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Archive for Business Development

10K in 45 Minutes — Coming Soon

At the Publisher’s NOW!

10K in 45 Minutes is the book that can transform your business!

10K in 45 is the book that contains the PROCESS that I use to find ANY business at least 10K in 45 Minutes. Now, you will be able to have it in your hands, to review your business and determine where you have at least 10K easily accessible.

Some people think it is a hoax, but the reality is that most businesses are leaving thousands and thousands of dollars on the table. It is there for the finding. And most of the time, actually all of the time, it is readily available with a few simple tweaks and changes to the marketing strategies that are being implemented.

What would you do with 10K?

When you start looking at your marketing in a new way and how it is or is not working to build your business, you will see that you too have more than 10K in your business that you are not accessing.  It is with new leads, new customers, better conversions, knowing your numbers — and while at first glance it may seem complicated, it really is simple.  Simple fixes to what you are already, most likely, doing to grow your business, but we add steroids to the mix and make it work — better, faster, and easier!

Learn how 10K in 45 Minutes can shift your understanding of your current marketing plan and marketing strategies.  Write all over it, generate new ideas, new strategies to make your business thrive.  Stand up and change how you are doing, what you are doing to make it work for you instead of just draining the bank.

Do not be satisfied with converting one person when it could have been 1 or 20 or even 100.  Bigger growth is possible.  Thriving business is in sight.  You just need to understand the keys to what you are doing.

Do not depend on your web designer, your advertising sales person — because most likely they do not know how to put the strategy together to work for you!

Sign up to get on the early notification list for when the book arrives!

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

What’s Your Impact

Does Your Business go Beyond Your Customers and Clients to Make a Bigger Social Impact?

Business is by far the best way to build your wealth and freedom.  But does your business go beyond you and your family and reach out into the community?  Are you making a difference in the world? Is it important to you to make a social impact?

When you add that social impact to your business — it feels good.  The real impact goes beyond that good feeling though. It can actually impact your business results because your clients and customers LIKE to feel good too.  When doing business with you helps them to make an impact — then they feel good and want to do more business with YOU.

So, what can that social impact look like?

There are several models that can work for any type of business. Let’s look at a few.

The Direct Donation Model:
Choose a charity that you are passionate about and make regular donations — a percentage of each purchase or a percentage of profits. Another way to provide a direct donation could be to directly donate your product or service.

Buy One/Give One Model:
You can choose to donate an item like the item that was purchased.  Similar to Tom’s shoes. With each shoe purchase, Tom’s donates a pair of shoes to someone that needs shoes.

Service Model:
You can choose to donate your personal services to people that need your service or to a charitable organization such as the United Way or Red Cross.

Partnership Model:
You can choose to partner with a charitable organization, providing an array of supports to the organization.

I am sure that there are many other innovative ways to make a social impact.  What models have you used in your business?

I have found that creating a model for your business that is in alignment with your mission and values feels best.  Here at Compass Rose Consulting — we work with entrepreneurs and non-profits, with a focus on women in business and women focused non-profits.  Our model of impact is multi-dimensional.  Here are the ways that I give:

Service — I serve on two boards — one non profit and one networking organization. Through the networking organization, I work to raise funds for a domestic violence shelter.

CRC Service Donation — I donate strategic planning to a non-profit board each year.

Monetary Donation to Support Women Entrepreneurs — I donate money to support women entrepreneurs — a percentage of registration fees or coaching fees are donated through other organizations that work with women worldwide to support women.
Marketing Your Impact –
The other benefit of your social impact is sharing it with your customers and prospects.  Customer’s want to do business with socially conscious businesses, environmentally conscious businesses.  Sharing how you achieve this helps them in their decision making.  This needs to be done with care!  Images of course are essential. When you have supported an organization you can ask to use their logo or image from them.  Be sure that you do this with class.

Some businesses will include information on their packaging about their earth friendly practices, or inside of your cereal box.  Get creative!  It can be fun!

How can you add information to your marketing about your social impact?  What type of marketing feels right and in alignment with your business?

Are there other ways that you can increase your impact that benefits your business and your community? Creating win-win solutions is key.

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Best Year Yet Strategic Planning Workshop Scheduled

strategic planningNew Jersey Business Success Coach, Donna Price, offers Raise the Bar — Strategic Planning workshop for small business leaders to get a head start on their planning for 2018.

