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Do YOU Have a Marketing Plan OR Are You JUST Winging It?

Are You Winging it? OR Do you have a solid marketing plan?


Do you have a solid business plan? Marketing plan? Strategic plan? Or are you winging it and hoping?

Creating a plan and sticking to it can improve your results. A plan becomes your blueprint for success. We most often see small businesses winging it, because business development is not their knowledge base. They are wonderful at their craft, but creating a plan and living that plan is not in their ‘wheel-house’.

Developing solid strategies and tracking those strategies gives you the real world information that you need to move your business forward in a predictable and reliable way.

This is especially true for your marketing. You need to have a Marketing Plan….

Marketing isn’t simple. To do it right, it requires a great deal of planning. Small businesses without massive marketing budgets have to handle this aspect of their business themselves or outsource in an affordable way. To do this effectively, either way it should be part of YOUR plan and not just a hope.

This is why businesses create a marketing plan. A marketing plan is a detailed document that includes the data you need to make marketing decisions and set a course of action that you can implement immediately. Drafting a marketing plan takes a great deal of time and work, but in the end, the benefits to having a plan are worth the effort that you have put into it.

Here are a few questions to get you started.

Who Is Your Target Market?

If you’re already selling, take a look at your existing customers. Who are they? What do they like about your company’s products? Try to recall any positive feedback you’ve gotten from them. Naturally, if your brand resonates with these individuals, it will resonate with others like them.

It sounds simple but so many business owners tell us that EVERYONE is their ideal customer or ANYONE is their ideal. Defining your true customers is an exercise that is worth your time. It directly IMPACTS your marketing strategies and tactics.

If you don’t already have customers, defining your target market may take a bit more work. Look at companies that offer similar products to yours. Who is buying from them? Who could benefit from your products? Try doing some market research to glean some idea of who your target market is.d

What Makes Your Products or Services Unique? Why You? How Do You Stand Out?

There are bound to be other companies out there selling goods or services similar to yours. So, what makes yours different? Why would someone buy from you and not another company? Think about it for yourself, why do you buy from one company instead of another? Is it the product or the customer service, the location? There is always something that causes the person to hit that BUY button.

If the unique qualities of your products don’t come to mind immediately, some work needs to be done. Do some soul searching and look for the strengths of your products. Write down everything that you love about your product/service. Include what you have heard from your customers.

If, in the end, you find that your product unfortunately resembles basically everything else on the market, how can you differentiate it to make it unique?

What Do You Want Your Marketing to Achieve?

Every business takes for granted that it needs to market, but why? The ‘why’ is critical. You need to identify exactly what you hope to achieve through your marketing because this will guide all of your efforts and help you choose which tactics are most appropriate.

Are you trying to build your email list?
Do you want buyers directly on your website?
Is your marketing for new leads?
WHAT is a critical question.

Once you know who your target market is, what’s unique about your product or service, and what you want to get out of your marketing efforts, you’re ready to get started with your marketing plan.

Winging it in business is most often not a good strategy. Spending money on marketing with HOPE that it will work is a waste of money. If you are like most small businesses you do not have money to waste.

Learn more about creating your marketing plan with our new report….3 Keys to Marketing Success

  • How to guarantee that all your marketing is focused in the right direction….and you’re NOT wasting valuable time
  • What 4 things every marketing professional thinks about BEFORE doing anything
  • The most important part of any marketing efforts, no matter how big or small your company is
  • The action steps you can take RIGHT NOW to make your marketing pay off

Check it out here: CompassRoseConsulting.com/3Keys

Best Year Yet for Non-Profit Leaders

non-profit leadersNon-Profit Leaders Gathering….
Are You Ready To Raise the Bar?

As a Non-Profit Leader do you ever feel that you are on a non stop treadmill?

Our Raise The Bar workshop for non-profit leaders is designed to give you access to a full day workshop focused on creating YOUR Best Year Yet!

