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Archive for Marketing Plan

Do YOU Know the Marketing Keys?

marketing keysThe Marketing Keys to Success

Key 1 – Do Your Research

In marketing, hard data is everything. You can’t base your marketing on your gut feelings or assumptions you have about your market. These assumptions may not be accurate and, in fact, they could be completely wrong.

This is why we conduct market research. Research involves gathering objective data about your market so that you can use it to make informed decisions based on facts.

In years past, before the wonders of the Internet, marketers had to pay large sums of money and invest a great deal of time to conducting research. Traditional methods include focus groups, direct mail campaigns, surveys, and one-on-one meetings with customers. These methods weren’t cheap. The fact that companies invested so much of their financial resources toward this research shows you just how important it is.

You may feel that you have your finger on the pulse of your market, but the data your research yields may surprise you. Through this research, you need to not only pinpoint the exact demographics of your market, but also how your customers think about your products, your business, other brands they like, and how they spend their money.

There is only one place to get this information. You have to go straight to the source – your market.

Understanding Your Market

An essential part of your marketing plan is to identify your target market. You have to know as much as possible about the people who buy from you. You need to look at large-scale trends among your market as a group, as well as the thoughts and feelings of individuals within this group.

You can gain this data through direct communication with members of your market or through observation. Direct communication, such as conducting surveys or asking questions to members of your market, is very useful. But observation also has its advantages.

When you ask questions directly, a person may feel that they’re put on the spot. They may give you the answer they think you want to hear. Observation shows not what they say but what they actually do. It’s also very easy to observe your target market online through things like social media, online forums, blog comments, and so on.

What you need to research:

Customers. Get a clear understanding of the demographics of your market, their needs, and what factors influence their buying decisions. You also need to segment your market, dividing it into groups according to important differences within it.

Market Dynamics. This includes patterns in your market’s behavior that occur over time. These patterns could be seasonal, occurring at different times throughout the year, or they could be longer-term patterns that stretch over years or decades.

Products. Your research should include what products similar to yours are already on the market. You need to know where your products fit in to the overall scheme of things. It’s also important to know what your competitors are offering so that you can offer unique value with yours.

Industry. Through research, you should look for current sales in your industry. Each industry has benchmarks which state the best and worst performance level in that specific industry.

Suppliers and Other Businesses. Locate suppliers and other businesses you’ll need to rely on when your marketing gets underway.

Market research is ongoing. It’s not something you do just once and then forget about. You need to constantly research your market because it changes. You’ll need to incorporate these changes into your marketing plan.

Action Steps

  • Start with some basic research on the above list. Look at the overall economy and current marketing trends. Find out about the people in your market and create a simple profile. Learn about your industry.
  • Try to look for data that shows trends over time. This is important because you can often get an inkling of future trends by looking at past trends
  • Make points of contact with your customers and give them a chance to express their opinions to you. You can do this through forums, social media or other online groups.

marketing keysKey 2 – Hone Your Marketing Mix

Another important element of your marketing plan is what’s called the marketing mix. Your marketing mix includes the specific details of your plan. From these details, you can derive the strategies and tactics you’ll put into place to reach your goals.

This is referred to as a ‘mix’ because every business’s marketing is different, so you need a combination of factors in your strategy. To define your marketing mix, start with large business goals and work your way down to the smaller details. Each strategy and tactic is related directly to the attainment of one of your business goals.

An important part of the marketing mix is that it’s diverse. You don’t employ just one tactic and call that a marketing plan. When you have many diverse tactics, it multiplies your efforts and allows you to reach and effectively communicate with every segment of your market.

The 4 P’s

To help you formulate your marketing mix, you should think in terms of the 4 P’s:

PRODUCT – Your products or services; in other words, what you’re offering.

PRICE – The price at which you set the product. This price should conform to the market and its expectations.

PLACE – Where you can put your offer in front of your market. This includes distribution channels and all other factors involved in getting the goods to buyers.

PROMOTION – How you can promote the product and spread the word.

PRODUCT is the simplest consideration. This is what you’re offering. Consider the products’ features and how they benefit the buyer. Look at similar products on the market and determine how yours is different or better. Try to figure out which unique problem of your market it solves.

