Residual Income

Bizology.Biz — the science of building YOUR thriving business — improving and increasing business results has added new modules and updated information.

001_02Have You Created Residual Income Strategies in Your Business?

Residual Income is a strategy that keeps money flowing into your business or your personal life, consistently, month after month.  A true residual income strategy involves making one sale, or one referral and then receiving income from that without the need to make additional sales or referrals to the same customer over and over.  The product or service is typically one that the person uses each month and pays for each month. Let’s look at a few strategies for consideration:

Residual Income Strategies:

  1. Membership Sites:  many businesses have created membership sites that offer information to their clients each month.  The site bills the client each month and new content is provided for that monthly membership fee.  Many businesses can implement a membership strategy for their target market.  Bizology.Biz is our membership site.  It provides new “lessons” or content each month in the form of reports and audios.  Once set up a membership site can operate automatically and deliver the content to its members without the owner having to do anything.
  2. Books- Writing target market e-books can provide income that continues to come in month after month if you have selected a good niche market for e-books, you have good content and you work on key promotional strategies.
  3. Buying Clubs:  We participate in an online buying club that fits with our values of living green, buying in eco friendly ways and eco friendly products. When we refer others to the company then we receive a commission from that referral.  As we teach others how to refer people, then they earn money and we earn money… The income repeats and grows each month.  For us, this has become a family partnership.  We are building it as a retirement strategy.  It has been easy to do and great people are involved…
  4. Affiliate Marketing:  Affiliate marketing is used by many on the internet.  You create a product and then offer others a commission for referrals.  If you are promoting a membership site then you create monthly income other products result in one time commissions.  Bizology.Biz offers an affiliate program that pays a 20% commission.
  5. Multi-Level Marketing:  Many people dislike multi-level marketing, but it can be a powerful strategy.  I use direct marketing companies that provide services that benefit my business.  I use Talk Fusion as part of our email, video marketing.  It offers a suite of video marketing tools that are state of the art and save me money each month on other services.  I also use Send Out Cards for both personal card and gift sending and business card and gifting.  The benefit of these businesses is that as people join my team, my costs are even less.  I have a service that benefits my business and adds income

It is important to evaluate strategies that are right for you.  But adding a multiple streams of income strategy to your business has many benefits.

Some of the benefits of course include — new money flowing into your company.  Consistent income flowing into your business.  Services and products that you like that benefit you and your family or business while increasing your income.

The power of working with different strategies for your business can be incredible.  As you see people liking what you are offering, you build more and more and soon the income generated can provide the resources that you need to pay off loans, credit cards, mortgages and save for retirement.  When many do not have retirement plans, incorporating a strategy that will build consistent income is just plain smart!

10 Ways to Increase Entrepreneur Bottom Line

Bizology.Biz — the science of building YOUR thriving business — improving and increasing business results has added new modules and updated information.

Are You Frustrated?So you are a struggling entrepreneur and you are doing everything to increase your business’ bottom line but it seems that your efforts are not enough? Are you frustrated because no matter what you do, there seems to be no development in your business? Are you totally disappointed with yourself because all the marketing strategies that you used are not good enough? Are you on the brink of giving up? Don’t lose hope; there are still a lot of ways on how to increase your bottom line. Some of them are as follows:

  • Serve your costumers well. Your costumers are the number one key for your business to be successful. Train your employees so that they can provide an excellent service. A service that is really terrific is the first thing that a costumer looks for in an establishment. Serve your costumers well and they will keep coming back to you.
  • Think of a unique marketing strategy. Promoting your business doesn’t really mean that you are going to spend a lot of money. You can promote your business through a much cheaper way. Just be unique, creative, and artistic in promoting your business because this will surely attract consumers.
  • Avoid spending too much money. Don’t spend too much money on the things that are not needed in your business. Luxury cars can surely wait if your business is already stable.
  • Get feedback from your consumers. Through this, you will know the things that your consumers need. If you know what they need then you can give it to them. Through this also, you will know the things that they do not like about your establishment and you will be able to correct it.
  • Try to reduce the use of techie gadgets on your business. Although gadgets like computers can really help you in your business, try to reduce using them. Buying a lot of gadgets means you will be spending a lot of money. Businesses long time ago became successful even without the help of high tech gadgets.
  • Give your consumers some incentives. Discounts are very attractive to consumers so try to do it once in a while. I have heard much resistance to this strategy from business owners…. BUT, the reality is: consumers LOVE to get a bargain!!!
  • Create irrefutable offers to your consumers.
  • Don’t be afraid to use traditional ways of promotion once in a while. Newspapers specifically the classified ads are still very powerful until now. Aside from that, they are also inexpensive. Radio is effective as well…. and may get you more exposure.
  • Save at least half of your income. It will be wiser if you will save a portion of your income, so that in times of crisis or in times of need you will have something to draw from in your pocket.
  • Try to avoid spending for TV commercials unless you have a fund for it. They are very expensive and there are still a lot of cheaper ways to reach your consumers.

