Title: Entrepreneur’s Talk Radio
Location: Online or Via Phone
Link out: Click here
Description: Today I am talking with special guest Kiki Ramsey. We are talking about image and how to be sure you are creating and communicating the image that you want. Image is part of your business brand and is just as if not more important than all of the other branding materials that you have and have paid for!! Join us and find out keys to creating your ideal brand.
Start Time: 13:00
End Time: 13:45
Generating new leads is a focus of most business owners. But do you ever stop to evaluate where your leads are coming from and how your lead generation methods are working? It is important to have systems in place to track new leads and evaluate each lead strategy.
There are a couple of ways that you can do this.
1. Website –
If you have a website then it should be one of your lead generation strategies. You want to have your subscription form on your site for your newsletter or email list. If you don’t, you will not be able to keep in touch with folks that visit your site. Take a look at your website statistics to see what kind of traffic your site receives and where the traffic is coming from. If your web host does not provide statistics you should set up a Google Analytics account and add the code to your web pages in order to track your traffic. You want to know who is visiting, how long they are staying on your site, what pages they are visiting and where they came from to get there. Did they do a search? If so, what keyword were they searching that landed them with you? Once they are there are they interacting with you and your site: subscribing to your newsletter, taking surveys, leaving feedback on your guestbook or forums? All of this detail is great information for you.
2. Leads –
Do you receive leads from referrals, lead boxes, listings in directories, yellow pages? When a new person contacts you it is a good idea to ask where they got their information from. Recently several business owners have asked whether the Yellow Pages is a good place for them to spend their money. As a business coach I really don’t know the answer to that because it is different for each business. It depends if YOUR business is receiving calls as a result of the ad. That is why asking about where the lead came from is so very important.
It’s essential that you know where your leads are coming in and what isn’t working. It’s not cost effective or wise to use mediums that aren’t working. They should be changed so that there are more leads generated, in the case of a website, or done away with altogether, in the case of a newspaper advertisement.
The medium that you dispose of right now can always be revisited in the future.
A down economy is a great time to evaluate everything that you are doing, but it is not a time to eliminate advertising and marketing. You have to continue to market or you won’t have new leads and referrals. Do your marketing wisely, track it all and evaluate relevant pieces each month.
As part of the new Business Coaching Express program I am offering a marketing plan review. If you have questions about your marketing then sign up today.
Creating your web presence in business is now essential. But which format should you choose? I have had my website for about 5 years now. It has moved around from web designer to me to blog. I personally like having control of my site and the updates that go on it. I like to be able to add to it when it is right for me. When working with a web designer you often are working on their schedule.
But the BIG question is which format should you choose. I recommend to all of my clients now to choose a blogsite. Let’s talk about the reasons for this.
I recommend using Word Press on your own domain. WordPress is user friendly and can be intalled on most hosting accounts with great ease.
You can search through their templates and find the template (look and feel) that fits your business. Or you can have a template custom made for you. Many of the designers that offer their templates through WordPress are glad to help you customize one of their designs. They are typically easy to work with and reasonably priced.
If you want help setting up your blog, email me today and I will get it set up and show you how to use. I set up blogs, installed on your hosting account, and with template uploaded for a very reasonable rate of $350. US. Email me today.
Title: Newsletters: They are Still Working!
Link out: Click here
Description: Join me as I talk with LisaMarie Dias about Newsletters and their effectiveness as part of your marketing plan. Newsletters are still working and email newsletters are the most cost effective approach.
Start Time: 8:00 PM EST
End Time: 9:00 PM EST
Business is all about relationships. They are at the heart of marketing as well. Strategically using relationship marketing is about building strong, long term relationships with your current clients and companies. By having this type of focus you are increasing your business but not solely by seeking new clients or customers. Relationship marketing improves your exisiting relationships. You assess the needs of individual customers and meet those needs, in fact -over-deliver.