The New Year is just around the corner and it is not too early to create a strategic plan for 2018.

October 25, 2017 Newton, NJ: Strategic planning gives business leaders a road map to their company vision and mission. Often small business leaders do not create an effective strategic plan for their business. Many small businesses are so busy being in business that they fail to plan strategically for their growth and then they fail at executing that plan.

Business Success Coach, Donna Price, has put together a one-day small business strategic planning workshop that will provide each business leader with a complete strategic plan at the end of the day. “Strategic planning does not need to be stressful or painful”, Price says, “it should be inspiring and even fun! When you finish your plan, you should feel excited for the future. That’s what happens in our Raise the Bar workshops.”
The group planning setting also provides opportunities for networking, collaboration, idea sharing and more.  Group business settings are rich in knowledge and experience.

Effective strategic planning is focused and purposeful, with clear and compelling goals that guide the company forward throughout the year. In addition to the planning session, Donna offers an online goal monitoring system for improving focus and implementation included with the registration fee.
Implementing an effective strategic plan results in business growth. Strategic plans that just sit on the shelf and are never reviewed or updated fail terribly. Having a plan and an implementation strategy changes the results that are achieved.

The Raise the Bar Workshop featuring the Best Year Yet™ system for strategic planning is scheduled for November 27, 2017 in northwest New Jersey. In addition to leaving with an effective and powerful strategic plan, participants will enjoy beautiful northern New Jersey.


Register for the next workshop!
Eventbrite - Raise the Bar --- Creating Your Best Year Yet

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Making a Successful Marketing Plan

Making Marketing Work FOR Your Business is KEY

Marketing isn’t simple. To do it right, it requires a great deal of planning. Small businesses without massive marketing budgets have to handle this aspect of their business themselves and for many this is no easy task. But creating a plan should not be neglected as the plan itself will help your business be more successful in its marketing.
This is why businesses create a marketing plan. A marketing plan is a detailed document that includes the data you need to make marketing decisions and set a course of action that you can implement immediately. Drafting a marketing plan takes a great deal of time and work, but here are a few questions to get you started.

Who Is Your Target Market?

If you’re already selling, take a look at your existing customers. Who are they? What do they like about your company’s products? Try to recall any positive feedback you’ve gotten from them. Naturally, if your brand resonates with these individuals, it will resonate with others like them.

If you don’t already have customers, defining your target market may take a bit more work. Look at companies that offer similar products to yours. Who is buying from them? Who could benefit from your products? Try doing some market research to glean some idea of who your target market is.

What Makes Your Products Unique?

There are bound to be other companies out there selling goods similar to yours. So, what makes yours different? Why would someone buy from you and not another company? Remember here that ‘products’ actually means your offering, which includes services as well. The term refers to whatever people buy from you.

If the unique qualities of your products don’t come to mind immediately, some work needs to be done. Do some soul searching and look for the strengths of your products. If, in the end, you find that your product unfortunately resembles basically everything else on the market, how can you change it to make it unique?

What Do You Want Your Marketing to Achieve?

Every business takes for granted that it needs to market, but why? The ‘why’ is critical. You need to identify exactly what you hope to achieve through your marketing because this will guide all of your efforts and help you choose which tactics are most appropriate. Is it new sales, new leads, new likes, new engagement? What is the ACTION you want people to take as a result of YOUR marketing?

Once you know who your target market is, what’s unique about your product or service, and what you want to get out of your marketing efforts, you’re ready to get started with your marketing plan.

Need more help with putting your action plan together?

Take a look at our MAPSS — Marketing Action Planning for Strategic Success program.

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Top Five Strategies for Business Growth

Top 5 Money-Making Action Tasks for Business Growth

Inaction is the death of any business. Without taking regular action every single day to grow your business, inaction will cause your business to become stagnant. Identifying business growth strategies and tactics is critical. Clients will disappear, your sales funnel will be empty, and your revenue will dip to zero in a heartbeat.

Let’s avoid this scenario!  Here are five action tasks that will lead to increased income and business growth.

  1. Email Your Customers Regularly.

Contrary to popular belief, email marketing is NOT dead. Email is the easiest way to stay in touch with customers and prospects to let them know about your new offerings or to recommend an affiliate product which pays you a commission.