Use the Internet for effective marketing as well — social media, videos, etc all can help to grow your reach.  Be sure that you have a solid Internet Marketing Strategy that includes data capture, follow up and relationship building.

Bizology.Biz teaches effective marketing for businesses and helps business owners to GROW their business.  Start your 7 day trial for just $1.



Digital Self Publishing Can Be Incredible Option

Bizology.Biz — the science of building YOUR thriving business — improving and increasing business results has added new modules and updated information.

Why Digital Self-publishing is Better Than Traditional Publishing

There are a lot of myths out there about publishing, but I’m here to tell you that self publishing, especially digital self-publishing is better than traditional publishing. Mainly due to the upheaval in the publishing world with digital formats, and the ease at which a person who wants to self-publish can get involved today, usually for free.

Proliferation of Tablets On The Rise — Over 1/3 of all adults will own tablets by 2016, according to Forrester Research. That’s a 400 percent increase in adoption per year! Anyone who is not excited by these numbers needs a lobotomy. You can cash in on this trend with digital self publishing.

Increased Digital Subscriptions — People who have never even subscribed to a print magazine have subscribed to magazines via their eReaders or tablets. People really love reading on their tablets more than reading print, or on their PCs. People are also more likely to continue a digital subscription than a paper one. Some speculate that the privacy afforded a person reading a tablet over a book or magazine accounts for these facts.

eBook Sales Keep Going Up — Amazon and Barnes & Noble announced in 2011 that digital books were outselling print books 2 to 1 for Amazon and 3 to 1 for Nook. This trend will continue as more people grasp and then obtain the technology. The instant gratification of eBooks will drive the trend even more. People will order an eBook without giving it as much thought as they do buying in a bookstore.

Digital Publishing Takes Many Players Out of the Game:

No Middle Man To Worry About — By self-publishing straight to Digital you do away with the middle men, the printers, not to mention the long process involved with choosing a printer, is all gone. It’s easy to put your book in digital format whether for Kindle, Apple, or Nook. In fact you can even bypass all that and put it into PDF format and sell directly from your own website. No need for printer, paper manufacturer, book store, book delivery etc….its even more environmentally friendly.

 With New Paper Back Publishing You Can Have the Best of ALL Worlds

80/20 Rule At Work — Digital self-publishing is proving the 80/20 rule. If you don’t know what that is, basically it’s a theory that states that 20 percent of the work gives you 80 percent of the results. If you can get 80 percent of the sales you would have made if you also put your book in print, with only 20 percent of the work, or cost, you’re well ahead of the game. For just a little bit of money (say $35.00) you can easily get your book in print.  BUT, there is real money in digital publishing when YOU work at it.  It does take WORK!  And the work is YOURS.

 Selling Books in Multiple Markets Can Help Sales

True Book Sales Numbers Aren’t That High — On average, most books published sell less than 1000 books, total. That’s probably a distressing figure, but knowing that and understanding why (marketing) can help you do better than a traditional publisher. Also knowing this number can help you determine how much money you want to spend getting published.

One BIG Myth of Traditional Publishing is that the Publisher Does ALL of the Marketing!

You Must Promote Anyway — Whether you use traditional publishing or not, you are largely responsible for promoting your book yourself. Only about 2 percent of authors make the best sellers list whether they use traditional publishing or self-publishing. Why not keep the profit yourself? The key to sales is marketing!

You can be successful self publishing your information products, and even your novel if you realize the truth of the industry and what constitutes success, and how to get there. (Marketing!)

