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Your MSI Mindset

Are you thinking about how to create multiple streams of income in your business? One of the things that I am doing is looking at how I can integrate other services and tools into my business that also create a new stream of revenue. I have multiple streams of income in my business naturally. I use speaking, coaching, affiliate marketing, products – books, programs and audio programs. But I am also looking at direct selling companies that augment what I already do. I love Send Out Cards.  It has provided my busines with a valuable tool for building success, staying in touch and continuously following up with people.  People are always impressed with the cards and keep them on their desks, offices, because they are fun, unique and heartfelt.  But what I also like about Send Out Cards is that it creates a new stream of revenue for the business.  I am able to help other people to build revenue into their businesses. 

As a coach, I look at, how can different tools fit into different companies.  I see all sorts of possibilities for companies.  There are some incredible companies out there that can really help business owners create new streams of revenue AND at the same time provide them with some incredible training oppportunies.

Have you considered how you can add additional revenue into your company?  Call me and we can talk about how different tools might be a good fit for you and your company.

It really comes down to mind set and thinking differently about your business and how it can generate money for you and your family.  For me, we are looking to create streams of revenue that are truly passive in that they keep working even if we are out on a bike ride or on vacation.  We know that as business owners we are often at the center of our businesses.  I have found with my new Multiple Streams of Income Mindset, that I am looking at and thinking about my business differently, and I think that the benefit is going to be incredible.  I think that it can incredible for you too.

Focusing on Your Own Personal Development: Take the Time

 

Do you ever wish you were someone else or somewhere else? Sometimes it happens that we get all wrapped up in our own doubts, fears and insecurities; that inner voice that nags at us and doesn’t say the nicest things. Do you ever feel that the grass is greener on the other side of the fence?  It might look like someone else is doing better, feeling better, more successful that you.  The reality is that many people, perhaps most people are having a similar experience and perhaps are more scared than you.

 

Focusing energy on your own personal development is a key to being truly satisfied with you.  Taking a dedicated amount of time each day and focusing that time on you can be the greatest gift you give to yourself.

 

The Internet offers a wealth of self development and self improvement opportunities.  There is a wealth of information available.  I use a system of self improvement that incorporates reading, audio and video programs on topics ranging from wealth and prosperity; to marketing; to self esteem, motivation and mindset. Learning and self development is part of a self development plan.  The next part is incorporating that learning into life.  With any educational program you have to sort through what is meaningful and what is not, for you.

 

The first step to self improvement is self love. It is perhaps the hardest love to achieve.  Whitney Houston has a song “Learning to love yourself is the greatest love of all.” It’s so true. Loving yourself gives you the ability to really love others.  It is hard to give what you do not have, yet people believe that they can love others without truly loving themselves.

 

Modeling self love and personal development are more powerful than telling people “they ought to”.  Their observation of your practices of personal development can model for them how to achieve similar success.  Self improvement makes us better people, we can then inspire other people, and then the rest of the world will follow.

 

What areas of your life would you like to improve upon? Are there areas of personal development that you would benefit from? 

 

Take a moment and create your personal development plan.  A plan you say?  Yes, a plan.  A personal development plan increases your commitment.  But you are also working to change patterns of behavior and habits.  This does not come easily.  A dedicated plan can assist you in doing this.  Start with 15 minutes a day of focused personal development time.  Choose your daily topic and take the time to read, listen, watch, participate in a personal development activity.  Then take 15 minutes to integrate what you have learned.  The effect of focused personal development only impacts your life when you integrate your new learning into your daily practices.  It is just a learning event or training event and then it is over.  Where to start?  Start with self love.

 

One of the programs that I am participating in for my personal development is Success University.  What is incredible about this program is the volume of resources that it offers AND the additional revenue that it provides to my family income.  Right now they are offering an incredible program as they are adding World Ventures in just a few days.  Check out the site, the 14 day free trial and see what you can do to benefit your personal development and your income at the same time.  http://www.compassrose.successuniversity.com/new

 

If you have questions — give me a call and I will gladly share with you what I have found extraordinary about this program.

Your Spring Business Check Up

Spring Business Check Up
Donna Price
Provided by:  Donna Price

Whether you’re thinking it’s Spring Cleaning Time or time for an annual checkup, your business needs to undergo a checkup each year.  No matter how large or small your business is, you cannot gauge the effectiveness of any changes you’ve made without analyzing the benefits and bottom line.