Join other non-profit leaders in creating a plan — just for you!  Raise the Bar on YOUR success and impact the results of your organization.

Imagine

A business where achieving the results you want and need is the natural outcome each year and every year is better than the last!

What happens to your performance when your best self is not in the game? Achieving results and thriving across all areas in business and life is not easy. Creating your Best Year Yet plan gives you a foundational plan for building success across all aspects of your life and the non profit that you lead.

The Raise the Bar workshop – is a facilitated group workshop for individual leaders – in a dynamic process that balances organizational imperatives with individual priorities. This unique, blended learning experience guides leaders through a series of questions to create a vision, learn from the past, set a powerful mindset and attitude for success, clarify values, establish a major area of focus and finally, choose their all-important “top ten” goals for the next 12 months. Once created, your plan comes to life with our online software, resources and mobile app for yearlong sustainability.

Joining a faciliated group workshop gives you an opportunity to connect with other non profit leaders, learn from their successes and mistakes, share yours, network and potentially build lasting relationships for collaboration.

This workshop is an opportunity to focus on YOU as the leader of an organization.  Take one day away and join other leaders to create your Best Year Yet plan.

What is  Best Year Yet?

Best Year Yet  is a year-long planning and implementation process for actually achieving previously unattainable levels of business performance. It is the only system that begins with the planning session, but then monitors progress throughout the full year, holding people accountable for the goals they set for themselves.

Join us for this LIVE planning session that has helped thousands of individuals, sole proprietors, small business owners, work teams, and entire companies to take stock of their lives, to set goals and to achieve results beyond anything they’ve achieved before.

The Best Year Yet experience is designed to reach the core of how you think and perform, and to empower you to new levels of personal effectiveness and fulfillment.

Why does The Best Year Yet work?

The Best Year Yet system translates strategic thinking into operational planning and individual and shared accountability. Best Year Yet is a proven process for producing results… for over 30 years business leaders have been using Best Year Yet to create their success plan for the upcoming year.

Best Year Yet  is a system for producing results that can help you reach previously unattainable levels of business performance. It is the only program that begins with a planning session and continues with monthly review sessions throughout the year to monitor progress and hold people accountable for achieving personal and business goals.

Reserve Your Seat Today!

Creating Your Marketing Plan

marketing planHow to Plan Your Marketing Successfully

Marketing isn’t simple. To do it right, it requires a great deal of planning. Small businesses without massive marketing budgets have to handle this aspect of their business themselves and for many this is no easy task.

This is why businesses create a marketing plan. A marketing plan is a detailed document that includes the data you need to make marketing decisions and set a course of action that you can implement immediately. Drafting a marketing plan takes a great deal of time and work, but here are a few questions to get you started.

Who Is Your Target Market?

If you’re already selling, take a look at your existing customers. Who are they? What do they like about your company’s products? Try to recall any positive feedback you’ve gotten from them. Naturally, if your brand resonates with these individuals, it will resonate with others like them.

If you don’t already have customers, defining your target market may take a bit more work. Look at companies that offer similar products to yours. Who is buying from them? Who could benefit from your products? Try doing some market research to glean some idea of who your target market is.

What Makes Your Products Unique?

There are bound to be other companies out there selling goods similar to yours. So, what makes yours different? Why would someone buy from you and not another company? Remember here that ‘products’ actually means your offering, which includes services as well. The term refers to whatever people buy from you.

If the unique qualities of your products don’t come to mind immediately, some work needs to be done. Do some soul searching and look for the strengths of your products. If, in the end, you find that your product unfortunately resembles basically everything else on the market, how can you change it to make it unique?

What Do You Want Your Marketing to Achieve?

Every business takes for granted that it needs to market, but why? The ‘why’ is critical. You need to identify exactly what you hope to achieve through your marketing because this will guide all of your efforts and help you choose which tactics are most appropriate.

Once you know who your target market is, what’s unique about your product or service, and what you want to get out of your marketing efforts, you’re ready to get started with your marketing plan.