PRICE is fairly straightforward as well, but there’s an important point to keep in mind. Your price should be based on the perceived value in the eyes of your market, not the actual cost. This is why it’s good to look at the pricing and sales of similar products. Your customers expect to buy a certain type of product at a certain price. You need to price your product according to these expectations. Cheap is not necessarily good if your customers expect the item to have a higher price tag.

PLACE refers to the location online or offline where you sell your product. The idea is to find out where your target market is and likes to shop and to put your offer where they are.

Finally, there are many different things you can do with PROMOTION. The whole idea is to spread awareness of your product and brand, both online and off. Again, start with your target market. Consider many types of promotions, both online and offline, and determine which kinds would be most effective for gaining the attention of your customers.

Once you have each of these 4 P’s defined, test your marketing mix from a customer’s perspective. Put yourself in the shoes of your customer and ask questions such as these:

1. Does it meet the buyer’s needs? (Product)
2. Will your customers consider it priced fairly? (Price)
3. Will your customers find the product where they shop? (Place)
4. Will your marketing communications reach them? (Promotion)

Action Steps

  • Draft each of the 4 P’s for your business and its products. If you have a segmented market, you may want to do the same for each segment.
  • Test your 4 P’s from a customer’s point of view.

marketing keysKey 3 – Monitor Your Results

Just as you need objective data in order to formulate your marketing plan, you also need follow-up data to keep it current. You can obtain this data through monitoring. Monitoring your marketing shows you exactly what’s working and what’s not so that you can make changes to your strategy. Just as the objective data you discover about your market may surprise you and destroy your assumptions, so can this follow-up data.

Monitoring means not so much watching sales but watching your customers. Like every other part of your marketing plan, it should be based on your customers and their tastes. Once you start your campaign, pay attention to what they say, do and think in regards to your offering and promotions. Watch how they react.

You should also stay abreast of changes in the market or in your industry. These changes could be the cause behind changes in your customers’ behavior.

There are many tools available for monitoring the progress of your marketing plan. You just need a few that are good and reliable, and give you the specific data you need.

With these tools in place, you can monitor your marketing by setting goals milestones, and seeing whether your efforts reach these goals or not. They need to be measurable so that you can tell whether your tactics are working or not. Decide how you’ll identify success or failure based on these goals and milestones.

Where you encounter success, replicate your efforts and refine so that they’re even more fruitful. For example, if you find that posting a weekly blog increases traffic to your website, keep posting that weekly blog. You may even want to post two per week or add videos to the mix.

On the other hand, where you find results that don’t add up, this is where you need to change your tactics. If you’re placing banner ads on websites similar to yours and the trickle of traffic they’re bringing you isn’t worth the money you’re paying to place them, this is a tactic you should stop.

Look for weaknesses or gaps. Like your failures, there are areas that can be improved. You can tweak them until they’re in line with your marketing objectives.

Action Steps

  • Track sales, leads, visits to your website, and any other metrics that are related to your marketing goals.
  • Set benchmarks you can reach that will define success for you.
  • Put together a plan for following up with your customers after purchase. Ask them what they liked about the experience of why they left for a competitor.

THE 3 KEYS you’ve learned in this report offer just a basic outline of what your marketing plan should entail. There is much more involved in creating a good plan. You need to identify your unique value proposition, state your goal or vision, define your goals and objectives, and create a budget.

This is just a start. If you want to know how to craft a winning marketing plan step-by-step with more details and examples, please check out my course. It leads you through the process one section of your marketing plan at a time. By the time you’re finished, you’ve already brainstormed and sketched the major sections. Please check it out.

http://CompassRoseConsulting.com/strategic-marketing-simplified

During this 4+-session workshop I guide you through a complete marketing plan development. You can you leave with your marketing strategy.

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Do YOU Have a Marketing Plan OR Are You JUST Winging It?

Are You Winging it? OR Do you have a solid marketing plan?


Do you have a solid business plan? Marketing plan? Strategic plan? Or are you winging it and hoping?

