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Archive for Business Building Strategies – Page 2

Local Marketing Strategies for Your Offline Business

crconlinemonitor2Local Marketing: Is Your Offline Business Online? Is It Online Well?
offline businesses marketing online

Great info graphic on the advantages and benefits of bringing your offline business online. You probably recognize yourself in some of the statistics.

Critical pieces for developing your local marketing online presence are:

1. Web Presence and Blog.  At this point in the world of the Internet you must have a website.  We recommend a couple of different things.  One is a lead capture system using a squeeze page or landing page.  This enables you to capture the leads that are visiting your website.  You can see our lead capture in the upper right of this page.

But it is also vital to have a blog and be blogging regularly.  You can’t just create a website and hope people find it.  You need to be continuously engaging and educating your audience.  In the graphic above you can see that sales increase when a business blogs. People want to get to know YOU and your company.  They can do that through a blog. AND you also build trust and rapport through the process. These both increase your sales in the long run.

2. Social Media — 92% of all ONLINE adults use social media, but only 50% of small businesses are using social media to promote their business. Now these numbers aren’t totally comparable.  BUT there is a very good chance that many of your customers and prospects are online and using social media.  If you are not there then you are losing business.  Social media is another venue for engagement, relationship building and another place to build yourself as an expert in your field.

If you are not currently on any social media then you need to seriously evaluate why.  If you just have your head in the sand hoping that it will all go away, then it is time to pull it out and figure out how to best represent your company on social media and use it effectively for increasing your business.

Is it possible that you are leaving thousands of dollars on the table because you don’t like social media or you are afraid of it or you have another excuse to avoid being on….?

3. Local Search SEO — Using Local Listing Sites for More Exposure

Many local business owners are challenged in the same ways:  they create a website and their social media presence but they DO NOT succeed in leveraging them to attract new customers.

New foot traffic is the goal and the key is using local directory listings, but is often forgotten or missed in creating an effective online strategy.

The World Wide Web is like a HUGE phone book or yellow page directory. You have to stand out to be noticed.

Local listings are worth the investment of time or money (to hire out). The benefit far exceeds the investment. it means taking the time to fill out forms on different local listing sites. A few of the local listing sites are part of the social media sites you are probably already on, which makes it easier to complete.

Two of the really popular sites are offered by Google. This search engine is in charge of Google+ Businesses / Google+ Local. Other popular local listing sites include CitySearch, Bing Local and Yahoo Local Listings.

Yelp is also another site that you want to claim your profile on. This not only helps you attract web attention, but it provides a place for local customers to review your business. So it’s an effective way to convert potential customers into paying customers.

Be sure to completely fill out the profiles and provide as much information as possible about your company. Include things like: your office hours or business hours, phone number, contact info and website, as well as your other social media sites.  If you use a different URL for your mobile site, be sure that that is included too.

Completing a profile on these sites only solidifies your online presence and aids potential customers in finding during their business search.

Often the local listings that are found by web searches are perceived as more authentic and real than the typical web search results.  This is because here, they can access maps, customer reviews, videos, images and address verification to ensure authenticity.

Keeping this in mind, and actually taking the time to complete your local profiles can increase the business coming into you.

Comprehensive Local Marketing Strategy

A comprehensive local marketing strategy is needed for both online and offline businesses.  The Internet is a resource that is critical for both.  Increasing your online presence in ways that truly benefit your business just makes sense. Critical pieces of your marketing plan should include minimally — a website and blog (can be one in the same), consistent social media presence, local listings, mobile friendly website, keyword optimization and SEO.  Don’t be left behind. There are more customers out there for you!!

Pick up a copy of my Local Marketing Report!




You CAN Do This!

Entrepreneurship is Challenging But You Can Do This!

Don’t give up! It takes persistence, commitment, and learning to succeed as an entrepreneur.

Being an entrepreneur isn’t easy but it is doable.  You can succeed! Don’t give up!

If you are considering throwing in the towel be sure that you have given it your all.  Learning is the number one task as an entrepreneur.  Being a constant learner is critical. CEO’s or business owners that invest in their own learning and personal development are more likely to make it than an entrepreneur or CEO that thinks they know it all.

The world is ever changing and as an entrepreneur you need to be willing to change with it.

Learning new strategies or approaches can change your results.