Pick Up Your Copy of our Special Report and 5 Day E-Course!selfpublishingbook-report-med

Once you confirm your request, I will send to you a copy of the report!  And the first installment of the 5 day e-course….
Imagine, your book in print!  Learn key strategies about publishing that you need to know before you get started.


Lessons From a Wood Rat

Bizology.Biz — the science of building YOUR thriving business — improving and increasing business results has added new modules and updated information.

ratOver the past few weeks at my house we have been battling a wood rat. Wood rats are a bit bigger than city rats and are found in more rural areas. We have an old house — circa. 1860. The kitchen cabinets were installed next to the studs. No walls, just mounted flush up on the studs. You would think they are old cabinets but they’re not. They’re newer!  Cheap cabinets and poorly installed according to my partner!  He says nothing in the house was done right.  If you could cut a corner, it was cut.  There’s the first lesson!  Never buy a house from a contractor.

But that’s not really the lesson I am writing about today!

Here’s the story.  We have wood rats that get under the kitchen, work their way up in the walls and then you can hear them moving around.  They sound HUGE!

When we first discovered that we were battling them, we found things had been knocked off the refrigerator.  You know how you might store something on the top of the fridge.  Well I had a couple of boxes of cereal up there.  It was strange.  When I came down, they were on the floor.  We discovered behind both the refrigerator and the stove HUGE holes chewed into the baseboard.  These are the holes that we used to see on the cartoons: Tom and Jerry. Remember those holes.  Well, we covered them with sheet metal all the way across the back of both appliances.  They were NOT coming through!

But then I started seeing saw dust on the counter.  I discovered a new hole at the back of the counter coming up behind the counter, between the wall and the counter.  That got filled in with steel wool.  Then I heard something in the corner cabinet.  Could they be right in the cabinet.   A bag of pasta had wholes chewed in it and there was pasta all over.  Yes, they are in the cabinet.  More sheet metal filled in the gap along the top of the cabinet.  And I still heard them.  We couldn’t see any where that they could get in.  AND then, I moved a bag that had “fallen” over and there it was a NEW hole chewed right through the cabinet.  More sheet metal — soon our cabinets will be fully made of sheet metal.

We thought we had them.  You might be thinking — isn’t there a trap.  Yes, there is a trap…. and so far nothing in the trap.  Last night a new hole appeared at the top of the base molding.  I don’t think that’s totally closed yet.

All of this got me thinking about the perseverance of the wood rat.  We have been trying to shut them down for quite a while.  We keep throwing up new road blocks and they keep finding a new strategy for getting access to our kitchen.  In business, I would call this persistence and commitment.  They are not deterred by our actions. They are totally committed to their goal — access to our kitchen!  They work diligently.  They continue no matter what we try. They avoid the real life threatening traps.

What are the lessons:

  • Persistence -continues to get them toward their goal and pays off.
  • Commitment — is total and complete.
  • Hard Work – – keeps their goal moving forward no matter how many blocks are thrown up.
  • Strategic — they are willing to change their strategy to meet the new demands of their environment.

I don’t know about you, but in a way, I think they’re inspiring.

Calling All Entrepreneurs, Network Marketers, Small Business Owners!!

If YOUR Business NEEDS New Business Leads DO NOT Miss This!!

Wednesday Webinar Click To Register
Wednesday Webinar
Click To Register

Tonight — at 9 PM I will attending a training with MLSP — it is designed for people that want to master using the Internet for building their business, attracting leads, new prospects, new connections…. they are rolling out an incredible piece of software on tonight’s training.  So, if you are a network marketer or in an MLM or an entrepreneur or small business owner — this software CAN help YOUR business.  If you have exhausted your warm market and are ready to expand into a bigger market — this is for YOU.

Maybe you already have enough business and enough new business leads coming to you each and every day, and maybe, just maybe you already have an incredible system to stay in touch with them and follow-up and help them in deciding to become a customer or business partner.

BUT, if you are not one of those businesses overwhelmed with customers and people pounding down your door — then you really do need to join me for this webinar!!

The Wednesday night webinar that MLSP hosts provides incredible value each and every week, BUT tonight is special.  They are unveiling a new piece of software that I do not even know enough about to really tell you about, BUT I do know that it is going to be an important addition to my business suite of online marketing tools that PULL people to my business and help me to follow up effectively.

They say “the money is in the follow-up!!” and where do so many of us fall down??