Creating a plan and sticking to it can improve your results. A plan becomes your blueprint for success. We most often see small businesses winging it, because business development is not their knowledge base. They are wonderful at their craft, but creating a plan and living that plan is not in their ‘wheel-house’.

Developing solid strategies and tracking those strategies gives you the real world information that you need to move your business forward in a predictable and reliable way.

This is especially true for your marketing. You need to have a Marketing Plan….

Marketing isn’t simple. To do it right, it requires a great deal of planning. Small businesses without massive marketing budgets have to handle this aspect of their business themselves or outsource in an affordable way. To do this effectively, either way it should be part of YOUR plan and not just a hope.

This is why businesses create a marketing plan. A marketing plan is a detailed document that includes the data you need to make marketing decisions and set a course of action that you can implement immediately. Drafting a marketing plan takes a great deal of time and work, but in the end, the benefits to having a plan are worth the effort that you have put into it.

Here are a few questions to get you started.

Who Is Your Target Market?

If you’re already selling, take a look at your existing customers. Who are they? What do they like about your company’s products? Try to recall any positive feedback you’ve gotten from them. Naturally, if your brand resonates with these individuals, it will resonate with others like them.

It sounds simple but so many business owners tell us that EVERYONE is their ideal customer or ANYONE is their ideal. Defining your true customers is an exercise that is worth your time. It directly IMPACTS your marketing strategies and tactics.

If you don’t already have customers, defining your target market may take a bit more work. Look at companies that offer similar products to yours. Who is buying from them? Who could benefit from your products? Try doing some market research to glean some idea of who your target market is.d

What Makes Your Products or Services Unique? Why You? How Do You Stand Out?

There are bound to be other companies out there selling goods or services similar to yours. So, what makes yours different? Why would someone buy from you and not another company? Think about it for yourself, why do you buy from one company instead of another? Is it the product or the customer service, the location? There is always something that causes the person to hit that BUY button.

If the unique qualities of your products don’t come to mind immediately, some work needs to be done. Do some soul searching and look for the strengths of your products. Write down everything that you love about your product/service. Include what you have heard from your customers.

If, in the end, you find that your product unfortunately resembles basically everything else on the market, how can you differentiate it to make it unique?

What Do You Want Your Marketing to Achieve?

Every business takes for granted that it needs to market, but why? The ‘why’ is critical. You need to identify exactly what you hope to achieve through your marketing because this will guide all of your efforts and help you choose which tactics are most appropriate.

Are you trying to build your email list?
Do you want buyers directly on your website?
Is your marketing for new leads?
WHAT is a critical question.

Once you know who your target market is, what’s unique about your product or service, and what you want to get out of your marketing efforts, you’re ready to get started with your marketing plan.

Winging it in business is most often not a good strategy. Spending money on marketing with HOPE that it will work is a waste of money. If you are like most small businesses you do not have money to waste.

Learn more about creating your marketing plan with our new report….3 Keys to Marketing Success

  • How to guarantee that all your marketing is focused in the right direction….and you’re NOT wasting valuable time
  • What 4 things every marketing professional thinks about BEFORE doing anything
  • The most important part of any marketing efforts, no matter how big or small your company is
  • The action steps you can take RIGHT NOW to make your marketing pay off

Check it out here: CompassRoseConsulting.com/3Keys

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Creating Your Marketing Plan

marketing planHow to Plan Your Marketing Successfully

Marketing isn’t simple. To do it right, it requires a great deal of planning. Small businesses without massive marketing budgets have to handle this aspect of their business themselves and for many this is no easy task.

This is why businesses create a marketing plan. A marketing plan is a detailed document that includes the data you need to make marketing decisions and set a course of action that you can implement immediately. Drafting a marketing plan takes a great deal of time and work, but here are a few questions to get you started.

Who Is Your Target Market?

If you’re already selling, take a look at your existing customers. Who are they? What do they like about your company’s products? Try to recall any positive feedback you’ve gotten from them. Naturally, if your brand resonates with these individuals, it will resonate with others like them.

If you don’t already have customers, defining your target market may take a bit more work. Look at companies that offer similar products to yours. Who is buying from them? Who could benefit from your products? Try doing some market research to glean some idea of who your target market is.