  1. Focus on Customer Service.

You will never please everyone but you may as well try your best. Inevitably customers will contact you with questions or refund requests so be prepared to answer these requests in a timely manner. Stick to your rules about refunds but never disregard or disrespect a customer. Negative online reviews are easier to find than positive ones.

  1. Raise Your Rates.

When was your last rate increase? Are your prices competitive with the current market of coaches of your caliber? Can your ideal client still afford your new rates? Be confident that your expertise is worth that new rate and break the new carefully to your current clientele so they don’t jump ship.

  1. Repackage Your Offerings.

Don’t reinvent the wheel. Simply take your older content – books, programs, blog posts, etc. – and create new bundles or create an entirely new product. The information or products should obviously be related in topic to appeal to the most people and be sure to price it accordingly.

  1. Create a New Offering for Old Clients.

People buy from those they know, like, and trust, so open up that old client list and create an exclusive offer just for them. Make the offer sexy, exclusive, and time-sensitive to get quick action results.

How Do I Know What to Offer?

This is an age-old question of many coaches and business owners and it boils down to knowing your target audience. How do they want their information presented? What are the hot topics in their industry? What struggles do they have every day? The simplest way to know what they want is to simply ask them.

Another reason coaches don’t know what to offer is because they don’t have a plan, either for their business or who they want to help. Writing a business plan with action steps is imperative for business growth and I’m presenting a very in-depth workshop on this very topic.

“MAPSS – Marketing Action Planning for Strategic Success guides participants through the process of building a highly usable and effective marketing action plan with four modules filled with actionable steps anyone can implement. At the end of the modules you will have a completed 12-month calendar with all your programs, content, and promotions listed along with the action steps necessary to produce it all. If you want to leverage your business to the next level, follow this link MAPSS

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Improving Productivity With These Simple Tactics

improve productivityImplement These 3 Productivity Hacks Today

Productivity and efficiency are the popular buzz words lately as more and more business owners try to make the most of their time during a busy day. No matter how hard you try, you simply cannot do everything yourself when it comes to running your business. Investing in your business not only decreases stress but it makes your business run more smoothly, therefore increasing profits. But it means that YOU, the owner have to let go of the DIY mindset and grow into your CEO mindset that is a powerful leader and delegate (r)!

Most business leaders need to improve the productivity of their business whether it is a one person shop or 1000 person biz.

If you need to improve your productivity, try these three tips:

outsource to improve productivity1. Outsource It

Rather than being saddled with monotonous tasks and expensive software that you may have to learn, many smart business owners are accepting their limitations and finding expert service providers to take over these tasks. What takes one expert an hour to do can easily take a non-savvy business owner 5 hours to complete. Is that really a good use of your time? You KNOW the answer to this.  But the reality of handing tasks over can be challenging.

Start off by asking your business associates for referrals and conduct regular interviews, as though you were hiring an employee. Just because they are a virtual service provider doesn’t mean you shouldn’t have the same high standards you would expect from an employee.  Start with the things that feel easiest for you. As you begin delegating tasks and overseeing them instead of doing them, you will become more and more confident in your new systems.  Having solid policies and procedures helps make this transition smoother.

I have use 123Employee and had good success. They are based in the Philippines and managed in the US.

HubStaff Talent is a directory of VA’s that you can access to hire a VA directly: https://talent.hubstaff.com/

BrickWorkIndia.com has several different models to engage with them. https://www.brickworkindia.com/engage-us/

Habiliss.com has several models as well. They do have a pay as you go model that can make it accessible and affordable for most. https://www.habiliss.com/virtualassistant-howitworks/

And there is also Fiverr.com.  Fiverr uses the basic concept of $5 for a job.  Always read reviews before engaging a contractor on Fiverr.  Also, review portfolios if possible.  Fiverr is not always just $5.  So be sure to check out what the actual pricing is and what is included.

2. Kick the Bad Habits

It is time to kick old habits, especially the bad ones!! Make sure that you are creating habits that are effective and getting rid of the old ones!