Have you checked out our Million Dollar Marketing Plan Webinar??

Business Planning Essentials

business planning3 Things Your Business Plan Must Have

Businesses of every type need a business plan. Don’t think you can skip by on this important step because you offer a service instead of a physical product. Every business can benefit from a business plan.

First Step, Focus.

      • When you create a business plan you need to focus on the reasons for the business:
    • Who do you want to serve?
    • What do you want to provide?
    • When do you want to start?
    • Where will you set up shop?
    • Why do you want to start such an endeavor?
    • How will you meld all these things together to create a prosperous business?

These are the primary reasons why you’re going into business and they should always be at the forefront of your mind when making decisions.

Something else to focus on is your big dream. How much money do you want to make over the next 5 years? Do you want to sell multiple products or have several locations? Everyone’s big dream will be different but you should write it down as part of the plan.

Second Step, A Plan.

Think of your business plan as a mountain. Your mission statement is at the base of the mountain while your big dream is at the peak. Everything in between is what you need to plan and these steps should also be incorporated into a business plan.

What products do you want to create? How often do you want to produce a product? How can you implement some passive income or affiliate income into your business? Are there any speaking engagements or online summit opportunities that will expand your reach and your followers? What can you add to your sales funnel for those not yet ready to commit?

Third Step, Action Steps.

This is where your planning steps are broken down into smaller, actionable steps. Instead of just saying I want to write a book, break the process down further. How much time can you dedicate each day to writing? Do you want to self-publish or find a publisher? You’ll need to hire an editor and someone to design the cover. These are actionable steps that can easily be crossed off your to do list once completed.

Don’t be thrown off here. You don’t need to plan 5 years’ worth of action steps at one time. The idea is to plan a year at a time, keeping your focus in mind, so that the action steps become a pathway or a blueprint to your big dreams.

If this seems like a daunting task, join me on my free webinar, Why You Need a Million Dollar Plan for a Million Dollar Business. We will discuss the importance of breaking down your tasks for more effective productivity as well as how to take ACTION, which is imperative to reach any goal.

Save your spot at this link REGISTER HERE

Business Goals First, Marketing Plan After

business goals before your marketing planIdentifying Your Business Goals First, Then Your Marketing Plan….

Before you get into marketing your business and creating your marketing plan, you need to identify your business goals. Although we take for granted that a business’s goal is to increase revenue, that’s not the end of the story and it impacts your marketing plan. There are many other types of goals companies strive to achieve. It is important that you identify your top goals prior to creating a marketing plan.  How do you market if you do not know what you are trying to achieve?  We use a simplified Strategic Planning Process for both marketing plans and strategic plans. 

Product/Service Creation

Some businesses are driven by the desire to offer excellent products or services that make life easier for all of us. Your business goal may be to create the most innovative products/services on the market. This is a wonderful goal because your products or services are at the heart of your business’s success. On the other hand, you might have these in place and that is not part of your current business growth plan.  Both are fine. You just need to be clear.

customer service as part of your marketing planCustomer Service

Your business’s goal may be to serve your customers and help them solve their problems. It may also be to lend help to the community or to strengthen the community of your customers. This is also an excellent choice because good customer service leads to more sales.
Customer Retention

Your goal may be to not only gain new customers and increase revenue, but to keep the customers you have. Businesses do this by creating a community for their customers and by remaining open to their feedback in order to improve their products or services.

Growth and Expansion

Maybe your business’s goal is to grow and expand, eventually moving into new markets and new enterprises. If this is the case, conducting market research to find new areas would be a major part of your overall strategy.  You need to be clear what markets you are entering. This market research will give you insights on how to market to this new area as well.

marketing planEfficiency

A major goal for your company may be to tighten up your processes. This might include challenging your salespeople to reach an ever higher sales ratio or streamlining your shipping in order to reach your customers more quickly. This was the primary goal for one company that we worked with.  The CEO wanted a “well-oiled machine”.  It is a great goal for growing your company as well. When you have clear operations and plans are outlined and in place, then you are ready to bring on new staff, grow and expand.