What Makes Your Products Unique?

There are bound to be other companies out there selling goods similar to yours. So, what makes yours different? Why would someone buy from you and not another company? Remember here that ‘products’ actually means your offering, which includes services as well. The term refers to whatever people buy from you.

If the unique qualities of your products don’t come to mind immediately, some work needs to be done. Do some soul searching and look for the strengths of your products. If, in the end, you find that your product unfortunately resembles basically everything else on the market, how can you change it to make it unique?

What Do You Want Your Marketing to Achieve?

Every business takes for granted that it needs to market, but why? The ‘why’ is critical. You need to identify exactly what you hope to achieve through your marketing because this will guide all of your efforts and help you choose which tactics are most appropriate.

Once you know who your target market is, what’s unique about your product or service, and what you want to get out of your marketing efforts, you’re ready to get started with your marketing plan.

Have you checked out our Million Dollar Marketing Plan Webinar??

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Do You Use Guerrilla Marketing Tactics in Your Marketing Plan?

Guerrilla Marketing Tactics Can Get Attention

Everyone these days are overwhelmed with marketing messages. Everywhere we go both online and off, we get a massive dose of aggressive marketing.  Marketing messages are coming at us from every direction.

How can you cut above all of this noise and get your message to your market?

Marketers have to think out of the box, be bold, creative and strategize new ways to get their marketing message out to masses.  The buzzword ‘guerrilla marketing’ is used to refer to these tactics.

So… What Is Guerrilla Marketing?

Guerilla marketing means marketing that is unconventional. Jay Conrad Levinson, who coined the term, calls it, “The achievement of conventional goals (e.g. profit) using unconventional methods such as investing energy and ideas instead of money.”

It is intended to achieve maximum results for as little cost as possible. This makes it a great alternative for small businesses that are operating on a shoestring budget. A small business can’t pump the advertising dollars a big company has into a massive campaign, so it has to leverage its creativity.

There ARE  Risks With Guerrilla Marketing

This unconventional approach isn’t appropriate for all niches or industries. Part of the point of guerrilla marketing is to ruffle feathers, surprise people, and shake things up. In industries where security is a major issue, such as finance or insurance, it’s not such a good idea. Instead of subverting the paradigm, you could show your company to be untrustworthy.

However, for most businesses in retail, it’s a great way to pique curiosity and get people interested.

A Few Guerrilla Tactics — Let’s Take a Look.

There is no standard for guerrilla marketing since it thrives on creativity. But common methods include creating urban art, turning unused space into art, or making ads that are optical illusions. Some companies set up funny scenarios that are straight out of a hidden camera television show. For example, they might have live people in their window displays.

Other ideas include leaving interesting post-it notes or branded merchandise in public places such as cafes and bars. Humorous or eye-catching stickers can be printed cheaply and put in unexpected places. You can create flyers to hang around town that are in an interesting shape or particularly eye catching. Business cards can be made in wildly creative styles.

Free stuff is often part of guerrilla marketing. The offer of something valuable for free is always an attention grabber. Talk to other businesses and put together a package of free stuff to give away to potential customers.

Finally, a common guerrilla marketing tactic is to throw a party. There’s no promotion involved here. Just invite your customers to come and have a good time, thus building a stronger connection with your business.

The idea is to get media attention, so let people know. An effective strategy to boost your guerrilla marketing is to issue a press release each time you employ one of these tactics.

If you’re going to try guerrilla marketing, remember that the goal is to surprise and engage, not to insult, offend, annoy, or upset people. It should be done in a spirit of fun.

Learn more about our marketing planning workshops –>> CLICK HERE

What are you doing in your company that is a Guerrilla Marketing tactic?  Leave your great strategies below in the comments

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Webinar Software, Services and Resources

Online Webinar Software

There are as many different webinar software and services as there are prices so it makes since to do your due diligence to investigate the different offerings to make sure that you find a service that fills all your needs and expectations. Before you even start looking for a webinar software or service you should sit down and make a list of what you want the technology to accomplish.