If you were a traditional marketer then you are challenged to shift to a marketer that embraces the Internet and social media.  Both are viable sources of new business for all entrepreneurs whether you are online or offline.

Creating print ads that do not have a strong call to action that bring people to your website can be a mistake and leave money or new clients behind.

Before you throw in the towel be sure that you have checked yourself and made sure that you have done everything that you can to learn the new systems that are available for growing your business.

Bizology.Biz walks you step by step through my process of building your thriving business. I teach you the pieces and you choose which are the right strategies for your business but I challenge you to test some new strategies in your business. There are many viable strategies for building your business, adding new clients/customers to your business and consistently growing your success.

Entrepreneurship is the best way to build personal wealth.  Don’t give up before you have done everything possible to create success!

Business Help — On Sale — 30 days!

bizology join now230 Day Business Building SALE!!

Unbelievably Bizology.Biz has been re-launched.  This program written several years ago STILL has incredible value and a wealth of information and resource for business leaders.

$1

In a New Year’s gratitude moment I decided to offer the FULL program (usually selling for $297 -$997) to my contacts for just $1.

Yes, just $1.  My coaching colleagues said “you can’t just give it away!!”  Originally I was thinking of just GIVING it away, so I decided for the next 30 days I will offer it for just $1.  So, not a total giveaway, but pretty darn close!

You might wonder why.  Well, I had broken the membership site totally apart and deleted it.  I was no longer accepting members.  I upped my coaching prices and was only serving individual clients.  BUT, then I started running into folks that really needed coaching and really needed to learn HOW to build their business and they felt that they couldn’t afford individual coaching services.

In my mission to offer affordable and accessible coaching — I pulled out Bizology.Biz. I moved the entire membership site to a new home and rebuilt it.  Spent the entire weekend rebuilding it and sprucing it up a bit!

I added in a weekly coaching upgrade to Bizology.Biz Gold Coaching — that you can access immediately after buying Bizology.Biz for a significant savings — around 33%.  I decided that I would create a weekly coaching webinar or conference call to bring some of the Bizology.Biz lessons live and introduce members to new info as well.  It’s an incredible value as well.

If YOU are someone that could use some coaching — use some how to info — then this program could be for you.

The ideal person is:

  • highly motivated to succeed
  • wants to learn
  • is an entrepreneur — salon, spa, plumber, electrician, massage therapist, insurance professional, lawyer, retail shop, artist, educator, coach….
  • needs more leads, new business leads
  • wants to grow their business

Bizology.Biz — includes over 20 strategic lessons focused on all aspects of your business. In writing the program, I took everything that I was learning and using and put it into very easy to use lessons that guide you through developing your strategies.

 

When you focus on your top goals you can achieve more!!!

Gain Internet Marketing Leads With a Human Touch

YOU, The Human, Behind the Business Draws Internet Marketing Leads

Magnetic Marketing is not solely an Internet Marketing strategy. New Business Leads come to back to a human touch and there being people behind the marketing.  Internet Marketing Leads are not just for Internet Marketers but rather a way to gain leads for your business. People don’t like to be “sold” but they do like to BUY.  But they buy from other people.  When you add YOURSELF into your marketing — then people are attracted.

The human touch gives you the chance:

YOU have to be part of your marketing!

YOU have to be part of your marketing!

–To gain your customers’ trust
–To engage with them
–To know your Ideal Customer

Creating a powerful magnetic marketing strategy helps you to communicate effectively with your potential customer.

A Marketing Strategy That is Integrated Draws In New Business Leads

Your powerful Internet Marketing Strategy should be an integrated approach that puts you front and center in all of your marketing.  Whether you are a network marketer, an entrepreneur or a small business owner, YOU are the person behind the message and putting YOU in front makes your business more attractive and magnetic!

There are some very specific strategies for adding that human touch to your business marketing.  some of these are:

  • social engagement
  • personal videos — meaning videos with YOU in them
  • website
  • actual picture of you in profiles
  • and more…..

It is important to create an integrated marketing strategy that pulls all of the pieces online together.  YOU, have to be part of the marketing but it does not mean that YOU have to DO the marketing. Creating an effective plan can be a do-it-yourself plan or an outsourced plan.  Both can work and both can be highly effective. The question is: Does your marketing plan draw in new leads? If it does not, then you need to re-evaluate the plan and make adjustments.