Follow UP



If you have people visiting your website and leaving — you have NO chance to follow up.  If you are depending upon a replicated company site with no lead capture system — you are missing out on new business leads and new business partners.  YOU need a system that does this whether you are a brick and mortar store front type buisness or a network marketer with the best product in the world.  When you send leads to a site and then DO NOT capture basic information to start building a relationship — you have missed left MONEY on the “virtual” table!

Generating New Business Leads is the first step, building a relationship with each person is the next.

Remember — people buy from people they KNOW, LIKE and TRUST!

I look forward to hearing what you think! Join me for the webinar — and then come right back here and leave me a comment with your thoughts!!  If you are unsure how the software could help YOUR business — then let’s connect and I know that I will see HOW it can support your business growth vision!

Register HERE!

Customer Relationship Management — Software Launch for MLSP

Customer Relationship Management Software Revealed at Wednesday Webinar

Attraction Marketing SystemMy Lead System Pro is gearing up to reveal its latest innovation for marketers and network marketers — that will give people tools for branding and customizing their business — in such an incredible way that they will be light years ahead of their competition.

My Lead System Pro is the training resource that thousands of Network Marketing Leaders and Business Leaders have turned to for top expert training.  Instead of generating leads through friends, family, neighbors, cold calls and ineffective marketing…MLSP teaches members HOW to market themselves in a magnetic — branded — attractive way. For months there have been rumors of something new.  Even at their live event co-founders Brian Fanale and Norbert Orlewicz didn’t reveal all. But now, they have announced a webinar reveal on Wednesday, October 22nd.

They say: “The fortune is in the follow­up” ?

Well, they’re right…

And MLSP has a new toy to give it’s loyal members to help YOU build your biz faster, more efficiently, like the 6 & 7 ­figure earners do daily.

The thing is that they aren’t just revealing their new software to their members; they are opening up the webinar to other Network Marketers, Entrepreneurs and Home Based Business Owners—> all who need a good customer relationship management solution.

Oct 22nd at 9 PM EST.

== > Register HERE

I can’t really say what this could mean for you…. I know for me —> I have been looking for software that would help me manage customer relationships and I am excited to see just exactly what they have created. These guys are incredible… their programs have helped hundreds (probably thousands) to build a REAL business that is thriving. Join me on Wednesday — I know it will be worth your time What would it mean to your business — to have more leads each day?  And what if you had a system for generating those leads? And then a system for managing all of them. When you only have your friends, families and neighbors — relationship management doesn’t seem that hard.  A small notebook and some notes does it.  BUT, if YOU are really building a business that is growing beyond who you already know — then YOU want, no you NEED to join me on this webinar.


Customer Reviews On Your Site Increase Conversions

Customer Reviews Are GOOD For YOU!!

Do you include product or service reviews right on your website?

Are you coordinating the customer reviews right on your site or are you importing them from another site?

Believe it or not — reviews — good or bad can increase your conversions.  (That means more sales!) Right off the bat you would think that a bad review doesn’t help you.  But it is the fact that you have reviews at all that is helping you.  The advantage of having them right on your site is that the visitor is in your sales funnel.  If they leave your site to check reviews then there is a good chance that they aren’t coming back.  Keeping them on your site increases your chance of converting them into a buyer or customer.

If you are using WordPress to manage your site there are several nice plugins that will add customer reviews to your site.

I generally play with plugins to see if I like the way it works.  I read the reviews on the plugin and ratings and also check when it was last updated.  If it has been longer than a couple of months then I generally move onto another plugin.  It is important to use up to date plugins as WordPress is always updating and old plugins or themes can mess up your site.

Bottom line on customer reviews is that they are good for you.

You can also collect them on your fanpage and import those to your site.

Ask your customers for reviews.  Offer an incentive for the review…. such as a free report — or info sheet — or coupon for 10% off a service, find a way to reward them for the review — good or bad!

And of course if you do have a bad customer review — try to do some follow up with the person. Not so much to get them to take down their bad review of you, but to try to remedy the dissatisfaction and provide excellence in customer service.  Many times a bad review is based on a bad interaction and can easily be remedied with a good one.  Be the kind compassionate, customer care rep that turns the situation around.

Customer Reviews helps you in building your business operations as well as helping your onsite conversion.  Take each customer review as a gift and be thankful for the positive or negative feedback. Each customer review can help you grow and develop your company.