Do you need recording ability? Do you need to present a PowerPoint, or share your desktop? Do you want the participants to be able to ask questions easily? What exactly do you want the capabilities of the software to have? Answer these questions then set out on your search. This list is a good place to start, but there are many more companies.

Webex.com — This system is run by Cisco Systems group which is a leading provider of telecommunications hardware systems. Since webex does not require any downloading of large files of software to your computer because they host the service on their own servers. Anyone can be anywhere to host or participate in a webinar using Webex’s service.

You can also have from one to hundreds of participants and presenters. The users experience largely depends on their own Internet connection speed. You can have a white board, show PowerPoint slides, share your screen and more. Prices go from pricing per minute, to a fixed monthly cost starting at 49.00 per host which allows unlimited online meetings up to 25 participants per meeting and many other features such as record and reply, allowing some participants to participate by voice only and it is compatible with Windows, Mac, Wi-Fi and 3G mobile devices. There are larger packages available.

GoToMeeting.com — Developed by Citrix Online this software is pretty simple to use. You simply register an account and then you are authorized to host an unlimited number of online meetings even if the participants do not join GotoMeeting. You do have to download software to your computer, PC or Mac, but it’s easy and they walk you right through it.

The website claims that you need no training for this product. You can share your desktop, even allowing selective users (like your presenters) to run it from their own computers, record, and many other aspects. The cost is 49.00 a month for one host and you can host up to 15 participants per meeting, there are larger packages if you need more through their GoToWebinar plan. Prices are per organizer.

VideoSeminarLive.com — Starting at 99.00 a month per host, allowing unlimited conferences for up to 15 seats and up to 399 a month per host with branding, or paying 10 cents a minute per user, this is a good one to try. You can record, create content, attendees can pay by paypal for paid events, take surveys, and you can record up to 50 hours per month for play back or future sale.

This software works on PC’s and Macs, and only the host needs to download anything as it’s 100 percent browser based for participants. It allows for live feeds, PowerPoint, screen sharing, a white board and much more. Want to offer video conferencing serves to others, no problem, private branding available!

Adobe Acrobat Connect — Polls, PowerPoint, audio, video, whiteboard, Q&A, desktop sharing, it’s all here including the ability to choose your layout for professional branding of your events. Choose the small business plan and you can either pay per use, for .32 cents per minute per user, or you can from 45.00 to 55.00 per month depending if you want to pay up front or monthly. You can have up to 9 host per account and host up to 100 attendees.

Any of these services can offer you what you need to get started with your webinar. All have a free trials and tutorials available as well as 247 technical support for paid members.

Get started putting together your first webinar.

 

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Organizing and Planning a Successful Webinar

How to Organize Your First Webinar

Hosting a webinar is a great way to hold meetings off site but they’re also a great way to promote your products, services, and offerings. A webinar is a way to present your products and services without having you or the participants leave home by using specific webinar or conferencing technology.

Webinars are effective because no one has to get on an airplane, so there is no expensive traveling or hotel stays or worry about organizing around food or the comfort of your guests. Instead, with an online webinar you can concern yourself with the content of your webinar presentation and let the guests watch and participate from the comfort of their home.

Important aspects to think about during webinar planning:

Choose your topic– You should at least create an outline at this point of what you want to present the attendees at your webinar. Know what you will present and also what your call to action will be. You can hash it out as time goes on, but have an outline and decide how many people should be presenters and how many people you want to allow to attend.

Choose your presenters — Know who will be your presenters, if there will be more than one presenter, or just you — this is important information to have before choosing technology. Know how long each participant will have to present, making sure they know the time limit, and format, and whether they are allowed to sell or only point to their website for more information.

Choose your technology — Once you know your topic and how many presenters you will have then you will need some web conferencing software which is technology that allows you to have live meetings over the Internet. Your attendees and presenters will log into a secure URL to participate. Some examples are:

o GoToMeeting

o WebEx

o Adobe Acrobat Connect

o Mega Meeting

o Skype

o Megameeting

o and more

Practice makes perfect — Once you have settled on the technology that you will use, practice using it until the day of the webinar. You do not want to try using it the first time the night of the event. Each software is different so you want to be comfortable with your choice. If you do practice you might find that you change your choice of software as you go along.