New Business Leads Should Be The Results That YOU Create With YOUR Magnetic Marketing Strategy

More training available at: www.crcOnlineMedia.com

5 Ways To Increase Sales

Bizology.Biz — the science of building YOUR thriving business — improving and increasing business results has added new modules and updated information.

morenewsales

Offline Marketing Strategies for Your Business

The Marketing Puzzle.
Putting all of the pieces together

Offline Marketing Strategies…for business growth

There are several offline marketing strategies that you do not want to give up on.  They are effective in acquiring new leads, prospects and eventually customers.  It is vital that you remember that it is always about building relationships.  Selling services or products is something that happens down the road.

1. Business cards — Having good business cards is essential to all other forms of marketing your online business offline. Every time you go to a networking event you should hand out your business card. The best way to do this is ask them for their first, then when they give you theirs, give them yours.

If they do not have one, have some blank cards to hand them so they can put their information on it. Make sure your business card has the following information: Your name, Your business, Your URL, and your title. Use both sides if you need to so that you can offer discounts, consulting and more.

2. Press releases — Press releases maximize your exposure, are essentially free unless you hire someone to write it or pay for an expensive distribution service, and will give you a lot of free local coverage. Local press loves a local success story, so make yours interesting and make sure to include the appropriate contact information.

Make sure you find out who a good local contact is with your local media as they are a lot more picky about what they bother reading, so sending it to the right person is imperative. For instance don’t bother sending your press release to the person who writes about education, unless your niche is education related, and don’t spin too much if it’s not related, it’s not related.

There are a few press release sites that I have used with good success:

www.1888pressrelease.com: this site has a free version.  I have had better success when I upgraded to at least the $25 press release.

www.prbuzz.com: this site has a flat annual fee of $299.  Once you pay the fee you can submit unlimited press releases.

Bizology.Biz goes into depth on press release writing, calendars and distribution.

3. Volunteering — Volunteering is an excellent way to promote your online business offline. Putting your business in a positive light is an excellent way to promote good will, get your name out there, and do something that feels good in the process. If there is any cause you’ve always wanted to help with get started now. There are many boards who do not have enough members, many a parent teacher association who needs more volunteers.

One point to note: Do not join a group  that is too politically controversial unless you want to end up working with only people in that group. Also, join something you really care about so that you feel good doing it.

There are many great organizations that you can join:

  • Rotary International
  • Habitat for Humanity
  • Global Volunteers
  • Heifer International

4. Joining groups — There are various networking groups off line that you can join, from women’s business groups, to groups like Business Networking International (BNI) that are there to help you promote your business. But, there are also non business networking groups that are good places to network too, take a look around and join something that looks interesting.

Joining many groups offline can be much like joining groups online; They don’t want you to openly and loudly promote your business. Participate in the group, volunteer for events, and when appropriate let people know what you do, but don’t SPAM them.

Look first at your target market.  Do they have a group that you can join?  The “Association of XYZ Professionals” ie. excavators, massage therapists, lawyers, accountants — they each have professional organizations.  If your target has a group it can be an incredible networking resource for you.

Be sure to read our previous post about how to use your business card at these groups.

5. Speakers bureau — Establish yourself as an expert by getting on a speakers list. Prepare yourself with a few different talks about your business, or topic, perhaps a talk teaching others how to do what you do online, and then offer your services. You can speak in classrooms (marketing class is a great one), chambers of commerce, women’s business groups, and more.

You can also set up and offer workshops, training, coaching and consulting on your own, all you need is a venue and great marketing. You can charge for your own venue, but for others you can speak free, then have some products to sell after the event. Once you become better and more sought after,  you can start commanding a generous fee plus travel expenses.

I work at a co-working space that provides me with a wonderful office space for hosting workshops and even webinars.  It makes it more cost effective.

What other offline marketing strategies are you using in your business?

What makes them effective for you?

Be sure to leave your comments!!

Offline Marketing Strategies for Your Business

The Marketing Puzzle.
Putting all of the pieces together

Offline Marketing Strategies…for business growth

There are several offline marketing strategies that you do not want to give up on.  They are effective in acquiring new leads, prospects and eventually customers.  It is vital that you remember that it is always about building relationships.  Selling services or products is something that happens down the road.