  • Are you stuck in the dark ages, doing things just because you’ve always done it that way? Analyze your business during the last year.
  • Did you launch any programs? Were the results better or worse than you expected?
  • Are there any new software programs or apps that will make your work more efficient?
  • Are you still keeping your books in a handwritten ledger or are you ready to convert to a computer software program?
  • Delegate tasks; find a new software; plan out new programs or updates; these are all things you can start doing today, not to spend money unnecessarily but to breathe some excitement into your business.

3. Create an Actual Plan

Create a plan.  We use Best Year Yet for strategic planning in Compass Rose Consulting and with our clients. It is simple, effective and helps to keep me on track and focused. The program includes a yearlong subscription to our management software.  You can complete the program online with our self guided workshop or in person with me or via skype or zoom. The important thing is to create a plan that you can use and follow.  Put your projects onto a calendar and work towards achieving those goals. Without a plan, your actions are meaningless. You might decide to work on something unrelated to your goals or you might delay your own deadlines in order to put client business ahead of your own work. A business plan is your blueprint to reaching your goals, no matter how lofty they may seem. Seeing this plan daily will give you something to focus on, therefore increasing your daily productivity.

Overwhelmed at the Idea of Planning? Have No Fear!

Join me for my free webinar, Why You Need a Million Dollar Plan for a Million Dollar Business, where we will discuss exactly how to set your goals and how to break those goals down into doable action steps. While everyone’s goals will be different, we all have to create a roadmap and learn how to take real action. There’s no excuse not to grow your business this year! Learn more here http://compassroseconsulting.com/product/million-dollar-plan/

Or Join MAPPS — Marketing Action Planning for Strategic Success!!

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Do YOU Have a Marketing Plan OR Are You JUST Winging It?

Are You Winging it? OR Do you have a solid marketing plan?


Do you have a solid business plan? Marketing plan? Strategic plan? Or are you winging it and hoping?

Creating a plan and sticking to it can improve your results. A plan becomes your blueprint for success. We most often see small businesses winging it, because business development is not their knowledge base. They are wonderful at their craft, but creating a plan and living that plan is not in their ‘wheel-house’.

Developing solid strategies and tracking those strategies gives you the real world information that you need to move your business forward in a predictable and reliable way.

This is especially true for your marketing. You need to have a Marketing Plan….

Marketing isn’t simple. To do it right, it requires a great deal of planning. Small businesses without massive marketing budgets have to handle this aspect of their business themselves or outsource in an affordable way. To do this effectively, either way it should be part of YOUR plan and not just a hope.

This is why businesses create a marketing plan. A marketing plan is a detailed document that includes the data you need to make marketing decisions and set a course of action that you can implement immediately. Drafting a marketing plan takes a great deal of time and work, but in the end, the benefits to having a plan are worth the effort that you have put into it.

Here are a few questions to get you started.

Who Is Your Target Market?

If you’re already selling, take a look at your existing customers. Who are they? What do they like about your company’s products? Try to recall any positive feedback you’ve gotten from them. Naturally, if your brand resonates with these individuals, it will resonate with others like them.

It sounds simple but so many business owners tell us that EVERYONE is their ideal customer or ANYONE is their ideal. Defining your true customers is an exercise that is worth your time. It directly IMPACTS your marketing strategies and tactics.

If you don’t already have customers, defining your target market may take a bit more work. Look at companies that offer similar products to yours. Who is buying from them? Who could benefit from your products? Try doing some market research to glean some idea of who your target market is.d

What Makes Your Products or Services Unique? Why You? How Do You Stand Out?

There are bound to be other companies out there selling goods or services similar to yours. So, what makes yours different? Why would someone buy from you and not another company? Think about it for yourself, why do you buy from one company instead of another? Is it the product or the customer service, the location? There is always something that causes the person to hit that BUY button.

If the unique qualities of your products don’t come to mind immediately, some work needs to be done. Do some soul searching and look for the strengths of your products. Write down everything that you love about your product/service. Include what you have heard from your customers.

If, in the end, you find that your product unfortunately resembles basically everything else on the market, how can you differentiate it to make it unique?

What Do You Want Your Marketing to Achieve?

Every business takes for granted that it needs to market, but why? The ‘why’ is critical. You need to identify exactly what you hope to achieve through your marketing because this will guide all of your efforts and help you choose which tactics are most appropriate.

Are you trying to build your email list?
Do you want buyers directly on your website?
Is your marketing for new leads?
WHAT is a critical question.