Make sure that you have practiced possible issues such as guests not being able to sign in, speakers having trouble signing in, sound issues and more. You need to know whether using wireless causes issues and which browser work best with your software of choice this is all in addition to practicing the art of presenting.

Choose marketing channels — Each of your participants should market this webinar through their own lists, put it in their contracts. You should market via your lists too. Start marketing as soon as you have chosen your technology so that people have a chance to read about your event several times. Some possible ways to market are:

o Email Lists

o Article Marketing

o Press Releases

o Pay Per Click

o Traditional Advertising

As you see there is a lot to think about when planning and organizing a webinar to promote your products or services but the benefits will pay off in the end.

 

Get started putting together your first webinar.

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Webinars Increase Business Profits

 

Webinars Can Increase Your Business Profits

Webinars are fast becoming another avenue of social media marketing that should not be ignored. Webinars are used by large and small businesses alike to expand their reach outside of their four walls and even their country. Aside from the tremendous advantages that webinars offer, such as low cost to entry, extensive reach, and ease of preparation, do you know why it is important that you offer webinars as another aspect of your Internet marketing business?

Like information products, blogs, YouTube videos, and the vast array of other online tools you use, webinars can be an added component of a successful Internet marketing business that can take your business to the next level.

Establish credibility — A well planned, marketed and attended webinar can establish your expertise in your niche faster because when people hear your voice and see your presentation they feel like they get to know you better. They will trust you more and the more trust your market has for you the more they will feel safe enough to open their wallet.

Perform Training — To provide training on your product, software, or information that they might not have completed just by reading your information. Having a live webinar enables them to attend and have the training presented in a way that most people are used to getting taught something — by the teacher or expert. You can offer this webinar training to your buyers and also to people who have not bought. It’s a good way to offer certification to users of your products, software or systems.

Increase your market share — By creating a joint venture (JV) with someone else you can expand your market by sharing resources like e-lists and more. Go into partnership with a competitor, or with someone who offers complementary products to yours and you’ll both reap the rewards. If both of you market to your separate lists your list will grow your market reach and you will tape into new markets that did not previously exist.

Expand your marketing — The main reason you have a business is to make money. Most people present it as freedom, but the truth is money buys freedom, so if you don’t make money in your venture you’re not going to have the freedom you desire. So face it, you want to make money! It’s okay to admit it. (We all want to make money!) By having a webinar as one more element in your marketing mix you will cover all types of learning needs of your target market.

Give them the Wow — Offering your potential clients and customers the Wow will generate more sales and more fans singing your praises. Before you know it, you’ll be asked to participate with other webinars, and you’ll definitely want to keep promoting and offering your own webinars.

It’s clear that over the years webinars have grown and are becoming more popular to businesses large and small, as gas prices and hotel prices rise and as we become more busy and ready for fast methods of learning new information, you should more definitely be part of the growing trend of webinars.

 

Get started putting together your first webinar.

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Webinars are Great For Launching Your Info Product

 

Why you should have a webinar to launch your information products

Conducting a webinar can be one of many steps toward bringing potential clients into your product funnel, in fact it can be one of the first steps. Like information products, blogs, YouTube videos, and the vast array of other online tools you use, webinars can be an added component of a successful Internet marketing business that can take your business to the next level.

A webinar can seem like a daunting experience but it can create quick fans and buyers of your products if you are seriously about doing them. Since conducting a webinar is something that can be done by almost anyone with very little start up costs it should be one of your first methods of marketing.

The way it works is this: You have created a product or service you want to sell. Then you create some sales pages and normally you start article marketing, blogging, and advertising the sales pages right? This time instead of pointing to your sales page for your product, point them to your sales page for your webinar where you will tell them about your exciting, life changing new product or service.

You can give the webinars free, or you can charge, it is fully up to you. Many people choose to charge a dollar or two in order to not waste time on people who will not show up since space is limited this might be a good method to employ. If you already have a membership website you can offer discounts to members, and price up for non members. This is a good way to cross promote your membership program.