Here are 10 questions to get you started:

1. How do your year-to-date sales compare to the last couple of years? Don’t be satisfied if you managed to match them because if sales stayed the same then you’ve achieved zero growth.  With inflation, this flat growth line is a warning sign for more trouble down the road.
2. What percentage of your business is from repeat customers? This is important to know because if it’s too low, then it needs to be improved.  The estimated cost of getting a new customer versus retaining an existing one can be as much as five to one in terms of dollars spent.  Keeping customers is more cost-effective than constantly seeking new ones.
3. How long has it been since you offered a new product or service?  Loyal customers like to see you changing and progressing with the times.  If you’re stuck for an idea, ask your customers what they need.
4. Do you consider marketing and advertising expenses or investments?  How you look at the money spent in these areas affects your willingness to spend money at all.  Would you look at prescriptions as a waste of money?  Marketing is really investing in you, your vision, and your company.  The old adage that you must spend money to make money is true, but you must spend it wisely.  Spend it on ads that are pulling responses and orders, and if they’re not maybe you need to change publications.
5. Do you know what PR is and how to use it to positively position your business in the media?  I’ll bet that at least one of your competitors does.  Nearly every mention of a company or business in the newspapers and magazines is a direct result of publicity efforts.  Being quoted or featured in an article speaks volumes to your clients and readers who are your potential prospects.  A good PR consultant can do that for you and show you ways to extend the shelf life of that article beyond its publication.  (Very soon my special report and Press Release lesson from Bizology.Biz will be available for purchase individually).
6. Are you listed in the yellow pages?  If you only have a line listing, consider including a small ad in the yellow pages.  If you can afford it, it could pay dividends throughout the year.  Even just adding bold to your name can help you to stand out.
7. Do you treat your regular customers better than your drop-ins?  You should.  If your customers don’t feel special when coming to you for products of services, why should they remain loyal to you?  Have a customer appreciation day or a special invitation only sale for your regulars.  Create a mailing list of your regulars.  Send occasional post cards or greeting cards for special events or just to keep in touch. ( I use Send Out Cards for this, it has helped me to keep in touch with clients and prospects, visit my site to learn more: Entrepreneur’s VIP Coaching: Business Tools
Learn to recognize them on sight and greet them by name when they visit you.
8. How long has it been since you really talked to one of your customers?  Just as you appreciate when your Doctor takes time to talk to you, your customers will appreciate you if you take an interest in their needs.  If you have a service business, have lunch or coffee periodically with some regulars – even if they only contact you once or twice a year.  The personal touch in an impersonal world will be remembered.
9. How is your business doing compared to your competition?  Every company, no matter what the size, has competition – even home-based businesses.  Is their business growing or downsizing? Is their pricing or service better than yours?  If so, what can you tell potential customers about the price difference?  Think about how you can improve your service to meet or exceed your customer’s expectations.
10. Are your employees happy?  Don’t ask them directly, but observe them throughout the day.  Watch, listen and learn.  Employees who like their jobs don’t watch the clock for quitting time, aren’t habitually late, don’t have poor body language, don’t spend time on personal phone calls, and don’t look like they never smiled.  Observe how they interact with customers.  Not everyone is a match for direct contact with the public, so make sure you don’t have an employee who is driving business away.

I can remember when I was working at my very first job out of school.  It was a service business with just the owner and me at work.  There was direct contact with the clients, and there was never a problem with smiling when talking face to face with them.  I was given the best business tip of my life by that employer, when he pointed out to me that when talking to clients on the telephone I should smile too.  For some unexplainable reason, when you smile as you talk on the phone, the exchange with the client becomes more pleasant and more productive.  It’s as if that smile went right through the phone wires to the person to whom you’re talking.

The Most Effective Marketing Strategies — Revealed!

The accomplishment and the growth in the business world completely require that a business entrepreneur must be able to set out efficient visions and marketing strategies that are in accordance to the business plans and operational plans. Effectively plotting the direction and marketing ideas of any business company can create a milestone.

Marketing strategies are important elements in the business development. Any business entrepreneur– big or small should not undervalue the task of selling the business because it serves as a skeleton in providing a starting point in the business construction.

