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Transforming Business Results

business resultsChanging Your Business Results

Many business owners that I have worked with and be in touch with have been challenged to truly transform their business results and produce the growth that they truly want and perhaps need.  It is not uncommon — in fact many businesses fail as a result.

I started my business in 2003.  I came out of the non profit world and had spent most of my career working with people on achieving their goals.  Since the age of 14 I worked with people with disabilities and their families, primarily in group homes. But, I also worked in sheltered workshops, employment programs…etc.

As a staff member, I was always envious of the group that gathered to support an individual in their life plan and goals.  it just seemed incredible to have a group of people sitting together brainstorming how to achieve the goals that the individual was setting.  I always wondered what would that be like!?!

Well, here we are and mastermind groups and coaching groups are common and highly successful for their members.  They can transform your results.

When I first started my company, I connected with Best Year Yet™, a strategic planning process.  It was an incredible fit for me and my company and I became a provider of Best Year Yet™.

With Best Year Yet™ — you can create a strategic plan that is highly effective, powerful and alive. Well, let’s be honest.  It only works if YOU make it work.  But doing that is easy. I use Best Year Yet™ in my company, and with most of my clients.

This summer — I am offering a Best Year Yet™ planning workshop so that you can create YOUR plan and transform YOUR business results.

It is here in Northern New Jersey and is a full day.  CLICK HERE FOR FULL DETAILS
(I will offer via online workshop if there is interest.)

What I love about groups coming together to create their strategic plan is that they learn from and benefit from others in the group. The power of that collaboration and inspiration is incredible. There is no way to really measure the true value of it.

One of the biggest challenges in achieving your vision and goals — is two fold:

<mindset and implementation>

I see people almost daily — that are getting in their own way.  Best Year Yet helps to change this mindset. It is the most challenging part of the workshop.
I love this part! Why?? Well, it is transformative.  When an individual figures out WHY they aren’t getting the results they WANT and NEED,
then you are able to shift your mindset and step out of your own way.  It is almost magical sometimes!!

The other challenge is implementation!!

Many, many people set goals and then FAIL to implement.

Again, creating a plan is not enough. BUT having an way to implement that plan, is crucial. Best Year Yet™ helps people to do just that. When you work your plan consistently, then you truly can transform your business results.

The combination is powerful.

I have a couple of articles on my site about strategic planning.

http://compassroseconsulting.com/category/strategic-planning

If you have any interest in coming to the summer planning session — join us:

Let me know what you are doing for strategic planning and your goal tracking.

Bizology — The SCIENCE of Building a Thriving Business

Bizology.Biz Updated and Improved…

Several years ago I wrote a business development program and created a membership site.

Memberships are incredible business models…but I digress.

My point here today is about its evolution.

I have rebuilt the membership area and added, added to it.

Bizology — The SCIENCE of Building a Thriving Business!! 

It continues — to provide incredible resources.

What we’ve really done is take other courses and add them into the Bizology.Biz program.  Some of the courses, actually many of them are video courses, including:

How to do:
–>>Facebook Ads
–>>Instagram Ads
–>>LinkedIn
–>>Video Marketing
–>>List Building
–>>Business Assessment
and more….

Bizology.Biz — will give you the strategy piece and then the tactics that you need to really implement good sound marketing strategy.

Most business leaders fail when they fail to market effectively.  And, I have been there myself. I was totally clueless.  I had to learn HOW to market effectively and HOW to implement effectively.

Without those keys in place it is hard to make a business really work for you.

Make sure that you are learning the pieces and then putting them together into effective strategy. Bizology.Biz makes your business development easier and becomes a go to resource.

Bizology – The Entrepreneur’s Marketing Center

Bizology.Biz Updated and Improved…

Several years ago I wrote a business development program and created a membership site.

Memberships are incredible business models…but I digress.

My point here today is about its evolution.

I have rebuilt the membership area and added, added to it.

Bizology — The SCIENCE of Building a Thriving Business!! 

It continues — to provide incredible resources.

What we’ve really done is take other courses and add them into the Bizology.Biz program.  Some of the courses, actually many of them are video courses, including:

How to do:
–>>Facebook Ads
–>>Instagram Ads
–>>LinkedIn
–>>Video Marketing
–>>List Building
–>>Business Assessment
and more….

Bizology.Biz — will give you the strategy piece and then the tactics that you need to really implement good sound marketing strategy.

Most business leaders fail when they fail to market effectively.  And, I have been there myself. I was totally clueless.  I had to learn HOW to market effectively and HOW to implement effectively.

Without those keys in place it is hard to make a business really work for you.