Next thing you will do is create your programming for the webinar. Some possibilities are that you will discuss the problems that the new product will solve for the participants, you will answer questions, you will interact and converse over the course of the webinar which will last about an hour. The webinar will not be a hard selling session so you will be comfortable and feel at ease because you’re not selling, you’re informing, you’re solving a problem, and you’re giving them important information that they can use.

At the very end of the webinar you will tell them about your product and send them to a sales page with a coupon code since they attended your webinar, and then you’ll sit back and watch the sales come in. Sounds great doesn’t it?

But the answer to the question of why isn’t really clear is it? The answer to why is because by adding webinars to your social marketing mix you will establish a connection with the participants that you would not have otherwise. They will be more likely to buy your product or service this way because they will not feel sold to. Online customers are street smart and cannot be fooled by snazzy tricks, and with a webinar, there are no snazzy tricks involved, it’s just you and your clients or potential clients. They will trust you because you have given valuable information or training in the webinar that they can use with or without your product or service — your service just makes it a bit easier for them.

 

Get started putting together your first webinar.

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Webinars for Entrepreneurs: How to Put Together a Successful Webinar

If you’re ready to tap into your business’ full potential, then it’s time for you to…

“Learn How to Put Today’s Most Powerful Marketing Technique to Work for Your Business”

Donna Price From: Donna Price, Business Success Coach
Date:
Wednesday March31st, 2011

 

Subject: Join me for How To Webinar:

A Comprehensive, Hands On Learning Webinar — all about Webinars + You Will Receive My Tool Box, A Complete How to Webinar Report & You Will Be Able To Ask ME Questions!!

This is a Show & Tell Webinar — I will take you out to my tools and SHOW you how I do it, what I do, and the step by step of how I put a successful webinar together.

Dear Entrepreneur,

As more and more businesses turn to building an online marketing strategy, and as more and more entrepreneurs flood the Internet, it gets harder and harder to expand your business. If you’ve been in business for any length of time, you’ve probably experienced it yourself. List-building is more competitive; customers are more discerning; and attention spans are getting shorter and shorter. And all that means you’ve got to work harder just to keep pace.

In a crowded marketplace like the Internet, how can you make your product, service, or brand stand out? How can you claim your rightfull place as the “go-to” person in your field? What will have current customers singing your praises and new customers lining up at your virtual door?

The answer? Webinars.

Simply put, webinars are the hottest marketing tools for online business owners since WordPress got us all blogging, and if you’re not taking advantage of this incredibly flexible, profitable medium, you’re truly missing out – and so are your customers!

Suitable for Every Business

Whatever your business model, a webinar is the perfect vehicle for your message. Coaches and consultants use webinars to showcase their knowledge; virtual assistants use webinars to inform potential clients about new or innovative techniques they’re using with other customers; online store owners use webinars to demonstrate products and provide usage tips. The possibilities for using webinars in your business are limited only by your own creativity.

You don’t have to be a long-time business owner to benefit from hosting a webinar, either. In fact, they’re an excellent choice for helping to build that all-important mailing list. When free eBooks and whitepapers just don’t cut it any more for an opt-in incentive, webinars can easily close the sale. Best of all, free webinars are a great proving ground, allowing you to refine your style and build your confidence before stepping it up and offering paid teleseminars to your growing audience.
Speaking of which, webinars are…

Perfect for EVERY Audience

Webinars are ideal for getting your message in front of a larger, often underserved audience. Everyone learns in a different way, and by giving your customers a variety of choices like a newsletter, printed material, your blog, or a webinar, you’re ensuring that all your customers benefit from your knowledge and expertise. Your subscribers will be able to pick and choose the method that works best for them, and they’ll be impressed that you gave them the choice of formats.

Whether your customers are Internet savvy or just getting started online, there’s a webinar format perfecty suited for them. From simple group calls on a standard phone line to interactive, multi-speaker events complete with whiteboards and desktop sharing, webinar providers have everything you need to make your webinar a success not only for you, but for your participants as well.