Business marketing strategies can become a well thrilled system plan. It provides a solid theoretical and practical approach in the business. To ensure the development of specific objectives and plans, you need to make a difference when doing and planning the marketing strategies of the business.

The following guidelines should be noted in the creation of any marketing strategy:

Let’s start with the fundamentals. Ask yourself, “Where do you want your business to go a year from now or few years more from now?” You must have a comprehensible portrait of what your business would become. The idea of marketing lies in the way you examine your business development. It tells about the future of any small business getting closer to the realities of making it into a superior and a stronger business company.

Study your business carefully. Marketing is all about boasting the performance of your business. How is its performance? Is it performing pretty well since it was created? Is it challenged? If so, what are the challenges your business has faced and what did you do to overcome these challenges? These questions can be of great help to the development of your marketing strategies. Once you study the history of your business performance, there is a great possibility that you can reach the “softer side” of the target market.

Be sensible about the analysis of where you are now and the kind of presentation your business is doing lately. Examine your business output. The marketing strategy you should use must have different varieties so that if the first option won’t work, you always have a second, third, or fourth option.

Now, visualize the future of your business. After productively laying out the history and present status of your business, you can now put together your objectives for the future. Your goals must really help your business become much improved than it used to be. If you already have your visions, then set the things that you should do to keep that vision living.

Finally, you should combine action to your ideas. Marketing is a demanding process. It is an activity that requires proper assessment of the things that happened, are happening and will happen. Always incorporate changes. After all, change is the only constant thing in the world. If you want your business to be constantly developing, modify for the better. Develop a business marketing strategy that would assure you of a jumpstart in your business history.

Testimonial

Thank you, Linda!!
Check out Linda’s program at: http://www.holisticmentorshipnetwork.com

Five Strategies Guaranteed to Increase Sales

Five Strategies Guaranteed To Increase Sales!

 

The most vital skill you  need as an entrepreneur is your ability to sell. Just because you have a great product or service is not enough.  In fact, it may sit on your shelf for years if you don’t have the ability or skills to sell it.  Selling is what ensures your success as an entrepreneur and the vitality of your business.

 

Here are 5 effective techniques for increasing your sales:

 

  1. USE YOUR PHONE – The phone is the most cost effective and efficient method for finding new customers. Yes, we’re talking —  “cold-calling”.  It can be one of the hardest strategies to get started and one of the most fun once you get going.
    1. Write out a script for your calls and practice
    2. Briefly introduce yourself, your company, the purpose of the call, and share a short benefit or answer the “What’s in it for them” question.
    3. Be pleasant, brief, and on your point.
    4. Plan for objections and have a strategy to address them.  Identify at least 7 objections you might hear and create your script for them.. By planning ahead you are ready for each objection.
    5.  Your goal is not to “sell” but to schedule a meeting or another action that you have pre-identified.  Don’t “wing” these calls.  Have a plan and a purpose.

 

  1. BE AN EXPERT – As an entrepreneur you are always looking for new customers.  Being an expert at seminars, speaking, teaching, trade shows, writing articles or appearing on radio shows are all ways to “show your stuff” and build your credibility as an expert.  People are more likely to buy from an expert. Toastmasters is a great resource for developing your speaking skills. 

 

  1. LISTEN MORE/TALK LESS – Most salespeople talk, talk, and then talk some more – all in trying to make the sale.  You need to listen, to hear the “pain”, so that you know how you can address the pain.  Find out what the person’s goals, and challenges are.  When you solve a problem, you have just found a customer.

 

 

  1. AVOID “PRODUCT DUMPING” – When you “dump” your products or services on people that don’t need/want them it is a short sale. You might make the sale but you will lose credibility and the possibility of a long term client and future sales. Remember – nothing adds more to your credibility than a referral from a satisfied prospect.

 

  1. KEEP TRACK OF YOUR NUMBERS – Selling is a numbers game, and you need to learn your “selling ratios.” This means know the number of prospecting calls you make each day and how many calls it takes to get a meeting.  The next step is to know how many meetings it takes to make the sale.  This gives you the ability to predict your sales to a certain extent. allows you to manage your cash flow by forecasting your sales. It also tells you how many calls are needed to increase your sales revenue.

Selling is one of those essential and challenging areas of business ownership.  And, it is totally achievable.  By using these simple strategies you can increase your sales.  Take each one and use it consistently for the next 30 days and assess the changes that happen within your business.