The components of an effective relationship marketing strategy include: marketing; special sales; customer care/appreciation; communication and special events. These approaches improve the relationship and increase its longevity. The client/customer realizes the value of the business relationship and they remain active and increase their loyalty. Relationship marketing focuses both on building a new relationship but also on retention.
Marketing research indicates that the cost of retaining an existing customer is ten percent of the cost of obtaining a new customer. This is why relationship marketing makes sense for business owners. As much as eighty five percent of profit may be attributable to customer retention according to another study. High costs are incurred when marketing to new customers and obtaining them as customers. If you are able to retain an adequate number of your current customers you decrease your need for new customers. This isn’t to say that you want to totally give up your marketing to new clients/customers.
When you gain customer trust, the chances of that customer moving to another company is significantly reduced.
Your costs are reduced in addition to your marketing dollars as the customers are already familiar with your processes. You don’t have to spend time teaching them as they have already learned. This reduces your staff time and improves their job satisfaction as well. Imagine, regular, friendly customers using your service or product over and over. Your staffs are familiar with them and they become familiar with your staff. It is in this process and exchange that good (great) customer service is provided. Customer service is a key in your relationship marketing strategy.
The goals of relationship marketing are to build long lasting relationships with your current and existing clients, increasing their commitment to you and your business. Additional benefits are achieved through your strategy and these further build the business.
Learn more marketing strategies for entrepreneurs with Bizology.Biz
I just spent the past two days with an incredible group of people. They are my mastermind group and I hope to introduce you to many of them over the next few weeks and months. They each are building incredible businesses and helping me to do the same.
Masterminding is an incredible experience. You learn so much about yourself, where you need to challenge yourself, how other people see you and so much more!! You also learn from other people and their successes, challenges, ideas…..
I have come home in the “flow” and I have many, many ideas.
One thing that was exciting was everyone’s excitement about Bizology.Biz — people are interested in accesing it for themselves, their clients and sharing with their lists. kI am excited becase the more I work with Bizology.Biz, the more I see it’s values. In fact, I use the lessons myself and get myself back on track with them, or refocus or create a new PR calendar…..Take a look yourself and see if there are ways that you can use it personally for your business or partner with me in a JV partnership.
Over the next few days and weeks I will be making some changes, adding new opportunities and changing pricing — especially on the Entrepreneur’s VIP Coaching program.
I am excited and want to share with you how to get into the “flow” of positive energy — creative energy and stay there.
Let’s talk — sign up today for a laser coaching session!!
I just spent a couple of days with Terri Levine, author of Sell Without Selling and many other books and products. She is working hard to raise money or Tabitha. Read Tabitha’s story below. I am buying books for kmany of my contacts and then will do a special tele-seminar about the book. Please join me in buying books for your contacts and helping raise much needed money for Tabitha.
Imagine pain so severe the breeze of someone walking by causing excruciating pain so intense its as if someone just lit you on fire, the vibration of a vacuum cleaner shooting through you like knives, or muscle spasms so strong your body shakes uncontrollably. Imagine not being able to roll yourself over or sit up without help, not being able to swallow, waking up blind, or trying not to breathe because it causes too much pain. Being stuck in bed, feeling so isolated and alone, while life passes by and everyone you once knew moving with it, leaving you behind.
This is the life, Tabitha, has been living for the past 11 years due to Reflex Sympathetic Dystrophy (RSD). Tabitha leaves quite an impression on everyone she meets. Her personality and positive attitude has helped her stay strong through her brave battle. RSD has stolen Tabitha’s life, but there is hope for some relief with a ketamine-induced coma, an experimental treatment being done in Germany and Mexico.
Never in a million years did Tabitha’s mother think that she would have to remind her daughter to breathe in order for her to get through the endless days and nights of agonizing pain. Tabitha’s ordeal began when she was 11 years old and dislocated her left knee while playing softball. Her knee continued to dislocate over the next 3 years and she had 3 surgeries to try to correct it. The pain continued and no one knew why. They thought that once her knee was working right that the pain would go away, but instead it increased and spread throughout both legs. She spent more time using crutches, canes, arm crutches, walkers, and a wheelchair than she did walking. For the past few years she has been unable to put any weight on her legs and confined to a wheelchair.