But how do you know which webinar format and style is right for your business and your audience? That’s where my new report, “How to Host Successful Money Making Webinars” can help…

The Proof Is In The Profits

Hosting a webinar can be a lot of fun. You get to chat with your customers, showcase your talents, maybe interview special guests or even BE the special guest. But let’s face it – you still have to pay the bills. And in “How to Host Successful Money Making Webinars” I’m going to show you exactly how you can earn a profit even from a free webinar.

We’ll start with the basics and quickly bring you up to speed on how webinars work, why audiences line up to attend, and how to overcome even paralyzing stage fright to get your webinar running. Then we’ll move on to the seven techniques all successful webinar hosts practice. This is where you’ll learn valuable tips like…

  • Three ways to ensure attendees actively participate in your event – because there is nothing worse than hosting an interactive event in a room full of people who will not speak.
  • How to guarantee you don’t miss an important opportunity for an upsell or other “call to action” – because it’s all to easy to forget this important piece of the profits puzzle when you’re feeling the pressure of a live event.
  • The no-brainer strategy that nearly every new webinar host misses  – skip this part and watch your dreams of profit fly right out the window.

Putting together a profitable webinar doesn’t have to be overwhelming or complicated. If you can talk on the phone, you can host a webinar. You just need a little guidance, some careful planning, and a willingness to explore new avenues. As an entrepreneur, you’ve certainly got that last part covered, and this report will provide the rest.

Don’t wait another minute. It’s time you discovered…

Everything You Need to Know About Webinars in a Comprehensive 90 Minute Webinar

Even if you’ve never so much as considered hosting your own webinar, with this report as a guide, you’ll be a pro in no time. I’ll share all the secrets I’ve learned through my experiences as a webinar host, so you won’t waste time making the same rookie mistakes I made. For example, you’ll learn from my report and during the webinar.

  • The pros and cons of the top 6 Webinar providers – so you don’t get stuck paying for services you don’t need.
  • My 7-step dress rehearsal plan   – to ensure a trouble-free presentation even if it’s your very first!
  • 15 essential tips for making the most of your webinar  – not only for your audience, but for you and your JV partners as well.
  • Powerful tips to help you turn even free webinars into money making events  –  without being a pushy salesman.
  • Plus tips for analyzing your performance (and that of other presenters) after the fact – so every webinar you do is better than the last.

I’ll also share my webinar planning worksheet with you so you can:

  • Quickly uncover the 9 most important aspects of your webinar – miss one of these, and your event will suffer.
  • Remember to involve your audience in every aspect – remember, without them, your webinar will be a bust.
  • Ensure your webinar runs smoothly from start to finish – no one is perfect, but planning is the key to professionalism. This simple worksheet focuses on what’s critical and leaves the rest out.
  • And, I will show you step by step during this 90 minute webinar how I set up a webinar and how I promote it.  You will receive my tools resource box and links to every tool that I use.

Register for How To Webinar in Newton, NJ  on Eventbrite

Entrepreneurs today need to take advantage of all the tools available to engage their audience and get their message in front of more potential customers. Hosting a webinar is, simply put, the most powerful weapon in your arsenal. If you’re not using it – rest assured, your competition is.  Webinars attract more attendees than a tele-conference.

A webinar will not only help improve your bottom line, it will get your brand in front of new markets, showcase your expertise, create a buzz surrounding your product or service, and provide real-time interaction with your customers – important in an age of email and blog comments. The benefits of hosting a webinar are nearly endless, so don’t miss out on this opportunity to learn the ins and outs of hosting a successful and money making event for your business.
I will teach you how I run my webinars, I will show you the tools that I use and steps that I take to promote the webinar.  I will give you a comprehensive report on how to  be successful with your webinars and include links to the tools that I use.

So register today, and start planning your own webinars. Soon you’ll have more happy customers than you ever imagined was possible. You’ll reach new markets, make more sales, and propel yourself to expert status just by putting these tools to work for you. I’ve covered everything you need to know, so you’ll be successful right from the start!

Register for How To Webinar in Newton, NJ  on Eventbrite

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Bizology Biz Press Releases

Business Success Coach, Donna Price, shares her Bizology.Biz Tip of the Day. Today: Press Releases.

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.