Changing the World

Some companies have as part of their vision to enable social change. Your goal might be to make the world a better place through the use of your products and services. This is a goal for many companies that produce environmentally-friendly products marketing planor work to streamline their operations so that they’re more ecological. Here at Compass Rose Consulting we achieve this through the work that we do with women entrepreneurs.  By supporting other programs for female entrepreneurs as a give back we continue to expand our impact locally, regionally and globally.

Increasing revenue and profit isn’t the only goal of most businesses. Look at your business currently and ask yourself what other goals you have. This will help you as you plan your marketing.

Learn more about our Marketing Plan Planning Session –>> CLICK HERE

Simple Strategic Planning

strategic planningStrategic planning should be fun, exciting and simple.

Our process is a simple strategic planning process that works.

Join other like minded business leaders to put together and refine your simple strategic plan.

Imagine…

A business where achieving the results you want and need is the natural outcome each year and every year is better than the last!

We work with business owners that have a great vision and passion for their business but just aren’t achieving the results that they need and want. We start with putting together a powerful and effective strategic plan.

Using Best Year Yet, the planning session is completed in just five or six hours, and voila — YOU have a plan that you can really USE in your business to change your results.

best year yetWhat is Best Year Yet?

Best Year Yet™ is a year-long planning and implementation process for actually achieving previously unattainable levels of business performance. It is the only system that begins with the planning session, but then monitors progress throughout the full year, holding people accountable for the goals they set for themselves.

Join us for this LIVE planning session that has helped thousands of individuals, sole proprietors, small business owners, work teams, and entire companies to take stock of their lives, to set goals and to achieve results beyond anything they’ve achieved before.

The Best Year Yet™ experience is designed to reach the core of how you think and perform, and to empower you to new levels of personal effectiveness and fulfillment.

The Women’s Business Circle provides resources and skill development sessions on marketing, operations, system development, operations development and documentation, management. At the core of the program is the Best Year Yet plan. You can join us for the planning session and then decide on the rest of the program!!

Why does The Best Year Yet™ work?

The Best Year Yet™ system translates strategic thinking into operational planning and individual and shared accountability.

Best Year Yet™ is a system for producing results that can help you reach previously unattainable levels of business performance. It is the only program that begins with a planning session and continues with monthly review sessions throughout the year to monitor progress and hold people accountable for achieving personal and business goals.

Who is Donna Price??

Donna Price, Founder and CEO of Compass Rose Consulting, LLC has been working with individuals and business leaders throughout her career. First, as an educator and leader in Non Profits and later as a business and marketing consultant.

Business leaders worldwide have found Donna’s expertise and leadership refreshing and inspiring. From her books to her programs, Donna provides leaders with the tools they need to build their businesses to success.

Donna Price, author of 3 different books and contributing author to several others, Donna shares her leadership expertise. Launching Your Dreams: Stop Day Dreaming and Live Your Vision — takes readers on a journey of inspiration — joining Donna on her cross-country bicycle trip and learning how she put it together in less than a year, with an international sponsor. Employee Coaching — shares Donna’s philosophy and strategies for coaching employees to succeed rather than a top down micro management approach to leadership. Yes! Marketing Works! — is the marketing guide to take your business from zero to a million.

Donna’s program Bizology.Biz: The Science of Building a Thriving Business — a membership program that has been revamped and reborn – is an incredible program for building thriving businesses. The program encompasses hours of training and templates on how to STRATEGICALLY market your business. Filled with tools and strategies, Bizology.Biz becomes the business leaders go to resource for anything and everything marketing!

Donna Price has been a student of marketing since 2003 and Compass Rose Consulting has evolved from its beginnings as a leadership development resource to add marketing strategy as a focus. Having fallen in love with marketing, Donna shows other business leaders how to put their marketing together so that it works for them instead of just draining their bank accounts. Marketing can be fun, once you learn it and see it working to grow your business.