Once you know who your target market is, what’s unique about your product or service, and what you want to get out of your marketing efforts, you’re ready to get started with your marketing plan.

Winging it in business is most often not a good strategy. Spending money on marketing with HOPE that it will work is a waste of money. If you are like most small businesses you do not have money to waste.

Learn more about creating your marketing plan with our new report….3 Keys to Marketing Success

  • How to guarantee that all your marketing is focused in the right direction….and you’re NOT wasting valuable time
  • What 4 things every marketing professional thinks about BEFORE doing anything
  • The most important part of any marketing efforts, no matter how big or small your company is
  • The action steps you can take RIGHT NOW to make your marketing pay off

Check it out here: CompassRoseConsulting.com/3Keys

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Best Year Yet for Non-Profit Leaders

non-profit leadersNon-Profit Leaders Gathering….
Are You Ready To Raise the Bar?

As a Non-Profit Leader do you ever feel that you are on a non stop treadmill?

Our Raise The Bar workshop for non-profit leaders is designed to give you access to a full day workshop focused on creating YOUR Best Year Yet!

Join other non-profit leaders in creating a plan — just for you!  Raise the Bar on YOUR success and impact the results of your organization.

Imagine

A business where achieving the results you want and need is the natural outcome each year and every year is better than the last!

What happens to your performance when your best self is not in the game? Achieving results and thriving across all areas in business and life is not easy. Creating your Best Year Yet plan gives you a foundational plan for building success across all aspects of your life and the non profit that you lead.

The Raise the Bar workshop – is a facilitated group workshop for individual leaders – in a dynamic process that balances organizational imperatives with individual priorities. This unique, blended learning experience guides leaders through a series of questions to create a vision, learn from the past, set a powerful mindset and attitude for success, clarify values, establish a major area of focus and finally, choose their all-important “top ten” goals for the next 12 months. Once created, your plan comes to life with our online software, resources and mobile app for yearlong sustainability.

Joining a faciliated group workshop gives you an opportunity to connect with other non profit leaders, learn from their successes and mistakes, share yours, network and potentially build lasting relationships for collaboration.

This workshop is an opportunity to focus on YOU as the leader of an organization.  Take one day away and join other leaders to create your Best Year Yet plan.

What is  Best Year Yet?

Best Year Yet  is a year-long planning and implementation process for actually achieving previously unattainable levels of business performance. It is the only system that begins with the planning session, but then monitors progress throughout the full year, holding people accountable for the goals they set for themselves.

Join us for this LIVE planning session that has helped thousands of individuals, sole proprietors, small business owners, work teams, and entire companies to take stock of their lives, to set goals and to achieve results beyond anything they’ve achieved before.

The Best Year Yet experience is designed to reach the core of how you think and perform, and to empower you to new levels of personal effectiveness and fulfillment.

Why does The Best Year Yet work?

The Best Year Yet system translates strategic thinking into operational planning and individual and shared accountability. Best Year Yet is a proven process for producing results… for over 30 years business leaders have been using Best Year Yet to create their success plan for the upcoming year.

Best Year Yet  is a system for producing results that can help you reach previously unattainable levels of business performance. It is the only program that begins with a planning session and continues with monthly review sessions throughout the year to monitor progress and hold people accountable for achieving personal and business goals.

Reserve Your Seat Today!

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Business Planning Essentials

business planning3 Things Your Business Plan Must Have

Businesses of every type need a business plan. Don’t think you can skip by on this important step because you offer a service instead of a physical product. Every business can benefit from a business plan.

First Step, Focus.

      • When you create a business plan you need to focus on the reasons for the business:
    • Who do you want to serve?
    • What do you want to provide?
    • When do you want to start?
    • Where will you set up shop?
    • Why do you want to start such an endeavor?
    • How will you meld all these things together to create a prosperous business?

These are the primary reasons why you’re going into business and they should always be at the forefront of your mind when making decisions.

Something else to focus on is your big dream. How much money do you want to make over the next 5 years? Do you want to sell multiple products or have several locations? Everyone’s big dream will be different but you should write it down as part of the plan.

Second Step, A Plan.

Think of your business plan as a mountain. Your mission statement is at the base of the mountain while your big dream is at the peak. Everything in between is what you need to plan and these steps should also be incorporated into a business plan.

