunity to start a conversation.  That is your goal, a conversation.  Making the sale is not the goal yet.  You have to start with a conversation.  This is where it is critical that you have a plan.  Message — SCRIPT, what to say when they call back.  Two scripts — one for those that listened to the message and one for those that did not listen to the message.  In those scripts, you need to have outlined your process. What is the next step?  A demonstration? A meeting?  Another call?  Your goal is to get the person to that next step or call.

Outline that next step. Create a script and a plan.  When you strategically use the Direct Voice Mail Messenger service to drive calls back to you then you need to have clear steps in place for that call back.

It is exciting to turn cold calling upside down and turn it around so that it is working for YOU.

More info??

Complete the form below and I will be in touch.

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Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Using Instagram Video Ads

How to create your first Instagram video advertisement?

Over the past few years, there has been considerable growth in the Instagram user base, making it a perfect place for marketers to showcase their brands.  Over 600 million people are hanging around Instagram, and people from 18-35 years old are higher in numbers.

Instagram ads basically work like other social media channels with an advertising feature. It’s easy to understand the flow and set up an advertising campaign, but before you begin, here are some key points to remember.

  • You must have an active Facebook page and Facebook ad account.
  • You must set a Call to action
  • You must set a budget before starting
  • Most importantly, you need visual content, such as a square image, landscape image and a 60 second long video.

Join the Instagram ad bandwagon by following the steps below to create your first Instagram video ad.

instagram video adsStep 1: Link your Instagram account to your Facebook page

Before starting, you need to connect your Instagram account to your Facebook page. This will allow you to create ads through the Facebook power editor.  To get started, go to your Facebook page and click on Settings in the top-right corner. In the left column, click Instagram Ads, and then click the Add an Account button on the right.

If you already have an Instagram account then, select the existing account, enter the user id and password and click confirm.

If you don’t have an Instagram account, you can create one from within Facebook. Select Create a New Account, enter a username for the Instagram account and type in your email address. When you’re finished, click Confirm.

Once you’ve finished all the steps, your Instagram account will be connected to your Facebook page.

Step 2: Know which types of ads you can run on Instagram

For Instagram ads, there are three objectives of ads: clicks to your website, mobile app installs and video views.  These three objectives will hold three key ad units within them: image, video and carousel ads.

Image ads are standard photos with a button driving users to click upon them. Video ads are the same as image ads, but consist of video in place of the image. Carousel ads are a series of images that users can browse.

Step 3: Target the right audience

Just like Facebook ad targeting, you can also target your Instagram ads. Not all targeting options are available in Instagram. The only targeting options required are location, age and gender. The rest of the targeting options can be used if you want more control over who can see your ads.

Step 4: Use attention-grabbing visuals

People are highly attracted toward visual content, and Instagram is full of rich visual content, whether it be video or images.  If you want to drive high results, make use of compelling videos and images that draw user attention. Try and avoid using stock images, because people viewing the ad can easily recognize them.

Step 5: Include a call to action

A call to action in a post increases the click rate. In Instagram, there are no stipulations about the amount of text that can be used with images. This provides marketers with the opportunity to create ads with heavy text and complex stories. Also, you can directly use a call-to-action in your video and photos.

Step 6: Leverage popular hashtags

Instagram is highly driven by the use of the hashtag. Make use of 2-3 relevant hashtags, which will allow your ad to be found easily. The strategic use of a hashtag allows businesses to improve their brand visibility quicker compared to other social media channels. #smallbusinessmarketing #smallbusinesssuccess #publishedauthor #keynotespeakerin

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Instagram Video Ads

instagram video adsHow to create your first Instagram video advertisement?

Instagram Video Ads:

Over the past few years, there has been considerable growth in the Instagram user base, making it a perfect place for marketers to showcase their brands.  Over 600 million people are hanging around Instagram, and people from 18-35 years old are higher in numbers.

Instagram ads basically work like other social media channels with an advertising feature. It’s easy to understand the flow and set up an advertising campaign, but before you begin, here are some key points to remember.

  • You must have an active Facebook page and Facebook ad account.
  • You must set a Call to action
  • You must set a budget before starting
  • Most importantly, you need visual content, such as a square image, landscape image and a 60 second long video.

Join the Instagram ad bandwagon by following the steps below to create your first Instagram video ad.

Step 1: Link your Instagram account to your Facebook page

Before starting, you need to connect your Instagram account to your Facebook page. This will allow you to create ads through the Facebook power editor.  To get started, go to your Facebook page and click on Settings in the top-right corner. In the left column, click Instagram Ads, and then click the Add an Account button on the right.

If you already have an Instagram account then, select the existing account, enter the user id and password and click confirm.

If you don’t have an Instagram account, you can create one from within Facebook. Select Create a New Account, enter a username for the Instagram account and type in your email address. When you’re finished, click Confirm.

Once you’ve finished all the steps, your Instagram account will be connected to your Facebook page.