Donna PriceDonna is an extraordinary mentor and business coach. She has been helping people achieve their goals for the last 30+ years. Her passion is in seeing the moments that people create their own “aha’s” and understanding. By gaining personal insight and ultimately movement to their dream and vision, Donna is inspired and her life’s passion is fulfilled. It’s not enough to have a vision; you have to live the vision. Donna Price has been a dreamer all her life. It’s when you take action that dreams move into your life. From her experiences as a dreamer and dream maker Donna inspires audiences to live intentionally and live their dream instead of daydreaming, create success and live in the flow.

FAQs

How can I contact the organizer with any questions?

Schedule a consult with Donna Price via www.MeetWithDonna.com or call her at 973-500-8094 or visit support at: http://compassroseconsulting.com/support

What’s the refund policy?

You must cancel your reservation at least 48 hours in advance. We are reserving a seat at the table for you. If you can not make it, then we want the opportunity to offer the seat to someone else. Be sure to give us as much time as possible, but at least 48 hours.

There are no refunds following the workshop.

Do You Use Guerrilla Marketing Tactics in Your Marketing Plan?

Guerrilla Marketing Tactics Can Get Attention

Everyone these days are overwhelmed with marketing messages. Everywhere we go both online and off, we get a massive dose of aggressive marketing.  Marketing messages are coming at us from every direction.

How can you cut above all of this noise and get your message to your market?

Marketers have to think out of the box, be bold, creative and strategize new ways to get their marketing message out to masses.  The buzzword ‘guerrilla marketing’ is used to refer to these tactics.

So… What Is Guerrilla Marketing?

Guerilla marketing means marketing that is unconventional. Jay Conrad Levinson, who coined the term, calls it, “The achievement of conventional goals (e.g. profit) using unconventional methods such as investing energy and ideas instead of money.”

It is intended to achieve maximum results for as little cost as possible. This makes it a great alternative for small businesses that are operating on a shoestring budget. A small business can’t pump the advertising dollars a big company has into a massive campaign, so it has to leverage its creativity.

There ARE  Risks With Guerrilla Marketing

This unconventional approach isn’t appropriate for all niches or industries. Part of the point of guerrilla marketing is to ruffle feathers, surprise people, and shake things up. In industries where security is a major issue, such as finance or insurance, it’s not such a good idea. Instead of subverting the paradigm, you could show your company to be untrustworthy.

However, for most businesses in retail, it’s a great way to pique curiosity and get people interested.

A Few Guerrilla Tactics — Let’s Take a Look.

There is no standard for guerrilla marketing since it thrives on creativity. But common methods include creating urban art, turning unused space into art, or making ads that are optical illusions. Some companies set up funny scenarios that are straight out of a hidden camera television show. For example, they might have live people in their window displays.

Other ideas include leaving interesting post-it notes or branded merchandise in public places such as cafes and bars. Humorous or eye-catching stickers can be printed cheaply and put in unexpected places. You can create flyers to hang around town that are in an interesting shape or particularly eye catching. Business cards can be made in wildly creative styles.

Free stuff is often part of guerrilla marketing. The offer of something valuable for free is always an attention grabber. Talk to other businesses and put together a package of free stuff to give away to potential customers.

Finally, a common guerrilla marketing tactic is to throw a party. There’s no promotion involved here. Just invite your customers to come and have a good time, thus building a stronger connection with your business.

The idea is to get media attention, so let people know. An effective strategy to boost your guerrilla marketing is to issue a press release each time you employ one of these tactics.

If you’re going to try guerrilla marketing, remember that the goal is to surprise and engage, not to insult, offend, annoy, or upset people. It should be done in a spirit of fun.