Make sure that you are learning the pieces and then putting them together into effective strategy. Bizology.Biz makes your business development easier and becomes a go to resource.

Strategic Planning – The Map to Results

Strategic Planning Improves Results with Consistent Implementation

Strategic planning only helps organizations when they are kept active and implemented.  The strategic plan defines the business direction.  That direction is based on the future, the vision of the company.  Before an effective strategic plan can be developed a clear and compelling vision is needed.

Visions are optimistic, the ideal picture of the future.  The strategic plan that results from the leadership team’s strategic planning, is the map to that vision and then it is only effective if it is implemented.

Strategic plans can sound intimidating and overwhelming to many small business owners.  The most effective strategic plans are those that are simple, completed with the leadership team and key people in the company.  Complex documents that consume excessive amounts of time to create don’t guarantee success.  In fact, the large and cumbersome strategic plan can be so overwhelming that it just doesn’t work.  Strategic planning sessions that go on and on for months also fail because so much time is consumed in the planning and the implementation, which is the key, is pushed aside.  The goal to have the perfect strategic plan doesn’t produce results.  Instead, the team that engages in strategic planning and produces a good working document is more likely to succeed.

To create your strategic plan:

Start with vision.  Write down what you envision for the future.  What does the future of your business look like?  What do you want for the future? Vision stories are inspiring, it’s your dream.  Once you have created your vision you can begin building strategies.

The vision is the destination, where you are going.  The strategies are the map that gets you to the vision.  Company values are the guide or the “compass” in our map metaphor for making decisions along the way.  Values keep you oriented and in alignment.  When values are out of alignment the company is off track; not moving in the direction of the vision.

Strategic goals can be limited to the top 6-10.  By having fewer goals the plan is able to stay alive and in front of you and the team.  By alive, it means that the plan is always where you can see it, use it and keep working on it.  It means that the team is focused on the strategic goals at all times, talking about them, brainstorming on them and reporting to each other their successes and challenges.

To set strategies for your business first look at the vision, the different aspects of the vision. Brainstorm all of the goals, all of the strategies for each aspect of the vision.  With brainstorming it is important to get all of the ideas out and write them down without judging them or editing them.  Often the best idea comes from an idea that at first look seemed too wild or crazy.  Ideas jump off of other ideas.

Once you have brainstormed all of the possible goals, prioritize them. Often strategic goals can be grouped with similar strategies.  This can help in the prioritization process.  The goal is to narrow the list down to the top 6-10 strategies.  What are the goals or strategies that will give your business the future you envision, that will create a breakthrough that will produce the results that you want?  Those are the goals that you should be selecting as top priorities.

Creating a powerful strategic plan is just one of the first steps.  Many organizations have strategic plans that are well thought out and crafted.  Where they fall short is in the implementation of that plan.

Implementation is the key.  If you fail to implement, the results will not be what you set out to achieve.

Implementation is the result of focused and continuous action.  Strategic plans don’t just happen on their own: they require your attention.  By keeping the plan in front of you and the team responsible for the plan, focus is maintained.  Regular meetings about the plan also keep the plan moving in the right direction.  Check-in meetings hold people accountable.  When teams don’t meet and don’t keep their eye on the plan, the day to day interferes and the status quo remains.  In order to make changes in the results that you achieve there has to be intention and commitment on the part of the team. The check-in meeting gives the team the opportunity to review what is happening, what is interfering with the results they want and need and make the changes necessary to change the outcomes.  Through the intention of the leadership, the plan and the team, the culture of the workplace can shift from one of non-performance to one of performance focused.

Performance focused companies are companies that are thriving. The energy of high performing teams shifts the energy of the whole organization.  It becomes more positive and contagious.  People become excited about the vision, the plan and their implementation of the plan.  Results create energy and excitement that keeps the plan moving, it propels the plan and the ultimate results of the company.

Organizations that produce results have a clear vision of the future; have a plan that is simple and strategic; and they work on the plan all the time.  Their actions are designed to move that plan forward.  They don’t let themselves or others get in the way. Through effective strategic planning and by implementing the strategic plan organizations achieve results.

Reverse Cold Calling

Reversing the cold call can create a warm call instead!!

When you change the dynamic of the cold call, to one where the prospect is CALLING YOU instead, suddenly the dynamic has changed and that impacts the interaction.

It is amazing what happens.  People are calling you back instead of answering the phone.

They want to KNOW why you called.  You have reversed the cold call.

Suddenly you are able to have a conversation about whatever it is that you have to offer.

It is still NOT a sales call.