1. Business cards — Having good business cards is essential to all other forms of marketing your online business offline. Every time you go to a networking event you should hand out your business card. The best way to do this is ask them for their first, then when they give you theirs, give them yours.

If they do not have one, have some blank cards to hand them so they can put their information on it. Make sure your business card has the following information: Your name, Your business, Your URL, and your title. Use both sides if you need to so that you can offer discounts, consulting and more.

2. Press releases — Press releases maximize your exposure, are essentially free unless you hire someone to write it or pay for an expensive distribution service, and will give you a lot of free local coverage. Local press loves a local success story, so make yours interesting and make sure to include the appropriate contact information.

Make sure you find out who a good local contact is with your local media as they are a lot more picky about what they bother reading, so sending it to the right person is imperative. For instance don’t bother sending your press release to the person who writes about education, unless your niche is education related, and don’t spin too much if it’s not related, it’s not related.

There are a few press release sites that I have used with good success:

www.1888pressrelease.com: this site has a free version.  I have had better success when I upgraded to at least the $25 press release.

www.prbuzz.com: this site has a flat annual fee of $299.  Once you pay the fee you can submit unlimited press releases.

Bizology.Biz goes into depth on press release writing, calendars and distribution.

3. Volunteering — Volunteering is an excellent way to promote your online business offline. Putting your business in a positive light is an excellent way to promote good will, get your name out there, and do something that feels good in the process. If there is any cause you’ve always wanted to help with get started now. There are many boards who do not have enough members, many a parent teacher association who needs more volunteers.

One point to note: Do not join a group  that is too politically controversial unless you want to end up working with only people in that group. Also, join something you really care about so that you feel good doing it.

There are many great organizations that you can join:

  • Rotary International
  • Habitat for Humanity
  • Global Volunteers
  • Heifer International

4. Joining groups — There are various networking groups off line that you can join, from women’s business groups, to groups like Business Networking International (BNI) that are there to help you promote your business. But, there are also non business networking groups that are good places to network too, take a look around and join something that looks interesting.

Joining many groups offline can be much like joining groups online; They don’t want you to openly and loudly promote your business. Participate in the group, volunteer for events, and when appropriate let people know what you do, but don’t SPAM them.

Look first at your target market.  Do they have a group that you can join?  The “Association of XYZ Professionals” ie. excavators, massage therapists, lawyers, accountants — they each have professional organizations.  If your target has a group it can be an incredible networking resource for you.

Be sure to read our previous post about how to use your business card at these groups.

5. Speakers bureau — Establish yourself as an expert by getting on a speakers list. Prepare yourself with a few different talks about your business, or topic, perhaps a talk teaching others how to do what you do online, and then offer your services. You can speak in classrooms (marketing class is a great one), chambers of commerce, women’s business groups, and more.

You can also set up and offer workshops, training, coaching and consulting on your own, all you need is a venue and great marketing. You can charge for your own venue, but for others you can speak free, then have some products to sell after the event. Once you become better and more sought after,  you can start commanding a generous fee plus travel expenses.

I work at a co-working space that provides me with a wonderful office space for hosting workshops and even webinars.  It makes it more cost effective.

What other offline marketing strategies are you using in your business?

What makes them effective for you?

Be sure to leave your comments!!

Growing the Seeds of Your Business: Nurturing the Blossoms

Bizology.Biz — the science of building YOUR thriving business — improving and increasing business results has added new modules and updated information.