Learn more about our marketing planning workshops –>> CLICK HERE

What are you doing in your company that is a Guerrilla Marketing tactic?  Leave your great strategies below in the comments

Is Business Blogging Part of YOUR Marketing Plan

Why Business Blogging Should Be Part of Your Marketing Plan

Marketing plans come in all shapes and sizes. The right marketing plan for your business depends on many different factors. But one thing all businesses have in common is that they can benefit a great deal from business blogging.

Blogging is a tactic used in content marketing. When you write a blog, you publish a steady stream of fresh content. This content draws traffic to your site and earns new readers, while also building a relationship with the readers you have.

1. Business Blogging Is Simple but Effective

Many small businesses don’t want to blog because it’s ‘writing’ and you’re not a ‘writer.’ But blogging is extremely simple. This is why it makes a perfect element in an online marketing plan.

Blog posts can be as short as 300 words or even less, but generally I recommend going for 500 words if you can. They can include videos images, slide shows, and infographics. Each post can cover one simple topic and the writing doesn’t have to be magazine-grade. Write in a conversational tone like you’re talking to a friend and proofread so that there aren’t any grammar or spelling mistakes.

The way to blog headache-free is to set aside a little time each week to write and post. Carve out an hour or so to write something and post it. If you have a team member who can write well, delegate the task to them.

2. How to Get Ideas — LISTEN

The other trouble many people have when they start blogging is where to get ideas. Here are some simple places to get ideas for your blog posts:

  • Listen to what people are asking
  • Answer questions customers often ask
  • Teach readers how to do something simple step by step
  • Discuss news, current events or hot topics on other blogs
  • Answer questions from forums, Q&A sites like Yahoo Answers, social media or blog comments
  • Start by looking at popular keywords and write blog posts around them.

Keep an idea file. Spend some time brainstorming topics at first and then add to it whenever you get an idea. Whenever you need an idea, refer to this file and start writing.

3. Getting Your Idea onto “Paper”

There are many ways to share your idea on your blog.  Writing is of course the first.  Keep it simple. Create an outline of your major points. Write one paragraph about each point, add a few bullet points where appropriate and then add your intro and exit.

You can also create a video of your idea. Especially good for HOW TO type posts.  Embed the video right on your site. Creating a video can be simple. You can do a “talking head” video — you talking into the camera, or a simple screen capture video of you showing people HOW TO do something; or a screen capture of a slide show.  There are many possibilities.

Don’t let yourself get bogged down with the writing.  It is simpler than you think.

4. Working a Blog into Your Marketing Plan

Decide what topics your blog will cover and at what frequency you’ll write and post. If you add a blog to your website, you’ll boost your site’s SEO and give visitors more to do there. You can also use your blog’s analytics and its reader comments to learn more about your target market and its tastes.

5. You Can Also Add a Call to Action

You can offer more information via an e-book or video series or some other more extensive piece of content.  Then you have the opportunity to further engage with the visitor and share more valuable information.

Take my 5 Day Crash Course on Content Marketing for Your Business!




Identifying Your Business Goals

Increase Your Marketing Success With Business Goals

Before you get into marketing your business, you need to identify its business goals. Although we take for granted that a business’s goal is to increase revenue, that’s not the end of the story. There are many other types of goals companies strive to achieve.  We create a strategic plan as well as a marketing plan.  The marketing plan is based on the goals of the business.  If we market a service that is not part of our business strategy, then what is the point?  The business plan, strategic plan and marketing plan all need to be in alignment.

Product Creation

Some businesses are driven by the desire to offer excellent products that make life easier for all of us. Your business goal may be to create the most innovative products on the market. This is a wonderful goal because products are at the heart of any business’s success.  As you develop new products or services, you also want to create a marketing strategy that works with them.  A marketing plan is a constantly evolving document to accommodate the changes that occur within the business.

Customer Service

Your business’s goal may be to serve your customers and help them solve their problems. It may also be to lend help to the community or to strengthen the community of your customers. This is also an excellent choice because good customer service leads to more sales.