Step 2: Know which types of ads you can run on Instagram

For Instagram ads, there are three objectives of ads: clicks to your website, mobile app installs and video views.  These three objectives will hold three key ad units within them: image, video and carousel ads.

Image ads are standard photos with a button driving users to click upon them. Video ads are the same as image ads, but consist of video in place of the image. Carousel ads are a series of images that users can browse.

Step 3: Target the right audience

Just like Facebook ad targeting, you can also target your Instagram ads. Not all targeting options are available in Instagram. The only targeting options required are location, age and gender. The rest of the targeting options can be used if you want more control over who can see your ads.

Step 4: Use attention-grabbing visuals

People are highly attracted toward visual content, and Instagram is full of rich visual content, whether it be video or images.  If you want to drive high results, make use of compelling videos and images that draw user attention. Try and avoid using stock images, because people viewing the ad can easily recognize them.

Step 5: Include a call to action

A call to action in a post increases the click rate. In Instagram, there are no stipulations about the amount of text that can be used with images. This provides marketers with the opportunity to create ads with heavy text and complex stories. Also, you can directly use a call-to-action in your video and photos.

Step 6: Leverage popular hashtags

Instagram is highly driven by the use of the hashtag. Make use of 2-3 relevant hashtags, which will allow your ad to be found easily. The strategic use of a hashtag allows businesses to improve their brand visibility quicker compared to other social media channels. #smallbusinessmarketing, #businesscoach, #marketingstrategies

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Instagram ADS Increase Your Brand Visibility

Tips to increase brand visibility with Instagram ads

According to eMarketer,

The number of companies leveraging Instagram for advertising has steadily increased year over year, and this number is likely to surpass other social channels like Twitter in 2017”.

instagram adsSince visual content is far more useful for engaging audiences compared to traditional marketing and advertising methods, this has made Instagram one of the top social media channels for marketers to advertise their brand. Instagram Ads can help your brand when done correctly.

With over 500 million active Instagram users, it has become one of the most powerful platforms for marketers to showcase their brand. Visual content, whether it be images or videos, grabs user attention quickly compared to text. Instagram Ads fit right into this strategy, because you are staying visual with your ad.

Instagram is all about visual content, so the chances of grabbing the audience’s attention are higher than other social media networks. These tips will be helpful to improve your brand visibility and increase your followers:

  • Have a killer hashtag strategy:

Instagram is highly driven by the use of the hashtag. Make use of 2-3 relevant hashtags, which allow your ad to be found easily. Strategic use of a hashtag allows businesses to improve their brand visibility quicker compared to other social media channels.

  • Use CTAs:

While creating Instagram ads, you can add a CTA button near the image. This button offers various choices when presenting the call-to-action. Make use of a relevant CTA for your advertising campaign. The main objective of including a CTA with the ad is to gain a wider reach and increase the number of desired actions.

  • Combine your social channels:

Instagram offers huge potential for brands, but what if the majority of your success comes from other social media channels? By cross promoting your account on other social media networks, you can promote traffic to your new Instagram channel. Alternatively, you can encourage your Instagram followers to check your other profiles.

  • Tell a story with image carousels

Instagram is a platform based on carousels. That is, it allows you to post more than one picture together. If you are looking forward to selling products using Instagram, craft a story with striking images related to your product. Make use of images that highlight your product and help connect with  your fans.

  • Include video in ads:

People love watching a video no matter how short or long it is. When videos were first introduced in Instagram, there were more than 5 million videos shared within the first 24 hours. Instagram is not only a collection of static images, but also includes various video content. Video are more engaging than static images posted and draws user attention quickly.

  • Don’t make your ad look like an ad:

The key to higher engagement and more clicks through is to not make your ad look like an ad. Audiences respond better to posts that appear natural, as opposed to the usual product promotional messages. Plan your ads carefully, so that your fans don’t feel like you are constantly trying to sell your product.

With higher user engagement than other social media networks, Instagram opens the way for brands to leverage their content to improve their brand visibility and increase followers.

Pick up our special report on using Instagram ADS –>>CLICK HERE

Interested in our full training course — learn more –>> CLICK HERE

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Getting Customer Reviews

How To Get Audio/Video/Photo Customer Reviews For Your Small Business

Customer reviews can be so helpful to a company.  Video and photo gives you an added advantage of add authenticity to the review as well as search engine ranking power.

customer reviewsAn often overlooked method of collecting online customer reviews is through videos and photos. With so much emphasis on written reviews, no one bothers thinking about video and image reviews yet they have a more powerful influencing effect than text due to their visual and audio benefits. A majority of people take in information better and actually enjoy doing so when it is present in picture or video format. Cell phones give you an easy way to collect both video and photo’s for your reviews.

As with anything there is a right way and a wrong way to collect video and image reviews. Let’s start with how NOT to do it. Do not try recording videos or shooting photos of your customers on an ordinary business day at your shop. There will be no excitement necessary to portray all the right mix of emotional energy to make the review enjoyable and convincing.