Your MISSION —>>> (Should you decide to accept it!) is to GET THE NEXT APPOINTMENT.
That’s it.  What is the next step?  Identify that right now!  What do you want the person to do next?  Make another appointment.

For me, it is a 15 minute screen share.  Interested in learning this strategy — well, it takes 15 minutes.  Would you  like to schedule that?  I need you to be in front of your computer and have access to the Internet.  That’s it!!  That is my next goal.

So, what is yours??  This is part of your marketing strategy. Putting together each step and connecting them with your NEXT step.

With our Direct Voice Mail Messenger, I am leaving a personal voice mail message on the prospects phone. They are either calling me back AFTER listening to my message or they are calling me back WITHOUT listening to my message.  I have reversed the cold calling because now they are initiating the call.  And for the most part, it is a different experience.

What’s my next step —>>> a script.  Yes, a plan for what to say WHEN they call.  My goal on that call —THE NEXT APPOINTMENT — the screen share.

During the screen share — I need to have a plan for my next step. What is my goal there?  What is the NEXT STEP I want to happen?

Every single strategy that you use should be laid out like this. Step by step by step.

Have a plan. Use it, then tweak it, then use it again and tweak it again, until it is really working for you predictably.

Dreading Cold Calling

If you are like me then you HATE cold calling!!

I hate, maybe more than hate, cold calling!  I just do not do it.

But, I KNOW that it could help my business!

But, what I know now, is that I can cold call via voice mail messaging and get people calling me! The dynamic is totally different.  When someone calls me back, they WANT to know why I called.  Yes! Read that again — they WANT to know WHY I am calling.

It’s kind of like magic!

When you leave a business or an individual a voice mail message, they are very likely going to listen to it OR they will call you back just from the caller ID.  Now, the dynamic is reversed.  Instead of rejecting a cold call, they are calling and so they are open to listening to what you have to say.

This is your opportunity to start a conversation.  That is your goal, a conversation.  Making the sale is not the goal yet.  You have to start with a conversation.  This is where it is critical that you have a plan.  Message — SCRIPT, what to say when they call back.  Two scripts — one for those that listened to the message and one for those that did not listen to the message.  In those scripts, you need to have outlined your process. What is the next step?  A demonstration? A meeting?  Another call?  Your goal is to get the person to that next step or call.

Outline that next step. Create a script and a plan.  When you strategically use the Direct Voice Mail Messenger service to drive calls back to you then you need to have clear steps in place for that call back.

It is exciting to turn cold calling upside down and turn it around so that it is working for YOU.

More info??

Complete the form below and I will be in touch.

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Lessons Learned or NOT?

Do you ever have something happen and think, damn, I thought I had learned that lesson??

Well, it just happened.

I wrote a great article.  The computer, coughed and the article (unsaved) was gone!!

I searched for it.  Not recovered.

My mind, well, the article is there, but not nearly as good as the first.

I’ve learned this lesson before.  Actually, several times.  I know that as soon as I create a document, I need to save it.  I also know, I should look at every document that is in the recovered documents folder before I delete them.
Well, there you go.  Gone.

Have you learned this lesson?  I know I have.  But somehow the old habit remains.  I continue to create documents and write without saving.  I teach this lesson to my kids.  Because it has happened to them with homework.

SAVE.  That is the lesson!  LEARN once and practice the learning.

What lessons have you learned?  What makes the lesson stick?  what gets in the way of learning it for good?

Webinar: The Heart in Marketing

Join me on Tuesday March 21st at 1:00 PM (EST) for Heartfelt Marketing

Spend just 45 minutes with me as we explore key strategies for heartfelt marketing — connecting with your peeps or your tribe or people!!

Register below and I will send you the details!!




If you are like most small business owners that I know, then you find marketing to be one of your biggest challenges. HOW do you get more clients or customers? HOW do you stand out in the crowd of competitors?  HOW can your business succeed in this business environment?

You are NOT alone!! Tuesday we will spend some time exploring 6 strategies that can make a real difference to you!

I am sure that you are using some or maybe even all of these strategies, but are they working?  Are you getting new business leads?  Do you have ANY conversion?  Is it the strategy or is it HOW you are using it?  Is it making sense to your connections?

During the webinar we will be covering — yes, six strategies but we will also be looking at HOW to make them more heartfelt — more engaging.  Connecting with people — PEOPLE directly.

Reserve your seat and join me.  Can’t make it, sign up anyway!! I will get you the replay following the webinar!

Collaboration Plus Accountability Could Equal Magic

COLLABORATION

The Women’s Business Circle is designed to bring women business leaders together in a collaborative work space.

A Collaborative Circle means a space for people to come together and brainstorm ideas — creating something new or different from what they have already created.