What products do you want to create? How often do you want to produce a product? How can you implement some passive income or affiliate income into your business? Are there any speaking engagements or online summit opportunities that will expand your reach and your followers? What can you add to your sales funnel for those not yet ready to commit?

Third Step, Action Steps.

This is where your planning steps are broken down into smaller, actionable steps. Instead of just saying I want to write a book, break the process down further. How much time can you dedicate each day to writing? Do you want to self-publish or find a publisher? You’ll need to hire an editor and someone to design the cover. These are actionable steps that can easily be crossed off your to do list once completed.

Don’t be thrown off here. You don’t need to plan 5 years’ worth of action steps at one time. The idea is to plan a year at a time, keeping your focus in mind, so that the action steps become a pathway or a blueprint to your big dreams.

If this seems like a daunting task, join me on my free webinar, Why You Need a Million Dollar Plan for a Million Dollar Business. We will discuss the importance of breaking down your tasks for more effective productivity as well as how to take ACTION, which is imperative to reach any goal.

Save your spot at this link REGISTER HERE

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.

Business Goals First, Marketing Plan After

business goals before your marketing planIdentifying Your Business Goals First, Then Your Marketing Plan….

Before you get into marketing your business and creating your marketing plan, you need to identify your business goals. Although we take for granted that a business’s goal is to increase revenue, that’s not the end of the story and it impacts your marketing plan. There are many other types of goals companies strive to achieve. It is important that you identify your top goals prior to creating a marketing plan.  How do you market if you do not know what you are trying to achieve?  We use a simplified Strategic Planning Process for both marketing plans and strategic plans. 

Product/Service Creation

Some businesses are driven by the desire to offer excellent products or services that make life easier for all of us. Your business goal may be to create the most innovative products/services on the market. This is a wonderful goal because your products or services are at the heart of your business’s success. On the other hand, you might have these in place and that is not part of your current business growth plan.  Both are fine. You just need to be clear.

customer service as part of your marketing planCustomer Service

Your business’s goal may be to serve your customers and help them solve their problems. It may also be to lend help to the community or to strengthen the community of your customers. This is also an excellent choice because good customer service leads to more sales.
Customer Retention

Your goal may be to not only gain new customers and increase revenue, but to keep the customers you have. Businesses do this by creating a community for their customers and by remaining open to their feedback in order to improve their products or services.

Growth and Expansion

Maybe your business’s goal is to grow and expand, eventually moving into new markets and new enterprises. If this is the case, conducting market research to find new areas would be a major part of your overall strategy.  You need to be clear what markets you are entering. This market research will give you insights on how to market to this new area as well.

marketing planEfficiency

A major goal for your company may be to tighten up your processes. This might include challenging your salespeople to reach an ever higher sales ratio or streamlining your shipping in order to reach your customers more quickly. This was the primary goal for one company that we worked with.  The CEO wanted a “well-oiled machine”.  It is a great goal for growing your company as well. When you have clear operations and plans are outlined and in place, then you are ready to bring on new staff, grow and expand.

Changing the World

Some companies have as part of their vision to enable social change. Your goal might be to make the world a better place through the use of your products and services. This is a goal for many companies that produce environmentally-friendly products marketing planor work to streamline their operations so that they’re more ecological. Here at Compass Rose Consulting we achieve this through the work that we do with women entrepreneurs.  By supporting other programs for female entrepreneurs as a give back we continue to expand our impact locally, regionally and globally.

Increasing revenue and profit isn’t the only goal of most businesses. Look at your business currently and ask yourself what other goals you have. This will help you as you plan your marketing.

Learn more about our Marketing Plan Planning Session –>> CLICK HERE

Donna Price is a speaker, trainer, author and business and marketing strategist. She founded her company, Compass Rose Consulting in 2003 after a 20+ year career in non-profit management and administration. Donna’s history is impressive. She goes beyond the world of work as an adventurer and brings bold living lessons to each of her presentations. Donna has a unique inspirational story – of cycling across the country and how you take wild ideas and make them happen. She is the author of several books including; Yes! Marketing Works, Launching Your Dreams and Employee Coaching. Donna Price works with business leaders, teams and individuals to get them moving, improve their bottom line results through effective strategy, leadership, marketing and communication.