RSD has invaded Tabitha’s body, stealing her life away bit by bit. She has bravely tried so many things to get any amount of relief, including spinal nerve blocks, acupuncture, ultrasounds, chiropractic care, electronic stimulation, and too many medications to count. Most of her young adolescent life was spent in physical therapy, including an inpatient RSD program that lasted almost 6 months combining strenuous physical, occupational, aquatic, and music therapies for 8 hours everyday. She has had to relearn how to walk more times than her family can remember.
The pain quickly took over her entire body and she now throws up for weeks at a time, causing dehydration, and has seizures when the pain increases past her tolerance point. The nerves in her face and throat are affected by the RSD, which causes difficulty seeing, eating, swallowing, and speaking. She feels like she is being stabbed when anything, even something as soft as a blanket, touches her. This extreme skin sensitivity is one of the symptoms called allodynia. The RSD has also temporarily paralyzed her left side in the past and caused periods of short term blindness.
Tabitha loves animals and she is now unable to care for her pets, even spending time with them is hard for her. She can only sit up for short periods of time limiting what she can do. Her muscles spasms cause her to shake severely making it impossible to do things like drawing. Tabitha is a wonderful artist, she loves to make clothes and jewelry, but soon after she starts her hands begin to hurt so badly that they twist inward and she is unable to use them. This is heartbreaking for her.
Once her pain is gone, Tabitha hopes to walk and do all of the things she has been missing out on.
There is only ONE possible solution for Tabitha and one that needs to happen fast and one her family can not afford.
Ketamine is one of the most effective ways to treat RSD, but also one of the most controversial. In the beginning it was known for causing horrible hallucinations, along with other side effects, which has given it a bad reputation. Along the way they have made progress in their research with different combinations of drugs to counter act the side effects and the future of ketamine use looks promising. It is still a very experimental treatment and further research is needed. It may not be a cure yet but some have found relief where nothing else has helped. Those who suffer from RSD understand the risks and are willing to take a chance at gaining control over their pain. Next
The U.S FDA has approved ketamine to be used as an anesthetic and the high dose coma has been okayed for up to 2 days. That is not enough time for the coma to be successful for the more severe cases of RSD, so people are traveling to Germany and more recently Mexico, where the ketamine coma is being allowed for 5-10 days, which researchers have found to be the most beneficial. Absolutely none of the expenses are covered by insurance.
Ketamine seems to be helping because it prevents the brain from processing pain signals) Dr. Schwartzman is the professor and chairman of Neurology at Drexel University Hospital and has been studying RSD for over 30 years. He has treated over 4,000 RSD patients, and is working closely with the doctors in Germany and Mexico, who do the coma treatments. He describes the ketamine coma as if you are unplugging and resetting a computer. By shutting the body down you are giving it time to reset the nerves, brain, and spinal chord, which interrupts the pain signals and hopefully will put everything back to normal. While not everyone comes out of the coma completely pain free, about 30-40% do, and all of the patients have had at least some relief. After completing the coma, patients receive booster treatments to keep the ketamine in their system.
I appeal to your heart and your generous spirit to help this beautiful young girl. I am sharing a picture of her prior to this horrible disease.
Right this minute you can grab copies of my book Sell Without Selling: Lessons from The Jungle for Sales Success and when you do so 100% of each copy will be donated to help Tabitha get the treatment she needs in Germany and I will also match 100% each book purchased 100%. This is a great way to help Tabitha and for you to get valuable books for Tabitha – please be generous… get a bunch! Use them a gifts, giveaways, for your own back of the room sales – please, please be generous and let’s help Tabitha and make a difference together.
Please go here now and help make a difference to this special young person:
Thanks for supporting this !!!
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Compass Rose Consulting
Based in Newton, NJ