Collaboration — is the bringing together of ideas that results in something new.  If you are a woman, then you know that when a group of women come together — and start working on a problem — magic happens.  There is brilliance that creates something incredible.  Imagine the potential of an INTENTIONAL collaboration space?  What could happen?  Now the idea starts to emerge and the group wants to see it happen….

ACCOUNTABILITY

Now we start seeing this natural accountability happen. People are asking — How’s it going?  What did you do to make it happen?  People are invested in your success!!  Now, that is powerful.

But there is more to accountability then just your collaborative solutions.  You have goals and dreams and visions that you have been working on. Maybe you’ve made progress and maybe you haven’t.  Now, you have a plan that lays it all out AND gives you a built in accountability system.

Imagine putting together a strategic plan that excites you, that is focused and doable, that creates the vision. THAT, is exactly what happens in the Women’s Business Circle with our Best Year Yet™ Planning system.  But it is more that the plan, because we gather together monthly to review the plans, the challenges, the successes and that makes each person more accountable then most have been for years.

Okay, think about it, you decide to join the Women’s Business Circle, we work together to get your plan just right and you tell everyone in the group about it.  Now, next month you come to the monthly circle and say, “oh, I didn’t do a thing on the plan.”  Could you? I couldn’t. I would be up til 4 AM getting everything done, even the night before the meeting if I hadn’t done anything. Why? Because of my pride. I said I would.  I told other people.

Accountability in a group can be powerful.

MAGIC


Magic?  Really?  Well, I think when women gather together in a collaborative space — that alone produces magic.  Everyone leaves excited, inspired, motivated.  That is magic.  Everyone starts accomplishing more than they expected and more than they had imagined.

Magic by definition is exciting and wonderful, it can create a move or change or a creation.

Can women together create magic?  Can they help each other create businesses that thrive and expand and prosper?

I think with the combination that the Women’s Business Circle has – training resources, collaboration space, strategic planning, accountability meetings — the ingredients for real magic are there.  They just need to be used to see the expansion.

Learn more about the Women’s Business Circle –>> HERE —>>

Working Towards A Socially Responsible Business

Being a Socially Responsible Business

Being socially responsible as a business has always been a goal and an important one.  But this year, I have taken it on even more consciously.  We are striving in a more dedicated way towards that goal. I interpret social responsibility as two fold — one is how we treat people  — pay fair wages, fair exchange for services, work with other socially responsible companies and secondly — is an environmental focus — how we operate and how that impacts the earth. We are taking actions in both of these areas and like most values and goals — we are striving but aren’t perfect (yet)!

Some of things that we are doing:

Building a list of resources here on the website for you
Working towards Green Business Certification with Green America
Reducing paper usage (I love printing reports out so this is BIG)
Contributing to organizations that support women in business
Talking about social responsibility
Moving our bank accounts to a Credit Union that invests in the local community and education and does NOT support investments in guns, big oil or other companies that are not within our guidelines.

What actions can you take that would improve your organizations operations and feel good for you and your team?

Being socially responsible can feel really good.  When you increase your giving and outreach into the community it feels good.

There are many ways to achieve this.

–>>Create a volunteer day for your staff to help out in the community.
–>>Take on interns within your organization
–>>Give to organizations locally — food banks, homeless shelters, domestic violence shelters… whatever organization is a good fit for you and your company.
–>>Let your team know that you are giving and supporting the community.

You can also write a press release about your giving, but that shouldn’t be the WHY of the giving, just a side affect.

Involve your team in making giving decisions.

You could have team members submit ideas for organizations to support and pick one organization each month or each quarter that you support.  Have them share WHY that organization is important to them.  Include their WHY in your company newsletter.

Participate as a company in events — create a running team or cycling team or other team that can participate in events that raise money for a charity.  Now you are achieving multiple things at the same time.  You are accomplishing some fundraising and charity work, you are getting your team working together, and they are doing something that is healthy!  It is a true win-win-win strategy.

However you decide to increase your company’s social responsibility – start today with one action and grow from there.

There are so many ways to improve. Here are a few more ideas.

1. Recycling
2. Eliminating Styrofoam
3. Adding solar power
4. Reducing your carbon footprint
5. Buying only recycled paper and paper products
6. Using earth friendly cleaning products

Of course, there are many, many ways to improve your operations and make them more earth friendly, sustainable and socially responsible.

So, what are the things that you are doing in your company?  How do your values impact your operations? Do you feel that it is important or valuable to operate in socially responsible ways — why or why not??

LEAVE YOUR COMMENTS BELOW!!