Nurturing Your BusinessGrowing a business takes time and commitment and for most it means new clients/customers.  New clients or customers, means obtaining new contacts or new leads. There are many ways to develop new business leads.  As you obtain a lead or prospect they need to be nurtured.  Leads or prospects can come from your own networking, referrals from current clients/customers, advertising, workshops and presentations; Business Expo’s or trade shows, to name just a few sources.
One of the biggest mistakes that business owners make is to get leads and then drop them. Business cards are collected and then nothing is done with them. They go into a drawer or even worse — the garbage. Valuable time is spent networking or doing a presentation or standing at your booth at a business expo and then if there is no follow-up it was almost a total waste.  I have done this myself, but not anymore.  It is not worth my time or money if I am not going to follow up. I have also witnessed and experienced the lack of follow up over and over again with other business owners. I have attended many networking meetings and Business Expo’s/trade shows and given my business card to each business there. I typically only receive one or two follow up notes or calls, tops! I remember making follow up calls to people after an event and receiving great feedback from them that I had called.  One person said she was going to refer to me just because I had followed up with her and that I was the only person that had called from the event. Certainly there is still benefit to you in building relationships and getting exposure for your business but if you want to accelerate the response you want to do good follow-up.
There are many ways you can nurture the relationships that are just being formed.  Like a seed planted, you need to water the seed, fertilize the seed. Send a personal note following your first meeting. A handwritten note with no sales pitch, just “nice to meet you” is memorable and will gain you recognition. Share an article, a tip sheet as a second follow-up.  No matter what your business you can develop a tip sheet.  The top ten tips for…. This can become invaluable to you as a tool for sharing with your prospects.  It helps to build the relationship and build you as an expert in your field.  For people to trust your service they need to see that you know your business.  Articles, special reports, tip sheets can all help you to do this. Continue to follow up with additional articles and information sheets.  Even a relevant article that you see in a magazine or newspaper is thoughtful and demonstrates your interest and knowledge of the prospect.
Follow up is a relationship building step it is not a sales call.  You aren’t there yet with this new prospect.  First you need to find out more about them and offer them value through your resources, articles, and reports.
Anther excellent tool for staying in touch with a potential client is through a newsletter.  My preference is an E-Zine or email newsletter.  The cost is minimal the work to get the newsletter out is also relatively easy.  The choice of course is yours and could depend upon your  clientele.  If your clients are a group that is not on the internet, using email, then an email newsletter is certainly not going to work.  Print newsletters are more typically fee based and not free due to the high costs.  A newsletter gives you a regular way of staying “in front” of your prospect.  The newsletter continues to build your expertise, both essential keys in building your relationship.
Keeping in touch is like watering the garden.  The relationship starts to grow.  But how do you get to the bloom?  Or how do you convert the prospect into a client? First, you want to have many seeds in your garden, but the right kinds of seeds.  Having a prospect list of people that don’t need or use your service is like planting the wrong seeds.  They aren’t going to grow because they needed a different type of soil.  Having many of the right seeds means that you can have different plants blooming at different times.  Just like any garden some plants are ready to harvest in the late summer, some in the late fall.
Getting to the bloom is by continuing to offer them good service and good information that is relevant to their needs and their business.  You are able to do this because as you have gotten to know them you have focused on learning about their business, their needs and challenges.  This gives you the ability to provide them with resources that fulfill that need or challenge. As you build the relationship you can then offer a special discount, a new client discount, some enticing offer to bring the prospect in your door. You know that once you are serving a client that your service is good and they will continue to be clients.
The other gardening you need to do is to nurture your current client relationships.  One very effective strategy is using a discount card similar to the cards that many other businesses use.  Discount cards give the customer a discount or free service after they buy a certain number of times or items.  I have a couple for coffee houses, buy 10 cups of coffee and receive one free and one for a book store.  They work for big companies like Starbucks and Borders Books and they also work for small companies.  The reason we see these programs all over the place is that they work.
A second important nurturing approach for current clients is to offer a referral program.  This type of program asks clients for referrals and rewards them when they give a referral.  You can design the program however you like.  One colleague that I know creates referral maps so that she knows where each of her clients came from, who referred them, who they referred, etc.  One client could result in many clients.  That’s why customer service is so important.  The referral program concept is a thank you for clients sharing your service with friends and colleagues.  One strategy is a thank you card and gift certificate for dinner.  The “thank you” depends upon the amount of profit.  For some businesses a referral could result in large amounts of income, thousands of dollars. In this case, the “thank you” is bigger.  For other businesses the profit is smaller and the “thank you” is smaller:  perhaps a gift certificate for a café or coffee house.  It can also be a discount on your services.  Refer a friend and receive $10 off your next visit.  Refer 10 friends and receive a free service.  Be creative, but remember to say thank you.
These are two strategies for growing your business:  nurturing your relationships both the existing relationships and the new ones.  Build your business with your excellence in service through referrals and incentives.  Establish a database or tracking system, to know where your clients are coming from and what is working and what is not.  Spend time and energy in places where it is working.  Focus on it and build upon it.  Try new strategies, evaluate them and keep the ones that work and that are fun.  Even if you dislike marketing and business building make it a game.