The right way to do it is to capitalize on an event that is taking place at your business or being sponsored by your business. Events include:
* Parties
* Concerts
* Product Launches
* Store Openings
* Holiday Celebrations such as Halloween, Christmas, Independence Day
* Community Events
* Fundraisings
* Sporting Events
* Family Fun Days
* TV Coverage of your business such for a show.

These are all opportune moments to take video footage and photos when your clients are exhibiting positive emotions – they are excited, attentive, entertained, astonished, cheerful, engaged and relaxed. If asked a question about your business, they will be able to naturally and enthusiastically give a positive customer testimonial. You can easily set up an area for shooting the short 30-60 second reviews.  Have someone else record the videos so that customers don’t feel uncomfortable.  But when you are at a special event, you have your fans there! These are the people you WANT to give you reviews.

With their permission, you can post these videos and photos on
* Your website
* Your facebook page
* Your YouTube channel
* Your review site and business directory profiles

Videos do not have to be lengthy – in fact the shorter they are the better. A 60 second video clip is just the right length. While you may think you need expensive equipment to make this happen, a simple point and shoot digital camera or a good quality mobile phone camera will do the trick. You want your videos to look amateurish because that makes them look more credible. Super professional videos just look fake and hard to believe so it’s best to keep it simple and believable.

Start adding video reviews to your website.

With some cool plugins you can have a carousel of video testimonials.

crconlinemonitor3You can also ask people to add reviews on social media sites.

OR of course, we are glad to help you.

If you want assistance getting your customer review program started…..

Set up a consult with me: www.MeetWithDonna.com

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Webinar Jeo Replay

webinar jeo replay

Webinar Jeo Replay Is HERE!!

Have you had a chance to look at Webinar Jeo yet?

I think it looks incredible. Check out the Webinar Jeo Replay.  This webinar happened a few days ago.  But I wanted to give you a chance to check it out.

The price is great.  Think about it, compared to the other players — GoToMeeting/GoToWebinar it is a HUGE savings.

It is built by a reputable team — Walt Bayliss.

I have used products developed by Walt for many years.

So, here is the webinar replay!

Webinar JEO is designed to be a fully functioning webinar and live streaming software for your training presentations, meetings, collaborations with  an unlimited number of people.

Built in partnership with Amazon’s Web services infrastructure, Webinar JEO has the backing to increase computing power to an unlimited level. This provides assurance to it’s users that the events will always be ‘kitted up’ with the best hardware as it’s backing.

More Information http://webinarjeo.com

Webinars are one of the best ways to build your business. They give you a broader reach, beyond your local community, but they also make it possible for business owners to access your training in a convenient way.  Saving on travel time and expense.

You can record your webinar and have the replay available to people for days, weeks, or even years to come.

There are so many possibilities when it comes to webinars and how you can use them in your business.

This software is at an incredible launch price.  Save hundreds of dollars today.

 

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Client Attraction: Webinars to Attract NEW Customers

client attractionWebinars can be GREAT Client Attraction Tool:

Whether you are a real estate agent, dress shop owner, pet store, plumber, consultant, massage therapist or lawyer, webinars can help you to build your business and be a great client attraction tool.  With webinars you can build your reputation, your expertise status and your reach.

Your webinar can give your current clients access to you from the comfort of their home or office.

Maybe you are wondering — What would I say on a webinar??  Great question!!  I am glad to brainstorm with you specific ideas for your business but here are a few off the top of my head:

  • fashion tips and trends
  • home prep for sale — staging, how to sell fast and easily, pricing right….
  • maintaining your homes systems — plumbing, electric, HVAC….
  • top strategies for staying relaxed
  • meditations
  • when you need a lawyer
  • how to hire the best…..xyz professional

The possibilities are endless.

BUT — >>> once you decide to use webinars as part of your marketing strategy, then you have to figure out the details — how to do it and how to afford it.

That is where Webinar Jeo comes in.  It is state of the art new webinar platform that is running off of Amazon.

Walt Bayliss the developer has a track record of innovative software development.  I have purchased his webinar platform that ran on Google Hangouts — RunClick.  Great software too, BUT hangouts were buggy and it made it challenging.

I am so excited to see this new software launch and get in the special launch pricing.

Compared to GoToWebinar — the price is an annual payment that is less than what most are paying monthly with GoToWebinar — and the benefits exceed, far exceed what you get there.

Unlimited partipants

Evergreen webinars — if you don’t know what these are you need to. Evergreen can save you hours and hours and still bring in more clients.

client attraction This software looks to be the biggest webinar platform launch in a long time and many, many Internet Marketers are moving their business over to it.

It just launched yesterday and already it looks to be the biggest launch in JV Zoo history.

Incredible.

I know that I have tried several other platforms and am excited to be back with Walt Bayliss on Webinar Jeo!

 

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.