Customer Retention

Your goal may be to not only gain new customers and increase revenue, but to keep the customers you have. Businesses do this by creating a community for their customers and by remaining open to their feedback in order to improve their products or services.

Growth and Expansion

Maybe your business’s goal is to grow and expand, eventually moving into new markets and new enterprises. If this is the case, conducting market research to find new areas would be a major part of your overall strategy.

I find that the Internet is often a place that many businesses can expand to.  Most brick and mortar businesses do not think about creating revenue from the Internet. Yes, they think of new clients coming from the Internet or online advertising, but they don’t think about offering services directly on the Internet.  There are many ways that this can be achieved depending upon the business.

Efficiency

A major goal for your company may be to tighten up your processes. This might include challenging your salespeople to reach an ever higher sales ratio or streamlining your shipping in order to reach your customers more quickly.  One way that this can be achieved is with a goal but then regular accountability and engagement meetings.  Many, many businesses fail to check in with people on goals consistently.  When we use Best Year Yet™ with businesses, this monthly check-in is built in and what I see is an increase in productivity and follow-through on whatever the goal is.

Changing the World

Some companies have as part of their vision to enable social change. Your goal might be to make the world a better place through the use of your products and services. This is a goal for many companies that produce environmentally-friendly products or work to streamline their operations so that they’re more ecological.  There are several different models for changing the world or having a social impact.  Some businesses have a buy one/give one model, like Tom’s Shoes.  Others make a donation to a cause for each purchase or a percent of profits.  Others support mission trips.

Increasing revenue and profit isn’t the only goal of most businesses. Look at your business currently and ask yourself what other goals you have. This will help you as you plan your marketing.

Join me for the upcoming webinar Three Keys of Marketing Success to learn more about how to improve your marketing plan.

Why Business Blogging

Why Business Blogging Should Be Part of Your Marketing Plan??

There are some really good reasons to include business blogging in your marketing plan. It remains an important strategy that should not be ignored or neglected.business blogging

Marketing plans come in all shapes and sizes. The right marketing plan for your business depends on many different factors. But one thing all businesses have in common is that they can benefit a great deal from blogging.

Blogging is a tactic used in content marketing. When you write a blog, you publish a steady stream of fresh content. This content draws traffic to your site and earns new readers, while also building a relationship with the readers you have.

Business Blogging Is Simple but Effective

Many small businesses don’t want to blog because it’s ‘writing’ and you’re not a ‘writer.’ But blogging is extremely simple. This is why it makes a perfect element in an online marketing plan.

Blog posts can be as short as 300 words or even less, but generally I recommend 400 words. They can include videos and images. Each post can cover one simple topic and the writing doesn’t have to be magazine-grade. Write in a conversational tone like you’re talking to a friend and proofread so that there aren’t any grammar or spelling mistakes. The thing is that you ARE an expert in your field. You have knowledge and expertise that you can share.

The way to blog headache-free is to set aside a little time each week to write and post. Carve out an hour or so to write something and post it. If you have a team member who can write well, delegate the task to them.

How to Get Ideas for Business Blogging

The other trouble many people have when they start blogging is where to get ideas. Here are some simple places to get ideas for your blog posts:

 Answer questions customers often ask
 Teach readers how to do something simple step by step
 Discuss news, current events or hot topics on other blogs
 Answer questions from forums, Q&A sites like Yahoo Answers, social media or blog comments
 Start by looking at popular keywords and write blog posts around them.

Keep an idea file. Spend some time brainstorming topics at first and then add to it whenever you get an idea. Whenever you need an idea, refer to this file and start writing.

Working a Business Blog into Your Marketing Plan

Decide what topics your blog will cover and at what frequency you’ll write and post. If you add a blog to your website, you’ll boost your site’s SEO and give visitors more to do there. You can also use your blog’s analytics and its reader comments to learn more about your target market and its tastes.

Blogging can become the HUB of your marketing plan, bringing traffic back to your website.

Think about it.  If you have questions?? Reach out!!