Bending Time: Can it be done? Effective Time Management Strategies

Bizology.Biz — the science of building YOUR thriving business — improving and increasing business results has added new modules and updated information.

Learn Strategies for using time WELL

Learn Strategies for using time WELL

Time Bending Google+ Hangout Today!!

Time is YOUR most valuable resource.  It can evaporate before your very eyes.  Time is something to be treasured.  You’ve probably heard stories of people that has a close call with death, or were given a diagnosis that woke them up to the value of time.  More important than money or riches… without time they mean nothing!  So how do you make the most of it?  How do you bend it to create more of it?  Can you?  We know we can create wealth in many ways but what about time wealth?

Join me today as we explore ways to bend time!

Learn valuable time management strategies for effectively managing YOUR time.

At 9:30 AM EST I am hosting the first of hopefully many Google+ Hangouts!  Join in the fun!!

The Hangout — scroll down to watch or review… to join the hangout

Can’t make it — I will be sharing the hangout on You Tube, and you can pick up the report on Time at:  http://bizology.biz/resources

Passive Income — What is YOUR Strategy

Bizology.Biz — the science of building YOUR thriving business — improving and increasing business results has added new modules and updated information.

Do You Have an Effective Passive Income Strategy?

Do You Have an Effective Passive Income Strategy?

Creating Passive Income Strategies within YOUR Business just makes sense…. but how?

Membership sites or membership programs are one way that you can build a steady stream of income!  This article focuses mainly on the idea of membership sites… not sure how YOU can create a membership program in your business — set up a strategy call.  I am a master at creatively coming up with effective membership strategies.

Membership sites are one of the hottest trends on the Internet today.

Entrepreneurs in a wide range of specialties are learning how to leverage their time, information and clients into an ongoing income stream that keeps adding to their bank accounts month after month– passive income. If you’ve haven’t started your own memberships site yet, here are five good reasons to get started today. Passive income isn’t just a good idea it is a business sustainability strategy!

1. Passive income beats working for a living every time. You can spend your time creating content for clients on an individual basis and then searching for new clients on a daily basis. If you are providing quality content at a reasonable rate, you will earn money this way. However, wouldn’t you rather do the work once and collect the paycheck on a regular basis? Of course you would- that only makes sense. Creating a membership site is the perfect way to generate passive income. With an auto-responder, you set up your content one time and then distribute it on an ongoing basis to your members without lifting a finger. Each month you upload that month’s content and through your membership site, every member has access to it.

2. You can add products to your membership site for additional income. You can add digital and physical products for sale to your members and create more sales without having to sell through a list or drum up new prospects. You already have all of your members’ information within the site, so making new sales is a piece of cake. Members will be inclined to purchase products at your recommendation, because you have already established a bond of trust and because they can do so at the click of a mouse.  Look here at Bizology.Biz — I created a STORE that offers products that are one time fee products .. they are a lead in for membership or an addition to membership….. Either way they INCREASE income~!!

3. Split the work and share the wealth. You can offer your members an income opportunity by creating an affiliate program for the site. Members can earn a percentage of the profits by recruiting new members to join. Because they are selling with the additional power of being satisfied customers, current members are a perfect choice to do your affiliate sales for you and spread the word about your membership site. You can join our affiliate program HERE

4. If you do it right, you really can work less and earn money while you sleep. We all hear it and secretly wish we could find it- that magical way to earn more and work less- ever since we were teased with the idea of a Four Hour Work Week. A membership site may be as close as you can get to truly passive income – and that can buy you the one thing you want more than money – time. Time to spend with your family, time to have some fun, time to work on dream projects. If you find the right niche and create a quality membership site, you can make a lot of money. If the price of membership is $40 and you have 100 members, that is $4000 dollars a month. If you have 1,000 members – it’s 40,000 a month. With $40,000 coming in every month, you really can afford to lie on a beach somewhere and work from your laptop.

5. Membership sites have a long life span. If you create a growing membership site, you’ve got a long-term stream of income – as long as you continue to provide quality content to your members. At Bizology.Biz we have updated the original content and added new content… it is an ever growing resource for business leaders.

Look at your business and how you can create a membership program within your company.  What are the possibilities?  Don’t just read the article but take action that makes sense for you.

How can YOU create a membership program in your business? What is the right price point?